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BRAND OVERVIEW 2020
Influencing the influencer
We like to say our reader is a well-dressed woman with a well-dressed mind. She considers us an authority on luxury fashion, but she also wants her finger on the pulse when it comes to the intriguing people in its
orbit, wellness and beauty trends, culture and travel.
Our print edition is published 10 times a year and is a leading premium fashion magazine in Australia, boasting readers
with the highest average personal income for full-time workers within the Women’s Lifestyle & Fashion category.
At BAZAAR we pride ourselves on informing readers about the most beautiful, covetable and relevant ready-to-wear, accessories and jewels, while respecting the fact that our readers are some of the savviest and most stylish women in the country, with a strong sense of their personal taste.
GLOBAL BRAND
Shaping the fashion landscape for more than 1 5 0 Y E A R S
3 2 E D I T I O N S worldwide
1 7. 5 M I L L I O N social media followers
1 6 M I L L I O N unique visitors
Australia’s H I G H E S T- S E L L I N G luxury fashion title
PHILOSOPHY“As the arbiter of trends and an authoritative voice in
fashion now in its 21st year, Harper’s BAZAAR Australia is the leader in the business of creating desire.
Every image, every sentence, every second of video content, every social-media post, every event … everything we do is
created and curated to ignite an emotional response and allow our readers to lose themselves in a world of luxury.
The reader is seduced by what she sees because our editors have an in-depth understanding that she doesn’t just invest in
products — she invests in things that fulfil her emotional needs.
Lavish, relevant and thought-provoking ... Harper’s BAZAAR influences the influencer.”
E U G E N I E K E L LY Editor-in-Chief
EDITORIAL PROFILES
E U G E N I E K E L LY Editor-in-Chief
Eugenie spent her early career working on young women’s titles, including Cosmopolitan Australia, B and ELLE Australia, and for the past 20 years has written beauty,
health and travel features, columns and celebrity cover stories for titles as diverse as The Sydney Morning
Herald, The Sun-Herald, The Sunday Telegraph and Harper’s
BAZAAR. She joined the latter in 2003 as beauty director, and has since interviewed fashion legends such as Nicolas Ghesquière, Tom
Ford and Victoria Beckham. In her current role, she works across all
topics that encompass the zeitgeist, cherry-picking what will
appeal to and captivate the discerning BAZAAR reader.
N A O M I S M I T H Fashion Director
Naomi has forged a 20-year career in fashion magazines, having
first risen through the ranks at Marie Claire Australia and ELLE
Australia before taking on the top post of fashion director at Vogue Australia. During her eight-year
tenure there, Naomi collaborated with leading photographers
Daniel Jackson and Greg Kadel, among others, and combined
her love of fashion and travel to produce the magazine’s first app. She became fashion director at
Harper’s BAZAAR in 2014 and has since created several iconic covers and fashion stories that have been syndicated throughout the global
Harper’s BAZAAR network.
C A R O L I N E T R A NFashion Editor
Caroline joined Harper’s BAZAAR in 2013 after her tasteful eye was noticed in the fashion cupboard
at Shop Til You Drop. She brought with her a well-developed
knowledge of the womenswear market, with a strong focus on consumer appeal in the retail sector. She scours the market in search of the best looks for
BAZAAR’s prized main fashion and cover shoots, and is additionally responsible for styling profiles
and still-life portfolios — mixing international and local designer fashion in a luxury environment.
B R O O K E LE PO E R T R E N C H
Beauty and Wellness DirectorAn Allure beauty and wellness alum, writer Brooke Le Poer
Trench has worked in Sydney, New York and London across print and
digital platforms for multiple magazines and luxury brands. She began her career at CLEO. She was
a senior editor at Cosmopolitan and Allure in NYC, has a screenplay in production and has written for INSTYLE, SELF, Harpers Bazaar, Conde Nast Traveller and Dazed,
among other titles. Brooke lives in Sydney with her husband and
three children.
E L L E M c C L U R E Culture Director
Having worked in publishing for almost 10 years, Elle has a strong
knowledge of both print and digital. After cutting her teeth at
Grazia, she joined the launch team of ELLE Australia, a brand she
has been a part of for almost four years. With a taste for the fast-
paced world of digital — from time spent at Nine and working across
Bauer Xcel’s digital platform, including Harper’s BAZAAR, ELLE
and Gourmet Traveller — Elle is well versed in up-to-the-minute trends and culture happenings. She brings to BAZAAR a passion for film and television, music and the arts, and chronicling the latest and greatest
in luxury travel experiences.
I N S TA G R A M
359,000R E A D E R S H I P
157,000
T W I T T E R
56,251
FA C E B O O K
887,346F R E Q U E N C Y
MONTHLY
P A G E V I E W S
4,937,646
U N I Q U E A U D I E N C E
244,495Source: Nielsen Digital Content Ratings, September 2019, Digital
A lover of beauty and elegance in all things in life, the BAZAAR woman has the means to pursue her vision. She seeks beauty both inside and out; a balance between clear ambition and personal wellness,
and opportunities to both travel the world and entertain and relax at home.
Source: Roy Morgan, September 2019
BAZAAR AT A GLANCE
Social Landscape as of 07/11/2019
FA S H I O N Each issue, Harper’s BAZAAR features spectacular locally produced shoots and stunning fashion features created by Australia’s most talented and acclaimed photographers, fashion editors and models. The fashion section also contains:• Style, The BAZAAR and The Buzz
pages — providing fashion news,profiles and the season’s key looks,with the bags, shoes and jewels thatbring it all together.
• The cover story — our cover starinterview, accompanied by a fashion-focused photoshoot.
B E A U T Y & H E A LT H Our beauty and health pages are the ultimate edit of hair, makeup, anti-ageing and wellness trends, in-depth product news, practical advice, celebrity inspiration and spectacular shoots that employ the creative vision and execution as our fashion shoots.
C U LT U R EAn intelligent blend of art, music, performance, literature and cinema.
A FA S H I O N A B L E L I F EA peek inside the enviable homes of some of the world’s greatest style icons, creative directors and stars. Plus: shopping and news pages dedicated to trend-driven homewares, interiors and lifestyle products.
E S C A P EThe best of luxury travel every issue, from the capitals of cool to the world’s most beautiful villas and private islands. Five-star adventure with a fashionable edge.
F L A S H !The hottest event reportage from the parties you wish you were invited to — all around the world.
EDITORIAL PILLARS
SIGNATURE PROPERTIES
BAZAAR at Work is an editorial pillar with content across all platforms, the backbone of which is a series of forum-style events
hosted by editor-in-chief Eugenie Kelly and featuring many of the women profiled in the magazine. BAZAAR at Work is the premium
women’s networking event with brand integration and partnership opportunities.
Launched in September 2019, Harper’s BAZAAR Australia hosted its largest-ever
consumer event, the inaugural Beauty BAZAAR. Over 1300 beauty devotees
descended on Sydney’s Carriageworks for the two-day festival celebrating all things
beauty, health, and wellness. In a weekend long educational and interactive celebration, The Beauty BAZAAR brings a new level of
accessibility to the BAZAAR brand and lifestyle delivering an elevated and
immersive experience with engaging consumer panels and activations with
presence from renowned beauty talent and experts across the field.
In 2018, Harper’s BAZAAR relaunched Fabulous At Every Age as Visionary
Women. This special execution in the August issue continues to celebrate
Australian women from diverse backgrounds who are high-achieving,
inspiring and chic. BAZAAR is committed to recognising women of all ages who are leaders in the community and true paragons of style. This Portfolio offers
advertising partners an engaging platform on which to be associated with these
women and to integrate the key brand propositions, celebrating style, confidence,
leadership and success.
IN ASSOCIATION WITH
ISIONARY
OMEN
BAZAAR X
CARINE ROITFELDIn 2012, Carine Roitfeld joined forces with Harper’s BAZAAR
internationally as global fashion director. She is a visionary in the fashion world and this collaboration is the first time anything like it has been done with Harper’s BAZAAR worldwide. Two years later, Carine Roitfeld’s ICONS was born. This multiplatform milestone celebrates
her most influential muses (a veritable ‘who’s who’ of fashion) with a 17-page global editorial feature and party that is fashion week’s most buzzed-about event. The ICONS feature is the cornerstone
of BAZAAR’s September Fashion Issue, the most anticipated issue worldwide. This event provides exclusive sponsorship opportunities
to engage industry influencers by aligning your brand with BAZAAR’s bumper fashion edition, global icon Carine Roitfeld and the most
celebrated names in modelling, movies and music.
EDITORIAL CALENDAR 2020JAN/FEB MAR APR MAY JUN/JUL AUG SEP OCT NOV DEC
ON SALE 16 Dec 2020 3 Feb 2020 9 Mar 2020 6 Apr 2020 11 May 2020 29 Jul 2020 3 Aug 2020 7 Sep 2020 12 Oct 2020 9 Nov 2020
The Great
Escape Issue—
Burn Out Special
A Fresh Take on Fashion
—
New Season Spring/Summer Collections
—
BAZAAR at Work
Bridal issue with a standalone
Wedding special
—
Power Dressing
The Beauty Issue—
A Fashionable Life
—
Focus on at home/
lifestyle content
The Super
Woman issue
—
Visionary Women
The Beauty BAZAAR
The New Season Now
issue
—
Big Fashion special
Summer Body
—
Spring Racing
The Art Issue:
A New Creative
Conversation
—
Feel the Heat—
The Summer of Seduction Issue
—Celebration Special
Gift Guide
—
Health/Wellness special
Sustainability and
Conservation
—BAZAAR Man Supplement —
—
Future Beauty
Mother’s Day
—
Motoring Special
BAZAAR Icons
—
—
Watches Special
—
CONTACTS
KATE HERISSON
Luxury Group Brand Director
T 02 9282 8589
MELANIE SAVVIDIS
Associate Brand Manager Luxury Group
T 02 9282 8935
