BRAND POSITIONING

Located in the heart of Sicily, at Da Luca we celebrate everything that’s great about Sicilian wine.

With our rich wine-making heritage and flair for creativity, we pride ourselves in producing bold, distinctive wines that are unmistakeably Sicilian.

Working with small passionate growers scattered across the island to nurture the finest grapes, it’s the unique growing conditions of the hot Sicilian sun, the cool sea breeze and the rich volcanic soil which give our wines their intensity and complex flavour.

Da Luca – Proudly Sicilian

DA LUCA CELLAR DOOR

Situated close to Vittoria, a town in the province of Ragusa in Sicily Da Luca shares its’ home with the Santa Tresa Estate which dates back to 1697 In the backdrop of Santa Tresa stands Mount Etna, the tallest active volcano in Europe & undoubtedly the single most dominant feature of Sicily We are working with the Santa Tresa growers and winemakers to source the range of Da Luca wines

BRANDING & PACKAGING

THE INSPIRATION

AN ICONIC PART OF SICILIAN CULTURE, SCOPA IS THE INSPIRATION BEHIND THE NEW DA LUCA PACKAGING. EACH LABEL FEATURES ONE OF THE BEAUTIFUL CARD ILLUSTRATIONS FROM THE GAME TO CAPTURE THE COLOUR, PASSION AND SPIRIT OF SICILY.

Sicilians never do anything by halves; whether that’s cooking up a feast for family and friends, or getting the whole town together to celebrate

carnevale, they have an incredible passion for life and for living.

THE INSPIRATION… CONT.

Nowhere is this more evident than in their love of the national Italian card game ‘scopa’. Played by young and old alike, this lively, colourful game is a big part of the local culture; families play around the table after dinner whilst fishermen sit out on the seafront slamming cards down onto upturned barrels.

With their own Sicilian version of the game, scopa sums up what it means to be Sicilian; passionate, vivacious and not afraid to do things differently. It’s these same characteristics that make Da Luca wines stand apart.

THE WINES

DA LUCA – STILL WINES

Varietals Nero D’Avola Primitivo Pinot Grigio Fiano SRP Off Promotion $11.99 On Promotion $9.99

DA LUCA PROSECCO 750ml & 187ml

SRP 750ml Off Promotion $13.99 On Promotion $11.99 187ml Off Promotion $3.50 On Promotion $3.00

DA LUCA - SHIPPER

MARKETING TOOLS

BRAND OVERVIEW

Key Selling Points • Da Luca works with small passionate growers, using only the finest grapes and sourcing the highest quality fruit.

• Sparkling wine from Italy, imported into the USA is growing double digits, YoY, for the past 2 years*.

• Prosecco is propelling the growth of the sparkling wine category across America with 31% market penetration and 34% category expansion.**

• Prosecco is affordable, accessible, trendy.

• Prosecco has crossover with Spirits as a cocktail ingredient.

Brand Positioning / Personality With our rich wine-making heritage and flair for creativity, we pride ourselves in producing bold, distinctive wines that are unmistakeably Italian.

The brand offers a stylish range of premium wines that represent the best Italy has to offer – passion, quality, authenticity and value for money.

Portfolio Lineup Prosecco: 187ml SRP $3.50 / 750ml SRP $13.99 Still Wines: Pinot Grigio, Primitivo, Fiano, and Nero Davola SRP: $11.99

*Source: Gomberg Fredrikson Reports Volume 34 No 12, and Volume 25, No 11 ** Source: Nielsen Scantrack and panel USA – Data to 14/03/2015 vs previous Year