BRAND IDENTITYGraphic Manual

FEGIME BRAND

The objective of this manual is to clearly represent the rules for the correct usage of the FEGIME brand graphic elements. The coherent use of these elements will result in better and more effective brand communication

FEGIME BRAND MANIFESTO The FEGIME Group acts as a European business generator. It is our belief that the union of our members makes each of them grow stronger and gain power. It is in our DNA that a true union should respect the individuality of its members. In a global economy, successful businesses have to act globally whilst preserving their uniqueness. That is why at FEGIME we respect the multicultural nature of our business. The FEGIME group believes in the dynamics of a two-way relationship. It is our ENERGY and POWER that is our greatest strength. FEGIME. Generating Value.

1. FEGIME BRAND

2. LOGO

The FEGIME brand identity is composed of two elements:. symbol. typographyThe proportion and relation between both elements should NOT be altered.

symbol

typography

3. LOGO WITH CLAIM

Horizontal version

Vertical version

The FEGIME logo can be used with or without its claim.The logo should always be used in its horizontal version.In exceptional cases, there is a vertical version available.

The colour of the logo should always be reproduced in the most accurate way possible.CMYK should be used whenever the PANTONE colour is not available.RGB is only suitable for digital reproductions.

4. CORPORATE COLOURS

CMYK60 / 0 / 0 / 0

RGB73 / 199 / 237

VINYL 3M100-602

PANTONE2985

CMYK100 / 85 / 5 / 35

RGB14 / 45 /109

VINYL 3M100-37

PANTONE281

PANTONE - Universal Pallet Color For documents that will be printed in 2 colours in OFFSET, SERIGRAPHY, ...e.g.: stationery material (letter paper, business cards, envelopes)

CMYK - Cyan/Magenta/Yellow/ BlackFor documents that will be printed in 4 colours in OFFSET or by PROFESSIONAL DIGITAL printerse.g.: stationery material (letter paper, business cards, envelopes, document folders), catalogues, roll-ups, etc.

RGB - Red/Green/BlueFor documents that will only be viewed on digital supports: web pages, e-mails, PowerPoint presentations...For MS-Office documents (its operating mode is RGB)

VINYL 3M - Adhesive filmFor supports in different materials such as: acrylic, glass or metal.e.g.: signage, car fleet...

FEGIMElight blue

FEGIMEdark blue

5. TYPOGRAPHY

Official Typography

FUTURA® PT LIGHTABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

FUTURA® PT BOOKABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

FUTURA® PT MEDIUMABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

FUTURA® PT HEAVYABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

FUTURA® PT BOLDABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

FUTURA® PT EXTRA BOLDABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@#$%&(.;:)

USAGE:It should be used in all communication material.

Alternative Typography

ARIAL REGULARABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@€#$%&(.;:)

ARIAL BOLDABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@€#$%&(.;:)

ARIAL BLACKABCDEFGHIJKLMNOPKRSTUVXYZabcdefghijklmnopkrstuvxyz1234567890@€#$%&(.;:)

USAGE:Arial font is an alternative whenever it is not possible to use Futura.Arial is a system font, present on PC and MAC.

6. BRAND ARCHITECTURE

Umbrella

Country level

Wholesale level (fictitious wholesaler)

Model A Model B

Wholesaler LOGO appears conjunctly with the FEGIME logo

Wholesaler NAME appears with the FEGIME logo

ELECTRICAL W.

To guarantee the coherence among all wholesalers within a country, each National FEGIME Organization and its members must decide which Endorsement Model they will adopt - Model A or Model B.

7. UMBRELLA BRAND - LOGO

The logo should always be used in its horizontal version.In exceptional cases, there is a vertical version available.

Horizontal version

Vertical version

With Claim

With Claim

8. COUNTRY LEVEL BRAND - LOGO

Horizontal versionExample: Deutschland

Typography of country name : Drescher Grotesk BT SemiBoldThe logo should always be used in its horizontal version.In exceptional cases, there is a vertical version available.

Vertical versionExample: Deutschland

9. ORGANIZATIONS / INITIATIVES

FEGIME OrganizationsNational Organizations, FEGIME Future, etc.

FEGIME InitiativesFEGIME media, FEGIME training, etc.

ORGANIZATION

initiative

Colour: FEGIME Dark BlueTypography: Drescher Grotesk BT SemiBoldAll characters must be in uppercase

Examples:

Examples:

Colour: FEGIME Light BlueTypography: Drescher Grotesk BT BoldAll characters must be in lowercase

All FEGIME organizations/initiatives, in all countries, should follow these rules.The official list of the existing FEGIME organizations/initiatives is available at www.fegime.com .

10. BRAND ENDORSEMENT - LOGO APPLICATION

MODEL A - HORIZONTAL LOGOS*

Wholesaler logo (fictitious example) with FEGIME

Wholesaler logo (fictitious example) with FEGIME - Distance rules

y

* WIDTH > HEIGHT

DD

W

F

3x ≤ D ≤ 6x and 50% W ≤ F ≤ 75% W

F ≥ 25mm (or 100px) and W ≥ 33,5mm (or 130px)

Line Length = W and Line Thickness = (W/33,5)*0,3 pt

Line Cap: Round

Colour: FEGIME Light Blue

( W should be considered in mm )

MODEL A - VERTICAL LOGOS*

Wholesaler logo (fictitious example) with FEGIME

Wholesaler logo (fictitious example) with FEGIME - Distance rules

* WIDTH < HEIGHT

3x ≤ D ≤ 6x

50% W ≤ F ≤ 100% W

F ≥ 25mm (or 100px)

W ≥ 25mm (or 100px)

Line Length = W

Line Cap: Round

Line Thickness = (W/25)*0,3 pt ( W should be considered in mm )

y

DD

W

F

11. BRAND ENDORSEMENT - LOGO APPLICATION

Colour: FEGIME Light Blue

ELECTRICAL W.

MODEL B

12. BRAND ENDORSEMENT - LOGO APPLICATION

Wholesaler name (official typography - Futura) with FEGIME

Wholesaler name with FEGIME - Distance rules

y

DD

W

F

3x ≤ D ≤ 6x and 50% W ≤ F ≤ 100% W

F ≥ 25mm (or 100px) and W ≥ 25mm (or 100px)

Line Length = W and Line Thickness = (W/33,5)*0,3 pt [Minimum Thickness: 0,3pt]

Line Cap: Round

Typography: FuturaPT BookFont Size: Adjustable(Wholesaler Name must fit in W)

Colour: FEGIME Dark Blue

Colour: FEGIME Light Blue

ELECTRICAL W.

( W should be considered in mm )

13. CORPORATE BACKGROUND COLOURS

The brand should always be used on corporate backgrounds(FEGIME light blue and FEGIME dark blue).

FEGIME ORGANIZATIONS

14. POSITIVE/NEGATIVE

In high contrast situations (e.g. stamps, fax sheets, etc.)

FEGIME ORGANIZATIONS

15. OTHER COLOUR BACKGROUNDS

Its not advised to use non official backgrounds.However, in order to ensure the brand visibility, this exercise demonstrates how the brand can work on other backgrounds.

FEGIME ORGANIZATIONS

16. IMAGE BACKGROUNDS

The brand should always be applied in areas where it is fully legible.

BLUE IMAGE BACKGROUND

MIXED IMAGE BACKGROUND (LIGHT/DARK)

FEGIME ORGANIZATIONS

17. CORPORATE BACKGROUNDS

WHOLESALERS

FEGIME Corporate Backgrounds:

WHOLESALER (“Electrical W.”) Corporate Backgrounds:

If the Wholesaler uses one of the FEGIME corporate backgrounds, the FEGIME logo and the FEGIME line must appear as shown above.

Model A | Dark Blue and Black backgrounds: the Wholesaler logo’s predominant colour must be white.Model A | Light Blue background: the Wholesaler is allowed to use his logo in its positive corporate colours.Model A | White background: the Wholesaler logo must be in its positive corporate colours.Model B: the Wholesaler name must be in the colours shown above, respecting the FEGIME corporate colours.

If the Wholesaler uses one of his corporate backgrounds, the FEGIME logo and the FEGIME line must be totally white or totally black, as defined in Section 15.

Model A: if the FEGIME logo/line are white, the Wholesaler logo’s predominant colour must be white.Model A: if the FEGIME logo/line are black, the Wholesaler logo’s predominant colour must be black.Model B: the Wholesaler Corporate colours are the FEGIME corporate colours.

18. OTHER COLOUR BACKGROUNDS

If the Wholesaler decides to use a non-corporate background, the Wholesaler logo, the FEGIME logo and the FEGIME line must be totally white or totally black, as shown above in some examples. In clear and neutral backgrounds (e.g. light grey), it is allowed to use the logos/line in their positive colour versions (see “Brand Endorsement“). These rules aim to guarantee the brands’ integrity and clear visibility.For Model B, it is not advised to use non-corporate backgrounds.

WHOLESALERS

Note: These dimensions are valid for all the brand versions.

There should always be a neutral area around the brand name. This margin should be respected and kept clean at all times. This scheme represents the minimal safety margin allowed, and it should be increased whenever possible.

19. SAFETY MARGINS

In order to ensure the brand legibility, the minimal dimensions shown above should be respected at all times.

HORIZONTAL VERSION

25 mm100 px

13 mm55 px

VERTICAL VERSION

20. MINIMUM DIMENSIONS

9 mm40 px

14.5 mm60 px

25 mm100 px

14.5 mm60 px

21. INCORRECT USAGE

Here are some examples of inappropriate usage of the brand.

FEGIME

EUROPE

Do not change the colours Do not change the typography

Do not stretch the logo Do not expand the logo

Do not include other elements in the brand area. Do not change the position of the logo elements.

Do not reduce the country name Do not use any unofficial claim or organization

Do not change the FEGIME logo Do not use other typographies or colours for initiatives

training

For questions and clarifications please contact:

FEGIME GmbH Gutenstetter Straße 8e 90449 Nürnberg Germany

info@fegime.com

FEGIME’s strength also depends on its brand.As brands depend on their integrity.Please respect all the rules contained in this manual.