Brand Innovators Mobile and Millennials NYC 11 11 14

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Hello and ...

Welcome to the second annual Brand Innovators Mobile and Millennials Summit!

“Know your customer” may be the most important mantra in business today. Perhaps the only thing more important, however, than knowing your customer is knowing your next generation of customers. For Fortune 500 and other leading brands that means knowing and understanding millennials —the future of your business is in their hands.

Millennials — generally defined as consumers born after 1982 — are the fastest growing generation on earth, and they will soon be the most influential. Retail industry analysts predict that over the next five years millennials will have more purchasing power than any other generation. At the same time, they are still forming their own opinions and preferences about different brands, making it even more important for brand marketers to build relationships and engage with these young consumers while the window is still open. Finally, millennials are the first generation of “digital natives,” consuming virtually all of their media on digital devices.

Brand Innovators Mobile and Millennials will provide brand marketers from Fortune 500 and other leading brands with an important forum to share success stories and discuss the challenges and opportunities inherent in marketing to millennials.

Thank you to all of our attendees and speakers who contributed to our program. We invite you to participate in the discussion, and to share your ideas with your fellow marketers in the Brand Innovators community, both during and after our event. Enjoy the show and we look forward to seeing you at our next event in New York, again, soon!

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................1 2

SPEAKERS ........................................... .....................2 2

ADVISORY BOARD ................................................... 3 0

STRATEGIC ADVISORS .............................................3 3

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 4

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

Martina SuessProgram Director

6 Get Social: @Brand_Innovator #bisummit

EDITOR & CHIEF CONTENT OFFICER, BRAND INNOVATORS @aerocles

David Teicher is Editor and Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and

related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAVID TEICHER

Host

Keynote

Liane Pritikin is Senior Director of Strategic Insights and Research for MTV, where she is a key member of a

leadership team providing insights into Millennial TV viewing and content consumption. Prior to joining MTV in 2012 she held management roles at leading entertainment brands including TV Guide, E! Entertainment and Disney. She holds an MBA from USC and a BS in Psychology from UCLA.

LIANE PRITIKINDIRECTOR, STRATEGIC INSIGHTS & RESEARCH, MTV @LianePritikin

Get Social: @Brand_Innovator #bisummit8

Kristen Manning joined MBUSA in 2007 after spending 14 years at Kraft Foods in brand management. At Mercedes-Benz, Kristen currently manages digital launch campaign initiatives including, but not limited to creative,

content and social extensions. She also oversees cross-functional content development and integration. She received her BBA in Finance and MBA in Management from Pace University.

KRISTEN MANNINGDIGITAL & RELATIONSHIP MANAGER, MERCEDES BENZ USA

Keynotes

DEREK JOHNSON

Derek Johnson joined MBUSA in 2008 after spending 3 years producing, directing and editing video content for the brand. In his current digital marketing role, he oversees creative, UX and technical development for mbusa.com, owners platforms, as well as digital media

creative. An enthusiast of Agile Methodology, he is a certified scrum master and oversees all new development via Agile. Derek began his professional journey as a jazz musician, which brought him from Chicago to New York. He received his B.A. from Columbia University with a concentration in film.

SUPERVISOR, DIGITAL MARKETING PLATFORMS, MERCEDES BENZ USA

Get Social: @Brand_Innovator #bisummit10

Keynotes

ASSAF HENKIN

Assaf Henkin is a New York-based entrepreneur & Tech Executive, currently Senior Vice President, Brand Intelligence Solutions, at Amobee, which offers marketers, agencies, publishers and operators advanced cross-channel digital marketing technology platform solutions with powerful intelligence. Prior to joining

Amobee Assaf founded and served as CEO of the San Francisco-based content marketing and analytics firm Kontera, launched in 2003 and in June acquired by Amobee concurrent with its purchase of Adconion Direct. Assaf holds EMBAs from Tel Aviv University and Northwestern University’s Kellogg School of Management and a BS in Computer Information Systems from San Francisco State University, where he graduated Magna Cum Laude. He holds a patent in Real-Time Web Page Analysis and Modification.

SENIOR VICE PRESIDENT, BRAND INTELLIGENCE SOLUTIONS, AMOBEE


Agenda

7:30 am BREAKFAST

8:45 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsHost: David Teicher, Editor & Chief Content Officer, Brand Innovators

9:00 am MARKETING TO MILLENNIALS: THE X FACTORCourting and marketing to Millennials – consumers born after 1982 – is crucial to your brand’s long-term success. Millennials are the fastest growing generation on the planet and they will soon be the most influential. Over the next five years, retail industry analysts predict that these young consumers will have more purchasing power than any other generation. At the same time, they are still forming their opinions about different brands and determining brand loyalty and preferences. Finally, Millennials represent the first generation of digital “natives” or individuals who have grown up on the Internet and mobile devices. Understanding how and when and on what platform to reach these consumers has become a science in and of itself. Take a deep dive into all of the challenges and opportunities inherent in marketing to your next generation of consumers.

Moderator: Andrea Wolinetz, VP, Partnerships, SHIFTAngela Gruszka, Director, Marketing + Communications, ABC Carpet & Home David Berkowitz, CMO, MRY

9:35 am KEYNOTE — #GLAPACKED: A MILLENNIAL CHALLENGE

Derek Johnson, Supervisor, Digital Marketing Platforms, Mercedes Benz USAKristen Manning, Digital & Relationship Manager, Mercedes Benz USA

As Mercedes-Benz USA entered the compact SUV segment, we faced the challenge of the best way to reach Millennial prospects. In this presentation, we will discuss how we approached this challenge, what we launched, and ultimately how our execution performed.

CONTINUED ON PAGE 14

TUESDAY, NOVEMBER 11, 2014NOMAD HOTEL, NYC


Agenda10:00 am KEYNOTE — THE MOBILE MEDIUM IS THE MILLENNIAL MESSAGE

Liane Pritikin, Director, Strategic Insights and Research, MTV

Marshall McLuhan coined the phrase “The medium is the message.” meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived. For Millennials, mobile is their medium of choice – and speaks volumes about their values, attitudes, and ways of interacting with the world.

10:25 am SUCCESS STORY — HOW ‘ALWAYS ON’ INSIGHT DRIVES ‘ALWAYS ON’ CONTENT FOR FRANK’S RED HOTSWith the content explosion, brands can no longer afford to ‘plan’ the times of year where they will go out and ‘collect’ the data that will tell them exactly what they need to produce to be relevant with their consumers. Instead, they need to constantly sense and listen; adapt to trends, cultural events and new innovation in order to really drive engagement and grow their brand. This case study will showcase how the French’s and Franks brands are re-shaping their content and brand experience by building a culture and operating model that is anchored in the brand strategy but driven by an ‘always-on’ insight mentality.

Miguel Gonzalez, VP of Marketing, Food Products Division, Reckitt BenckiserDionna McPhatter, Managing Partner, The Strategy Collective

10:45 am NETWORKING BREAK

11:05 am PROGRAMMATIC: FROM WHITE BOARD TO MAINSTREAM Programmatic buying is an established science and popular approach to digital advertising that’s made marketers lives easier while increasing the effectiveness of campaigns. Yet it’s still new for many. Whether you’re thinking of jumping in or looking for ways to enhance your existing programmatic strategies, you’ll find much of interest as Chango’s Keith Lorizio unveils exclusive new research from the Brand Innovators Programmatic Pulse survey. Did you know 75% of marketers are using programmatic today? That 39% of users execute programmatic purchases through agencies, while 33% do in-house? And that measuring ROI and integrating data are the two biggest challenges marketers face in amping-up programmatic activity? We’ll tackle those bogeys head-on, arming you with facts and insights to enhance your digital impact across all platforms.

Keith Lorizio, Chief Revenue Officer, Chango



Agenda


11:30 am EXCLUSIVE FIRST LOOK: 2015 MILLENNIAL BRAND RANKINGJoin us for the debut of our latest research on the Millennial generation. Building on two years of surveys and panels with this important influencer target, the 2015 Millennial Brand Ranking Report demonstrates which brands are connecting with Millennials and which ones aren’t, no matter how much they spend on advertising.

Norty Cohen, CEO and Founder, Moosylvania

11:55 am CONNECTING WITH MILLENNIALS THROUGH SPORTS AND ENTERTAINMENT

Gordon Meyer, Director, Digital Marketing, SiriusXM Radio Inc. Don Sperling, VP-Entertainment & Executive Producer, New York Football Giants

12:30 pm LUNCH

1:30 pm KEYNOTE — THE BRAND OF THE FUTURE: HOW TO CONNECT WITH THE MOBILE MILLENNIAL

Assaf Henkin, Senior Vice President, Brand Intelligence Solutions, AmobeeIn the Connected Generation, users are always connected, from multiple devices, with a wide variety of online consumption behaviors. Learn about the key trends that every brand marketer needs to know about in order to stay one step ahead of Millennials:1. Mobile purchases and e-commerce will grow amongst this “always on” target

demographic. 2. Traditional paths to purchase have changed and shortened, and Brand

Intelligence is critical to understand this new purchase behavior. 3. Utilizing wide data to build powerful and relevant brand experiences that

effectively connect with Millennials. 4. Super customized and personalized brand experiences will establish and

maintain brand advocacy.

1:55 pm POV — INNOVID

Tal Chalozin, CTO and Co-Founder, Innovid


2:10 pm MOBILE ECLIPSEThere are more than 6.5 billion mobile phones in use worldwide and in 2014 shipments are expected to exceed one billion for the first time. While growth is being fueled by developing markets like China and India (there are more mobile phones than tooth brushes in the world), U.S. penetration is at close to 100%, with mobile ad spending expected to grow by over 50% in 2014, to over $4 billion, according to PWC. The laptop fueled the first twenty years of online advertising, but the future belongs to mobile. What’s your strategy?

Moderator: Carrie Seifer, SVP of Strategy, Millennial MediaDavid O’Brien, Digital Strategy & Mobile Product Management, Avis BudgetRebekah Burgerss-Smith, Sr. International Marketing Manager – Digital, WWE

2:45 pm POV — SCALING PROGRAMMATIC VIDEO ACROSS MOBILE DEVICESNow that consumer time spent on smartphones and tablets has exceeded desktops and with multiple key developments across the programmatic video ecosystem, marketers have likely started thinking about introducing mobile video for their cross-screen advertising strategies. Join Matthew Doherty, TubeMogul’s Director of East Coast Sales to hear more about the latest mobile research and trends, best practices around mobile ad formats and creative executions as well as which mobile video strategies work best to meet campaign goals.

Matthew Doherty, Director of Sales, TubeMogul

3:00 pm FROM THE FRONT LINES: A LOOK AT HOW SNAPCHAT IS CHANGING THE CRM GAMEIn a recent study, more than 70 percent of college students reported that they would open a Snapchat from a brand. When you compare this number to the average open rate for branded e-mails – less than two percent – there’s no comparison. In a little over three years since Snapchat burst onto the market, little is known about how marketers can best harness and manage this tool to reach the coveted “iGen” or young millennial category. A seasoned creative strategist on the front lines at Code and Theory will share her war stories, predictions and insights about how this platform might change the way you look at your brand. From tapping into “FOMO” and understanding the nuanced rules and etiquette of this evolving platform, attendees will also leave a few tips to integrate into their real-time marketing playbook.

Kelly Meyers, Senior Creative Strategist, Code and Theory

Agenda



Agenda

3:20 pm NETWORKING BREAK

3:40pm HOW CONTENT CREATION WORKS IN A MOBILE WORLD

More than just template updates, content creation in a mobile world requires new experiences a millennial audience demands. Learn how HowStuffWorks has built a go-anywhere mobile approach to content - and made becoming smarter cool in the process.

Jason Hoch, Chief Content Officer, HowStuffWorks

4:00 pm SUCCESS STORY – TONGAL

4:20pm MILLENNIALS, MOBILE & FASHION

James Ha, Vice President-Marketing, Original Penguin, Perry Ellis International Will Misselbrook, Div. Vice President, Director of Integrated Production, CoachMilton Pappas, President – eCommerce, Nine West Group

5:00 pm BRAND INNOVATORS COCKTAIL RECEPTION


David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Bayer. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative. David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost.

DAVID BERKOWITZCHIEF MARKETING OFFICER, MRY@dberkowitz

Angela Gruszka is a creative brand marketer, digital strategist and thought-leader with a passion for technology and innovation. She has over a decade of experience developing and implementing integrated marketing and communications strategies for design, fashion, and luxury brands. Currently, she is the Director of Marketing and Communications for ABC Carpet & Home where she leads cross-channel brand marketing and communication efforts. Bringing strategic insight, creativity, and guidance of innovative platforms and technology, Angela has been integral to the evolution and growth of the ABC Carpet & Home brand.

ANGELA GRUSZKA DIRECTOR, MARKETING & COMMUNICATIONS, ABC CARPET & HOME

@AngelaGruszka

Miguel Gonzalez is Vice President Marketing at The French’s Food Company, a division of Reckitt Benckiser. Miguel brings more than 10 years of experience in Marketing across different categories and markets Globally. Prior to his current role Miguel led the global brand and innovation strategy for one of the global healthcare brands at Reckitt Benckiser. Gonzalez has a Bachelors degree in Business from the University of Lima in Peru and also has an MBA from the Simon School of Business at the University of Rochester.

MIGUEL GONZALEZVP MARKETING, FRENCH’S FOOD COMPANY, RECKITT BENCKISER

In 2003 Norty Cohen founded Moosylvania with the goal of creating value for clients while hosting a dynamic environment that embraces new media and innovation every day. Norty got his start as a creative, then moved to the account side and, eventually, agency ownership. Since launching Moosylvania he hasn’t stopped learning, adapting and pioneering the way. Norty has led numerous breakthrough studies, including several on the behavior of Millennials, summaries of which can be found on his blog at Moosylvania.com.

NORTY COHENCEO AND FOUNDER, MOOSYLVANIA@nortycohen

Speakers


Dionna McPhatter is a Managing Partner at The Strategy Collective, which offers brands end-to-end marketing solutions to realize their messaging and outreach goals. Prior to lanching the New York-based agency in March she spent 6 yeras at Reckitt Benckeiser, serving in a variety of leadership roles, most recently Director of Market Research for North America & Europe. Earlier in her career Dionna spent several years in the consumer research department of Protcter & Gamble.

DIONNA MCPHATTER MANAGING PARTNER, THE STRATEGY COLLECTIVE @dphat23

Speakers

Jason Hoch is an innovator with over 18 years of senior leadership and massive growth for both big Media (WWE, Discovery) and Start-ups (Echo, Tout). In April he was named Chief Content Officer at How Stuff Works, an informational website covering everything under the sun.

JASON HOCH CHIEF CONTENT OFFICER, HOWSTUFFWORKS @starexplorer

Keith Lorizio is a senior level executive in digital advertising with 20 years of experience leading high performing sales teams. Keith was most recently Vice President of US Sales and Marketing for the Advertising & Online organization at Microsoft. He led more than 400 sales and service professionals who drove scalable and profitable engagement for top US marketers and leading advertising agencies representing over $1B in revenue. Keith joined Microsoft Advertising in 2005 as General Manager of Strategic Sales before he was promoted to Vice President. Prior to Microsoft, Keith held senior sales and business development positions at Yahoo!, AltaVista and Bell Atlantic.

KEITH LORIZIO CHIEF REVENUE OFFICER, CHANGO

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman


Speakers

For more than 15 years David O’Brien has worked in digital media. His work spans platforms including web, mobile, and other connected devices. David has been fortunate to work with innovative teams, including those at Rolling Stone, Publicis and Omnicom. He has worked on major projects and created apps across industries (pharmaceuticals, auto manufacturers, pet food companies and people food companies). He is a user advocate by nature and borderline obsessive about easing the user’s journey through a digital experience. Currently David is leading mobile initiatives for Avis Budget Group, targeting new consumers as the travel and leisure industries migrate to mobile.

DAVID O’BRIENDIGITAL STRATEGY & MOBILE PRODUCT MANAGEMENT, AVIS BUDGET GROUP

Will Misselbrook’s more than 12 years of experience includes time at the BBC (Producer), Wieden & Kennedy (Producer), Saatchi & Saatch (Executive Producer), Imagination (Production Director), BBH North America (Head of Integrated Production). He is currently Division Vice President and Director of Integrated Production (global) for fashion giant Coach in New York. Having worked on global integrated campaigns for the worlds largest brands, Will’s expertise covers all mediums. He also co-owns and is Managing Partner for film/content production company Valence Films and is in progress on a number of feature development and investment projects.

WILL MISSELBROOK DIV. VICE PRESIDENT, DIRECTOR OF INTEGRATED PRODUCTION, COACH

Kelly Meyers is a Senior Creative Strategist on the Brand Design team at Code and Theory, currently working across both Global and US Market work for Burger King and Maybelline New York. Code and Theory is a digital agency that creates products, content and brand campaigns across platforms. With offices in New York, San Francisco, and London, Code and Theory has demonstrated a deep understanding of adaptive content and the ability to create dynamic brand touch points. Kelly joined Code and Theory in 2011, helping manage, strategize, and grow the communities for brands like Dr Pepper, Snapple, Mott’s, Maybelline New York, and essie. SocialMediaWeek.com, and Digital Pivot.

KELLY MEYERSSENIOR CREATIVE STRATEGIST, CODE AND THEORY @KellyAnneMeyers

Gordon Meyer is an industry veteran having been one of the first 30 employees at Razorfish servicing Fortune 100 clients such as Schwab and Ford Motorcars as they formulated their digital strategy in the 90s. He then joined a then scrappy Sirius Satellite Radio in 2005 that dared take on the 800 pound gorilla of terrestrial radio. Since then the company has grown from 800k subscribers to over 26MM active subscriptions and has disrupted terrestrial radio and transformed the industry. As Director of Digital Marketing, Gordon leads SiriusXM in effective use of digital channels from email to social, desktop to mobile and everything in between.

GORDON MEYER DIRECTOR, DIGITAL MARKETING, SIRIUSXM RADIO INC.@gordonmeyerjr


Speakers

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

Milton Pappas is president of e-commerce at Nine West Group. Prior to joining Nine West Group, he was vice president, e-commerce customer experience at Toys ‘R’ Us U.S., where he oversaw the web-based business and provided leadership for all online brands, including Toysrus.com, Babiesrus.com and FAO.com. Prior to Toys ‘R’ Us, Milton was executive vice president, business development for the OneStopPlus.com division of Redcats USA. Before that, he was executive vice president of marketing and e-commerce at Redcats. He also held leadership positions at Reader’s Digest Association and Dollar Dry Dock Bank.

MILTON PAPPAS PRESIDENT – ECOMMERCE, NINE WEST GROUP

Carrie Seifer is the Head of Strategy for Millennial Media, where she is responsible for driving innovative marketing programs for advertising brands which powers the company’s global sales force. Prior to joining Millennial, Carrie was the Director of Sponsorships at Meetup where she created and sold a sponsorship-based ad model that allowed brands to support thousands of local interest groups. Before joining Meetup, Carrie was the Director of Emerging Technologies at Condé Nast, where she led more than a dozen major magazine titles and websites through the creation and implementation of mobile, video, and other new media products.

CARRIE SEIFER HEAD OF STRATEGY, MILLENNIAL MEDIA

Don Sperling oversees the branding, marketing, television, radio, digital media, social media, publishing, creative services, events and the live Game Day stadium production and presentation for the New York Football Giants. Prior to his appointment to that post in 2007 Don was President of D& L Media, a full service production, development, programming and consulting company, specializing in television & film production, new media and digital strategy across all platforms, broadcasting, branding, and live events. Don was also previously Senior Vice President and Executive Producer of NBA Entertainment NBA TV and NBA.com for 15 years.

DON SPERLINGVICE PRESIDENT AND EXECUTIVE PRODUCER, NEW YORK FOOTBALL GIANTS


Andrea Wolinetz is Vice President of Agency Partnerships at SHIFT, the global advertising technology company empowering digital media buyers to maximize ROI across social and mobile. A digital marketing veteran with nearly a decade of experience, Andrea is focused on growing SHIFT’s senior-level strategic partnerships with agencies. Andrea’s prior experience includes her most recent role as Managing Director of Connected Platforms at PHD, which won most successful media network at the 2014 Cannes Lions International Festival of Creativity and has 80 offices around the world.

ANDREA WOLINETZVP, PARTNERSHIPS, SHIFT@adubs323

Speakers

James Ha is best described as a strategic and creative problem solver. Having started his career at some of the most well-¬regarded advertising agencies, James has developed a strong background not only in traditional media, but also at the forefront of the digital evolution. His current role as the VP of Marketing & Communications at Original Penguin has led him to one of the most recognized American heritage menswear brands, to reposition the brand for today’s millennial consumers. Before his arrival at Original Penguin, James led the branding & social efforts at Club Monaco and the launch of their e¬commerce business.

JAMES HAVP MARKETING, ORIGINAL PENGUIN, PERRY ELLIS INTERNATIONAL

Rebekah Burgess-Smith is a content marketing specialist, with over 10 years’ experience within the entertainment and broadcast industry. Rebekah joined WWE over a year ago as a Senior International Marketer, focusing on digital tools to market WWE to a global audience. Prior to WWE, Rebekah worked for Microsoft Australia launching the digital strategy for TV shows such as “The Voice Australia,” “Big Brother Australia” and renovation reality TV series “The Block,” a role that entailed planning and building the digital platforms and second screen applications, marketing the show, tune-messaging and developing commercial partner activations.

REBEKAH BURGESS-SMITHSR. INTERNATIONAL MARKETING MANAGER – DIGITAL, WWE @TheBexsta

As CTO of Innovid, a leading interactive video advertising firm, Tal Chalozin is responsible for technology development and implementation, product creation and business development activities across the company. He is a multi-disciplinary entrepreneur who in early 2006 co-founded the GarageGeeks (www.garageGeeks.org), a non for profit organization for creative people to meet, innovate and build noncommercial projects that would otherwise not come to life. In 2008, Chalozin was selected as BusinessWeek’s Best Young European Entrepreneur.

TAL CHALOZINCO-FOUNDER AND CTO, INNOVID @chalozin


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA

Advisory Board

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK


Advisory Board

JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

LIAM MCCARTENHEAD OF DIGITAL & INNOVATION - NORTH AMERICA AT RECKITT BENCKISER

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

Advisory Board

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin


AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best global wireless coverage, based on offering roaming in more countries than any other U.S. based carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV service with the AT&T U-verse® brand. The company’s suite of IP-based business communications services is one of the most advanced in the world. @ATT

Marquee Sponsor

AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Amobee is the company defining digital marketing with an innovative technology platform and solutions for advertisers, agencies, publishers and operators on a global scale. The Amobee platform enables its customers to run data-driven, targeted, cross-channel digital marketing campaigns with unparalleled ROI. Amobee is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee operates across North America, South America, Europe, Asia, and Australia. @amobee

Title Sponsors


Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and available impressions are distilled across all screens. @Dstillery

Title Sponsors

Chango is a marketing technology company that puts marketers ahead of their competition. Our combination of proven technology, top industry talent and proprietary data provides solutions to marketers’ most complex problems. We are passionate about helping our clients become marketing rock stars, excel in the new world of programmatic marketing, where vast quantities of data come together to find the right audience across all types of devices. We unify all that the marketer requires to achieve their goals, with the first Programmatic Marketing Platform (PMP) – massive, scalable reach, robust data management and a team that helps you every step of the way. @chango

Disqus is the web’s community of communities. Online communities are where people go to connect with their passions. Disqus makes them better through more enjoyable discussions. And then links all those communities so it’s easier to discover and discuss new stuff worth talking about. Disqus reaches over 1 billion people a month, 2.5 million registered communities, and over 100M active commenter profiles. The service offers a networked comment system used to foster engagement and connect audiences from around the web. @disqus

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. Advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. Our customers include top brands across entertainment and media, CPGs, and financial services. @dynamic_signal


Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc

Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal

Title Sponsors

Microsoft is an American multinational corporation that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers and services. Its best known software products are the Microsoft Windows line of operating systems, Microsoft Office office suite, and Internet Explorer web browser. Its flagship hardware products are Xbox game console and the Microsoft Surface series of tablets. Headquartered in Redmond, Washington, Microsoft is the world’s largest software company in terms of revenue. It is also considered one of the world’s most valuable companies and one of the most successful startup companies of all time by market capitalization, revenue, growth and cultural impact. @Microsoft


Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo

Premiere Sponsors

Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our Ad Server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll® brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience. @Innovid

Millennial Media is the leading independent mobile advertising and data company. Millennial Media commands an impressive share of the mobile display advertising market. The company’s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to advertisers seeking to reach mobile consumers, application and media developers seeking to maximize ad revenue, and mobile operators seeking to further monetize their networks. @millennialmedia

SHIFT is the leading marketing software company for social advertisers. SHIFT’s Open Marketing Cloud provides solutions for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world. SHIFT’s proprietary marketing cloud technology enables brands to automate their social advertising campaigns to meet their business objectives across Facebook, Twitter and LinkedIn. SHIFT is a Facebook Strategic PMD, Twitter Ads API Partner and LinkedIn Sponsored Updates Partner. SHIFT is based in Los Angeles, with additional offices in Palo Alto, Chicago, New York and London. @SHIFTplatform


Premiere Sponsors

Purematter is one of Silicon Valley’s most energetically growing Social and Content Marketing Agencies in the country, with clients such as Pitney Bowes, IBM, Cisco, The CMO Club and CBIZ. Winning over 200 awards in the last 12 years, the agency most recently produced the 2013 “Content Marketing Campaign of the Year” chosen by the Content Marketing Institute and Disqus. As part of PureMatter Labs, their content resource center for brand marketers, the team produces webinars, eBooks, tools, podcasts and “Substance”, a thought leader interview series hosted by President @BryanKramer. Bryan was recently named one of the Top 50 Global Social CEOs by Forbes, Huffington Post and Kred. . @purematter

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