Overview of Brand ExtensionITC Hotels

Brand Management Project

Parvez Jesani (PGP30157)

ITC’s extension to Luxury Hotels

ITC entered the hotel industry in 1975

Luxury Hotel Industry in India

Luxury hotels have witnessed a 8x growth from FY96 to FY14

ITC’s share in the pie

18%

82%

ITC hotelsOther hotels

Out of 52,000 luxury rooms in India, ITC owns 9,200 rooms

ITC’s growth over the years

ITC has added 8,000 rooms in the last 2 years

FY09 FY10 FY11 FY12 FY13 FY14 FY158000

9000

10000

11000

12000

Revenue (INR Mn)