BRAND - millikin.eduem>Edit... · recognize opportunities for the future: a brand of which we can all be proud. Our brand is derived from who we are, who we want to be and who people

BRANDGUIDE

www.millikin.edu/branding

Using This Guide To ensure consistent, quality messages on behalf of Millikin University, this guide contains instructions, guidelines and examples of approved applications. Use of these guidelines will make your e�orts simpler and more attractive.

The Brand Guide is organized into sections which are labeled at the top of each page:

Brand & VoiceColor PaletteOfficial MarksSecondary MarksLogo RestrictionsTypographyStationeryTemplates

Peggy S. Luy '75Interim President and CEO, Vice-President for Alumni and Development

After an exhaustive marketing audit, our findings revealed a lack of consistency within the University, and also indicated the need for a long-term institutional commitment to centralized marketing, including the need for a more consistent use of logos, stationery and school colors.

Our brand is our promise to the public. It tells them what they can expect from us and it highlights what we offer: performance-learning and the opportunity to build the confidence needed to succeed before and after graduation. In short, the chance to thrive. And we do it so well. Everywhere I go, I meet alumni who are living examples of our brand. Repeatedly, I am told how well prepared our graduates were for post-college life compared to their peers from other institutions. Millikin graduates are enterprising, genuine, passionate, purposeful, balanced and fun. They are able to rise to the challenges of each day and to recognize opportunities for the future: a brand of which we can all be proud.

Our brand is derived from who we are, who we want to be and who people perceive us to be. This is why our Brand Guide is such an incredibly important tool. The success of these guidelines depends on our faithful adherence to them. Thank you for your assistance in upholding these standards so that Millikin University speaks with a clear and consistent voice.

Best regards,

Peg Luy

Interim President and CEO, Vice-President for Alumni and Development

I am pleased to present this Brand Guide, which will help Millikin University present a positive, unified visual image to the community.

Brand 101Our brand is a promise we make to

our students, our employees and our

constituents about what we stand

for, and what they should value in

us. It is a core truth that can never

be forgotten and a core promise that

can never be broken. Developing our

brand is an ongoing process of telling

our audience what makes Millikin

unique and valuable. It is every

association and experience one has

with our institution. It is a long-term

investment with powerful results.

3 Brand Guide

Voice and VisualsThe Millikin brand voice should

be filled with confidence and

optimism. It should reflect the

enterprising spirit of our students

and illustrate their amazing ability

to pursue, create and discover

knowledge and, in turn, perform

their learning. Visuals should be

authentic, genuine in feel and

should reflect Millikin as a current,

creative, fun and purposeful place

to learn.

4Millikin University

PANTONE®

2955

C = 99, M = 38, Y = 6, K = 43

Secondary Colors

PANTONE®2955 99 38 6 43

R 57 G 87 B 117 HTML 395775

PANTONE®Warm Gray 10 49 46 49 7

R 130 G 124 B 120 HTML 827C78

COLOR PALETTEColor is one of the most important elements of Millikin's Visual Identity. The Millikin colors on this page are the only approved identity colors. Millikin logos should not be reproduced in any other colors without prior approval.

Color Palette

Primary Color

PANTONE®877 Metallic Silver

WARM GRAY 10Pantone Warm Gray 10 is the secondary color used in the Millikin Logo. Warm Gray 10 is also used as a text color alternative to Black. Warm Gray 10 may never be used as a text color when converted to CMYK. When printing in CMYK without Pantone Warm Gray 10, text should be Black.

METALLIC SILVERPantone 877 Metallic Silver is used as a Secondary Color for custom design pieces. Pantone 877 may never be used as a process color.

MILLIKIN BLUEMillikin Blue is Pantone 2955 and is the Primary Color used in the Logo. Millikin Blue should be used as the Primary Blue Color for all materials representing Millikin University.


THE UNIVERSITY LOGO

It is with great intention and pride that Millikin unveils its University Logo.The seal is the one mark that has been with the institution nearly since its inception. Its endurance throughout

Millikin history speaks to its weight and significance. Its symbols recognize the complexity of the university’s

individual parts as well as the strength of the university as a whole. Although the Latin motto surrounding the

seal meaning “In these is fullness of strength” refers to the items within it, this motto could also easily refer

to today's Millikin’s students who are challenged during their years of study and who perform their learning,

building the confidence needed to succeed in their future careers and to serve as agents of change.

THE SEAL WAS REDRAWN TWICE IN ITS HISTORY EARLY IN THE 1930s AND FINALLY IN 1953. IT HAS REMAINED UNCHANGED SINCE THEN.

The University Logo is comprised of two elements: the wordmark and the University seal. We use the seal as the key element of our logo as a reminder of Millikin’s great history, its impact on us all and the level of excellence that the future of Millikin demands.

1904 1937 1953

UNIVERSITY SEAL

WORDMARK

LOGO COMPONENTS

THE UNIVERSITY LOGO

THE UNIVERSITY SEAL

“IN HIS PLENTITUDO VIS” means “In these is fullness of strength” referring to the items within the seal.

THE MILLIKIN UNIVERSITY SEAL WAS ORIGINALLY DESIGNED IN 1904 BY WILLIAM VARNUM, PROFESSOR OF ART.

THE SYMBOLSThe symbols are enclosed in an equilateral triangle to signify the equality and unity of all branches of learning, as well as the trinity of the human mind, body and spirit, all deserving equal consideration.

Behind the triangle and its enclosed symbols is a shield, a symbol of valor, to indicate the university is defender and champion.

THE SYMBOLS WITHIN THE SEAL

CHEMIST'S RETORT

recognizing the laboratory sciences

PENrecognizing both the literary and fine arts

HAMMER recognizing the mechanical/

engineering sciences

LIGHTEDTORCH

hovering over all to light the pathway of learning

OPEN BIBLE recognizing the Christian origin

of the institution

Towers Logo

Primary Wordmark

Primary Logo

The Millikin University Logo is the primary mark used to represent Millikin University and is the preferred mark to be used on all marketing materials.

The Millikin University Wordmark is used when the space does not allow for the proper use of the primary logo.

Official Seal

The Millikin University Seal is used on Official Millikin University Documentation and Branding Materials.

Primary use for President's Office and Brand Pieces.

APP

ROVA

L RE

QU

IRED

Usage requires approval by the Millikin University Marketing Office.

LOGOThe official marks may not be used to promote or imply endorsement of non-University activities without prior approval from the Marketing Office.

APP

ROVA

L RE

QU

IRED

Secondary Wordmark

Use on all Millikin University marketing materials where the layout does not allow for the official logo or primary wordmark usage.

The Towers logo is based on the classic Logo featuring Shilling Towers as its primary visual element.

The Towers Logo is restricted for use and may only be used upon approval of the Marketing Office.

7 Brand Guide

1/3 Overall Height

Minimum Size: 1” WideBuffer Zone: 1 “M” Space


Minimum Size: 1” WideBuffer Zone: 1/3 the overall height of the seal

Official Marks

When any of the official marks appear alone, a buffer zone of AT LEAST the height of the M should appear between the Mark and any other design element.

NOTE: A buffer zone LARGER than the height of the M IS PREFERRED. Designers should not place any design element in close proximity to the Mark in an attempt to make the two appear to be a unit.

When the Official Seal appears alone, a buffer zone of AT LEAST 1/3 the height of the Seal should appear between the Seal and any other design element.

NOTE: A buffer zone LARGER than 1/3 the height of the M IS PREFERRED. Designers should not place any design element in close proximity to the mark in an attempt to make the two appear to be a unit.




FULL COLOR SINGLE COLOR BLUE SINGLE COLOR BLACK

COLOR VARIATIONS The Millikin Logo has limited color variations. It is greatly preferred that the full-color logo be used whenever possible. The full-color logo can be reproduced in Millikin Blue and Warm Gray 10 or their process color equivalents. If the full-color version is not possible, it is preferred that the logo be reproduced in the Millikin Blue Version. If this is not possible, the logo should be reproduced in black.

Warm Gray 10PANTONE 2955 2955U 100% Black

LOGO

9 Brand Guide

Secondary Marks

M Big Blue Athletic Logo

Big Blue Athletic Wordmark

School of Nursing Seal

Kirkland Fine Arts Center Logo

Athletic Logo

Additional University Marks

SECONDARY MARKSIn addition to the Millikin University Logo, wordmarks and the University seal, the following secondary marks are licensed for Millikin. These marks are primarily used for business purposes. No additional logos or marks may be created or used to represent the institution without the permission of the Marketing Office.


Do not squeeze the logo.

Do not squash the logo.

Do not tilt the logo.

Do not put a box around the logo.

Do not alter the logo.

Do not change the colors of the logo

Do not use a jpeg logo on a background.

Do not use a color logo on a dark background.

Do not enlargea jpeg logo.

Seriously?...

EXAMPLES OF UNACCEPTABLE USES OF MARKSIn order for Millikin University to maximize the effectiveness of its marks and maintain design integrity, it is mandatory that all University marks be applied as indicated in this manual without modification. These marks are not to be altered in any way. Some examples of unacceptable uses of the University marks are shown on this page.

LOGO

MILLIKINUNIVERSITY

Do not change typefaces in the logo.

MILLIKINMILLIKINUNIVERSITYUNIVERSITY

Logo Restrictions

Do not change the logo. If you need to scale the logo, maintain its original proportions ( by holding "shift" while you drag the scale tool ).

Do not change the logo. Do not change the logo. Do not change the logo. Do not change the logo.


Default Design Fonts For the Typical User

Typical users should use two primary fonts for Millikin print and web materials. Tahoma Bold may be used as a San Serif headline font with Tahoma Regular as the complementary text font. Georgia Bold may be be used as a Serif headline font with Georgia Regular as the complementary text font.

Tahoma Bold Tahoma Regular

Tahoma regular body text

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure

dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

anim id est laborum.

Georgia Bold Georgia Regular

Georgia regular body text

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor

incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud

exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure

dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit

anim id est laborum.

TYPE

Tahoma Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Tahoma Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Georgia Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Georgia Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789

13 Brand Guide

Graphik Narrow Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Graphik Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789

Graphik Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Graphik Narrow BoldArcher LightPublico headline medium italic

graphik light body text Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

HEADLINE Font Size 22pt. • Leading 26pt.

MAJOR SUBHEAD Font Size 18pt. • Leading 21pt.

MINOR SUBHEAD Font Size 11pt. • Leading 13 pt.

BODY TEXT Font Size 9pt. • Leading - 14pt.

Graphik Narrow Boldpublico medium italicLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam.

[archer light]

Typography

Design Fonts For the Advanced Designer

Advanced Design Fonts include an expanded palette of typefaces for print and brand design. These fonts include three typefaces designed to work together to create a consistent image. The use of this palette is strongly encouraged when creating materials targeted to an external audience.

Archer Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Archer Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789

Archer Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Publico Headline Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Publico Headline Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789


Return Address

Department Lock-ups

When a department, office or program name

is used alongside an official University mark,

the official mark must be the predominant

visual element.

No department, office or program may

create a logo to represent itself without

the permission of the Marketing Office.

WORDMARKS WITH TYPE The wordmarks with type can be used only in the variations listed below or with permission of the Marketing Office. There should never be a deviation from the proportions, layouts and colors shown on this page. Please address any questions to the Marketing Office at [email protected] or 424.6350.

15 Brand Guide

Optional Sleeve

Stationery


»

1184 WEST MAIN STREET DECATUR, IL 62522

www.millikin.edu

Custom Letterhead

Generic Letterhead

Custom Letterhead

SecondSheet

17 Brand Guide

Stationery

Standard Envelopes Number 10 Envelope

Number 10 Custom Envelope

Number 10 Window Envelope

9x12 Envelope

Number 9 Envelope

Note Card Envelope

Mailing Label


Note Card

Postcard

19 Brand Guide

Stationery

Hard Name Tag

Printable NameTagPrintable Name Tag

Note Pad

Name First Last MI Preferred

Address

City State Zip

Email Phone

High School High School Grad Date Class Rank GPA

ACT/SAT Score Intended Major Other Interests

Ethnic Origin (Optional) Multiracial Black / Non-Hispanic Amer. Ind. / Alaskan Native

Hispanic / Latino Asian / Pacific Isl. White / Non-Hispanic Other

Information Request

O F F I C E O F A D M I S S I O N

www.millikin.edu

adm

-info

req-

0810

ADMISSION

MILLIKIN UNIVERSITY

1184 WEST MAIN STREET

DECATUR, IL 62522-9983

BusinessReply Card

STANDARD TEMPLATESAll official University communication should adhere to the visual standards set forth in this Brand Guide. The following are a series of communication templates provided by the Marketing Office. Should additional templates be needed, please contact the Marketing Office at [email protected] or 424.6350.

21 Brand Guide

Standard Forms

Templates


POWERPOINT TEMPLATESPowerpoint templates are available upon request by contacting the Marketing Office at [email protected] or 424.6350.

23 Brand Guide

Templates


BROCHURE TEMPLATE

CUSTOMTITLE

DEPARTMENT OR ORGANIZATION

HEADLINELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui oicia deserunt mollit anim id est laborum.




Subtitle Area Here

25 Brand Guide

CUSTOMTITLE

DEPARTMENT OR ORGANIZATION




HEADLINELorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui oicia deserunt mollit anim id est laborum. Subtitle Area Here

Templates


ESTABLISHED 1901

ESTABLISHED 1901

www.millikin.edu

27 Brand Guide

Apparel

www.millikin.edu

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Templates


Vehicles

Banners

Millikin University Marketing & Media Relations1184 West Main Street, Decatur, Illinois 62522



Contacts

General Branding QuestionsSarah Shupenus, Marketing Director217.424.6350

[email protected]

Logo & Tagline Graphic UsageMichael Rauch, Art DirectorBrian Cassidy, Designer217.424.6350

[email protected]

Print Materials DesignMichael Rauch, Art DirectorBrian Cassidy, Designer217.424.6350

[email protected]

Website DevelopmentCurtis Shirley, Director of Web Services217.424.6350

[email protected]

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Documents

BRAND - millikin.eduem>Edit... · recognize opportunities for the future: a brand of which we can all be proud. Our brand is derived from who we are, who we want to be and who people