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From brand to humanized brand Essential part of modern day branding success Coca Cola https://www.youtube.com/watch?v=A45sjUX7mp0
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Brand Humanization through Social
MediaNaomi Put
Loes VelthorstCharlotte van den Dool
Brand Humanization• Establishing humanity within a brand image
• Trust is the key
• Advertising, billboards & television
• Social Media
From brand to humanized brand
• Essential part of modern day branding success
• Coca Cola
• https://www.youtube.com/watch?v=A45sjUX7mp0
Social Media• Connecting with target audience
• Business level human level
• Example KLM (Royal Dutch Airline)
• Humanization gone wrong
- Stay professional!
• Conclusion: positive outcome on businesses- Be careful!
• Questions?