Wendell Hall’s Brand Positioning: Creating Products, Programs and Engagement Messaging that Activates

BRAND STATEMENT: Practicing Marketing “Mother Nature Style” – Delivering powerful concepts that impact like a winter storm… but execution as calm as a summer rain.

BRAND POSITION:I am an engagement strategist where my organization and team leadership experience strengthens the team dynamic. My mission is always to elevate brand strength and realize business growth through engagement, which is my purpose. The mission leads to activation by the target, which is always the endgame. Engagement strategies may vary by industry and/or segment (B2C, B2B and non-profit) but the expected outcome is always "activation" by the target audience or a successful conversion. Think of it as effective marketing messaging, storytelling and strategic use of media vehicles (traditional media, digital and social media or direct face-to-face engagement) for the purpose of getting the target audience to act.

BRAND SUPPORT:I’m an award winning marketing and sales professional, with extensive years of success with legacy Fortune 500 companies, doing a broad range of B2C ad B2B assignments that include traditional brand management, product management, new product development, channel marketing, customer marketing and sales management.

THE PROMISE:With me, it’s like getting three-in-one: 1) traditional marketing and brand management experience; 2) extensive product innovation and program development expertise and 3) experience in direct engagement with customer relationships and collaborating directly with partners on new platforms and growth initiatives.