Brand identity - Glasgow Caledonian · PDF fileBrand identity Practical ... Bangladesh,Transnet in South Africa and the World Health Organisation ... Body copy text may be black or

University for the Common Good

Brand identity Practical information for maintaining

consistency in the GCU brand

Version.1.2015

Contents

Introduction

1.0 Brand mark1.1 Primary logo1.2 One-colour logos and web version1.3 Web logo1.4 Logo with strapline 1.5 Sub-identities 1.6 Partner Branding1.7 ‘University for the Common Good’ brand proposition strapline 1.8 GCU crest

2.0 Typography2.1 Primary typeface in all marketing materials2.2 Internal/online typeface

3.0 Tone of voice

4.0 Colour palette4.1 Primary colours4.2 Executive colours4.3 Secondary colours/the colour palette

5.0 Imagery

6.0 Look and feel6.1 Brand flexibility6.2 Business6.3 Brand elements6.4 Column layout 6.5 Pop-up banners6.6 Branding the campus

7.0 Stationery and emails7.1 Letterhead7.2 Business cards7.3 With compliment slips7.4 Report and Module Handbook templates7.5 Email templates7.6 Email signature

8.0 PowerPoint guidelines8.1 PowerPoint

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We are evolving the brand’s visual identity to better reflect our core mission of being the University for the Common Good.

The logo has changed colour to a deeper blue and there are a few other changes detailed within this document. It’s still important that we adhere to one look and feel and are consistent with our messages. We will be phasing out the use of the Brighter Futures strapline and replacing with University for the Common Good. This will be used across all areas of the University.

At GCU we communicate with a lot of people, in a variety of different ways. Everything we do and say sends out a message to the people around us. These guidelines will help to ensure that whether you are speaking to students, corporate partners, business contacts or community groups, they all receive a consistent message about GCU.

The common good is at the heart of everything we do. We need to express this in an inspiring and dynamic manner, capturing the benefit for each of our audience groups. Our values are integrity, creativity, responsibility and confidence.

The guidelines will lead you through our tone of voice, use of the University for the Common Good brand proposition, colour palette and imagery: the elements that make up a brand. If we all use these, collectively and consistently, the GCU brand will be stronger and clearer. You’ll also find templates and resources which will help you.

Introduction

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1. Brand mark

1.1 Primary logo

The full-colour brand mark is the preferred logo and is to be used whenever possible.

To ensure prominence and legibility, the full-colour logo is always surrounded by an area of clear space, which remains free of other design elements such as text and other logos.

There is an exclusion zone around the logo, equal to the cap height of the ‘G’ in GCU. The minimum size for the logo is 30mm wide.

1.2 One-colour logos

If you are unable to use the preferred full-colour logo, then either the one-colour white or black logo may be used. The white logo can be used on a dark or solid colour, or a dark area of an image or photograph.

The black version can be used on mono materials or where particularly bold background colours compete with the full-colour logo.

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1.3 Web logo

The web version of the logo may only be used on theGCU website.

Permission to use it for other projects must be obtained from the Marketing team.

1.4 Logo with strapline

You will see across the new stationery suite that the logo has been combined with the line University for the Common Good.

Further guidelines around when and how to use the line is given on page 06 and in the examples featured.

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1. Brand mark


Brand identity Practical information for maintaining

consistency in the GCU brand

Version.1.2015

1. Brand mark

Occasionally permission may be given for the identity of a organisational unit or service to have a dedicated logo. Please contact the Marketing team in this instance.

So as not to dilute our brand, the following logos should be used by the schools and research institutes in most instances.

Glasgow School for Business and Society

Institute for Applied Health Research

School of Engineering and Built Environment

Institute for Society and Social Justice Research

School of Health and Life Sciences

Institute for Sustainable Engineering and Technology Research

1.5 Sub-identities

GCU has a limited number of secondary logos, these sub-identities represent the different campuses and strategically important organisational units. It is important that we don’t dilute our brand mark by having too many secondary logos. A sub-identity should reflect what we deliver as an organisation to our external stakeholders.

In some circumstances, it will be appropriate for the schools and research institutes to use their own GCU mark. The preference is to lead with the above example, however in some instances, such as specialist conferences or sector specific work, it may be appropriate to use the school or research institute brand marks after consultation with the Department of Marketing

All requests for departmental or project logos must be directed to the Marketing team approval.

For more details and a copy of the logo request form, please visit: www.gcu.ac.uk/brand

04

Business Alumni Caledonian Club

Study abroadas part of your degree

Exchange and Study Abroad team

School of Health and Life Sciences

The School of Health and Life Sciences helps students establish successful careers in professions allied to medicine, psychology, social work, health care and biological sciences. The University’s modern clinical simulation and laboratory facilities develop their practical skills and complement the placement options available on many programmes.

School of Health and Life SciencesKey facts: • Programmes accredited by a wide range of

professional bodies including the Health Care Professions Council (HCPC), General Optical Council (GOC), Institute of Biomedical Science (IBS), Institute of Food Science and Technology (IFST) and the Nursing and Midwifery Council (NMC)

• The only university in Scotland to offer Optometry and Vision Sciences programmes

• Committed to addressing problems globally, the School has strong links with organisations and institutions around the world, including the Grameen Caledonian College of Nursing in Bangladesh,Transnet in South Africa and the World Health Organisation

• On-campus Eye Clinic to help Optometry students learn how to work with real patients and develop their practical skills

• On-campus Interprofessional Clinical Simulation Laboratory allows students from a variety of programmes to work together in a clinical setting

• Simulated Operating Theatre equipped with anesthetic machine and surgical equipment to

help students learn how to deal with real life clinical situations

• The only university in the UK to have a United Kingdom Accreditation Service (UKAS) accredited Food Sciences laboratory

• State-of-the-art laboratories which use 3D motion capture, ultrasound techniques, force and pressure analysis, muscle function and strength, metabolic and physical activity monitoring to measure human performance

Why GCU?• 95% of GCU graduates are in employment or

further study within 6 months of graduation*• Modern campus located in the centre of

Scotland’s largest city, home to over 60,000 students

• 2nd in the UK and 1st in Scotland for international student satisfaction**

• 1st in Scotland for accommodation costs and visa advice**

• 91% average international student satisfaction, significantly above the UK average**

• Guaranteed accommodation within walking distance of campus for all international students

* 94.8%, DLHE 2013 ** ISB, Summer 2013

“ My course provides good exposure and skill development, which are all important, though I enjoyed doing the research project in the laboratory the most. Not only that – Glasgow is a great place to study.”

Patharavan Chimvong MSc Pharmacology

Glasgow Caledonian University

This programme, delivered jointly with the School of Forensic Mental Health, ensures close links with clinical specialists. Our students have access to the most up-to-date clinical material, research and professional expertise.

MSc Forensic Mental Health

MSc Forensic Mental Health

Centre for the Social History of Health and Healthcare, Glasgow (CSHHH)A research collaboration between Glasgow Caledonian University and the University of Strathclyde.

Research, Funding and Impact Report: 2010-2012

05

The University has a number of different subjects, research groups and services, each requiring to produce materials externally and internally. For this, titles should be used to identify the group/service as illustrated in the following examples.

1.6 Partner Branding

We know how much work is undertaken with partner institutions. The GCU logo may be used with others in these circumstances. Weighting should be judged upon the nature of the partnership e.g. joint = 50:50 sizing ratio.

1. Brand mark


1. Brand mark

The strapline uses the font Georgia Regular.

The strapline should be used across all materials from those targeting key stakeholders (research activity and funders, government engagement, partnerships, business engagement and other areas of core work) as well as with each of our student groups (existing, potential and alumni).

When we use it, we use it as a sign off to the communication. Please see someexamples in the following pages. For best practice and advice please contact theMarketing team.


06

‘University for the Common Good’ is our brand proposition and will be used as a new strapline. This will be used on relevant materials and placed under the GCU logo where possible, or in the bottom right hand corner if the former is too busy/crowded. In circumstances where the main title or heading of the piece of collateral contains the ‘Common Good’ wording, the strapline may be placed on the bottom right on the back (where relevant) or failing that, bottom right on the front.

1.7 Use of the ‘University for the Common Good’ strapline

1. Brand mark

1.8 GCU crest

The GCU crest is only to be used on material for official occasions and ceremonies as the ‘seal’ of the University, as well as the official redesigned stationary. We may also on occasion also use the crest for corporate materials where appropriate.

Permission must be obtained to use the crest from the Departmentof Marketing.

The white version of the crest is to be used on a solid colour, or on a photograph on a dark area.

The black version can be used on mono publications on a white or pale background.

For executive, ceremonial and some corporate materials, gold or silver foil can be used for text and details.

26th October 2012

Installation of the Chancellor

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2.1 Primary typeface in all marketing materials

Whitney is the primary font and should be used in all promotional and corporate material such as brochures, signage and advertising. Headlines should use Whitney Light, with body and supporting copy in Whitney Book. Any copy that requires more prominence, such as titles or headlines should use semi-bold. The default font size is 9pt. A larger font size, may beutilised for one off pieces, if requested by a member of the public for reasons of accessibility (as well as in other formats if required). The only exceptions are the GCU logo and strapline, which both utilise Georgia. In all other occasions, Whitney should be used unless prior approval has been provided by the Marketing team.

2.2 Internal/online typeface

Arial 11pt should be used in materials produced internally without the use of professional services, such as emails, Word documents and PowerPoint slides.

Whitney LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney BookABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Whitney Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

2. Typography

Body copy text may be black or grey. If a colour theme has been chosen for the headers, web address etc, these can be highlighted in a single colour. If a colour has not been adopted the GCU blue is to be used to highlight these aspects.

The primary typeface may be in black, however grey or 70–80% black is preferable.

For accessibility reasons, block capital letters or underlining should not be used (including headings). Feature text e.g. subheadings, quotes or introduction text can be accented using a different weight, size and/or colour (chosen from the spectrum).

The default colour for weblinks is 100% cyan.

08

Our voiceOur tone of voice is how we speak across all of our communications. It is an important element of communicating who we are, so it should reflect GCU as friendly, personable and accessible. The tone will vary with the audience and content of the copy.

Keep it simpleWe are all for plain English. Sentences should be short and simple. Remember, sometimes language we think is simple and self-explanatory can often be complicated to readers with a different level of understanding. So try to simplify what you are talking about, and try not to use abbreviations or jargon.

Be directTry to involve your reader in what you are saying. Writing in the second person is always preferable to the third. The thrust of GCU communication is about giving the students who attend here, the people who work here and the community we are part of, a brighter future. We must be inspiring in what we say and how we say it.

Keep it human and friendlyBe friendly and conversational, but not over familiar. Please keep in mind who your audience is, for example, material for undergraduates will be the lightest tone of voice; postgraduate a more academic vocabulary and a more studious tone; and for corporate focused collateral a more business like tone should be adopted.

Keep it interestingThe subject matter should be written with the reader in mind. Keep it as relevant and interesting for the audience as possible, using language appropriate to your reader. Wherever possible, in sales and marketing materials, describe both the features and benefits, and how this will help support a promising future.

3. Tone of voice

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CORPORATE BLUEPANTONE 293CC100 M70 Y0 K4R0 G70 B173HEX 0046AD

4.2 Executive colours

For executive or luxury materials, gold or silver foil can be used for text and details.

4. Colour palette

4.1 Primary colour

In addition to the GCU blue primary colour, we have introduced a range of secondary and tertiary colours to underpin our brighter futures proposition. These colours may be used as background colours for print materials, such as posters, and as a means of differentiating subject groups and programmes. The effect should be bright and inspiring, without clashing or being gaudy.

We have developed a colour palette for GCU. All communications, externally or internally must only use colours from this palette.

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PANTONE 373CMYK 21 0 48 0RGB 205 234 128HEX CDEA80

PANTONE 2655CMYK 54 61 0 0RGB 150 120 211HEX 9678D3

PANTONE 293 CCMYK 100 70 0 4RGB 0 70 173HEX 0046AD

PANTONE 3275CMYK 90 0 52 0RGB 0 179 152HEX 00B398

PANTONE 225CMYK 4 88 0 0RGB 223 25 149HEX AF1685

PANTONE 214CMYK 0 100 24 4RGB 206 15 105HEX CE0F69

PANTONE 361CMYK 77 0 100 0RGB 67 176 42HEX 43B02A

PANTONE 307CMYK 100 22 2 18RGB 0 107 166HEX 006BA6

PANTONE 266CMYK 76 90 0 0RGB 117 59 189HEX 753BBD

PANTONE 186CMYK 2 100 85 6RGB 200 16 46HEX C8102E

PANTONE 348CMYK 96 2 100 12RGB 0 132 61HEX 00843D

PANTONE 398CMYK 14 6 100 24RGB 137 164 0HEX ADA400

PANTONE 241CMYK 30 100 2 2RGB 175 22 133HEX AF1685

PANTONE 2726CMYK 81 70 0 0RGB 72 92 199HEX 485CC7

PANTONE 646CMYK 72 31 3 12RGB 94 138 180HEX 5E8AB4

PANTONE 382CMYK 28 0 100 0RGB 196 214 0HEX C4D600

PANTONE 227CMYK 7 100 10 21RGB 170 G0 B97HEX AA0061

PANTONE 222CMYK 20 100 22 61RGB 108 29 69HEX 6C1D45

PANTONE 273CMYK 100 100 0 22RGB 36 19 95HEX 24135F

PANTONE 375CMYK 46 0 90 0RGB 151 215 0HEX 97D700

4. Colour palette

4.3 Secondary colours/colour palette This selection of colours can be used on a range of materials including leaflets, posters, display panels and exterior materials (i.e. banners). They should be used in conjunction with the primary GCU blue (Pantone 293C) – it is vital that material is consistent in the use of colour.

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5. Imagery

Photography is a powerful tool to present GCU as a modern university. Imagery should convey the message you are trying to communicate and be relevant to the audience.

Try to select imagery that symbolises or helps to demonstrate the appropriate course/subject, whilst ensuring that it is engaging, interesting and identifiable by the audience.

Colour also plays a key part in all GCU imagery. It should feature as a major theme in an image eg a large panel of colour projected into the image or general colour of objects, or conversely as accents present in the image eg water in test tubes or items of clothing. This will make the images brighter/more interesting.

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6.1 Brand flexibility

Flexibility is a key to our brand – the look and feel of material can be adapted depending on the audience it is designed for. For example, our undergraduate campaigns differ to our postgraduate – as does our engagement with business. Please see the samples below for a snippet of the versatility of the brand.

Undergraduate Our undergraduate material is vibrant, modern and has a youthful edge to it.

6. Look and feel

Wednesday 2nd September 2015 10.00am – 4.00pm

Saturday 3rd October 2015 11.00am – 3.00pm

To register online and receive updates visit www.gcu.ac.uk/openday

Open dayUndergraduate

2015

University for the Common GoodUniversity for the Common Good

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6. Look and feel

Subject specificFor subject specific adverts, we can adapt our style, pushing the unique selling points of the programme. For this, copy should not exceed 150 words. Please contact the Marketing team for more details.

Across all materials however, the GCU logo and strapline remain to offer a consistent overall GCU brand.

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GCU is Scotland’s largest provider of built environment graduates and we are committed to delivering the most modern, innovative and exciting programmes to suit the needs of the industry.

Our programmes are developed in partnership with industry, accredited by the leading national and international professional bodies and taught by a range of experts with access to state-of-the-art facilities.

As such, our graduates are equipped with the skills and knowledge they need to excel.

We o�er programmes in:

• MSc International Project Management (specialist stream in Oil & Gas available) (distance learning available)

• MSc Construction Management (distance learning available)

• MSc Real Estate Management

• MSc Quantity Surveying (distance learning available)

To find out more, visit www.gcu.ac.uk/construction

Develop your career in Construction Management with GCU.

Glasgow Caledonian University is a registered Scottish charity, number SC021474


Glasgow Caledonian University is a registered Scottish charity, number SC021474

To find out more, visit www.gcu.ac.ukBrighter futur begin with GCU

Our MA in Multimedia Journalism is Scotland’s leading postgraduate course and is accredited by the National Council for the Training of Journalists (NCTJ) and the Broadcast Journalism Training Council (BJTC). Our students win more Scottish Student Journalism Awards than all other Masters programmes put together and undertake placements at media organisations such as the BBC, STV, Daily Record and The Herald. Such is the reputation of our programme that it’s consistently achieved an employment rate of over 75% in journalism and the media. Now that’s what we call a headline.

KAREN SCHLEGELSenior Broadcast Journalist, BBC

“My training at GCU gave me the practical skills and experience I needed to get to where I am today”



At Glasgow Caledonian University, you might be able to take your studies to the next level without having to worry about the financial burden. Over 50 fully funded postrgraudate places are available across a range of subject areas for Scottish and EU students. These scholarships provide eligible students with a brilliant opportunity to secure a bright future in their chosen industry.

To find out more and to apply, go to

www.gcu.ac/uk/fullyfunded

Funded Masters places available at GCU on a range of programmes.

future.yourFunding

Postgraduate For our more mature student audience we dial down the brand to reflect the more serious nature of postgraduate study.

We should use the new corporate blue alongside the darker, complimentary tones of the brand palette, for example Pantone 222 or Pantone 273 across PG advertising and materials.

DigitalDigital adverts can similarly use the undergraduate or postgraduate style as appropriate.

6. Look and feel

Videos may also be developed in line with our new brand style. For further details please contact the Marketing team.

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6.2 Business

Our business communications are targeted at a different market and as such require a more, dare we say it, business-like approach. To achieve this look, the colour palette will be reduced to the blue tones. The GCU Business logo should be used when appropriate alongside the University strapline.

6. Look and feel

Sedentary behaviour, or prolonged sitting, has been recognised as an independent risk factor for poor health. GCU has been awarded funding by the Medical Research Council (MRC) to analyse sitting patterns by older adults. GCU will work closely with colleagues at the universities of Edinburgh, Glasgow, Birmingham and Salford, and the MRC Social and Public Health Sciences Unit, to further understand the determinants and predictors of sedentary behaviour in older people in order to inform future interventions. There will be a strong qualitative theme, considering knowledge about, and attitudes towards, sedentary behaviour and links between sedentary behaviour and health. They also hope to identify the most accurate and sensitive self-report measures of sedentary behaviour and summary outcomes from objective data, which will be used in large scale intervention studies and population surveillance.

Active Living and Healthy Ageing Research

Glasgow Caledonian University’s researchers have interests in measuring physical activity and sedentary behaviour in a real-world environment, for rehabilitation and public health applications. Key aspects of the work include the development of novel outcome measures and data analysis techniques, to quantify the effectiveness of interventions in a wide range of clinical groups to enhance our understanding of how levels of physical activity are affected by environmental and social factors.

GCU researchers have several projects directed at understanding how the habitual physical activity and sedentary behaviour of specific clinical populations differ from that of the general population. We have collaborated with partners to looking at the physical activity and sedentary behaviour of people with rheumatoid arthritis, and the pattern and location of physical activity of patients with intermittent claudication (calf muscle pain). We are also measuring upper limb activity objectively as part of an intervention to improve upper limb function after stroke.

GCU’s healthy ageing research spans exercise interventions and technologies to reduce falls, physical activity for non-ambulatory people and promoting physical independence. The National Institute for Health Research has funded research into the detection and management of pain in patients with dementia in acute care settings.Studies have shown that functional strength and balance exercises can reduce the risk of falling in older people if they are done on a regular basis. However, the repetitive nature of these exercises; combined with the inherent lack of feedback of progress may discourage seniors from exercising in the home, thereby

A Knowledge Transfer Partnership between Highland Colour Coaters and Glasgow Caledonian University (GCU) has resulted in significant cost savings and improved productivity for the Cumbernauld-based company.

Highland provides metalwork finishing services including its Colourgalv process, which blends hot dip galvanising with powder coating to offer both corrosion protection and colour aesthetics.The company decided a Knowledge Transfer Partnership (KTP) would be the best way to help investigate the causes and provide solutions to a technical phenomenon called ‘pinholing’ in which a gas seemingly emerges from galvanised steel and penetrates powder coatings, leaving small craters in the surface.

The company was introduced by Interface to GCU, which has expertise in surface engineering and metallurgy.

Highland Colour Coaters Case Study: Metalwork coatings Knowledge Transfer Partnership

Highland Colour Coaters provides a range of metalwork finishing services to designers, architects and fabricators to add a new dimension to products and buildings.

During the 30-month project, KTP Associate Rikki Speakman has been working under the supervision of GCU Professors Colin Chisholm and Mahmoud El-Sharif and Dr Ray Ansell, and with access to the research facilities of the world’s largest manufacturer of coatings, Akzo Nobel.

Powder coating involves electrostatic charged powder being oven cured. Prior to the KTP, a bottleneck in production was caused because items were dried for longer than necessary. As a result of the KTP work, Highland is now able to sample and measure the moisture to determine when it is dry more effectively. When fully implemented it is hoped that this will increase productivity by 10-25%.

Geoff Crowley, Highland’s MD said: “The KTP has found that there is no one single thing causing this pinholing problem, but a range of things. The work that Rikki has done has reduced the rate of re-works from 4% to less than 1% with an estimated saving of between £70,000 and £100,000 per annum to our business.

rendering such an intervention ineffective. GCU research has analysed the use of visual feedback and multimodal games as more effective in encouraging adherence to home rehabilitation than standard care; thereby promoting independence and improving the quality of life in older adults at risk of falling.

GCU is a partner in EU project ProFouND - Prevention of Falls Network for Dissemination, which aims to embed evidence-based fall prevention programmes for elderly people at risk of falls using novel ICT solutions to reduce falls incidence.

Our research includes promoting physical independence by involving users in rehabilitation through dynamic visualisations of movement data, exercise programmes for people aged 65 and over and the management of urinary incontinence in women in the community.Incontinence is normally treated in the first instance with a series of exercises which aim to strengthen the pelvic floor muscles. The NHS spends £38 million on such programmes every year. The £2million OPAL study led by the

Further information:Professor Dawn Skelton [email protected] School of Health and Life Sciences 0141 331 8792Glasgow Caledonian University www.gcu.ac.uk/hls

At Glasgow Caledonian University, we work with industry and public sector partners to ensure our expertise responds to the need for real world innovation. GCU’s strategic business development and knowledge transfer teams work with academic experts in our Schools and Research Institutes to support businesses with a problem-solving approach.

Contact us to find out more at www.gcu.ac.uk/business.

Nursing, Midwifery and Allied Health Professions Research Unit (NMAHP) – which is funded by the Chief Scientist Office of the Scottish Government and hosted jointly by Glasgow Caledonian University and the University of Stirling – will recruit 600 women, who will then visit a specialist nurse or physiotherapist to be taught how to do the exercises.

Functional Fitness MOT, a tool designed at GCU, highlights the different components of fitness necessary for older people to maintain independent living, physical and mental health. The Functional Fitness MOT can be used as an educational tool in a variety of settings including leisure centres, shopping precincts, community centres as well as residential and care settings.

The Functional Fitness MOT results encourage the different components of fitness, highlight the individuals’ strengths and weaknesses in the different components of fitness and allow discussion around the person’s needs, preferences and motivation to take advantage of local opportunities and activities designed to promote active ageing.

Active Living and Healthy Ageing Research

Glasgow Caledonian University is a registered Scottish charity, number SC021474 © Glasgow Caledonian University 2014University for the Common Good

“As a mechanism for researching a problem that we don’t have the people, time or resources to do ourselves, this KTP was great for us.”

Knowledge Transfer Partnerships is Europe’s leading programme helping business to improve their competitiveness and productivity through the better use of knowledge, technology and skills that reside within the UK knowledge base. KTP is funded by the Technology Strategy Board with 12 other funding organisations.

KTPs can vary in length from six months to three years, depending on the needs of the business and the desired outcomes. KTP enables new capability to be embedded into the business and has benefited and continues to benefit a wide range of businesses across many sectors, including micro sized, small and large businesses, third sector organisations or public.

GCU’s KTPs have included those with Highland Colour Coaters, ScotRail, Street League, Shearwater Marine Services and SPT.

Further information:Professor Mahmoud El-Sharif [email protected] of Engineering and Built Environment 0141 331 3531Glasgow Caledonian University www.gcu.ac.uk/ebe

At Glasgow Caledonian University, we work with industry and public sector partners to ensure our expertise responds to the need for real world innovation. GCU’s strategic business development and knowledge transfer teams work with academic experts in our Schools and Research Institutes to support businesses with a problem-solving approach.

Contact us to find out more at www.gcu.ac.uk/business.

MAHLE Engine Systems UK is also collaborating with Glasgow Caledonian University on a KTP project looking at applications of surface characterisation and metallurgy knowledge to identify factors influencing integrity of bimetallic strip bond delamination.

As a leading global development partner for the automotive and engine industry, MAHLE offers unique systems competence in the combustion engine and engine peripherals. The project is looking at testing and process monitoring tools, techniques and procedures for the assessment of bimetallic strip bond integrity and monitoring of critical process parameters.

As a mechanism for researching a problem is that we don’t have the people, time or resources to do ourselves, this KTP was great for us.

School of Engineering and Built EnvironmentEngineering

Business

Glasgow Caledonian University is a registered Scottish charity, number SC021474 © Glasgow Caledonian University 2014University for the Common Good

If you are looking to develop something different to what you have seen previously used by GCU, do not hesitate to contact the Marketing team and they can advise you in the creation of a look and feel in keeping with your audience.

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Subject specific imagery

Transparent colour boxes: The colour theme should be chosen from the colour palette to best compliment the tones in the imagery. These should not be used over an individual or on an excessively busy image but rather in a quiet area to promote an overall clean look and feel.

6.3 Brand elements

A few simple elements form the basis of layouts to provide a clean, clear and consistent approach.

High contrast between logo and background with logo always placed in a quiet area

The strapline should feature below the logo, where there is room to comfortably do so. If this is not possible, it should be placed on the bottom right or back, whichever is quieter.

6. Look and feel

Block colour

School of Health and Life Sciences Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA, Scotland, United Kingdom

T: +44 (0)141 331 3000 www.gcu.ac.uk/hls

How to applyYou can apply to an undergraduate programme at Glasgow Caledonian University (GCU) via UCAS for more information visit www.gcu.ac.uk/undergraduate/howtoapply; alternatively, contact our undergraduate team on +44 (0)141 331 8630 or email [email protected]

ScholarshipsScholarships may be available for this programme. Visit www.gcu.ac.uk/study/scholarships for details.

Fees and fundingVisit www.gcu.ac.uk/student/money/undergraduate for details.

Whilst the information presented here is correct at the time of publication, prospective applicants should consult www.gcu.ac.uk/study for the most up-to-date information before applying. Full Student Terms and Conditions can be found on the University website at: www.gcu.ac.uk/student/regulations

Glasgow Caledonian University is a registered Scottish charity, number SC021474. Designed and printed by Print Design Services, Glasgow Caledonian University © Glasgow Caledonian University 2015. 86100_07/15

BSc Oral Health Science

BSc Oral Health Science This exciting and challenging 3 year full-time degree programme is taught in Glasgow Dental Hospital, Glasgow Caledonian University and a number of outreach centres within Greater Glasgow and Clyde and North Lanarkshire.

There are superb facilities available in the clinical skills laboratories within the Dental School, providing state of the art teaching technologies. We have dedicated classrooms within the hospital for lectures and tutorials; alongside this we are able to provide classroom facilities at Glasgow Caledonian University to enhance the student learning experience.

Good communication skills are essential to be able to deal with patients and parents/carers.

Students are expected to adhere to the strict code of conduct outlined by the General Dental Council and a high standard of maturity, confidentiality and professionalism is expected to be maintained throughout the course.

Dental Hygienist/Therapists are highly skilled professionals who work as part of the dental team. They can work in all sectors of dentistry providing clinical and educational care to help patients achieve and maintain good dental health.

Qualified Hygienist/Therapists have an array of skills and can perform a multitude of tasks including preventive, periodontal and restorative therapies in both adults and children’s teeth.

Hygiene/Therapists play an essential role in preventing oral diseases such as gum disease, tooth decay and mouth cancers, they therefore play a pivotal role within the dental care setting.

Graduate opportunitiesMultiple and diverse career opportunities exist for graduates, in General Dental Practice (NHS/

Professional Accreditation On successful completion of the programme, graduates will be eligible to apply for registration with the General Dental Council. For more information visit

www.gcu.ac.uk/undergraduate

“ BSc Oral Health Sciences is a rewarding and enjoyable course. As a student you have access to the library facilities at GCU and Glasgow dental hospital for all the help you could need with your studies. Placement at outreach centres in and around Glasgow give you real hands on experience of what your future career will be like.”

Tabitha Hawthorn, Student BSc Oral Health Sciences..

Programme structure overviewYear 1: Biomedical Sciences, Foundations of

Practice, Human Disease, Plaque Related Diseases

Year 2: Dental Biomaterials, Pain and Anxiety Control, Paediatric Dentistry, Dental Radiography

Year 3: Integrated Patient Care, Dental Research, Oral Disease, elective project

Students will participate in Inter-professional modules across all three years of the programme with students from other Allied Health professions

FE college studentsContact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement.

Work placementPlacements exist in Dental Outreach Centres.

AssessmentA variety of assessment methods are used, including theoretical and clinical assessments, and written and clinical modular examinations.

Private, Community Dental Service which could also involve domiciliary care and hospital services). Graduates may also be involved in research and oral health promotion. Graduates are able to work in UK or abroad. Typical entry requirementsUCAS code: A990Mode of study: Full-time, three yearsYear 1 SQA Higher: BBBB with Biology plus Nat 5

English and a second science is essential. Higher English is desirable.

A level: BCC including Biology, plus GCSE English and a second science at C

ILC Higher: B2 B2 B2 B2 including Biology plus Ordinary Level Maths

IB Diploma: 24 points including Higher Level Biology at 6

Example: Approved programme flyer template

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6.3 Brand elements

Photography should be bold, bright, colourful and subject related. The spectrum colours used in the design should complement the tones of the images used.

All materials should utilise the brand colours, whether through photography, block colours or through a specially designed creative device. For further guidance on this, please contact the Marketing team.

Corporate materials should be clean and fresh, incorporating lots of white space and large strong, light images. Black backgrounds should be avoided.

6. Look and feel

ARCHealth and Wellbeing

Glasgow Caledonian University:Annual Research Review

Cowcaddens Road, Glasgow G4 0BA,Scotland, United Kingdom

T: +44 (0)141 331 3000

www.gcu.ac.uk/research

© Glasgow Caledonian University 2013. Glasgow Caledonian University is a registered Scottish charity, number SC021474

$


Individual departments/services may develop a creative solution, using the brand palette, which can be utilised within the majority of their materials – however this should not be used as an identity, in place of a logo, nor would they be limited to using this within all of their brochure ware etc. This may be helpful in building the recognition of your service, department or group. NB the device should not be used in black and white as this defeats the purpose of it’s function.

Powerpoints, business cards, email signatures and letterheads should not feature creative devices but instead use the standard University wide template (see sections 7.1, 7.2, 7.5 and 8.1 for more details).

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International student support serviceVoted number one in Scotland for visa advice in the i-graduate International Student Barometer (Autumn 2012)

www.gcu.ac.uk/internationalstudent

Join us onTwitter: @International GCUFacebook: International Students @ GCULinkedin: IntrnationalGCU

T: 0141 273 1244E: [email protected]


6.4 Column layout

Using a six column layout allows for flexibility in copy positioning. It is important to avoid cluttering or over-filling the page, making use of white space in a clean and bright design.

6. Look and feel

Social SciencesBA (Hons)

The social sciences programme aims to stimulate students’ curiosity about the constantly changing world in which we live.

It explores how societies function and looks at the institutional frameworks which underpin them, examining issues such as crime, immigration, gender, consumer culture, human rights, and the environment. Students acquire presentational, research and computing skills and have the option of learning a foreign language.

The degree programme is genuinely multi-disciplinary and highly flexible regarding student choice. After being introduced to the core social sciences in 1st year, students specialise in one or two subject areas. They can graduate with single, major or joint honours in politics, history, sociology, psychology, economics or criminology, depending on module availability.

There are opportunities for students to undertake placements and the programme has exchange agreements with seven US and three Canadian institutions. There is an exchange agreement with

Erasmus University, Rotterdam and short-stay opportunities under the EU’s Erasmus Intensive Programme.

Brighter futuresGraduates have secured jobs in teaching, social work, the police, marketing, public administration, political and social research, HR, journalism, counselling and tourism. Each year, a number of graduates also take up postgraduate studies in one of the main discipline areas.

UCAS code: L000

Minimum entry requirements: Higher: BBBB (one sitting)/BBBBB (two sittings), A Level: BCC, ILC: BBBB, BTEC: Relevant subject plus GCSEs, IB Diploma: 24 points .

Essential subject(s): English (Higher/ILC-H/GCSE), Maths (S Grade 3/GCSE/ILC-O).

Recommended subjects: Modern Studies (Higher/A Level/ILC-H).

FE college students: Contact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement.

International students: This programme accepts applications from international students. Please see the International Students pages for further details.

Work placement: Two placement

modules offered, Community Links, a Sociology module, and Research in the World: History and Politics Dissertation Placement module.

Language: Language modules are available to study in levels 1 - 3 of this programme.

Assessment: Includes coursework, essays, reports, presentations and examinations.

Exchange: The programme has student exchange agreements with 10 North American institutions (incl. California State University Long Beach and University of Massachusetts in Boston). The exchange (of either one or two trimester’s duration) takes place during level 3. An exchange agreement also exists with Erasmus University, Rotterdam. Short stay opportunities are

also available under the European Union’s Erasmus Intensive Programme. Email [email protected]

Mode of study: Full or part-time (day).

Programme structure: Foundational modules in History, Politics, Psychology, Sociology, Criminology and Economics. One module can be dropped for a language option. Year 2: Students choose 6 modules in the disciplines studied at the previous level. Year 3: One compulsory research methods module and 4 optional modules in the disciplines studied the previous year. Year 4: One compulsory dissertation module and 4 options from one or two of the disciplines studied at the previous level.

For further information visit www.gcu.ac.uk/undergraduate

Key facts

38

Social Sciences

39

International Tourism Management/ International Hospitality ManagementBA (Hons)Tourism generates £4 billion annually for the Scottish economy, whilst hospitality is the UK’s fifth largest industry directly employing more than 2.4 million people.

These programmes recognise the vital role which these industries play in the future of the Scottish, UK and wider global economy. Our programmes develop graduates of the highest calibre, positioned well to lead change and innovation within Hospitality and Tourism. Designed for students who have completed an HND, these programmes focus on an analysis of the tourism/hospitality industries and their strategic issues. In addition to selecting optional modules, students will go on to complete a dissertation in their chosen specialism. These programmes are accredited by the Institute of Travel and Tourism, the Tourism Management Institute, the Tourism Society and Institute of Hospitality.

The Moffat Centre for Travel and Tourism at GCU is one of the UK’s most established University-based travel and tourism consultancy and research centres. Students will benefit from an industry leading academic team and real life case studies that add significantly to the learning experience.

Students on either programme can apply for a Moffat Charitable Trust Scholarship to aid their studies. The scholarships of up to £3,600 per annum are designed for individuals qualified to HND level or equivalent work experience who wish to specialise in either tourism management or hospitality management.

Brighter futuresGraduates can aspire to positions in management either in the UK or internationally in the Hospitality and Tourism sectors, including Destination Marketing, Events Management, Conferencing, Hotels and Leisure Industries.

UCAS code: International Hospitality Management – N890 International Tourism Management – N891

Minimum entry requirements: HND in Travel and Tourism or Hospitality Management with BB in Graded Units. Other relevant HNDs will be considered.

FE college students: Contact us or visit www.gcu.ac.uk/study for a copy of our College Student Supplement.

International students: This programme accepts applications from international students. Please see the International Students pages for further details.

Language: Language modules are available to study during part of this programme and are actively encouraged to increase the international prospects of our graduates.

Assessment: A combination of coursework and examinations.

Exchange: Opportunity to study abroad in Year 3 of the programme with one of our European or international partner educational institutions, which involves studying for a trimester or more in Europe (Spain/Italy/France and other EU countries) or the USA/Canada.

Professional accreditation: This programme is accredited by the Institute of Travel and Tourism, the Tourism Management Institute, the Tourism Society and the Institute of Hospitality.

Moffat Scholarship: Scholarships of up to £3,600 are awarded annually to students accepted onto either degree. Deadline for applications each year is 31st July. www.moffatcentre.com.

Mode of study: Full-time.

Programme structure: Year 1 and 2: HND in Travel and Tourism or Hospitality Management (or other relevant HND) at a recognised UK or overseas institution. Year 3: An examination of the Tourism/Hospitality industries (as appropriate) and its strategic issues. International Hospitality Enterprises; International Travel and Transport Issues and Analysis; Tourism, Place and Promotion; Tourism Planning and Sustainable Development; Research Methods, Options including, Languages, Strategic Management, New Venture Creation. Year 4: Honours Dissertation, Tourism, Travel and Hospitality Futures, Options including Languages, Major Event and Festival Impacts.

For further information visit www.gcu.ac.uk/undergraduate

Key facts

Travel, Tourism and Hospitality

Colour flickbook corner

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6. Look and feel

6.5 Pop-up banners

Banner stands are a key part of our promotional material. It is important that the content is simple, confident and makes an impression.

Keep the design simple and clean. Use one strong image or colour for the background and minimal copy.

6.6 Branding the campus

Using the campus to deliver our message is an elegant, cost effective solution that has the added benefit of making a rather grey group of buildings a platform for bright, lively, provocative messages.

The material uses one colour only from the colour palette and the Whitney typeface to create bold, graphic messages.


• Our Chancellor is Nobel Laureate Professor Muhammad Yunus

• Our MSc courses include Social Business and Microfinance, International Development, International Economics and Finance, International Business Management

• We are home to the Yunus Centre for Social Business and Health

• We guarantee International Scholarships

• We are a Key Partner of the Grameen Caledonian College of Nursing

www.gcu.ac.uk

Glasgow School for Business and Society

Human Resource Management

•

MSc Human Resource Management (Full and Part-Time)

MSc International Human Resource Management

• All programmes fully accredited by CIPD at advanced level and CMI

• Internationally recognised by the Society for Human Resource Management (USA)

• Flexible exit at Post graduate certificate, Post graduate diploma and Masters Degree

www.gcu.ac.uk/gsbs/hrm

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International student support serviceVoted number one in Scotland for visa advice in the i-graduate International Student Barometer (Autumn 2012)

www.gcu.ac.uk/internationalstudent

Join us onTwitter: @International GCUFacebook: International Students @ GCULinkedin: IntrnationalGCU

T: 0141 273 1244E: [email protected]


GCU Public Health and Long-term Conditions Research

Top20in the UKfor allied health research at world-leading (4*) and internationally excellent standards (3*)

GCU Public Health and Long-term Conditions Research

Top20in the UKfor allied health research at world-leading (4*) and internationally excellent standards (3*)

2nd in

UK for international

student satisfaction

Source: ISB, summer 2013

95% employment

rate**graduates in employment or

further study within 6 months, (94.8%, DLHE 2013)

95% employment

rate**graduates in employment or

further study within 6 months, (94.8%, DLHE 2013)

1st in

Scotland

Source: ISB, summer 2013

forinternational

student support

GCU Welcomes

students from over

100 countries

GCU Welcomes

theCommonwealth

toGlasgow

Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA Chancellor: Professor Muhammad Yunus, Nobel LaureateGlasgow Caledonian University is a registered Scottish charity, number SC021474.

7.1 Letterhead

This is the standard letterhead that should be used. It should not be amended or adapted in any way. For any further guidance on this, please contact Marketing and Communications.

7. Stationery and emails

GCU logo

Text in arial light

Dear Name,

What you are reading now is not the finished copy. And apart from one important fact itbears absolutely no resemblance to the finished copy. The important fact is this. The copyyou are reading is set out to show you the typeface and type size in which the real copywill appear.



Left justified text (Arial 12pt light/regular/bold/italic)

Kind Regards,

Full NameJob TitleGlasgow Caledonian UniversityTelephone 0141 123 4567Mobile 07123 456 789Email [email protected]

7.2 Business card

E: [email protected]: +44 (0)141 273 xxxx

M: +44 (0)7xxx xxxx

NameQualifications (Optional)

Job title

Glasgow Caledonian University is a registered Scottish charity, number SC021474.

Glasgow | London | New Yorkwww.gcu.ac.uk


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7.3 Compliment slip


7.4 Report and Module Handbook templates

Templates are available for staff to download and use for reports, signage and module handbook covers. As the latter tends to be photocopied in bulk, we have also provided a black and white version, so as not to unnecessarily increase costs. For more details, please visit: www.gcu.ac.uk/brand

Glasgow Caledonian University, Cowcaddens Road, Glasgow G4 0BA Chancellor: Professor Muhammad Yunus, Nobel LaureateGlasgow Caledonian University is a registered Scottish charity, number SC021474.

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School of Engineering and Built EnvironmentDepartment of Computer, Communications,

and Interactive Systems


School of Engineering and Built EnvironmentDepartment of Computer, Communications,

and Interactive Systems



School of Engineering and Built Environment Department of Computer, Communications and

Interactive Systems

Quantitative Data Analysis Session 2013/14

Trimester A

Module Handbook !

University for the Common GoodUniversity for the Common Good

7.5 Email templates

7.6 Email signature

Instructions on how to download this email signature template can be found here www.gcu.ac.uk/brand


University for the Com-

Name Qualification Job Title | Department / School T: +44 (0)141 331 #### | F: +44 (0)141 331 #### | E: [email protected] Glasgow Caledonian University, Cowcaddens Road, Glasgow, G4 0BA, Scotland, United Kingdom

W: My research/website profile

Twitter | Facebook | YouTube | LinkedIn | Instagram | Google+ | Pinterest | Weibo | Youku

8.1 PowerPoint

We have introduced a clean, bright and modern look to PowerPoint presentations. The presentation typeface is Arial as it is available on almost all computers. Below we have shown several examples of layouts that may be used or adapted to work with your presentations. It is possible to introduce secondary colours to create more variety if neccessary. Our PowerPoint template is available at: www.gcu.ac.uk/brand (we have two templates available, one with the ‘University for the Common Good’ strapline and one without).

8. PowerPoint guidelines

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Documents

Brand identity - Glasgow Caledonian · PDF fileBrand identity Practical ... Bangladesh,Transnet in South Africa and the World Health Organisation ... Body copy text may be black or