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BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

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Page 1: BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

BRAND MILESTONES July 2007 Embassy Suites Hotels reclaims the J.D. Power and Associates Award for “Highest Guest

Satisfaction Among Upscale Hotel Chains with Full Service” marking the brand’s sixth overall win (fifth in the upscale category.)

November 2006 Embassy Suites opens its first hotel in Mexico – the Embassy Suites Mexico City-

Reforma, a 162–suite hotel in the Reforma financial district. September 2006 Embassy Suites Hotels becomes the first hotel brand to offer registration kiosks in 100

percent of its hotels. The brand also becomes the first to offer airline boarding pass printing directly from the kiosk.

June 2006 Embassy Suites Hotel – Fort Myers/Estero opens in Estero, Florida, representing the

Hilton Family of Hotels’ 1000th opening since the 1999 acquisition of Promus Hotel Corporation.

July 2005 Embassy Suites Hotels announces upgraded business center experience by introducing

the Embassy Business Center Solution to enhance guest productivity. New upgrades feature software and service solution by Uniguest™ and remote printing by PrinterOn™.

June 2005 Embassy Suites Hotels teams up with Kodak to offer complimentary one-time use Kodak PlusDigital 35 mm cameras to families checking in. May 2005 Embassy Suites Hotels adds 10 more cities to the Kids-Eye View program, the first-ever

hotel program created by kids, for kids. February 2005 Embassy Suites Hotels becomes the first hotel brand to standardize self-service check in

by announcing plans to place EmbassyDirect™ Registration Kiosks in all hotel locations. August 2004 Adding to its family-oriented amenities, Embassy Suites Hotels launches Kids-Eye View™,

the first-ever hotel program created by kids, for kids. The program is designed to help parents get “inside information” on what’s hip, hot and happening in 10 destination cities across the United States through a survey of kids, ages six to 16, on topics ranging from the best skate parks to the best burger joints, shopping locations, museums and more.

June 2004 All Embassy Suites Hotels provide high-speed Internet access (HSIA) to guests in 100

percent of guest suites with either wired or wireless solution; wireless HSIA in the lobby, atrium, prominent guest dining areas and the business center; wired HSIA in all meeting/conference rooms.

Embassy Suites Hotels partners with Sony Pictures to develop a summer promotion tied

to the studio’s blockbuster hit, Spider-Man 2. The Spider-Man 2 Web Pack is offered to kids staying at Embassy Suites Hotels properties throughout the 2004 summer.

May 2004 Embassy Suites Hotels is named one of the top hotel chains for families in the 2004 U.S. Family Travel Guide by Zagat Survey®.

Page 2: BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

January 2004 Embassy Suites Hotels celebrates its 20th anniversary in 2004.

-more-

Page 3: BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

Embassy Suites Hotels Brand Milestones – 2-2-2-2 September 2003 Embassy Suites Hotels ranks highest in the upscale segment with the “Highest Guest

Satisfaction Among Upscale Hotel Chains” award in the J.D. Power and Associates 2003 North America Hotel Guest Satisfaction Index StudySM. The award not only marks the first time that a hotel brand has received the highest award in the upscale category for three consecutive years, but the only time a hotel brand has received a highest ranked position in five consecutive years (in the first two years, the brand achieved highest ranking in the all-suite segment).

July 2003 The opening of the Embassy Suites Hotel Niagara Falls-Fallsview, the largest hotel in the

Embassy Suites Hotels portfolio, marks the brand’s rebirth in Canada. June 2003 Embassy Suites Hotels and TBWA\Chiat\Day New York are awarded a Grand EFFIE® by

the New York American Marketing Association for the Austin Broadcast Campaign, representing a first for the hospitality industry. Grand EFFIEs are chosen from the winners of the gold EFFIEs and recognize campaigns that best combine all the disciplines to create a successful marketing program - planning, market research, media, creative and account management. EFFIE is one of the most prestigious awards in the advertising industry.

April 2003 Embassy Suites Hotels receives the 2003 Playful Travel Award as “Suite-est Hotel Chain

for Families” from Nick Jr. Family Magazine. March 2003 Embassy Suites Hotels and its public relations agency, Cohn & Wolfe Los Angeles, are

awarded the Public Relations Society of America’s (PRSA) Silver Anvil, the Academy Award of public relations, for the Creativity Suite initiative.

December 2002 Brand launches Creativity Suite™ at the Embassy Suites Hotel New York City as a test

concept, inspiring business travelers to better utilize the spaciousness of the suite and increase their effectiveness while on the road. The suite is designed with input from a Creative Board of Directors and based on results of a national creativity survey.

September 2001 Embassy Suites Hotel Chicago Downtown Lakefront opens, representing the Hilton

Family’s 2001st hotel opening overall and underscoring the brand’s focus on urban mixed-use development.

The brand tops the upscale segment with the “Highest Guest Satisfaction Among Upscale Hotel Brands” award in the J.D. Power and Associates 2001 Domestic Hotel Guest Satisfaction StudySM. The award marks the third consecutive year that Embassy Suites Hotels has received a top ranking in the study. Importantly, although it is the first year the brand competed within the upscale category, it outranks the other major upscale, full-service brands included in the study.

January 2001 Embassy Suites Hotels teams up with the Starlight Children’s Foundation to help make

dreams come true for hundreds of seriously ill children whose wishes are to take family vacations. As the official hotel of the Starlight Children’s Foundation’s Wishes Program, Embassy Suites Hotels provides 2,000 complimentary suite nights to Starlight wish families during 2001.

-more-

Page 4: BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

Embassy Suites Hotels Brand Milestones – 3-3-3-3 November 2000 In an unprecedented deal marking the importance of kids’ influences on family vacation

destinations, Embassy Suites Hotels contracts with Nickelodeon® for a three-year, multi-million dollar advertising and promotions agreement starting in May 2001.

August 2000 Embassy Suites Hotels tops the all-suites segment with the “Highest Guest Satisfaction

Among All-Suite Hotel Chains” award in the J.D. Power and Associates 2000 Domestic Hotel Guest Satisfaction StudySM. The award marks the second year in a row for Embassy Suites Hotels to receive this distinction.

May 2000 Landmark Embassy Suites Hotel New York City opens, representing the brand’s growth in

major urban markets within a mixed-use project. December 1999 Hilton Hotels Corporation and Promus Hotel Corporation complete merger, making

Embassy Suites Hotels part of the Hilton Family of Hotels. September 1999 Embassy Suites named “Best Practice Corporate Champions in Quality” by Center for

Hospitality Research at Cornell’s School of Hotel Administration. April 1999 Embassy Suites receives “Highest Guest Satisfaction Among All-Suite Hotel Chains”

award in J.D. Power and Associates 1999 Domestic Hotel Guest Satisfaction StudySM. March 1999 Embassy Suites launches new $13 million ad campaign, taglined “A design for living.” December 1998 Embassy Suites introduces new online meeting planner, enabling visitors to plan and

organize all aspects of their meetings, including size, budget, dates and times, food and beverage and meeting equipment.

January 1998 Embassy Suites opens first prototype “boutique” property (Dallas), a smaller hotel design

featuring 150 suites. December 1997 Promus Hotel Corporation and Doubletree Corporation announce completion of their

merger, creating one of the world’s largest hotel companies. January 1997 Embassy Suites completes conversion and addition of 16 Crown Sterling Suites hotels to

its system. October 1996 Promus Hotel Corporation announces free customized route planning from each of its

hotel brand’s Web sites. May 1996 First Embassy Suites ski resort in Colorado opens, in Beaver Creek. December 1995 First South American Embassy Suites opens, in Bogota, Colombia. November 1995 Company implements system wide enhancements to the in-suite telephone systems,

facilitating the use of laptop computers, fax machines, modems and other business equipment.

-more-

Page 5: BRAND MILESTONES - Embassy Suitesembassysuites.hilton.com/en/es/brand/brand_milestones_English.pdf · BRAND MILESTONES July 2007 Embassy ... Embassy Suites Hotels partners with Sony

Embassy Suites Hotels Brand Milestones – 4-4-4-4 October 1995 Promus Hotel Corporation announces online reservation capabilities through each

brand’s Web site. July 1995 Company implements system wide program increasing its inventory of non-smoking suites

from 51 percent to 75 percent at each hotel. June 1995 Promus Hotel Corporation forms following the split of The Promus Companies

Incorporated into two separate public companies. January 1995 Embassy Vacation Resorts opens phase one of its Grand Beach Resort in Orlando, Fla.,

marking Embassy Suites’ entry into the vacation ownership industry. September 1994 Embassy Suites, Hampton Inn and Homewood Suites become the first major hotel brands

to distribute chain wide and individual hotel information via the Internet. September 1993 The Promus Companies Incorporated forms Promus Hotels division to oversee the

management of Embassy Suites, Hampton Inn and Homewood Suites hotels under the direction of President and Chief Executive Officer Ray Schultz.

January 1993 Embassy Suites launches the unconditional 100% Satisfaction Guarantee, the first

national upscale hotel chain to offer this type of unconditional service guarantee to its guests.

Embassy Suites marks its 10-year anniversary as the leading all-suite hotel chain in the

nation. April 1992 First international property opens, in Toronto-Markham, Ontario, Canada. July 1991 Embassy Suites/Lake Buena Vista opens as the first major hotel to offer state-of-the-art

construction and service devices to meet the special needs of travelers with disabilities. October 1991 Embassy Suites announces the acquisition of the Park Suites hotel chain. February 1990 The parent company of Embassy Suites becomes The Promus Companies Incorporated. August 1989 Holiday Corporation announces that the Holiday Inn brand would be acquired by Bass

PLC of London, and Embassy Suites’ parent company would be reorganized and renamed.

April 1984 First Embassy Suites opens, in Kansas City-Overland Park, Mo. March 1984 Embassy Suites acquires the 24-hotel Granada Royale Hometels chain. February 1983 Embassy Suites hotel division is created by Holiday Corp. Contact Dawn Ray

Embassy Suites Hotels 901-374-5954 [email protected]

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