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Presented at Social Media Success Metrics Seminar by Virtual Consulting at Mulia Hotel on May 5th, 2011
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By Andi PrimarethaMay 5th, 2011
Brand Metrics on TwitterTwitter Analytic Tools
Why need to measure brand on Twitter?
You Can’t Manage What You Can’t
Measure
Once we’re able to manage, we can optimize
our Brand on Twitter
To know what people are talking about our brand
To get customer insights
To understand our followers
The Influencers
The Tipping Point (2000) by Malcolm Gladewell
To monitor the competitors
Basic Metrics
Conversation Metrics
Influencer Metrics
BASIC METRICS
• Followers• Following• Lifetime Tweets• Total Tweets (weekly, monthly)• Mentions• Retweeted• Listed• Hashtag Campaigns
TWITTER TOOLS FOR BASIC METRIC
1
www.twittercounter.com
2
www.tweettronics.com
Total Followers X Total Tweets (brand
mentions) = Impact
CONVERSATION METRICS
Share of VoiceSentiment Analysis
TWITTER TOOLS FOR CONVERSATION METRIC
3
www.tweetcloud.com
4
www.tweettone.com
INFLUENCER METRICS
Identifying Influencers
• Market Reach• Frequency of Impact• Quality of Impact• Closeness to decision
Market Reach
Frequency / Quality of
Impact
Friends / Engagement
TWITTER TOOLS FOR INFLUENCER METRIC
5
www.klout.com
Go to www.klout.com
How many Klout Score do you get?
Your Twitter user name
11,101 Followers
21,096 Followers
Klout Score
True Reach
Network Influence
Amplification Probability
How far has your content been spread across Twitter?
How influential are the people who interact with you?
How likely are you to be retweeted? Are your tweets effective generating new followers?
Real-Time Klout Score on Twitter Timeline
Engage with potential influencer
6
www.tweetpivot.com
7
www.followerwonk.com
Airasia and Garuda follow same 46
friends
a
6,585 Garuda Followers are
AirAsia Customers
AirAsia, Garuda, BataviaAir have
same 328 Followers
www.oneforty.com
Twitter and Social Media Analytics Directory
Thank You
Andi PrimarethaNew Media [email protected]/primarethaQuora.com/andi-primaretha