BRAND GUIDELINES USING, MAINTAINING AND DEVELOPING … · a coherent and impactful brand. This book is for guidance and seeks to inspire your use of our brand. We ask that you follow

APRIL 2010

BRAND GUIDELINESUSING, MAINTAINING AND DEVELOPING THE ETF BRAND

hOME 1. OUR BRAND > 1.1 INTRODUcTION

1. OUR BRAND1.1 INTRODUCTION

It is important that implementation of our identity is carried out with enthusiasm and integrity to ensure a coherent and impactful brand.

This book is for guidance and seeks to inspire your use of our brand. We ask that you follow the rules where relevant so we can build and maintain our identity.

Contact [email protected] if you require further information.

IN ORDER TO BUILD A STRONG BRAND wHIcH wILL GROw AND INSPIRE PEOPLE, wE NEED TO BE cONSISTENT AT ALL TIMES, IN EVERyTHING wE DO.THESE GUIDELINES HAVE BEEN cREATED TO DEFINE THE BASIc ELEMENTS OF OUR BRAND AND VISUAL IDENTITy. wE USE THESE ELEMENTS wITHOUT VARIATION, IN ALL OUR cOMMUNIcATIONS. PLEASE TAkE TIME TO READ AND UNDERSTAND HOw THEy wORk, AND HOw THEy cAN BE USED TOGETHER.

1. OUR BRAND1.1 INTRODUCTION

This is our brand model. It defines how the brand thinks, behaves and acts. Every experience of and each activity from the ETF must be representative of this model.

hOME 1. OUR BRAND > 1.2 BRAND MODEL

1. OUR BRAND1.2 BRAND MODEL

This is something we call the organising intelligence. It is the single idea which drives the brand. It is an overarching principle which governs how we think, behave and act.

This is the competitive proposition. It is what the brand delivers on a practical level. It is the key factor which gives differentiation against your competitors, and delivers to client/market needs.

This is the living character. This is how the personality and expression of our brand through words, images and tone.

‘GIVE A PERSON A FISH AND THEy wILL EAT FOR A DAy; TEAcH A PERSON TO FISH AND THEy wILL EAT FOREVER’OUR THREE GUIDING PRINcIPLES ARE: cOLLABORATE, ADVISE, DELIVER

THE ONLy EU AGENcy wITH THE ExPERTISE TO EMPOwER LIFELONG LEARNING IN EU PARTNER cOUNTRIES

A LAUNcH PAD FOR LOyAL PARTNERSHIPS AND A DRIVER FOR PROGRESSIVE cHANGE; FOcUSSED, VISIBLE, RESPEcTED AND INSPIRING.

2. OUR TONE OF VOICE2.1 VALUES AND CHARACTERISTICS

Our work is based on the conviction that helping people to learn and develop can make a fundamental contribution to increasing prosperity, creating sustainable growth and encouraging social inclusion. This gives us a pride in the work we do and the organisation we work for.

The success of the ETF is based on the belief, commitment and talent of its employees, which means we are a people based organisation.

Our communications should demonstrate an understanding, appreciation and respect for the people we work with and those who wish to join us.

We are a meritocracy that encourages initiative, teamwork, innovation and constant improvement. This requires us to employ the absolute best talent available.

We believe in the strength of diversity and the potential to learn from each other’s differences. This makes us a culturally diverse, vibrant and an exciting organisation.

Integrity is central to everything we do: we work in the public interest and for the common good. Our decisions, actions and behaviour reflect honesty, openness and fairness.

We encourage innovation and embrace change. Through the development of all employees we continuously improve our skills, knowledge and effectiveness.

DIVERSITy

INTEGRITy

DEVELOPMENT

hOME 2. OUR TONE OF VOIcE > 2.1 VALUES AND chARAcTERISTIcS

hOME 2. OUR TONE OF VOIcE > 2.2 hOW WE SOUND

Our voice must always sound

2. OUR TONE OF VOICE2.2 HOW WE SOUND

The words we use, and how we use them, define our tone of voice. This shapes how we are perceived and understood, and ensures that we, as an organisation, communicate with clarity and consistency.

How we want to soundThe ETF does important and good work, so our tone of voice should be confident, direct and positive.

We exist to help people and are reliant on talented people to achieve this, so we should also beapproachable, engaging and inclusive.

The people we deal with are people expressing a desire to contribute to the good work that we do, so we should be personable, appreciative and encouraging.

How we don’t want to soundJust as important, is how we don’twant to sound. We should never be negative, dismissive or impersonal.

We need people to understand what we do, so where possible avoid jargon or overly technical language.

cONFIDENT, DIREcT & POSITIVE

APPROAcHABLE, ENGAGING & INcLUSIVE

PERSONABLE, APPREcIATIVE & ENcOURAGING

We should always appear

Our manner should always be

hOME 3. OUR LOGO > 3.1 MASTER cOLOUR LOGO

3. OUR LOGO3.1 MASTER COLOUR LOGO

The master colour logo is the preferred version and should be used whenever possible. Our master colour logo and strapline has been especially created for the ETF. It is reflective of our brand model and demonstrates progressive change, our goals and our way of working. Our logo and strapline always appear together, and are never separated.

Master colour logo and strapline

Exclusion zone Minimum size

Our logo must always be reproduced from the original digital artwork and never be re-drawn or recreated in any way.

The logo artwork can be scaled up and down as required, in accordance with these guidelines. It should never be distorted or scaled disproportionately.

To ensure legibility of our master colour logo at all times, we stipulate that the master colour logo should only be used on a white background.When this is not possible use one of the single colour logo versions. Refer to sections: 3.2 and 3.3.

Exclusion zoneTo ensure no other elements encroach upon the logo, an exclusion zone has been created. This is defined by an area around the logo equivalent to the height and width of the letter E, as shown left. This applies to all versions of our logo.

Minimum size To ensure our logo is always legible, the minimum size for reproduction is 35mm in width. The logo should not appear smaller than this.

hOME 3. OUR LOGO > 3.2 SINGLE cOLOUR AND GREYScALE LOGOS

3. OUR LOGO3.2 SINGLE COLOUR AND GREYSCALE LOGOS

Our PMS 432 logo may only be used on light colour backgrounds.

When full colour printing is not available, our greyscale, black or white versions may be used.

Our greyscale and single colour logos have been especially created for the ETF. Our logo and strapline always appear together, and are never separated.

PMS 432 logoOur PMS 432 logo should only be used on a light colour background. Care should be taken to ensure the logo is legible against its background.

Greyscale logoOur greyscale logo should be used when colour printing is not available. This logo should only ever appear on a white background. Care should be taken to ensure the gradient can be reproduced accurately.

Black logoOur black logo should only be used when colour printing is not available, or when the logo cannot appear on a white background. It should also be used when the gradient cannot be accurately reproduced. Care should be taken to ensure the logo is legible against its background.

White logoOur white logo should only be used when colour printing is not available, or when it is not advisable to reproduce the gradient. Care should be taken to ensure the logo is legible against its background.

NB.Third party usageWherever possible, we recommend using our master colour logo and expect our guidelines to be adhered to when applying it.

Black logoGreyscale logo

PMS 432 logo

White logo

hOME 3. OUR LOGO > 3.3 DOS AND DON’TS

To ensure legibility and consistency of our brand is not compromised there are some basic rules about how the logo should be reproduced, with regard to backgrounds and colours. Adhering to these basic rules helps us maintain impact and recognition of our brand.

3. OUR LOGO3.3 DO AND DON’TS

NB.Third party usageWherever possible, we recommend using our master colour logo and expect our guidelines to be adhered to when applying it.

Do use the master colour logo only on a white background.

Do use the white logo on a dark colour background.

Do use the white logo on a black background when full colour printing is not available.

Do use the greyscale logo on a white background when full colour printing is not available.

Do use the black logo on a white background when full colour printing is not available.

Do not use the white logo on a colour background which make it illegible

Do not recolour any part of the logo.Do use the PMS 432 logo on a light colour background.

Do not use any of our logos over imagery.

Do not use the PMS or black logo on a colour background which make it illegible

Do not distort or scale the logo disproportionately.

Do not use the master colour logo or greyscale logo over coloured backgrounds.

Primary paletteOur primary palette consists of PMS 432 and PMS 3135. These colours can be tinted to 20% and 60% for flexibility.

The primary palette should always be used when creating standard ETF communications, for example, on stationery and formal documentation.

hOME 4. OUR cOLOURS > 4.1 PRIMARY PALETTE

PMS 432

C 23 M 2Y 0K 77

R 69G 85B 96

Use only20% and 60% tints

PMS 3135

C 100M 0Y 16K 9

R 0G 146B 187

Use only20% and 60% tints

4. OUR COLOURS4.1 PRIMARY PALETTE

The ETF colour palette consists of a primary palette and a secondary palette. The primary palette forms a solid and stable base to our identity and has a consistent presence on all communications. The secondary palette is used to add vibrancy and a depth of personality when required.

hOME 4. OUR cOLOURS > 4.2 SEcONDARY PALETTE

4. OUR COLOURS4.2 SECONDARY PALETTE

PMS 382

PMS 109 PMS Warm Red

PMS 2995 PMS Rubine Red

PMS 376

PMS 124 PMS 181

PMS 294 PMS 222PMS 385

PMS 144 PMS 476

PMS 2685 PMS 260

ETF greens

ETF yellows ETF reds

ETF blues ETF pinks

C 29 M 0 Y 100 K 0

C 0 M 10 Y 100 K 0

R 203 G 211 B 0

R 255 G 220 B 0

C 50 M 0 Y 100 K 77

C 0 M 28 Y 100 K 6

R 151 G 190 B 13

R 240 G 182 B 0

C 3 M 0 Y 100 K 58

C 0 M 48 Y 100 K 0

R 137 G 120 B 0

R 243 G 153 B 0

C 90 M 11 Y 0 K 0

C 0 M 75 Y 90 K 0

R 0 G 156 B 218

R 233 G 94 B 40

C 0 M 100 Y 15 K 4

C 100 M 58 Y 0 K 21

C 0 M 90 Y 90 K 60

R 0 G 81 B 145

R 122 G 32 B 22

C 0 M 100 Y 10 K 59

C 96 M 100 Y 0 K 10

C 57 M 80 Y 100 K 45

R 39 G 37 B 122

R 88 G 49 B 25

C 52 M 100 Y 0 K 26

R 220 G 0 B 107

R 126 G 0 B 63

R 117 G 13 B 104

Secondary paletteOur secondary palette consists of five families, each with three colours. The families are designed to complement each other, and do not have to be used in their families. Each family works alongside the primary palette.

As with the primary palette, these colours can be tinted to 20% and 60% for flexibility.

The secondary palette should be used on less formal materials. Care should be taken when selecting colours to ensure the palette is not overused on any one piece of communication. Introducing small amounts of colour from different families will achieve stronger accents and highlight areas.

The ETF colour palette consists of a primary palette and a secondary palette. The primary palette forms a solid and stable base to our identity and has a consistent presence on all communications. The secondary palette is used to add vibrancy and a depth of personality when required.

hOME 4. OUR cOLOURS > 4.3 cOLOUR PROPORTIONS

4. OUR COLOURS4.3 COLOUR PROPORTIONS

The diagram is a guide to the range and extent of colours appropriate for a piece of communication, dependent on audience.

The far left colour wheel illustrates colour usage for a formal piece, the centre and right colour wheels illustrate colour usage for livelier, more informal pieces.

These colour wheels are intended as a point of reference only, each piece should be judged on a case-by-case basis.

Formal communicationThe primary palette should always be used when creating standard ETF communications, e.g. stationery and formal documentation.

Mid-range communicationThe secondary palette should be used on less formal materials. Introducing one or two families of colour from the secondary palette to add vibrancy and a depth of personality when required.

Informal communicationFull use of the secondary colour palette should be reserved for informal materials where a great deal of vibrancy is required.

Care should be taken when selecting colours to ensure the palette does not become overwhelming and the colours used are complementary.

The ETF blue and grey play a hero role, whilst white plays a supporting role.

Example of the primary palette with one colour family

Example of the primary palette with two colour families

Example of primary palette with multiple colour families

5. OUR TYPOGRAPHY5.1 TYPEFACES

hOME 5. OUR TYPOGRAPhY > 5.1 TYPEFAcES

Headline font

Copy font

Two sans serif fonts form the typographic family for the ETF brand.

They reflect the brand and its characteristics, giving full flexibility to the application of the brand. They balance each other in both style and character size, ensuring a comfortable pairing on all communications.

Univers

MONTREAL

hOME 5. OUR TYPOGRAPhY > 5.2 MONTREAL

5. OUR TYPOGRAPHY5.2 MONTREAL

The Montreal font family is used in uppercase as an accent font for headlines, subheads and anywhere where a distinction is required. Montreal should not be used as a body copy font.

ThE QUIcK BROWN FOX JUMPS OVER ThE LAZY. 9PT

ThE QUIcK BROWN FOX JUMPS OVER ThE LAZY. 16PTThE QUIcK BROWN FOX JUMPS OVER 22PTMontreal Regular

THE QUICK BROWN FOX JUMPS OVER THE LAZY. 9PT


THE QUICK BROWN FOX JUMPS OVER 22PTMontreal Light


THE QUICK BROWN FOX JUMPS OVER THE LAZY. 16PTTHE QUICK BROWN FOX JUMPS OVER 22PTMontreal Medium

THE QUIck BROwN FOx JUMPS OVER THE LAZy. 9PT

THE QUIck BROwN FOx JUMPS OVER THE LAZy. 16PTTHE QUIck BROwN FOx JUMPS OVER 22PTMontreal Bold

ABcDEFGhIJKLMNOPQRSTUVWXYZABcDEFGhIJKLMNOPQRSTUVWXYZ0123456789.:,;({[<?!@£$%^&*”’>]})+-Montreal character set

hOME 5. OUR TYPOGRAPhY > 5.3 UNIVERS

5. OUR TYPOGRAPHY5.3 UNIVERS

Univers is used as the main body copy font. Light, Roman and Bold are available and can be used where required. Light is the preferred weight, with Bold as a highlight font used for web, email addresses, contact details and similar. Italic is available but should be used in small amounts and only when absolutely necessary.

Our recommendation for body copy on A4 pieces is Univers Light 9pt/10.8pt although this should be judged on a case-by-case basis.

The quick brown fox jumps over the lazy. 9pt

The quick brown fox jumps over the lazy. 16ptThe quick brown fox jumps over the lazy. 22pt



The quick brown fox jumps over 22pt


The quick brown fox jumps over the lazy. 16ptThe quick brown fox jumps over 22pt

Univers Light

Univers Roman

Univers Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;({[<?!@£$%^&*”’>]})+-Univers character set

hOME 5. OUR TYPOGRAPhY > 5.4 ARIAL

5. OUR TYPOGRAPHY5.4 ARIAL

Our substitute PC font is Arial. This should be used when Univers and Montreal are not available.


The quick brown fox jumps over the lazy. 16ptThe quick brown fox jumps over the lazy. 22pt


The quick brown fox jumps over the lazy. 16ptThe quick brown fox jumps over the... 22pt

Arial Regular

Arial Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789.:,;({[<?!@£$%^&*”’>]})+-Arial character set

hOME 5. OUR TYPOGRAPhY > 5.5 TYPOGRAPhIc RULES

5. OUR TYPOGRAPHY5.5 TYPOGRAPHIC RULES

To ensure we always communicate in the same way, we have a style guide to maintain consistency of particular words and phrases.

This document is a good example of how we write certain words, use bullet points, capitals, tabs and heading styles.

At all times, our communications should reflect our living character: focussed, visible, respected and inspiring.

Our nameThe first time you use our name, it should appear in full. For example: The European Training Foundation (ETF) is an agency of

the European Union based in Turin, Italy. The ETF currently employs approximately 130 staff.

Website addressesWhere mentioned within copy, website addresses are highlighted in a heavier weight and/or another colour for easy recognition. www. is always retained as a prefix to a website address.For example: Further information can be found on the ETF website

at www.etf.europa.eu.

EmailWithin copy, it may be appropriate to highlight email addresses in a heavier weight and/or another colour for easy recognition.For example: If you have a question or a request for the ETF please

email us at [email protected]

Bullet points and tabs We always use square bullet points with no exceptions. It may also be appropriate to highlight bullet points in a colour from the palette. Tabs are used consistently throughout a document or presentation and should be used in moderation. Two or three levels of tabs can make a document difficult to read.

Full advantage should be taken to communicate different levels of information clearly: bullet points, heading levels and colour.

Uppercase and sentence case The ETF uses both uppercase and sentence case throughout all communications; reports, documents, PowerPoint presentations, emails and charts and leaflets.

Uppercase should be reserved for headlines, subheads and anywhere where a distinction is required. Please refer to the implementation section for a demonstration of this.

AlignmentWhere possible, our body copy should be left aligned. This ensures readability and legibility.

hOME 6. OUR GRAPhIc ELEMENTS > 6.1 BLOcKS

6. OUR GRAPHIC ELEMENTS6.1 BLOCKS

BlocksThe top left hand corner of each block must remain straight. This echoes the logo and assists in directing your eye across the page.All other corners should use 3mm rounded corners.

Blocks within blocksWhen placing blocks inside other blocks, the inner block should use 1mm rounded corners. All top left corners must remain straight.

Alternative formatsWhen working with alternative formats the same basic rules apply, but measurements will need to be adjusted proportionally.

Placing blocksOur blocks are generally placed 5-10mm from the page edge and 5mm from each block. Please refer to the implementation section for examples.

Our blocks play an important role in our brand and contribute to maintaining an individual brand identity. They are used to break up areas of the page, to segment large amounts of solid text, and can be used to house imagery.

3mm rounded corner

5mm

Top left corner remains straight When a block sits within another block the inner block should use 1mm rounded corners and the top left corner should remain straight.There should be 5mm gutter between the outer and inner block.

Imagery should always be contained within a block

1mm

1mm

5mm

hOME 6. OUR GRAPhIc ELEMENTS > 6.2 PEOPLE IcONS

6. OUR GRAPHIC ELEMENTS6.2 PEOPLE ICONS

Using the people iconsOur people icons play an important role in our brand and should be used throughout less formal communications. They are not to be used as large feature icons.

The people icons may be used at 100 - 115% of their file size. As a guide, our preferred size on an A4 document is 115%.

Wherever possible, the people icons should be sized consistently across communications.

When creating large format graphics be sure to scale the people icons proportionally.

Colouring the people iconsOur people icons can use any colours from the palette and may be tinted at 20% and 60%. The icons should never be transparent.

Refer to the implementation section for examples.

Our people icons add energy and character to the brand. They can be grouped together, or used individually, to draw attention and support content within less formal communications.

100% file size

hOME 6. OUR GRAPhIc ELEMENTS > 6.3 PEOPLE GROUPS

Using people groupsPeople groups can be created from any of the people icons. When grouping, ensure those standing, kneeling and sitting appear from the same baseline. People groups should never appear as large feature icons.

The people icons may be used at 100 - 115% of their file size. As a guide, our preferred size on an A4 document is 115%.

Wherever possible, the people icons should be sized consistently across communications.

When creating large format graphics be sure to scale the people icons proportionally.

Colouring people groupsPeople groups can use any colours from the palette and may be tinted at 20% and 60%. Ensure only one secondary colour family is used within each people group. The icons should never be transparent.

Refer to the implementation section for examples.

6. OUR GRAPHIC ELEMENTS6.3 PEOPLE GROUPS

People groups form a strong graphic element in our brand and can be used across any less formal communications. We prefer to use our people in groups to echo the work we do.

ETF blues ETF yellows

Single colour

ETF greens ETF pinks

Only one secondary colour family should be used with each people group

100% file size

hOME 7. USING IMAGERY > 7.1 OVERVIEW

7. USING IMAGERY7.1 OVERVIEW

Don’t assume imagery ‘livens up’ documents, or makes a document easier to look at or understand. If the imagery is not appropriate, it will confuse the audience and damage the brand.

Don’t use clip art.

Avoid using clichéd imagery.

Avoid using stereotypical images of nationalities.

Do not use imagery that conveys negative attitudes or unprofessional activity.

Avoid using imagery without people unless a specific message is being communicated.

Try and avoid capturing objects, signage or displays which may date the image.

Use imagery which wholly supports the content in your document, rather than using imagery to fill a space.

Be aware of the different interpretations an image may have.

Question whether your image adds real value or benefit.

Images should always be engaging.

Use images that show people and tell a positive story about the work within ETF.


All photos must have the appropriate permissions (e.g. copyrights) from the subject and/or the photographer.

Careful cropping makes the best of an image.

Photos should be accompanied by a caption detailing the image, photographer and/or source.

When photographing people in work environments, use real people in real places.


QualityImagery of any description (photography, clip art and logos) is an instant communicator. If the image is of poor quality, badly reproduced or not relevant to the content, this will be a direct reflection on the ETF.

We are a people based organisation and our photography must reflect this. Our imagery should tell a positive story about people and demonstrate an understanding and a pride in the work we do and the organisation we work for.

Our photos should align with one or more of our values: diversity, integrity and development.

hOME 8. IMPLEMENTATION > 8.1 APPLYING OUR BRAND

8. IMPLEMENTATION8.1 APPLYING OUR BRAND

THE ELEMENTS DEMONSTRATED IN THE PREVIOUS SEcTIONS cOMBINE TO FORM THE VISUAL STyLE FOR THE ETF BRAND.wHILE THE APPROAcH TO cOMMUNIcATIONS MAy DIFFER DEPENDING ON THE AUDIENcE THE BRAND ELEMENTS DEScRIBED IN THESE GUIDELINES MUST REMAIN cONSISTENT THROUGHOUT ALL INTERNALLy AND ExTERNALLy PRODUcED ITEMS. THE FOLLOwING PAGES SHOw VARIOUS ExAMPLES OF IMPLEMENTATION OF THE VISUAL STyLE.

hOME 8. IMPLEMENTATION > 8.2 FRAMEWORK

8. IMPLEMENTATION8.2 FRAMEWORK

Our page height is divided by six, to give us anchor points for placing objects.

Our preferred logo positioning, acting as owner of all communications.

Our page width is divided into six columns.

Our framework helps us produce consistent pieces by giving us anchor points to place objects. Our communications, and visual hierarchy, must always appear organised. Our framework is intended as a guide only and is not designed to restrict creativity.

Logo placementOur logo must always be positioned top left of all communications. This allows each piece to feel ‘owned’ by the ETF and reflects our pride in what we do.

FormatOur framework applies to all sizes of communications, portrait or landscape. The only exception is small sizes where six columns becomes impractical.

ColumnsOur page width is divided into six columns to give maximum flexibility. This can be reduced to three columns on smaller items.

Baseline gridOur page height is divided into six segments, giving us a baseline grid. This helps place blocks and text boxes, and generates a sense of uniformity and regularity to our communications.

These implementation examples demonstrate the elements of the visual identity working together.

hOME 8. IMPLEMENTATION > 8.3 STATIONERY

8. IMPLEMENTATION8.3 STATIONERY

address Villa Gualino, Viale Settimio Severo 65, I - 10133 Torino, Italy telephone +39 011 630 2222 fax +39 011 630 2200 email [email protected] web www.etf.europa.eu


Peter Greenwood HeadOperations Department

With compliments


hOME 8. IMPLEMENTATION > 8.4 ENVELOPES

8. IMPLEMENTATION8.4 ENVELOPES




hOME 8. IMPLEMENTATION > 8.5 MEDIA RELEASE

8. IMPLEMENTATION8.5 MEDIA RELEASE

MEDIA RELEASE

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13 JAnUARy 2010



hOME 8. IMPLEMENTATION > 8.6 MEMO AND FAX

8. IMPLEMENTATION8.6 MEMO AND FAX

MEMOTO Name of person

COPY Name of person

FROM Name of person

JOB TITLE Position of person

DATE 13 January 2010

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SUBJECT RUDERIMI hILICES SIMUS ILIURBITUM qUA COERORAES SUBJECT LA vIUS qUAM AD PATIAM TUSqUAM DITA



TO Name of person

COPY Name of person

FROM Name of person

JOB TITLE Position of person

DATE 13 January 2010

SUBJECT RUDERIMI hILICES SIMUS ILIURBITUM qUA COERORAES SUBJECT LA vIUS qUAM AD PATIAM TUSqUAM DITA

FAX

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8. IMPLEMENTATION8.7 NOTEPAD

hOME 8. IMPLEMENTATION > 8.7 NOTEPAD

NOTES



hOME 8. IMPLEMENTATION > 8.8 POWERPOINT

8. IMPLEMENTATION8.8 POWERPOINT

POWERPOINT HEADINGPOWERPOINT DATE

POWERPOINT HEADINGPOWERPOINT DATE

FIRST MAIN HEADINGFIRST MAIN HEADING• Eum vullaortis nim nos dionsequat,

quatie dolor ad dionulput• Conulla alit lorem augiamet ea

consequ isisi feu feugiam velendre facilis nibh et nullaorpero

• Odo od tem incinibh eugiat amet velesto dolenit adit iusto consequisisl ulputat ueriusc iliqui erci

• Eum vullaortis nim nos dionsequat, quatie dolor ad dionulput loreet aut lutpati ncilit nullandre eratis duipit

FIRST MAIN HEADINGFIRST MAIN HEADING• Eum vullaortis nim nos dionsequat, quatie dolor

ad dionulput vullaortis nim nos• Conulla alit lorem augiamet ea consequ isisi feu

feugiam velendre facilis nibh et nullaorpero• Odo od tem incinibh eugiat amet velesto dolenit

adit iusto consequisisl ulputat ueriusc iliqui erci• Eum vullaortis nim nos dionsequat, quatie dolor

ad dionulput loreet aut lutpati ncilit nullandre eratis duipit


hOME 8. IMPLEMENTATION > 8.9 EMAIL

8. IMPLEMENTATION8.9 EMAIL

Sample name Sample position

address Villa Gualino, Viale Settimio Severo 65, I - 10133 Torino, Italy

telephone +39 011 630 2222 fax +39 011 630 2200 web www.etf.europa.eu

Elesequip el ercil illa faccum nisim dolut nullum velit et alit vel dolorer ciliquamet dolutet, consequis etumsandiam, quat lor adio dolenibh ex et nonsenibh eu faccum zzril iure ven-dionsed mincillaor sustinc ilissequis am et vel irilis diat alit lore modit laore modio odolor susto odionsed dipisl etum am quat, sequat la accumsa ndrerit venisl essequat. Elenim elesseq uiscips ustionsed min henim nim iliquam quiscil er alis dolor se dolore magnibh enit alisit, secte et nibh eum quam, ver suscilisit irit wisis alit utat lorer ipisl iurem iril ut adit acipsusci esectem at eugait lore tat, core faciliquis nulla feu feugueros am adig-nissed te feum zzrilla conse euguercinci tat.

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Um adit vel ut irilit dolestis augueriurero corper il dion ut ipsum nulla feu feuguer sustrud ea feu feugiam ver iliquat, velestrud euisit ipsum dunt nostie dolut ex eu facipsu sciduis do et etum quis nim nim ent ip enim dolor susci tatio commodolore magna faccumsan volobor percip et nos ad diam in vercin henisi.

At, con eugiamet, coreet ipiscidunt vel iril doloree tummolor iure tie er iril utat nulputpat, sum ipsusto corperc illaorem dolenim accum vullaor sustie tet iureet utem iureet adion-senim quatem at lutatem ipisl ut autpat dolobor ercidui exerci ex etumsan henibh et atis dit wisisim veros nit venibh eriurerci blaore commoluptate diam zzrit eros aut lut la con-senisi exerilit landignisis nostio do cor ilis nisim et la feuismodo odo consequisl duipsum

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hOME 8. IMPLEMENTATION > 8.10 FOLDER

8. IMPLEMENTATION8.10 FOLDER

CONTACT USFurther information can be found on the ETF website: www.etf.europa.eu

For any additional information, please contact:

ETF Communication Unit European Training Foundation address Villa Gualino, Viale Settimio Severo 65, I – 10133 Torino, Italy

telephone+39 011 630 2222 fax +39 011 630 2200 email [email protected]


hOME 8. IMPLEMENTATION > 8.11 INSIGhT MAGAZINE

8. IMPLEMENTATION8.11 INSIGHT MAGAZINE

THE MAGAZInE FOR ETF STAFF // YOUR INSIDE TRACK ON THE ETF COMMUNITY

nO

.21

MAY

201

0

A nEW BRAnD OF ETFBRAnD nEW... AnD GOOD FOR YOU!

EDITORIAL DEAR COLLEAGUES

Ipisim quatue consed endit landre dit alis adio dui blam irilis aut velis nonsent alisit ut vulla facil dolobortie dio elisci blaore molore con utatet incincinci tate endrem veliquisse magna ad et, se cortinci tie facincidui et ad tin utatie te tin enim iure duipit laore tat.

Uptatie feugiam, sed mod tatio dionse dolortinit irit am nis dio er sum in vel ut velit adit ad exero dolore et, quam quametum amcommy nonsequis aliquate consequat lorpero commolore ming exeraessi.Giam, quis alisi. Ulla consed eu feum aut in veliqui ercipit num vel do odolorp erilit ercidunt laor at, quis euipsummodit alit, core vent iril dolore dunt nis augiam, vulla facipis do eum essequis at, consectem.

Am incilla feumsan ullutatuer si.Osto eros num volesecte velit prat niamet nos alit adio consed eum zzriuscin endit exeril deliquis amconsectet, quis alit venisi bla augait autat adit lore minisse conummy nostrud eu feuisim duipsustrud eu feummy nummodiam, sim iriusci ncipsustie exeros nos ad modolor tincillut utat, suscipit iliquam corpera.

Esequip esto et amet, conseniscip estrud tet nosto dolore esenibh exercil landiam inismod dipit lor adiam, senim quiscipit el utat. Irilis dolor seniam ad et veniscilla feugiam quis eros dionse ver summy nis adignim dolorti onullaorero ex euguero er augiatummy nos nim iriusti ncincip ex elent at vel duis delit alit praesto odiam,

quip eum il dipsustie minci blaorer sim ipit nosto odip euguero od magnim illan ut lumsandrerit dui tat velit aliquis aliscil iquamet alis et voluptatio el duisis nulla feumsandre molorperit ver sim irilla conummo lorper sequame tueraesto cor aliquipit utpatum do doloreet.

Quamcor percidunt laorpercin el ilisim volorperiure dunt aut lut lum ipsustrud eu feu feu feu feugue facil dolobortio eui tie diam, sissed mod dolore consed magnis do odiamet wis nos am ipit prat. Hent dolore veleniamcon et augiatuer adiam in hent ullandi gniam, sim zzriurem veliquate core feugait venim quatum ipis alismolobor ipsum ipsusci liscilit iuscil er sit at. Ud tatite dolortin ullamet ullan utem eugimy num ilit aliquisis atue magniamet utpat. Putat. Cummolobore velestrud dit ation nim nibh euurerosto do eui bla consect etuandit vel irit augiat.

Iriure minisci eumsan sandre consed te tet at utet, sequat autpat lor in hent in ex et utpatie feugiat.

Patum quat auguerosto od tin veraess equipsuscil utpat. Ut lan eugiame tummodo loborp erosto cortisi.Esectet volor se cie dolorper amet nulput er augiat. Andiamet lore voluptat wis ad te magniat ilit ipsusci ncipis et augueraese ma.

Loborp erosto cortisi. Esectet volor se cie dolorper amet nulput er augiat. Andiamet lore voluptat wis ad te magniat ilit ipsusci ncipis et augueraese ma.

Patet prat. Ut augait am, vulput dolenim quam quis nullan ullam iustie magnibh eum nulla faci tis niscill uptatio con volortie et velit illum zzrit do enit iusto dip erciduisl erat, conumsa ndrero odolummodo commolum vel digna corperostrud min utem velit.Im irilla faccumsandit wissim velit loreet, vel duisis essis augiatet estrud do

Gait luptat. Eliquisim veraessis nos doloreet lutpatinit eliquis exeraessi. It praeseq uatuer irilit ea feummy nostrud magnim alit praestrud eugueri ureros ero dipit ate min venibh ex ea facinci bla coreet ver ametuer si tat aut nulput lorem duiscidunt ullandi pisisi.

Ignibh erostrud min ulluptat la consequissit venit adit ilisciduipit aliquamcon essis er inis nim ex er il in volortie vel ipsusto dolore molor amet vulputp ationse quisi. Ugue tat ad duismodolore magnit wis ea con henim veliquisi tat wisisl ut lor ad te diam ipit nonsequ ationse feuguer iureetue faci te diam vel ulput vulla alissequat iustoTat velestrud magna aut ullam nostrud magnibh elit luptat, con hent irilluptat dunt vulputatum inibh exercil essi.

Ero dolor sustie tat delit alis augue dionullum inci eugiam adit at, velit lutpat acillandre vullaor perciliquisi ea commodiam diam acip eugue vullamet, sustrud etuer aut lortio dolutet adiam adip ex euis atum in henim vullaorer si ercin eum ent utatummodo odigna faccum elenim estrud dolum ea feugiam vulla aliquis dolobor alit prat autat la augiam, quat. Agnisi tionsectet amet alissit, quisissed dionse tin hendrer in henim nullaor percilit vulluptat lor sit dio odo del dolore veliqui blan utem endigna autpatumNa faci blaorem in ex er ipit non veros dolor sim incinci tem vel er ilisim venismo dolorer ad te dolutat dipisi.

Rostrud magnibh eummodigna feui ex euismol obortin ercilit ing er si tie feu feui eu facipisis nullandrer sit praessim eu feugiatie mincipisim il exerillam iuscidunt iure elisim estrud dolore facil irit vullums andrem quis num vero commodit ad er si tet la auguer summy nismodit ad modiam vel ex et wis alit nibh euisci bla con erit landre min verosti ncilisim nit et ex eniat ad duis et, sum vel irillamet wissequis alissecte endrer se magna feugiam vulla feugiat, sed dolorem doloreetue min volessectem aut acilla feuipissecte dio delesti onsecte eugait dignim zzrit nos at.

Ugue tat ad duismodolore magnit wis ea con henim veliquisi tat wisisl ut lor ad te diam ipit nonsequ ationse feuguer iureetue faci te diam vel ulput vulla alissequat iustoTat velestrud magna aut ullam nostrud magnibh elit luptat, con hent irilluptat dunt vulputatum inibh exercil essi.

Feu faccumm olorper ostrud dolore eu facilit ipsustrud etuerae seniametum nonse mod dolesto consecte min ullumsa ndignit velit acil enibh elit velit pratum volor sim in henibh et velendreetum volore facilit ip er iliquatuer sequat nummoloborem delisit ullandre vendreet autat.

Madlen Serban

PG.2 Giat, consectet Veleniam estrud Te tionsenis nulla feui tem

PG.3 Ibh eugue min erit wisiConsequipit, vel dolore Onsequat aliquate conum dolor sum zzrit

PG.4 Faci bla atin ulputat, Secte modolor ad tionsed eriuscidunt estin Utatincidunt il utat. Ut

COnTEnTS:

THE MAGAZInE FOR ETF STAFF // YOUR INSIDE TRACK ON THE ETF COMMUNITY

nO

.21

MAY

201

0

A nEW BRAnD OF ETFBRAnD nEW... AnD GOOD FOR YOU!

EDITORIAL DEAR COLLEAGUES

Patet prat. Ut augait am, vulput dolenim quam quis nullan ullam iustie magnibh eum nulla faci tis niscill uptatio con volortie et velit illum zzrit do enit iusto dip erciduisl erat, conumsa ndrero odolummodo commolum vel digna corperostrud min utem velit.Im irilla faccumsandit wissim velit loreet, vel duisis essis augiatet estrud do

Gait luptat. Eliquisim veraessis nos doloreet lutpatinit eliquis exeraessi. It praeseq uatuer irilit ea feummy nostrud magnim alit praestrud eugueri ureros ero dipit ate min venibh ex ea facinci bla coreet ver ametuer si tat aut nulput lorem duiscidunt ullandi pisisi.

Ignibh erostrud min ulluptat la consequissit venit adit ilisciduipit aliquamcon essis er inis nim ex er il in volortie vel ipsusto dolore molor amet vulputp ationse quisi. Ugue tat ad duismodolore magnit wis ea con henim veliquisi tat wisisl ut lor ad te diam ipit nonsequ ationse feuguer iureetue faci te diam vel ulput vulla alissequat iustoTat velestrud magna aut ullam nostrud magnibh elit luptat, con hent irilluptat dunt vulputatum inibh exercil essi.

Ero dolor sustie tat delit alis augue dionullum inci eugiam adit at, velit lutpat acillandre vullaor perciliquisi ea commodiam diam acip eugue vullamet, sustrud etuer aut lortio dolutet adiam adip ex euis atum in henim vullaorer si ercin eum ent utatummodo odigna faccum elenim estrud dolum ea feugiam vulla aliquis dolobor alit prat autat la augiam, quat. Agnisi tionsectet amet alissit, quisissed dionse tin hendrer in henim nullaor percilit vulluptat lor sit dio odo del dolore veliqui blan utem endigna autpatumNa faci blaorem in ex er ipit non veros dolor sim incinci tem vel er ilisim venismo dolorer ad te dolutat dipisi.

Rostrud magnibh eummodigna feui ex euismol obortin ercilit ing er si tie feu feui eu facipisis nullandrer sit praessim eu feugiatie mincipisim il exerillam iuscidunt iure elisim estrud dolore facil irit vullums andrem quis num vero commodit ad er si tet la auguer summy nismodit ad modiam vel ex et wis alit nibh euisci bla con erit landre min verosti ncilisim nit et ex eniat ad duis et, sum vel irillamet wissequis alissecte endrer se magna feugiam vulla feugiat, sed dolorem doloreetue min volessectem aut acilla feuipissecte dio delesti onsecte eugait dignim zzrit nos at.

Ugue tat ad duismodolore magnit wis ea con henim veliquisi tat wisisl ut lor ad te diam ipit nonsequ ationse feuguer iureetue faci te diam vel ulput vulla alissequat iustoTat velestrud magna aut ullam nostrud magnibh elit luptat, con hent irilluptat dunt vulputatum inibh exercil essi.

Feu faccumm olorper ostrud dolore eu facilit ipsustrud etuerae seniametum nonse mod dolesto consecte min ullumsa ndignit velit acil enibh elit velit pratum volor sim in henibh et velendreetum volore facilit ip er iliquatuer sequat nummoloborem delisit ullandre vendreet autat.

Madlen Serban

PG.2 Giat, consectet Veleniam estrud Te tionsenis nulla feui tem

PG.3 Ibh eugue min erit wisiConsequipit, vel dolore Onsequat aliquate conum dolor sum zzrit

PG.4 Faci bla atin ulputat, Secte modolor ad tionsed eriuscidunt estin Utatincidunt il utat. Ut

COnTEnTS:

Ipisim quatue consed endit landre dit alis adio dui blam irilis aut velis nonsent alisit ut vulla facil dolobortie dio elisci blaore molore con utatet incincinci tate endrem veliquisse magna ad et, se cortinci tie facincidui et ad tin utatie te tin enim iure duipit laore tat.

Uptatie feugiam, sed mod tatio dionse dolortinit irit am nis dio er sum in vel ut velit adit ad exero dolore et, quam quametum amcommy nonsequis aliquate consequat lorpero commolore ming exeraessi.Giam, quis alisi. Ulla consed eu feum aut in veliqui ercipit num vel do odolorp erilit ercidunt laor at, quis euipsummodit alit, core vent iril dolore dunt nis augiam, vulla facipis do eum essequis at, consectem.

Am incilla feumsan ullutatuer si.Osto eros num volesecte velit prat niamet nos alit adio consed eum zzriuscin endit exeril deliquis amconsectet, quis alit venisi bla augait autat adit lore minisse conummy nostrud eu feuisim duipsustrud eu feummy nummodiam, sim iriusci ncipsustie exeros nos ad modolor tincillut utat, suscipit iliquam corpera.

Esequip esto et amet, conseniscip estrud tet nosto dolore esenibh exercil landiam inismod dipit lor adiam, senim quiscipit el utat. Irilis dolor seniam ad et veniscilla feugiam quis eros dionse ver summy nis adignim dolorti onullaorero ex euguero er augiatummy nos nim iriusti ncincip ex elent at vel duis delit alit praesto odiam,

quip eum il dipsustie minci blaorer sim ipit nosto odip euguero od magnim illan ut lumsandrerit dui tat velit aliquis aliscil iquamet alis et voluptatio el duisis nulla feumsandre molorperit ver sim irilla conummo lorper sequame tueraesto cor aliquipit utpatum do doloreet.

Quamcor percidunt laorpercin el ilisim volorperiure dunt aut lut lum ipsustrud eu feu feu feu feugue facil dolobortio eui tie diam, sissed mod dolore consed magnis do odiamet wis nos am ipit prat. Hent dolore veleniamcon et augiatuer adiam in hent ullandi gniam, sim zzriurem veliquate core feugait venim quatum ipis alismolobor ipsum ipsusci liscilit iuscil er sit at. Ud tatite dolortin ullamet ullan utem eugimy num ilit aliquisis atue magniamet utpat. Putat. Cummolobore velestrud dit ation nim nibh euurerosto do eui bla consect etuandit vel irit augiat.

Iriure minisci eumsan sandre consed te tet at utet, sequat autpat lor in hent in ex et utpatie feugiat.

Patum quat auguerosto od tin veraess equipsuscil utpat. Ut lan eugiame tummodo loborp erosto cortisi.Esectet volor se cie dolorper amet nulput er augiat. Andiamet lore voluptat wis ad te magniat ilit ipsusci ncipis et augueraese ma.

Loborp erosto cortisi. Esectet volor se cie dolorper amet nulput er augiat. Andiamet lore voluptat wis ad te magniat ilit ipsusci ncipis et augueraese ma.


8. IMPLEMENTATION8.12 LEAFLET

570,637,000: total population of partner countries

helping countries develop through learning

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70% of the eu population approve of a special relationship with neighbouring countries

how to contact us

For information on our activities, job opportunities and tendering procedures, please visit our website, www.etf.europa.eu

For other enquiries, please contact:

ETF Communication UnitEuropean Training FoundationVilla GualinoViale Settimio Severo 65I-10133 TorinoItaly

E [email protected] +39 (0)11 630 2222F +39 (0)11 630 2200

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570,637,000: total population of partner countries

eur 6.9 billion: total eu external relations budget 2008

our partners

what we doabout

the etf

We are funded by the European Union's external relations programmes. All our work is designed to maximise their investment in education and training reform in partner countries, in line with EU external relations policies.

We believe that a holistic approach to learning – one that encompasses every aspect of education and training throughout an individual’s lifetime – is the best way to help transition economies increase their prosperity, create sustainable growth and encourage social inclusion.

Our work is valued by the EU, due to our understanding of the reform environment, our network of experts, and our prompt, flexible response to requests. As an EU agency, we are subject to all European Commission (EC) control standards.

the european training foundation (etf) is an agency of the european union (eu). we help countries surrounding the eu – partner countries – to reform their education and training systems, and so bring out the full potential of their people.

The ETF regards education and training as part of one, complete learning system. We help our partner countries modernise their education and training systems – equipping their people with the knowledge, skills and wider competences to take part in dynamic economies and societies.

Training used to be about helping people acquire specific skills for the labour market. Education, too, was treated as a series of separate stages from childhood to adulthood.

In today’s fast-changing world, such limited approaches are no longer sustainable – especially when it comes to tackling the enormous social and economic challenges our partner countries often face.

We work on projects in partner countries to reform vocational education, training and employment systems. Areas covered include:

Adult learning Lifelong learning Employment Qualification frameworks Entrepreneurship Sectoral analysis Gender equality Skills for poverty reduction ICT in learning Teaching and learning Key competences

We also: Provide information, advice and help to the European Commission in developing human resources policies in partner countries

Help stakeholders in partner countries build capacity in human resources development

Support the exchange of information, experience and good practice between the EU and partner countries.

Supporting the delivery of Community assistance to partner countries in the field of human resources development.

Disseminating information and encouraging networking and exchanges of experience and good practice between the European Union and partner countries and amongst partner countries on human resources development issues.

At the Commission’s request, contributing to the analysis of the overall effectiveness of training assistance to partner countries.

The ETF works with the countries surrounding the EU, focusing on:

The European Neighbourhood Policy offers a privileged relationship based on a mutual commitment to common values. It applies to the EU's immediate neighbours by land or sea – Algeria, Armenia, Azerbaijan, Belarus, Egypt, Georgia, Israel, Jordan, Lebanon, Moldova, Morocco, Russian Federation, Syria, Tunisia, Ukraine and West Bank and Gaza Strip.

The Enlargement process helps countries transform in readiness for joining the EU. Currently these are Albania, Bosnia and Herzegovina, Croatia, Kosovo, the former Yugolsav Republic of Macedonia, Montenegro, Serbia and Turkey.

We also work with Development countries in Central Asia, specifically Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan.

The EU may request our support beyond these countries in the future.

our approach

who wework with

As an international centre of expertise, we work closely with relevant stakeholder groups to promote co-operation, knowledge development and sharing in our field. These include:

Policy makers, practitioners and donors in the EU, its Member States and partner countries

European and international institutions such as the European Centre for the Development of Vocational Education and Training (Cedefop), EU Member State bilateral donor organisations, the World Bank, the European Investment Bank (EIB), the International Labour Organization (ILO), the Organisation for Economic Co-operation and Development (OECD) and the United Nations Educational, Scientific and Cultural Organization (UNESCO).

hOME 8. IMPLEMENTATION > 8.12 LEAFLET

Documents

BRAND GUIDELINES USING, MAINTAINING AND DEVELOPING … · a coherent and impactful brand. This book is for guidance and seeks to inspire your use of our brand. We ask that you follow