Brand Identity Guide · 2018-12-28 · E-mail: [email protected] Business Card Business Card Layout Business Card Font & Color Business cards must maintain a consistent look throughout

Brand Identity Guide 2010

Contents

ContentsLogo 03Logo Versions 04Logo Usage Examples 04Clear Space Allowance 04Logo Misuse 05Color Palette 05Typography 06Business Card 07Letterhead 08Envelopes 10Lanyard 11ID Card 11Docket 12Corporate Reports and Brochures 13Press Adverts 14Hoardings, Banners and Pennants 15Corporate Presentation 16Data Sheet 16Case Study 20Collateral Color & Photography 22White Paper and Point of View 23Corporate E-Mail Templates 25Corporate Merchandise 26Exhibition Booths and Backdrops 27

02

Logo

LogoWe have improved the logo, making the font more contemporary and refining the overall identity for use across all communications.

We also encourage you to use the logo without the words “Accelerating Business OutcomesSM” to give our logo the greatest visual impact and increase its memorability.

Accelerating Business Outcomes, should be used with a superscript {SM} as the registered mark.

If external parties wish to use our logo with the tagline, they should get special permission from the Virtusa marketing department.

For consistency, we now have two options to choose from, which you will see outlined below.

Full color version. The positive logo is used on white or light surfaces. Our logo consists of two colors.

Positive Logo Use

The Virtusa logo cannot be used with the tagline if the logo is less than the size given below.

Remove the tagline if the size of the logo in the original artwork is less than 4.25cm x 0.74cm for print publications, 167pt x 27pt for web publications.

For standard usage

Option 1

Logo Use Notes

Colors

Virtusa - Pantone Blue 072 UThe dot on i - Pantone Hexachrome Orange U

Virtusa - C 100, M 90, Y 0, K 5 The dot on i - C 0, M 100, Y 50, K 0

Virtusa - R 31, G 60, B 146The dot on i - R 247, G 148, B 30

4.25cm/167pt

0.74cm/27pt

CMYK

RGB

PANTONE

For usage under special permission

Option 2

03

Logo

Clear Space Allowance

Logo Versions

The Virtusa logo should always be surrounded by a generous amount of clear space, free of any text or imagery. The example shown here illustrates the minimum amount of clear space around the logo.

Logo Usage ExamplesGiven here are some examples on how to use our logo against various types of backgrounds.

Black and white option 1Reverse option 1

Black and white option 2

Black and white option 3 with tagline

Black and white option 4 with tagline

Reverse option 2

Reverse option 3

Reverse option 4

Black & white version. The black & white version is used on white or light surfaces where the color logo cannot be used.

Reverse version. The reverse version is used on black or dark surfaces where the color logo cannot be used.

Black & White and Reverse Logo Use

Black & White Colors

Reverse Colors

Virtusa - Pantone Black U C 00, M 00, Y 00, K 100 R 35, G 32, B 31

Virtusa - C 00, M 00, Y 00, K 00 R 255, G 255, B 255

The dot on i - Pantone Black U or Pantone 430 U C 00, M 00, Y 00, K 100 or C 00, M 00, Y 00, K 75 R 35, G 32, B 31 or R 99, G 100, B 102

The dot on i - Pantone Hexachrome Orange U or White C 0, M 100, Y 50, K 00 or C 0, M 00, Y 00, K 00 R 247, G 148, B 30 or R 255, G 255, B 255

04

Logo/Colors

Logo Misuse

Color PaletteCore Colors

This section illustrates various misuses of our logo.

The Virtusa color palette is an integral component of the visual system, adding impact and differentiating our communications. The color palette consists of core and secondary colors. This color palette should be used in communications materials such as web sites, case studies, brochures and presentations.

Our Core Colors are used in the Virtusa logo. These colors should be used for typography, with blue/black being used for titles, grey/black for body copy and orange for highlighted areas.

Our Secondary Colors and Optional Colors are used to create background gradients on business cards, folders, presentation covers, case studies, datasheets, white papers and point of view documents.

Please refrain from using any other colors than what is mentioned. Especially in electronic material such as PowerPoint presentations.

Do not add a drop shadow to the logo.

Do not transpose elements within the logo.

Do not alter the proportion of the logo.

Do not colorize any elements of the logo.

Do not use colors other than approved.

Pantone Blue 072 UCMYK 100, 90, 00, 05RGB 31, 60, 146

Pantone Hexachrome Black UCMYK 00, 00, 00, 100RGB 35, 31, 32

Pantone 8503 CCMYK 80, 65, 50, 40RGB 51, 65, 78

Pantone Hexachrome Orange UCMYK 0, 50, 100, 0RGB 241, 90, 34

Secondary Colors

Optional Colors

Pantone 3308 UCMYK 100, 40, 70, 50RGB 00, 72, 62




Pantone DS 49-1UCMYK 00, 70, 100, 00RGB 243, 112, 33


Pantone DS 220-1UCMYK 90, 50, 15, 30RGB 0, 87, 137












05

Typography

Typography

Web safe font

Typography plays an important role in making layouts consistent throughout all corporate communication channels. It also reinforces the brand.

For this reason there are just three typefaces used, making a strong, simple statement. These typefaces are: Calibri, Helvetica and Liberation.

Please make sure that you always use Arial as the font type when dealing with web content. You will have the option of using any variant of the font family accordingly.

e.g. Arial bold for headings and Arial Regular for body copy.

Don’t stretch, squash or compress the typefacesAvoid using italics whenever possibleAvoid underlining

Things not to do:

1. Calibri Regular - Effort shall be made to use Calibri Regular on body copy in communication materials produced internally and by outside agencies and vendors.

2. Calibri Bold - Effort shall be made to use Calibri Bold on headings in communication materials produced internally and by outside agencies and vendors.

3. Helvetica 77 Bold Condensed - Effort shall be made to use Helvetica 77 Bold Condensed on sub- headings in communication materials produced internally and by outside agencies and vendors.

4. Liberation Serif Regular - Effort shall be made to use Liberation Serif Regular on quotation body copy in communication materials produced internally and by outside agencies and vendors.

5. Liberation Serif Bold Italic - Effort shall be made to use Liberation Serif Bold Italic on qoutation headings and authour name in communication materials produced internally and by outside agencies and vendors.

AaBbCcDdEeFfGgHhI i J jKkL lMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

Aa (Calibri Regular)

1

AaBbCcDdEeFfGgHhI iJ jKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

Aa (Helvetica 77 Bold Condensed)

3

AaBbCcDdEeFfGgHhIiJ jKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

Aa (Liberation Serif Regular)

4

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

Aa

AaBbCcDdEeFfGgHhI iJ jKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

(Arial Font Family)

6 Aa

(Liberation Serif Bold Italic)

5

AaBbCcDdEeFfGgHhI i J jKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890 (?!@&*)

Aa (Calibri Bold)

2

06

Name Surname

www.facebook.com/VirtusaCorpwww.linkedin.com/companies/virtusa

Job TitleJob Title Second line

Virtusa Pvt. Ltd.Cinnamon Lakeside Commercial Complex

117, Sir Chittampalam A. Gardiner MawathaColombo 02

Tel: +94 11 238 5714Fax: +94 11 470 2199

Mobile: +94 77 3404841E-mail: [email protected]

www.virtusa.com

Name Surname

www.facebook.com/VirtusaCorpwww.linkedin.com/companies/virtusa

Job TitleJob Title Second line



Tel: +94 11 238 5714Fax: +94 11 470 2199

Mobile: +94 77 3404841E-mail: [email protected]

www.virtusa.com

Business Card

Business Card Layout

Business Card Font & Color

Business cards must maintain a consistent look throughout US, UK, INDIA, SRI LANKA, NETHERLANDS and HUNGARY. Please make sure that the specifications given below are followed.

Business Card Recommended Paper:Conqueror Laid - Brilliant White - 250gsm.

Finished Size: 9cm x 5cm.

Front:1. Name and DesignationColor: Pantone Black U Font: CalibriCase: Title CaseSize: Name 10.5pt Designation 7ptAlign: Right

Color: Pantone Black UFont: CalibriCase: Title CaseSize: 6pt Align: Left

Color: Pantone Black UFont: CalibriCase: Title CaseSize: Address, tel no, fax no, mobile no and email 6ptAlign: Right

Color: WhiteFont: CalibriCase: Title CaseSize: 6pt Align: Left

4. Social Media Links

3. Website2. Address

1

2

3

4

5 6

Note: If recommended paper is not available, please choose one that has a similar weight and style.Cyan lines relate to the size reference and should NOT be included in the design of the business card.

5. Footer Banner (Gray area)Pantone 8503 C

6. Footer Banner (Orange area)Pantone Hexachrome Orange U

07

Letterhead

Letterhead A4All communication materials should maintain a sense of professionalism and clarity. Here is how all first page correspondence should look. Subsequent pages will be exactly the same, minus our logo.

Letterhead Logo: The Virtusa logo should never be larger than 4.5cm wide.

Letterhead Body Copy: Leave a 4.5cm margin from the top down, before the first line of the body copy.

Address Bar: Address, telephone number and fax number are placed in the footer at the bottom of the page.

Font: Calibri. Size: Virtusa address bar 7.5pt Recipient address bar 10pt Heading (Bold) 15pt Body copy 10pt Web address 7.5pt

Alignment & Color: Align Justified, Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.

Note: Use sentence case on the address line. Address line and telephone numbers can differ according to the location of the ATC.

A4 Letterhead Recommended Paper:Conqueror Laid - Brilliant White - 100gsm.

Finished Size: A4.

Body Copy: Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.

US - Boston, New York UK - Windsor, London Netherlands - Amsterdam India - Hyderabad, Chennai Sri Lanka - Colombo

Cinnamon Lakeside Commercial Complex, 117, Sir Chittampalam A. Gardiner Mawatha, Colombo 02Telephone: +94 11 238 5714, Facsimile: +94 11 470 2199, Website: www.virtusa.com

Note: If recommended paper is not available, please choose one that has a similar weight and style.Cyan lines relate to the size reference and should NOT be included in the design of the letterhead.

Header Banner (Gray area)Pantone 8503 C

Header Banner (Orange area)Pantone Hexachrome Orange U

08

Letterhead

Letterhead USAll communication materials should maintain a sense of professionalism and clarity. Here is how all first page correspondence should look. Subsequent pages will be exactly the same, minus our logo.

Letterhead Logo: The Virtusa logo should never be larger than 4.5cm wide.

Letterhead Body Copy: Leave a 4.5cm margin from the top down, before the first line of the body copy.

Address Bar: Address, telephone number and fax number are placed in the footer at the bottom of the page.

Font: Calibri.Size: Virtusa address bar 7.5pt Recipient address bar 10pt Heading (bold) 15pt Body copy 10pt Web address 7.5pt

Alignment & Color: Align Justified, Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0

Note: Use sentence case on the address line. Address line and telephone numbers can differ according to the location of the ATC.

US Letterhead Recommended Paper:Conqueror Laid - Brilliant White - 100gsm.

Finished Size: US letter size.

Body Copy: Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.


Cinnamon Lakeside Commercial Complex, 117, Sir Chittampalam A. Gardiner Mawatha, Colombo 02Telephone: +94 11 238 5714, Facsimile: +94 11 470 2199, Website: www.virtusa.com

Note: If recommended paper is not available, please choose one that has a similar weight and style.Cyan lines relate to the size reference and should NOT be included in the design of the letterhead.

Header Banner (Gray area)Pantone 8503 C

Header Banner (Orange area)Pantone Hexachrome Orange U

09

US -

Bost

on, N

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ork

UK

- Win

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, Lon

don

Net

herla

nds -

Am

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dam

Ind

ia -

Hyd

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S

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Envelopes

Envelope (Small)

Cyan lines relate to the size reference and should NOT be included in the design of the envelope.

Address Font: Calibri 8pt, Regular.Font Color: Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.

Envelope Recommended Paper: Conqueror Laid - Brilliant White - 100gsm.

Finished Size: 22cm x 11cm.

Envelope (Large)Address Font: Calibri, 10ptFont Color: Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0.

Envelope Recommended Paper: Conqueror Laid - Brilliant White - 100gsm.

Finished Size: 34.5cm x 25cm.

Virtusa Pvt. Ltd.Cinnamon Lakeside Commercial Complex117, Sir Chittampalam A. Gardiner MawathaColombo 02


Virtusa Pvt. Ltd.Cinnamon Lakeside Commercial Complex117, Sir Chittampalam A. Gardiner MawathaColombo 02

Note: If recommended paper is not available, please choose one that has a similar weight and style.

Envelope Flap (Gray area)Pantone 8503 C

Envelope Flap (Orange area)Pantone Hexachrome Orange U

Envelope Flap (Gray area)Pantone 8503 C

Envelope Flap (Orange area)Pantone Hexachrome Orange U

10

Lanyard and ID Card

Lanyard

Cyan lines relate to the size reference and should NOT be included in the design of the lanyard and ID card.

Lanyard Color Usage.

Black: Virtusa Employees.

Red: Virtusa Visitors and Temporary ID Cards.

Green: External Service Staff.

Blue: British Telecom Employees.

ID CardLocations Font: Calibri 8pt, Regular.

Short Name: Calibri 14pt, Bold.

Full Name: Calibri 10pt, Regular.

Employee Number, Date of Employment, National ID Card No, Employee Signature, Authorised Signature: Calibri 8pt, Bold.

Address Block: Calibri 7pt, Regular.

Font Color: Pantone Black U, CMYK 0 0 0 100, RGB 0 0 0

Over 10 years

Over 5 years

Employee Number : xxxxx

Date of Employment : dd/mmm/yyyy

National ID Card No : xxxxxxxxxx

Blood Type : xxxxxxxxxxx



Phone: +94 11 238 5714 Fax: +94 11 470 2199E-mail: [email protected] www.virtusa.com

Employee Signature

Authorised Signature

JohnJohn Smith

20

66

25

30

40

20

66

25

30

2015

Note: If recommended paper is not available, please choose one that has a similar weight and style.

Footer Banner (Gray area)Pantone 8503 C, CMYK 80, 65, 50, 40

Footer Banner (Orange area)Pantone Hexachrome Orange U, CMYK 0, 50, 100, 0

Lanyard Colors.

Black: Pantone Black U, CMYK 00, 00, 00, 100

Red: Pantone Rubine Red U, CMYK 00, 100, 20, 00

Green: Pantone Green U, CMYK 100, 00, 60, 00

Blue: Pantone Process Blue U, CMYK 100, 10, 00, 10

Box Border (Gray area)Pantone 8503 C, CMYK 80, 65, 50, 40

Box Border (Orange area)Pantone Hexachrome Orange U, CMYK 0, 50, 100, 0

11

Corporate Docket

Corporate DocketAll printed communication materials should be presented inside a docket folder.

Note: All numbers listed as millimeters.Cyan lines relate to the size reference and should NOT be included in the design of the docket. Note: If recommended paper is not available, please choose one that has a similar weight and style.

Virtusa Logo Font: The Virtusa logo should never be larger than 4.3cm wide.

Web Address on the Spine: The web address on the spine should not be wider than 3cm.

Locations and Copyright Statement: Locations and copyright statement should not be more than 10cm wide.

Alignment & Color: Align Justified, CMYK 0 0 0 0.

Note: Use upper case on the Locations line. Address line and telephone numbers can differ according to the location of the ATC.

Docket Recommended Paper:Matte Art board - 250gsm.

Finished Size: 10 x 12 inches.

Body Copy: CMYK 0 0 0 0.

40

43

30

52

46

105

10

Font: Calibri Bold. Size: Virtusa web address bar 7.5pt Locations 10pt Copyright Statement 6.5pt Web address 7.5pt

12

Corporate Reports and Brochures

Corporate ReportsAnnual reports and sustainability reports are updated every year, using new layouts and photography to accommodate new information. Therefore a comprehensive and flexible design system is required, one which can maintain a unified appearance while still allowing for variety.

Corporate BrochuresCorporate brochures are prepared for sales pitches, exhibitions and recruitment.

Annual Report

Corporate Brochure Country Specific Recruitment Brochure

Sustainability Report

13

Press Adverts

Press AdvertsThere are 3 recruitment advertising templates, which allows for greater flexibility. Use the version that seems most appropriate for the length of the text.

Recruitment Press Advert Quater Page

Brand Building Press Advert Half Page

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2

34

5

6

7

8

1

1

2

3

4

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6

72

3

4

5

6

Recruitment Press Advert Full Page

Bullet ColorsMain Bullets : Color: CMYK 00, 50, 100, 00Sub Bullets : Color: CMYK 00, 00, 00, 100

Brand Building Press Advert Half Page

1. Message, Color: CMYK 100 90 00 05 Font: Calibri Regular, Case: Sentence Case, Size: 32pt

2. Campaign Heading, Color: CMYK 00 00 00 00 Font: Calibri Bold, Case: Title Case, Size: 49pt

Recruitment Press Advert Quater Page

1. Headline, Color: CMYK 00 00 00 00 Font: Calibri Bold, Case: Upper Case, Size: 20pt

2. Main Body Copy, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 9pt

Recruitment Press Advert Full Page

1. Technologies and Industries, Color: CMYK 00 00 00 00 Font: Calibri Bold, Case: Title Case, Size: 16pt


3. Job Title, Color: CMYK 00 00 00 100 Font: Helvetica 35 Thin, Case: Sentence Case, Size: 18pt

3. Sub Heading, Color: CMYK 00 00 00 100 Font: Calibri Bold, Case: Sentence Case, Size: 10pt


4. Sub Body Copy, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 14pt

5. Web Address (Careers), Color: CMYK 100 90 00 05 Font: Calibri Regular, Case: Sentence Case, Size: 22pt

6. Country Locations, Color: CMYK 00 00 00 00 Font: Calibri Bold, Case: Title Case, Size: 14pt

7. Image Tag, Color: CMYK 00 00 00 00 Font: Calibri Italics, Case: Title Case, Size: 14pt

Magenta lines relate to the size reference and should NOT be included in the design of the Press advert.

4. Conditions, Color: CMYK 00 00 00 100 Font: Calibri Bold, Case: Sentence Case, Size: 9pt

5. Email Address, Color: CMYK 100 90 00 05 Font: Calibri Bold, Case: Lower Case, Size: 11pt

6. About Virtusa, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 5pt

7. Email Address, Color: CMYK 100 90 00 05 Font: Calibri Bold, Case: Lower Case, Size: 15pt

8. About Virtusa, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 6pt

4. Main Bullet Point Text, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 11pt

5. Sub Bullet Point Text, Color: CMYK 00 00 00 100 Font: Calibri Regular, Case: Sentence Case, Size: 11pt

6. Qualifications, Color: CMYK 00 00 00 100 Font: Calibri Bold, Case: Sentence Case, Size: 14pt

14

Hoardings, Banners & Pennants

Hoardings, Banners and PennantsOutdoor billboards contain the brand signature and tagline. The brand signature is placed in the lower right corner to emphasize the image and the message text.

Light boxes can have unique messaging as shown here.

Banners and pennats focus more on the brand signature and tagline. These are used mainly at exhibitions and special events as a medium of promoting the brand.

Hoarding and Light Box Visual

Pennant Visual Banner Visual (Horizontal)Banner Visual (Vertical)

15

Presentation and Data Sheet-2 Page Layout

Data SheetVirtusa has a proven track record in many different Practices/Industries. We have outlined the layout for both 2 page and 4 page data sheets.

20

08Gartner Recommends

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20

12

70

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07 07

25

05

08

0505

05

25

60 130

0505 05

07

15

07

05

20

02

05

60

35

07

02

Note: All numbers listed as millimeters.Magenta lines relate to the size reference and should NOT be included in the design of the data sheet.

Corporate PowerPoint PresentationThe system developed for PowerPoint templates includes a cover slide, dividers, text slides and graphic slides. Please adhere and follow all the instructions that are given in the template usage slides.

Virtusans can download the corporate presentation from our intranet (myvirtusa).

http://team/marketing/Templates/Standard%20Presentation

%20Template.pot

Corporate PowerPoint Presentation

16

Data Sheet-2 Page Layout

Data SheetVirtusa has a proven track record in many different Practices/Industries. We have outlined the layout for both 2 page and 4 page data sheets.

Note: You will have to use white (CMYK 00, 00, 00, 00) color on the client qoutes font if the color bar of the particular document is in a darker shade, and black (CMYK 00, 00, 00, 100) color should be used if the color bar is in a lighter shade.


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Magenta lines relate to the size reference and should NOT be included in the design of the data sheet.

1. Main HeadingColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Title CaseSize: 25pt

2. Sub HeadingColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Title CaseSize: 16pt

3. Quote Heading and AuthorColor: CMYK 00 00 00 00 Font: Liberation Serif Bold ItalicCase: Sentence CaseSize: 10pt

4. Quote Body CopyColor: CMYK 00 00 00 00 Font: Liberation Serif ItalicCase: Sentence CaseSize: 10pt

5. Left Margin HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Title CaseSize: 12pt

7. Magrin Body CopyColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

6. Margin Section HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Title CaseSize: 12pt

8. LocationsColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

9. Left Margin Bullet HeadingColor: CMYK 00 00 00 100 Font: Calibri BoldCase: Sentence CaseSize: 10pt

13. Address BarColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

11. About Virtusa Body CopyColor: CMYK 00 00 00 75 Font: Calibri RegularCase: Sentence CaseSize: 7pt

10. About Virtusa HeadingColor: CMYK 00 00 00 75 Font: Helvetica 77 BoldCase: Title CaseSize: 11pt

12. Main Section Bullet HeadingColor: CMYK 00 00 00 100 Font: Calibri BoldCase: Sentence CaseSize: 10pt

17


Data Sheet, PracticeBrochure & IndustryBrochureVirtusa has a proven track record in many different Practices/Industries. We have outlined the layout for both 2 page and 4 page data sheets.

Note:The 4 page data sheet layout is common to all Practice/Industry brochures.

Note: All numbers listed as millimeters.Magenta lines relate to the size reference and should NOT be included in the design of the data sheet.

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12

25

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08

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08

185

05

05

1616

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05 0505

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1616

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200235

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Virtusa has a proven track record in many different Practices/Industries. We have outlined the layout for both 2 page and 4 page data sheets.

Note: The 4 page data sheet layout is common to all Practice/Industry brochures.

Magenta lines relate to the size reference and should NOT be included in the design of the data sheet

1. Main HeadingColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Title CaseSize: 25pt

2. Sub HeadingColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Title CaseSize: 16pt

3. Quote Heading and AuthorColor: CMYK 00 00 00 00 Font: Liberation Serif Bold ItalicCase: Sentence CaseSize: 10pt

14. Right Margin Quote Heading and AuthorColor: CMYK 00 00 00 75 Font: Liberation Serif ItalicCase: Sentence CaseSize: 9pt

13. Right Margin Body CopyColor: CMYK 00 00 00 90 Font: Calibri RegularCase: Sentence CaseSize: 10pt


5. Main Section HeadingColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

7. Main Bullet PointColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

6. Main Section Body CopyColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

8. LocationsColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

9. Left Margin Bullet Sub HeadingColor: CMYK 00 00 00 100 Font: Calibri BoldCase: Sentence CaseSize: 10pt

16. Address BarColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

15. About Virtusa Body CopyColor: CMYK 00 00 00 75 Font: Calibri RegularCase: Sentence CaseSize: 7pt

11. Main Section Bullet PointColor: CMYK 00 00 00 100Font: Calibri BoldBody Copy: Calibri RegularCase: Sentence CaseSize: 10pt

10. Main Section Body CopyColor: CMYK 00 00 00 100Font: Calibri RegularCase: Sentence CaseSize: 10pt

12. Right Margin Sub HeadingColor: CMYK 00 00 00 75Font: Calibri boldCase: Sentence CaseSize: 12pt

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0304

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You will have to use white (CMYK 00, 00, 00, 00) color on the client qoutes font if the color bar of the particular document is in a darker shade, and black (CMYK 00, 00, 00, 100) color should be used if the color bar is in a lighter shade.


Data Sheet, PracticeBrochure & IndustryBrochure

19

Case Study Layout

Case StudyVirtusa has a proven track record in many different Industries. We have outlined the layout for our case study template.

Note: Each category of case studies – like Banking, Insurance, healthcare etc. will be represented by a unique image. All case studies within a specific vertical will display the same image.

Note: All numbers listed as millimeters.Magenta lines relate to the size reference and should NOT be included in the design of the case study.

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70

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07

25

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25

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60 130

0505 05

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2002

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Case Study Layout

Magenta lines relate to the size reference and should NOT be included in the design of the case study.

1. Case Study HeadingColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 24pt

3. Quote Author & DesignationColor: CMYK 00 00 00 100 Font: Liberation Serif Bold ItalicCase: Sentence CaseSize: 12pt

11. Main Section Body CopyColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt


5. Case Type DescriptionColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

4. Case Study TypeColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Sentence CaseSize: 8pt

7. Margin Body CopyColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

6. Left Margin HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Title CaseSize: 12pt

8. Margin Bullet PointColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

9. LocationsColor: CMYK 00 00 00 00 Font: Calibri BoldCase: Sentence CaseSize: 8pt

13. Left Margin Quote AuthorColor: CMYK 00 00 00 100Font: Liberation Serif Bd ItCase: Sentence CaseSize: 10pt

14. Left Margin Client ProfileHeadingColor: CMYK 00 00 00 75Font: Helvetica 77 BoldCase: Sentence CaseSize: 8pt

15. Left Margin Client Profile Body CopyColor: CMYK 00 00 00 00Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

16. Address BarColor: CMYK 00 00 00 00Font: Calibri BoldCase: Sentence CaseSize: 7.5pt

10. Main Section HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Sentence CaseSize: 12pt

12. Left Magin Quote BodyColor: CMYK 00 00 00 100Font: Liberation Serif ItalicsCase: Sentence CaseSize: 10pt

Case StudyVirtusa has a proven track record in many different Industries. We have outlined the layout for our case study.

The Color Bars on the bottom of the case study is to indicate if the case study belongs to multiple practices

Eg: If BPM case study belongs to Software Testing and ECM, the case study will have color bars at the bottom

Things to Remember:

01

0203

04

05

06

07

08

09

10

11

16

12

13

14

15

Note: You will have to use white (CMYK 00, 00, 00, 00) on the client qoutes font if the color bar of the particular document is in a darker shade, and black (CMYK 00, 00, 00, 100) should be used if the color bar is in a lighter shade.


21

Collateral Color & Photography

Collateral Color & PhotographyWe have outlined the colors for each Practice/Industry below. These colors must be used for case studies, data sheets, Practice & Industry brochures, white papers and point of view documents.

Photography. Photographs will not vary from case study to case study. Each category of case studies – like Banking, Insurance, healthcare etc. will be represented by a unique photograph. All case studies within a specific vertical will display the same photograph.

All photos should be placed into InDesign as the case study example shown here. Please feel free to adjust the levels as necessary so that the image details are crisp and visible.

Note: All images shown here are rights reserved by Virtusa corporation.

Do not alter these colors.Do not create any gradients or rainbow effects with these colors.

For Color Codes please refer color palette on page 4.

BPM

DATA SHEET

ECM

DW/BI

Software Testing

IT Consulting

General

BFS Insurance

Communication Hi-Technology

ISV MI&E

Healthcare

IT Consulting Software Testing General BFS

Communication ISV Insurance Hi-Technology MI&E

Healthcare

Case study image example

Data sheet/case study/whitepaper/point of view color bar example

All the data sheets and Industry & Practice brochures will carry the globe image as a common visual element accross all Practices and Industries.

22

White Paper and Point of View

White Paper and Point of View Virtusa has a proven track record in many different Practices/Industries. We have outlined the layout for our white papers and point of view documents.

Note: The only visual difference between a white paper and point of view is the cover page, and all the other pages will be common.

Note: All numbers listed as millimeters.Magenta lines relate to the size reference and should NOT be included in the design of the white paper and point of view.

100

7

150

70

10

05

45

10

10

05

1010

10

10 60

10

05

200235

55 10

05

15

02

15

02

100

5

160

60

45

05

35

05

23

White Paper and Point of View

Magenta lines relate to the size reference and should NOT be included in the design of the white paper or point of view.

1. White Paper NameColor: CMYK 00 00 00 00 Font: Helvetica 77 BoldCase: Upper CaseSize: 14pt

3. White Paper AuthorColor: CMYK 00 00 00 00 Font: Liberation Serif Bold ItalicCase: Sentence CaseSize: 12pt

11. Conclusion HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Sentence CaseSize: 14pt

2. White Paper HeadingColor: CMYK 00 00 00 100 Font: Liberation Serif ItalicCase: Sentence CaseSize: 24pt

5. Point of View HeadingColor: CMYK 00 00 00 100 Font: Helvetica 77 BoldCase: Sentence CaseSize: 24pt

4. Copyright DescriptorColor: CMYK 00 00 00 100 Font: CalibriCase: Sentence CaseSize: 8pt

7. Magin Copyright InfoColor: CMYK 00 00 00 00 Font: Calibri RegularCase: Sentence CaseSize: 8pt

6. LocationsColor: CMYK 00 00 00 100 Font: Calibri BoldCase: Title CaseSize: 8pt

8. Left Margin CopyColor: CMYK 60 40 00 00 Font: Calibri BoldCase: Sentence CaseSize: 10pt

9. Main Section Color: CMYK 00 00 00 100 Heading Font: Calibri BoldBody Font: Calibri RegularCase: Sentence CaseSize: Head 14pt Body 10pt

13. Virtusa ProfileColor: CMYK 00 00 00 75Font: Calibri RegularCase: Sentence CaseSize: 7.5pt

14. Author Name and TitleColor: CMYK 00 00 00 100Name Font: Helvetica 77 BoldTitle font: Helvetica 77 BoldCase: Sentence CaseHeading Size: 14ptTitle Size: 9pt

15. Author DescriptionColor: CMYK 00 00 00 100Font: Calibri RegularCase: Sentence CaseSize: 9pt

10. Main Section Bullet PointColor: CMYK 00 00 00 100 Font: Calibri RegularCase: Sentence CaseSize: 10pt

12. Conclusion Body CopyColor: CMYK 00 00 00 100Font: Calibri ItalicCase: Sentence CaseSize: 12pt

White Paper and Point of ViewVirtusa has a proven track record in many different Industries. We have outlined the layout for our white papers and point of view documents.

The Color Bars at the bottom of the white paper or point of view are to indicate if the white paper belongs to multiple industries.

Eg: If BPM white paper or point of view belongs to BFS and ISV, the white paper or point of view will have color bars at the bottom.

Things to Remember:

01

0203

04

05

06

07

08

09

10

1112

13 14

15

16 05

200235


24

Corporate Mail Templates

E-mail TemplatesAll internal e-mailers should follow the standard template as illustrated in this section.

Each division of the company would have a unique template which they should use at all times when communicating internally via e-mail.

Note: Use the Virtusa logo without the tagline.

Note: E-mails can be sent without using the template only if an event or special occasion campaign has been designed in a graphical representation.

All the respective templates are saved in MyVirtusa.

http://team/marketing/Pages/InternalCommunicationTemplates.aspx

IT Recovery

Main HeadingLorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Example of an e-mail template

Examples of e-mail template banners

Example of e-mails with a graphical representation

Production Release

Town Hall Meeting

Urgent Notification

Training & Development ANNOUNCEMENT

Corporate Communications ER Global Announcement

Join us in a global endeavor to save our planet as one

Global Team

Clarity through simplicity

Yes... It’s that time of the year again!

This is our theme for 2009. Being simple but effective. Use your lens to find that clarity of expression.

The 2009 Global Silver Pixels Exhibition is back and this time

it will be BIGGER and BETTER!

Once selected, your photographs will be included in global exhibitions to be held at venues in Colombo, Chennai and Hyderabad.

Grab this opportunity to showcase your talent on a bigger stage! More exciting information on this later.

The 2010 Virtusa Desk Calendar and Coffee Table Book will also include the selected entries.

So get a head start. Give others a chance to see the world through your eyes.

Get your cameras out! Make those special moments count!Start sending in your entries now!

Applications close on August 21st

Hand over your submissions to:Shihan Chinthaka / Julian Navaratnam (extn - 5650) - SL

25

Corporate Merchandise

Corporate MerchandiseAll corporate mechandise should follow the brand placement given below.

The length shown in “x” is equal to the length from the shoulder cut to the pocket opening for any given t-shirt size.

All the merchandise listed here will come in different colors, shapes and sizes. please make sure that the Virtusa branding is placed according to the guidelines mentioned here.

The length shown in “y” is equal to the length from the back collar cut to the end of the shoulder cut for any given t-shirt size.

All the logos that are placed in a particular apparel should be common to all sizes.

Note: Use the Virtusa logo without the tagline.

Corporate T-shirt: The Virtusa logo should be prominent and should be placed on the top left. The Virtusan symbol should be placed on the top right and the back of the t-shirt center aligned.

Event/Project T-shirt: The Virtusa logo should be prominent and should be placed on the top left. The event/project logo should be placed on the top right and the back of the t-shirt center aligned.

As an option you can also add the Virtusa branding on the right sleeve.

Mug: The Virtusa logo should be prominent and should be placed in the center of the mug.

Gift Bag: The Virtusa logo should be prominent and should be placed in the center of the bag.

Pen: The Virtusa logo should be prominent and should be placed at the back.

Cap: The Virtusa logo should be prominent and should be placed on the front.

Wrapping Paper: The Virtusa logo should be prominent and should be placed as shown in the visual.

Corporate T-shirt Event/Project T-shirt

x x

y y

Cyan lines relate to the size reference and should NOT be included in the design of any merchandise.

26

Exhibition Booths and Backdrops

Exhibition BoothsThe mood of the Virtusa exhibition booth should be simple, contemporary, clean and welcoming. The space should have a vibrant and comfortable mood. Try not to fill the space by displaying too many products. Lighting should be residential, with built-in spots for the displays.

The colour scheme is developed from the Virtusa primary and secondary colours. Avoid combining classical styles such as Roman columns, fireplaces, or crystal chandeliers into the environment as it will take away from the brand’s vibrant and modern feeling.

Event BackdropsThe system developed for backdrop templates includes two different options. There is no restriction on how to use these different backdrops. They simply allow for more flexibility.

Booth Graphic

Backdrop with Virtusa Brand

Backdrop with Virtusa Brand and Partner Brand

Booth Layout 1 Booth Layout 2

Note: Maintain a 2:1 Ratio when using the Virtusa brand with a partner brand

27

Contact InformationFor all questions related to these corporate guidelines, please contact:

Rasika [email protected]

Additional marketing and corporate communications contacts:

India Corporate Marketing and Communications:

US and Europe Marketing and Communications:

Praveen Sundararajan [email protected]

Miriam [email protected]

© 2010 All rights reserved. Virtusa, Accelerating Business Outcomes, BPM Test Drive and all other related logos/service names are either registered trademarks or trademarks of Virtusa Corporation in the United States, UK, EU, India and/or Sri Lanka. All other company and service names are the property of their respective holders and may be registered trademarks or trademarks in the United States and/or other countries.

SM

Documents

Brand Identity Guide · 2018-12-28 · E-mail: [email protected] Business Card Business Card Layout Business Card Font & Color Business cards must maintain a consistent look throughout