BRAND MANAGEMENT GUiDELiNES - · PDF fileTRANSFORT BRAND GUiDELiNES 1 1. CREATiVE FOUNDATiON LOGOS, BRAND COLORS & FONTS Graphic standards are non-negotiable components of an organization’s

TRANSFORT BRAND GUIDELINES i

BRAND MANAGEMENT GUiDELiNES

2014

TRANSFORT BRAND GUIDELINES

CONTENTS1. CREATiVE FOUNDATiONLOGOS, BRAND COLORS & FONTS .......................................................1

a. Logo Usage (Transfort, MAX, FLEX, DAR, COFC) .......................... 2-12

b. Transfort Colors ........................................................................ 13-15

c. Transfort Fonts ................................................................................16

2. BRAND STYLE GUiDEEXAMPLES, SPECIFICATIONS & INSTRUCTIONS ............................17

a. The Brand in Use .............................................................................18

b. Route Brochures & Maps .................................................................19

c. ridetransfort.com Website ................................................................20

d. Powerpoint Template .......................................................................21

e. Electronic Displays ...........................................................................22

f. Apparel .............................................................................................23

g. Building & Monument Signage .........................................................24

h. Photography ....................................................................................25

This is the story of the Transfort brand.

• How it was developed

• Its core characteristics

• How to bring it to life.

This brand will act as the foundation for Transfort’s marketing, community en-gagement, and customer relations efforts for years to come.

Brand management guidelines provided by:

TRANSFORT BRAND GUIDELINES 1

1. CREATiVE FOUNDATiONLOGOS, BRAND COLORS & FONTSGraphic standards are non-negotiable components of an organization’s brand. Logos and their use

on property and material represent Transfort in the community and beyond as documents, website

content and marketing material are shared across platforms. The Transfort logo and supporting

graphic material are foundational and important visual representations of its brand. This section

provides standards for use of the Transfort logos, brand colors and Transfort fonts to ensure ac-

curate and consistent implementation.

These files should be shared with internal and external staff and vendors who need to apply the

logo to material or create new communication collateral. As part of the Transfort brand quality

control process, staff initiating orders are advised to consult with these standards as draft product

is produced to assure adherence to graphic standards. Please see page 29 for detailed examples

of the Transfort logo, brand colors and Transfort fonts and brand in use.

7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42

Univers 57 CondensedConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING


Logos are a foundational and important visual representation of a brand. This section provides

standards for use of the Transfort logo to ensure accurate and consistent implementation. Logos

can be downloaded at citynet.fcgov.com/transfortbrand

1.a TRANSFORT LOGO COLORS

REQUIRED SPACE AROUND LOGOLeave 1/4” open space around logo.

STANDARD LOGO MINIMUM SIZEThe logo must be printed or reproduced at least 1” or 72 pixels in width to maintain legibility.

1”

1/4”

1/4”

1/4”1/4”


Primary logo to be used on all collateral

1-color logo to only be used on 1-2 spot color printed pieces

This version should only be used when printing in Black & White.

White & gray version to be used against a darker background

Use white version on dark background on signs, apparel, and when logo is smaller than 2”.

PANTONE 7738 CP

PANTONE 7738 UP

Grayscale 50%

White

Grayscale 50%

Grayscale 50%

Black 100%

Grayscale 25%

COATEDUse these Pantone colors when printing on coated paper

UNCOATEDUse these Pantone colors when printing on uncoated paper

Consistent use of Transfort’s official brand colors is critical to building brand familiarity and awareness in

the community.

1.a TRANSFORT LOGO COLORS


MAX is a highly visible service with its own visual identity. The logo use specifications below allow for a

unique look that coordinates with and supports the overall Transfort image.

1.a MAX LOGO USAGE



This version with the tagline can only be used when logo is larger than 3” in width

1”

1/4”

1/4”

1/4”1/4”






Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.

Black 100%

White

Grayscale 50%

Grayscale 50%

Grayscale 50%

Grayscale 25%



Colors are often a brand’s primary visual identifier. Using brand colors from the Transfort logo reinforces

the connection between MAX and Transfort.

1.a MAX LOGO COLORS

PANTONE 7738 CP

PANTONE 7738 UP


FLEX also requires a unique visual identity to help build awareness of the service. The logo use guidelines

below allow FLEX to maintain its independence while promoting the Transfort brand.

1.a FLEX LOGO USAGE



This version with the tagline can only be used when logo is larger than 3” in width

1”

1/4”

1/4”

1/4”1/4”






Use white version on dark background on signs, apparrel, and when logo is smaller than 2”.

Black 100%

White

Grayscale 50%

Grayscale 50%

Grayscale 50%

Grayscale 25%



FLEX has its own color pallette that should be used. These colors are also included in the Transfort color

options.

1.a FLEX LOGO COLORS

PANTONE 288 CP

PANTONE 281 UP




Use this version if logo is printed greater than 3”

Use this version if logo is printed smaller than 3”

Use same colors as Transfort logo, pg. 14

1”

1/4”

1/4”

1/4”1/4”

Dial-a-Ride identity is similar to Transfort in usage and identical to Transfort in brand colors.

1.a TRANSFORT DiAL-A-RiDE LOGO USAGE


As a City of Fort Collins service, Transfort materials will often require the use of two logos. The guide-

lines below explain how to display the Transfort and City of Fort Collins logos together.

1.a TRANSFORT & CiTY OF FORT COLLiNS LOGO

Logos diplayed in a similar size with the Transfort logo first. Logos can

either be side-by-side or stacked.

WHO: All are welcome.

WHAT: Transfort is seeking feedback on their proposed system route changes, effective May 2014.

WHERE: A new MAX bus will be traveling around the community. Come tour the new bus and learn more about Transfort’s routes!

SPANISH INTERPRETER AVAILABLE AT THREE OPEN HOUSES!

MONDAY, JANUARY 271-3 p.m.: Colorado State University’s Transit Center4-6 p.m.: Kmart parking lot on College/Drake

TUESDAY, JANUARY 28 SPANISH INTERPRETER AT EACH LOCATION11 a.m. – 1 p.m.: Bristlecone and Blue Spruce2-3:30 p.m.: Downtown Transit Center, 250 N. Mason St.4-6 p.m.: Wal-Mart on Mulberry and Magnolia

WEDNESDAY, JANUARY 299-11 a.m.: Limon Drive east of the Timberline and Drake intersectionNoon-2 p.m.: Cinemark Theater lot, Timberline and Harmony3-5 p.m.: Downtown Transit Center

THURSDAY, JANUARY 3011 a.m. – 1 p.m.: Harmony Library parking lot, Shields and Harmony1:30-3:30 p.m.: Northeast parking lot of the Foothills Mall, Stanford and Monroe4-6 p.m.: Wal-Mart on Mason and Harmony

YOU’RE INVITED! Come Tour the New MAX Bus and Learn about Transfort Route Changes

More information at RideTransfort.com 970.221.6620


For traditional stationery, the City of Fort Collins brand will be used. The Transfort logo will not appear

on letterhead or business cards.

1.a BUSiNESS CARD & LETTERHEAD

Transfort Address Line 1 Address Line 2 PO Box 580 Fort Collins, CO 80522

970.000.0000 970.000.0000 - fax fcgov.com


Both the email signature and the apparel logo are stacked. Email signature should include both the Trans-

fort and the City of Fort Collins logo along with the employee’s contact information as displayed below.

Signature logos for both the email signature and apparel can be downloaded at www.citynet.fcgov.com/

transfortbrand

1.a EMAiL SiGNATURE & APPAREL

Transfort logo is displayed larger and stacked above the City of Fort Collins logo with a

line between.


Do not add elements to the logo

Do not enclose logo in another shape or place logo against a color of insufficient contrast

Do not use any other color than the Pantone or RGB designations on page 14

Do not stretch, condense and transform the logo. Scale proportionally when resizing

Do not use a scanned, web or low resolution version of the logo for print

Consistency is critically important. Examples of common logo use errors appear below. Following the

guidelines outlined in the previous pages will prevent misuse of logos.

1.a UNACCEPTABLE LOGO USAGE


The four primary brand colors should always be used. Complementary colors can be added to enhance,

but should not make up the majority of the colors used. Bus route colors should only be used on materials

specifically related to the routes.

1.b TRANSFORT COLORS

Color Bridge Color Bridge CMYK RGB WebCoated Uncoated Formula Formula/PPT Hex

Color Bridge Color Bridge CMYK RGB WebCoated Uncoated Formula Formula/PPT Hex

288 CP 281 UP c100 m80 y6 k32 r0 g45 b114 002D72

359 CP 7487 UP c40 m0 y50 k0 r161 g216 b132 A1D884

292 CP 2925 UP c59 m11 y0 k0 r105 g179 b231 69B3E7

Grayscale 50%

Grayscale 25%

7738 CP 7738 UP c74 m0 y98 k2 r49 g155 b66 319B42

7413 CP 7413 UP c1 m60 y98 k4 r220 g134 b51 DC8633

Grayscale 85%

PRiMARY COLORS TO USE

COMPLEMENTARY COLORS FOR USE WiTH PRiMARY COLORS


Only the non-reflective vinyl, custom retro-reflective vinyl or Pantone Color Bridge colors listed be-

low should be used on signs. For MAX logos on signs, “a service of Transfort” should be omitted.

Bus Signs

(non-reflective)

MAX Signs

(retro reflective

custom roll)

1.b SiGNAGE COLORS

BLUE: ORACAL 951item #050 Deep Blue

SILVER: ORACAL 951item #090 Silver Gray

GREEN: ORACAL 970RAitem #486 Tree Green

www.orafol.com

Vinyl Specs

Pantone Color Bridge CMYK breakdown for Digital or Thermal printing

288 CP c100 m80 y6 k32

7738 CP c74 m0 y98 k2

Grayscale 50% (use this gray when printing over white)

Grayscale 25% (use this gray when printing over green or blue)


Only the these DuPont colors or vinyl colors listed below should be used on vehicles and buses.

1.b VEHiCLE ViNYL & PAiNT COLORS

BLUE: ORACAL 951item #050 Dark Blue

BLUE: #7419 EW

WHITE: #LS 002

WHITE: #LS 002

SILVER: ORCAL SERIES 970RAitem #090 Silver Gray

SILVER: #LM 577

SILVER: #LM 577

WHITE: 3M 7725-10 WHITE BLACK: 3M 725-12 BLACK

GREEN: ORACAL 970RAitem #486 Tree Green

GREEN: DuPont Green #GS 185 EW

GREEN: DuPont Green #GS 185 EW

www.orafol.com www.solutions.3m.com

Vinyl Specs

MAX DuPont Paint Colors

Non-MAX DuPont Paint Colors


This section identifies fonts consistent with the Transfort brand. To maintain a clean and modern look, use

only the fonts detailed below. Fonts can be downloaded from citynet.fgov.com/transfortbrand

1.c TRANSFORT FONTS

TiTLiNG, CALLOUTS, SiDEBARS & SiGNS

BODY COPYStandard body copy typeface size is 9 pts., Leading >11 pts.

Univers 67 Bold CondensedConsistent, strategic brandingConsistent, strategic brandingCONSiSTENT, STRATEGiC BRANDiNG



News Gothic RegularConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING

News Gothic DemiConsistent, strategic brandingConsistent, strategic brandingCONSISTENT, STRATEGIC BRANDING


Note for designers and production artist: Track typeface to -20

Note for designers and production artist: Use news gothic for brochures and publications. Use Univers 57 Cnd for posters and flyers. Track typeface to -20.


2. BRAND STYLE GUiDEEXAMPLES, SPECiFiCATiONS & iNSTRUCTiONSThe visual concepts of the

Transfort brand are designed

to create an experience that is

simple, useful, and modern.

It is based on the foundation-

al elements of a smartphone

app where information is pre-

sented cleanly, concisely, and

in easy-to-distinguish mod-

ules. 55% of American adults

now have a smartphone and

that number is increasing

rapidly; people are accus-

tomed to receiving informa-

tion in a mobile-like format.

When possible, text is kept to

a minimum. Information ap-

pears within sectioned blocks of color. The number of colors used in a single piece are kept to a minimum.

Clean lines eliminate the need for drop-shadows. Simple icons or images are used to reinforce key points

and elements. Overall, the Transfort visual brand embodies easy, modern transit.

Route Outreach CVB AD


These are examples of the Transfort brand in use.

Advertising posters

Brochure Folder

2.a THE BRAND iN USE

LEMAY AVE.

SHIELDS ST.

LAPORTE AVE.

MOUNTAIN AVE.

OLIVE ST.

MULBERRY ST.

LAUREL ST.

UNIVERSITY AVE.

PROSPECT RD.

TROUTMAN PKWY.

HORSETOOTH RD.

SWALLOW RD.

DRAKE RD.

FOOTHILLS MALL

CSU TRANSIT CENTER

HARMONY RD.

COLLEGE AVE.

MCCLELAND DR.MASON ST.

UNDERPASSMASON TRAIL

SPRING CREEK TRAIL

OVERPASS

BNSF R.R.

DOWNTOWN TRANSIT CENTER

SOUTH TRANSIT CENTER

MOUNTAIN STATION

OLIVE STATION

MULBERRY STATION

LAUREL STATION

SWALLOW STATION

UNIVERSITY STATION

PROSPECT STATION

SPRING CREEK STATION

DRAKE STATION

HORSETOOTH STATION

TROUTMAN STATION

HARMONY STATION

KEYTRANSIT CENTER

PARKINGBRT TRAVEL IN MIXED TRAFFICBRT DEDICATED GUIDEWAY

MAX STATION

PAVED TRAILS

MAX IS FREE DURING THE SUMMER 2014!Visit ridetransfort.com for more information.


2.b ROUTE BROCHURES & MAPS

RIDER GUIDEENGLISH

Transfort represents the City of Fort Collins’ commitment to quality

transportation, cleaner air, and fewer traffic problems. All buses run

on either biodiesel fuel or Compressed Natural Gas (CNG). Transfort

was the first to operate a full-sized Compressed Natural Gas bus in

Northern Colorado. Transfort features 19 bus routes and more than

400 bus stops. Ride and relax in safe, clean, comfortable buses and

discover the world of transit commuting available in Fort Collins.

HOW TO RIDE TRANSFORT

1. Use this guide to select your route/s.The map shows each bus route in a different color. Locate where

you want to go on the map and select the route or routes that will

get you there.

2. Wait at the designated bus stop.Buses stop at signed stops only. For passenger safety, buses will not

stop after they begin to pull away from the bus stop.

Bus stops are clearly marked and located every ¼–½ mile. Bus

stop location information is contained within printed individual route

schedules, on Transfort’s website at www.fcgov.com/transfort, or by

calling 970-221-6620. Plan to be at your bus stop five (5) minutes

before your bus is scheduled to arrive. Buses will NOT leave earlier

than the published times.

3. Board the bus.If you have difficulty boarding, ask the driver for assistance. All

buses are equipped with wheelchair lifts or ramps. For wheelchair

accessible bus stop locations, call 970-221-6620.

4. Pay your fare or scan your pass when you board.

5. Request a transfer when you board.Transfers are FREE to complete a one-way trip. Tell the driver which

route you are transferring to if more than one bus is needed to reach

your destination. If you are not sure, ask the driver. The driver will

give you a transfer slip that is valid for 60 minutes (1 hour).

6. Signal to exit the bus.When you are a block from your destination, signal the driver to stop

by pulling the cord above the windows. Remain seated until the bus

comes to a complete stop.

After de-boarding, please wait for the bus to pull away before

attempting to cross the street. This is for your safety.

GUÍA DE PASAJEROESPAÑOL

Transfort representa el compromiso de la Ciudad de Fort Collins de ofrecer un transporte de calidad, aire limpio y con menos problemas de circulación. Todos los autobuses emplean el combustible biodiesel o Gas Natural Comprimido (CNG). Transfort fue el primero en operar un autobús de tamaño normal con Gas Natural Comprimido en el Norte de Colorado. Transfort ofrece 19 rutas de autobús con más de 400 paradas. Súbase y relájese en nuestros autobuses seguros, limpios y cómodos y descubra el mundo de transportación para desplazarse en Fort Collins.

CÓMO TOMAR TRANSFORT

1. Utilice esta guía para seleccionar su ruta. El mapa muestra cada una de las rutas de autobús en diferente color. Busque en el mapa el sitio adonde quiera ir y escoja la ruta o las rutas que lo lleve(n) allí.

2. Espere en la parada de autobús designada. Los autobúses paran en las áreas asignadas de parada solamente. Por la seguridad de los pasajeros, los autobuses no pararan después que hayan salido de la parada de autobús. La parada de autobuses están claramente marcadas y localizadas en cada ¼–½ de milla. La información del lugar de la parada del autobús esta imprimida con los horarios individuales de las rutas, en la página electrónica de Transfort a www.fcgov.com/transfort, o llamando al 970-221-6620. Espere en la parada de autobús cinco (5) minutos antes del horario del autobús de llegada. Los autobuses NO saldrán más temprano de lo que esta publicado en el horario.

3. Suba al autobús. Si usted tiene dificultad en abordar el autobús, solicite ayuda al conductor. Todos los autobuses están equipados con ascensor para silla de ruedas o rampa. Para la localizar la parada de autobuses con acceso de silla de ruedas llame al 970-221-6620.

4. Pague la tarifa o escaneé su pase al subir.

5. Pida el trasbordo al subir. Transbordos son GRATIS para completar una sola ruta de viaje. Comuníquele al conductor a cuál de las rutas usted va a transbordar para llegar a su destino. Si usted no está seguro pregúntele al conductor. El conductor le dará los talones de trasbordo que son validos por 60 minutos (1 hora).

6. Señal de salida del autobús. Cuando esté a una cuadra de su destino, jale el cordón que se encuentra sobre la ventanas para indicarle al conductor que pare el autobús. Permanezca sentado hasta que el autobús se detenga completamente, después se bajar espere a que el autobús se halla marchado para empezar a cruzar la calle. Esto es para su seguridad.

TRAVEL TRAINING

Travel trainers will show you how to ride Transfort buses and plan trips.

Travel training is a FREE service. To schedule training for groups or

individuals, call 970-221-6620.

BIKE-N-RIDE

All Transfort buses are equipped with racks that hold up to 3 bicycles.

Racks are available on a first come, first served basis. There is no extra

charge to use the bike rack. Only non-fuel powered, two wheeled adult

and children’s bicycles weighing less than 55 pounds are allowed on

the racks. Bicycles must be free of additional or oversized accessories

and must not limit the bus driver’s visibility. When exiting the bus, use

the front door and inform the driver you will be removing your bike.

Transfort is not responsible for lost, stolen, or damaged bicycles or for bicycles left at bus stops. Abandoned onboard bicycles will be removed at the nearest bus stop if necessary.

CODE OF CONDUCT

» Respect transit property

» Respect driver and fellow passengers

» No unsafe behavior

» No eating or smoking on bus

» No alcoholic beverages

» Use Transfort services and facilities for transportation

purposes only

Anyone in violation of these actions may be asked to leave the Transfort vehicle or facility, and risk suspension of their privileges to use Transfort or enter Transfort property.

SERVICE ALERTS

Transfort uses many avenues to bring important updates and alerts

to its riders. Transfort service alerts will be announced through the

following channels:

» Bus: Printed rider alerts posted

» Telephone: 970-221-6620 — direct line to Transfort Info

CDOT’s traveler info line: 511 — transfers callers to Transfort Info line

» Web: fcgov.com/transfort

» Twitter: @fortcollinsgov, #transfort — real-time details

» Facebook: City of Fort Collins — commute related updates

ENTRENAMIENTO PARA VIAJAR

Instructores de viaje le mostrarán cómo viajar en los autobuses Transfort y planear sus viajes. Esto es un servicio GRATUITO. Cualquier grupo o individuo que quiera recibir esta instrucción sólo necesita llamar al 970-221-6620 para hacer una cita.

BIKE-N-RIDE (MONTE A BICI Y TOME EL AUTOBÚS)

Todos los autobuses están equipados con portabicicletas que portan hasta 3 bicicletas. Éstas se encuentran disponibles hasta que se llenen los espacios. No hay cobro adicional por usar los portabicicletas. Sólo las bicicletas de dos ruedas y que pesen menos de 55 libras que sean para adultos y niños caben en los portabicicletas. Las bicicletas deben de estar libre de accesorios adicionales y que no limiten la visibilidad del conductor. Al salir del autobús utilice la puerta de al frente y dígale al conductor que necesita sacar su bicicleta.

Transfort no se hace responsable por bicicletas perdidas, robadas o dañadas o por las bicicletas dejadas en las paradas. Las bicicletas abandonadas en el portabicicletas serán removidas en la parada de autobús más cercana.

CÓDIGO DE CONDUCTA

» Respete la propiedad del transito

» Respete al conductor y a los pasajeros

» No comportamiento inseguro

» No comer o fumar en el autobús

» No bebidas alcohólicas

» Use los servicios Transfort e instalaciones con el único propósito

de transportación

Si alguien viola estas acciones se le pedirá que abandone el vehículo de Transfort e instalaciones, y el riesgo de suspenderle su privilegio de usar Transfort ó que entre la propiedad de Transfort.

SERVICIOS DE ALERTA

Transfort usa muchas maneras para actualizar y alertar a sus viajeros en lo más importante Las alertas de los servicios de Transfort serán anunciadas por medio de los siguientes canales:

» Autobús: Alertas de viaje imprimidas » Teléfono: 970-221-6620 – línea directa con Info

CDOT de Transfort información al viajero: 511 – Transferir llamadas a la línea de información Transfort

» Página Electrónica: fcgov.com/transfort» Facebook: City of Fort Collins–Actualización relacionada a su viaje

DÍAS Y HORAS DE OPERACIÓN

Servicio RegularLas horas de operación de Transfort varían según la ruta, pero generalmente operan de lunes a Sábado entre las 6:30 a.m.– 6:30 p.m. No hay servicio los Domingos. Mire las rutas individuales para el tiempo exacto.

DAYS AND HOURS OF OPERATION

Regular Service

Transfort hours of operation vary by route, but generally run Monday

through Saturday from 6:30 a.m. to 6:30 p.m. No Sunday service. See

individual routes for exact times.

School Session Service

Transfort operates additional routes and expanded service when

Colorado State University (CSU) and Poudre School District (PSD) are

in session. If a route is affected by CSU or PSD sessions, it will be

noted on the individual route schedule.

Non-service Days

No Transfort service on January 1, Memorial Day, July 4, Labor Day,

Thanksgiving Day, or December 25.

FARES

SINGLE RIDE .........................................................................$1.25

Seniors (60+) Disabled & Medicare ............................................60¢

Youth (17 and younger) ...........................................................FREE*

Transfers (request when paying fare) ........................................FREE

EXACT FARE ONLY. Drivers carry NO CHANGE.*This service is made possible by a Grant received from the Bohemian Foundation.

PASSES/BULK TICKETS

All passes and ticket booklets may be purchased at the Downtown

Transit Center or at the CSU Transit Center. Passes may be purchased

with Visa or MasterCard credit cards in addition to cash or checks.

Day Pass................................................................................$3.00

10-Ride Ticket .......................................................................$9.00

Monthly Pass (unlimited rides every day) ............................ $25.00

Annual Adult Pass ..............................................................$154.00

PassFort* .............................................................................$50.00

Annual Senior (ages 60+) .....................................................$25.00

Annual Disabled and Medicare Cardholders ..........................$25.00

CSU students with CSU issued RAMCARD** ............................ FREE

*PassFortPassFort is a program that allows employers to purchase annual

bus passes for their employees at a substantial discount. The

PassFort program includes the benefits of the Guaranteed Ride

Home Service. PassFort passes may be used on all Transfort

buses during regular service days and times, and are also valid on

FLEX. To learn about the program and its benefits visit fcgov.com/

transfort. Purchase at Transfort Administration Office located inside

the Downtown Transit Center. Minimum purchase is required.

Servicio de la Escuela en SesiónTransfort provee rutas adicionales y expande sus servicios cuando la Universidad Estatal de Colorado (Colorado State University) y el Distrito Escolar Poudre (Poudre School District) estan en sesión. Si algunas de las rutas estas afectadas por las sesiones de CSU y PSD, estas serán señaladas en los horarios de las rutas individuales.

Varaciones de HorarioNo hay servicio de Transfort ni el 1º de enero, ni el día de la Conmemoración de los Caídos, ni el 4 de julio, ni el día del Trabajo, ni el día de Acción de Gracias ni el 25 de diciembre.

TARIFAS DE TRANSFORT

BOLETO SENCILLO ................................................................ $1.25

Personas de tercera edad (de 60 años o más),

Personas discapacitadas y con Medicare ................................... 60¢

Jóvenes (de 17 años o menor) .............................................GRATIS*

Trasbordos ...........................................................................GRATIS

SÓLO LA TARIFA EXACTA. Los conductores NO TIENEN EFECTIVO.*Este servicio es posible gracias a una subsidio recibido de la Fundación de Bohemia.

LOS PASES /TALÓN DE BOLETOS

Se puede comprar todos los pases en el Centro de Transporte ubicado en el centro de la ciudad (en la esquina de Mason y LaPorte), el Centro de Transporte en la Universidad CSU (al lado norte del Centro Estudiantil Lory, el nivel bajo). Los pases pueden ser comprados usando tarjetas de crédito (Visa o MasterCard). Dinero efectivo o cheques también serán aceptados.

Pase Diario ............................................................................$3.00

Boleto de 10 viajes .................................................................$9.00

Pase mensual (Viajes sin límite cada día) .............................$25.00

Pase anual para adulto ......................................................$154.00

Pase comercial PassFort* .....................................................$50.00

(Cómprelo en la Oficina Administrativa de Transfort-se requiere hacer

una compra mínima)

Anual para personas de tercera edad (de 60 años o más) .....$25.00

Anual para personas discapacitadas y con Medicare .............$25.00

Estudiantes de la Universidad CSU y con pase de autobús** ...GRATIS

*PassFortPassfort es un programa que les permite a los empleadores comprar a descuento pases anuales para el autobús de sus empleados. El programa Passfort incluye todos los beneficios del Programa de Viaje a Casa Garantizado. Se puede usar los pases Passfort en todos los autobuses de Transfort a cualquier hora, en cualquier día y son válidos para usarse con FLEX, la conexión regional con Loveland. Para informarse del programa y sus beneficios visite la página electrónica www.fcgov.com/transfort. Compre en la Oficina Administrativa de Transfort localizada adentro del Centro Transfort en la calle principal. Compra mínima es requerida.

**Colorado State UniversityAll full-time, fee-paying CSU students are eligible to receive unlimited

rides on Transfort. Qualifying students may use their CSU-issued

Ram Card at the fare box; no special activation is required. This

service is made possible, in part, by a contribution from Associated

Students of Colorado State University.

FACILITIES

Downtown Transit Center (DTC)

» 250 N. Mason Street (between Laporte and Maple)

» Services: Pass Sales*, Route Schedules, General Transit

Information

» Hours: Monday–Friday from 7:30 a.m. to 5:30 p.m.

» Serves Routes: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, and FLEX

* Greyhound Ticket sales are available at the DTC or by calling Greyhound directly at 800-231-2222.

CSU Transit Center (CTC)

» North end of Lory Student Center on the CSU campus

» Services: Pass Sales, Route Schedules, General Transit Information

» Hours: Monday–Friday from 7:30 a.m. to 4:30 p.m. when CSU

is in session

» During CSU in-session dates serves Routes: 2, 3, 6, 7, 11, 15

and 19

» During CSU out-of-session dates serves Routes: 2, 6, 7, 15 and 19.

Mall Transter Point (MTP)

» 3200 Stanford Road (east side of Stanford, just north of the Youth

Activity Center)

» Transfort does not have an office located at this transfer point.

Passenger amenities include bus shelters, benches and bike

racks. Public restrooms may be accessed inside Foothills Mall

Shopping Center.

» Serves Routes: 1, 5, 6, 7, 16 and FLEX

LOST AND FOUND

If you think you lost something on the bus or at a Transfort facility, call

970-221-6620. Items are kept for 30 days and may be picked up at

the Downtown Transit Center. Transfort is not responsible for lost or

stolen items.

**Colorado State University (Universidad Estatal de Colorado)Los estudiantes de tiempo completo en CSU son elegibles para transportarse gratis sin limitaciones en el Transfort. Para abordar el bus los estudiantes que califiquen necesitan mostrar su carnet estudiantil de CSU antes de abordar: no se requiere de ninguna actividad especial. Este servicio ha sido posible, en parte por la contribución de la Asociación Estudiantil de la Universidad Estatal de Colorado.

INSTALACIONES

Las Instalaciones de Transito en el Centro (Downtown Transit Center – DTC)

» 250 N. Mason Street (entre Laporte y Maple)

» Servicios: Venta de boletos*, Horarios de Rutas, Información de

transito en General

» Horas: Lunes–Viernes de 7:30 a.m. to 5:30 p.m.

» Rutas de Servicio: 1, 5, 8, 9, 14, 15, 18, 81, 91, 92, y FLEX

* Boletos a la venta para Greyhound estan disponibles en DTC ó llamando directamente a Greyhound al 800-231-2222.

El Centro de Transito de CSU (CSU Transit Center – CTC)» Al final del Norte de Lory Student Center en CSU

» Servicios: Venta de Boletos, Horarios de Ruta, Información de

Transito en General

» Horas: Lunes–Viernes de 7:30 a.m. a 4:30 p.m. cuando la

Universidad está en clases

» Las Rutas durante la Universidad está en clases: 2, 3, 6, 7, 11, 15 y 19

» Las Rutas durante la Universida no está en clases: 2, 6, 7, 15 y 19.

Punto de Transbordo en el Mall (Mall Transfer Point – MTP)» 3200 Stanford Road (al lado este de Stanford, solo al norte de

Youth Activity Center)» Transfort no tiene una oficina en este punto transbordo. Los

servicios a los pasajeros incluyen banquetas, bases para bicicletas, y cubierta para esperar el autobús. Los baños públicos están accesibles adentro del Centro Comercial Foothills

» Rutas de Servicio: 1, 5, 6, 7, 16 y FLEX

PERDIDO Y ENCONTRADO

Si usted piensa que ha perdido algo en el autobús ó en las instalaciones de Transfort, llame al 970-221-6620. Los artículos se mantienen por 30 días y podrán ser recogidos en las Instalaciones de Transito en el Centro. Transfort no se hace responsable por artículos perdidos ó robados.

LOS SERVICIOS DE PARATRÁNSITO

Dial-A-Ride (Marque-Un-Viaje) | 970-224-6066La Ciudad de Fort Collins ofrece servicio de paratránsito para las personas con discapacitación por lo que se les dificulta utilizar el servicio de autobús de ruta fija en el área de servicio designado de Fort Collins. El servicio de paratránsito se puede comparar con el servicio de transporte requerido por la Ley para Americanos Discapacitados

PARATRANSIT SERVICES

Dial-A-Ride | 970-224-6066

The City of Fort Collins offers paratransit service for individuals with

disabilities that prevent them from using fixed route bus service in

the designated service area of Fort Collins. Paratransit service is a

comparable transportation service required by the Americans with

Disabilities Act (ADA). Riders must pre-qualify for certification to be

eligible to use paratransit services, based on Federal ADA guidelines.

Call 970-224-6066 for more information on paratransit service,

eligibility criteria, or to request an application. A single ride trip costs

$2.50. Personal care attendants ride free.

Large print and braille schedules are available by calling Transfort at 970-221-6620.

TTY for patrons with hearing and speech impairments: 1-800-659-3656.

NON-DISCRIMINATION POLICY

We are committed to ensuring that no person is excluded from

participation in, denied the benefits of, or subject to discrimination

in the receipt of services on the basis of race, color, national origin

or any other characteristics provided by law including Title VI of Civil

Rights Act of 1964, as amended. If you believe you have been subject

to discrimination, you may file a written complaint no later than 180

calendar days after the date of the alleged discrimination with Transfort

Administrative Offices; 250 N. Mason Street, Fort Collins, CO 80524.

FLEX – REGIONAL ROUTE

FLEX is a single route that connects Fort Collins, Loveland, Berthoud,

and Longmont. Fares for FLEX are the same as those listed for

Transfort. Passengers may transfer to and from FLEX on to COLT and

Transfort systems. COLT, Transfort, and RTD Eco Passes are also

accepted on FLEX. FLEX is operated by Transfort; therefore, all rules,

regulations, and policies of Transfort apply to FLEX.

For more information on FLEX, including route and schedule details,

visit flexnoco.com.

(Americans with Disabilities Act (ADA). Los viajeros tienen que calificar para la certificación para ser elegibles a los servicios de paratránsito basado en las normas federales ADA. Favor de llamar al 970-224-6066 para obtener mayor información sobre el servicio de paratránsito o sobre el criterio de elegibilidad ó para pedir una solicitud. Un viaje sencillo cuesta $2.50. Los cuidadores viajan gratis.

Horarios en letras grandes y Braille están disponibles llamando a Transfort al 970-221-6620.

TTY para los clientes con impedimentos auditivos y del habla: 1-800-659-3656.

PÓLIZA DEL TÍTULO VI

Nosotros estamos comprometidos asegurar que ningún individuo sea excluido de participar, negársele los beneficios, actividades o servicios, o ser sujeto de discriminación por causa de su raza, color, u origen de nacionalidad u otras características de acuerdo con el Título VI del acta de los derechos civiles de 1964, según enmendada. Si usted cree que ha sido sujeto de discriminación, usted puede presentar una queja escrita a mas tardar en 180 días del calendario después de la fecha que ha sido discriminado, a las oficinas Administrativas de Transfort; 250 N. Mason Street, Fort Collins, CO 80524

FLEX – RUTA REGIONAL

FLEX es una unica ruta que conecta Fort Collins, Loveland, Berthoud, and Longmont. Las tarifas de FLEX son las mismas enlistadas por Transfort. Pasajeros se podrán transferir de y desde FLEX a COLT y los sistemas de Transfort. Los Boletos de COLT, Transfort, y RDT Eco son también aceptados en FLEX. FLEX está administrado por Transfort; por lo tanto, todas las reglas, regulaciones, y polizas de Transfort aplican a FLEX.

Para más información sobre FLEX, incluyendo los detalles de rutas y horarios, visite flexnoco.com.

970-221-6620 fcgov.com/transfort

970-221-6620 fcgov.com/transfort

EFFECTIVE 00/00/00

RIDER GUIDE & SYSTEM ROUTE MAP

All buses are equipped with a bike rack.

All buses are equipped with boarding ramps or lifts. Tell the operator if you need to use the ramp or lift.

AVAILABLE IN OTHER FORMATS

250 N. Mason Street Fort Collins, CO 80524

twitter.com/ridetransfort

ridetransfort.com/app

ridetransfort.com

970.221.6620TTY: 1.800.659.3656

INFORMATION AND RIDER ALERTS:West Poudre River Trail

West Spring CreekTrail

West Spring CreekTrail

Mason S

treet Trail

Pow

er Line Trail

Mason S

treet Trail

Fossil Creek Trail

Fossil Creek Trail

East Spring Creek

Trail

East Poudre RiverTrail

GrandviewCemetery

City ParkNine GolfCourse

Overland Park

Blevins Park

Avery Park

City Park

EasPark

t Side

Edora CommunityPark

RoselawnCemetery

Creek SidePark

High School Park

WoodwestPark

Rolland MooreCommunity Park

SpringPark

Buckingham Park

Collindale Golf Course

Ridgeview Park

Beattie Park

Golden Meadows Park

Harmony Park

WarrenPark

Stewart Case Park

Leisure Park

LandingsPark

FutureSoutheast

Community Park

Alta Vista Park

Freedom Square Park

Spring CanyonCommunity Park

Lee MartinezCommnity Park

LegacyPark

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S Lem

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S

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W Elizabeth St S Summit View Dr

S Shields

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S Tim

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E Mountain Ave

N Lem

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E Prospect Rd

E Willox Ln

N Tim

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W Mulberry St

SM

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SM

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Jefferson St

W Prospect Rd

W Mountain Ave

W Laurel St

E Vine DrW Vine Dr

S Taft H

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City Park A

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Constitution A

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NTaft H

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Laporte Ave

N C

ollege Ave

E Prospect Rd

Riverside Ave

E Lincoln Ave

S Shields

St

S O

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Overland Trl

S C

ollege Ave

E Drake RdW Drake Rd

E Horsetooth Rd

Mcclelland

Dr

W Horsetooth Rd

John F

Kennedy Pkw

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Kechter Rd

S Mason St

Blue Spruce D

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Whedbee St

Stover St

W Plum St

E Elizabeth St

SLoom

is Ave

Centre Ave

W Lake St

Stover St

Mi dpoint Dr

Prospect Park Way

Shar p

Point Dr

Rock Creek Dr

Timberwood Dr

Snow

Mes

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Stan

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Rd

Cherry St

Conifer St

Donella Ct

E Swallo w Rd

Ziegler Rd

Lady Moon D

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E Harmony RdW Harmony Rd

Columbia Rd

Vermont Dr

Whe

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Dr

W Swallow Rd

Bro

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E Stuart St

Ticonderoga Dr

E Laurel St

Whalers Way

Centennial Rd

Jerome

St

E Pitkin St

Pon

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Buckingham St

York

shire

St

Gre

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W Troutman Pkwy

Fossil Creek Pkwy

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Shallow Pond Dr

Oakridge Dr

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International Blvd

S Li

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E Skyway Dr

Battlecreek Dr

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Rem

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Parkwood Dr

Win

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W Stuart St

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St Joseph’sSchool

Poudre TransitionCenter

Putnam Elem

Oakwood School

Dunn Elem

Bennett Elem

Lab and PolarisSchools

Bauder Elem

Belvins MS

Rocky Mtn HS

Olander Elem

McGraw Elem

BeattieElem

O’Dea Elem

ShephardsonElem

Boltz MS

KruseElem

TR PaulAcademy

Traut Core Knowledge

Preston MS

Fossil Ridge HS

Fort Collins HS

Linton Elem

Werner Elem

Bacon Elem

Kinard CoreKnowledge MS

Zach Elem

Lopez Elem

Johnson Elem

Webber MS

Pioneer School

Barton EarlyChildhood Center

Ridgeview ClassicalSchool

RiffenburghElem

RivendellSchool

Liberty CommonsElem

Lesher MS

Laurel Elem

Heritage ChristianAcademy

Tavelli Elem

Harris BilingualImmersion

Centennial HS

Irish Elem

PSD Admin

Poudre HS

Lincoln MS

Colorado StateUniversity

Colorado State University Vet School

Front RangeCommunity College

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Gardens onSpring Creek

NorthsideAztlan Center

Food Bank forLarimer County

CatholicCharities

Main Library

Post Officeand Social

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MulberryPool

Fort CollinsMuseum

HarmonyLibrary

Poudre ValleyHospital

EPIC

Poudre Valley Hospital

Harmony Campus

Post Office

CityHall

LarimerCountyHuman

Services

LarimerCounty Court

DMV

Larimer CountyChild and Family

Services

LarimerCounty

Community Corrections

LarimerCountySheriff

LarimerCounty

Detention Center

PoliceServices

CSUTRANSITCENTERsee inset

DOWNTOWNTRANSIT CENTER

see inset

MALLTRANSFER

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B

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C

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E Horsetooth Rd

E Swallow Rd

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Stanford Rd

Stover St

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Old Fort CollinsHeritage Park

WashingtonPark

St Joseph’s School

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Cherry St

Maple St

E Mulberry St

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City Hall

Larimer CountyCourt

DOWNTOWN TRANSIT CENTER

CSU TRANSIT CENTER

MALL TRANSFER POINT

MAP LEGEND

Transit Center

Bus Route

Indicates Multiple Routes

Paved Bike/Pedestrian Path

LANDMARKS

Municipal Building College/University

Post Office School

Library Museum

Other Landmark

N


All communication material should contain a call-to-action directed to the Transfort website:

ridetransfort.com. Homepage images need to be professionally shot and produced. The top homepage

banner image must be shot in a way that allows for type to overlay the photo.

support: [email protected]

2.c TRANSFORT WEBSiTE


The powerpoint template can be downloaded here: www.citynet.fcgov.com/transfortbrand

2.d POWERPOiNT TEMPLATE


Electronic displays should have a vertical orientation and meet ADA requirements when appropriate. Dis-

plays should include primary brand colors.

2.e ELECTRONiC DiSPLAYS


Employees can choose from black, light gray, green, or charcoal gray apparel. The Transfort and City of

Fort Collins logos should both appear on apparel unless space does not allow. In that case, the Transfort

logo can appear alone.

2.f APPAREL

SHiRTS, JACKETS & HATS

Port Authority® Reliant Hooded Jacket. J308

Port Authority® Pique Fleece Jacket. F222

CornerStone® - Select Snag-Proof Tactical Polo. CS410

Port Authority® R-Tek® Pro Fleece Full-Zip Vest. F228

Port and Company: CP45 Black

Port Authority® Heathered Knit Beanie. C917

Vendor:Encore Uniforms1420 Riverside Ave. Ste. 120 Fort Collins, CO 80524

Contact info/rep TJ White970-482-6922

New Era® - Stretch Mesh Cap. NE1020


Consistency in monument signage from facility to facility is essential. At this point, a design style for signs

has not been created.

2.g BUiLDiNG & MONUMENT SiGNAGE


High-quality and well-produced photos are essential to entice potential riders to use Transfort-- giving them

a sense of place and a need to participate. It’s important to convey Transfort as a comfortable and easy/

welcoming transit system.

2.h PHOTOGRAPHY

Documents

BRAND MANAGEMENT GUiDELiNES - · PDF fileTRANSFORT BRAND GUiDELiNES 1 1. CREATiVE FOUNDATiON LOGOS, BRAND COLORS & FONTS Graphic standards are non-negotiable components of an organization’s