Brand Guidelines - The Skills Network

Brand Guidelines

01757 210 022 Visit www.theskillsnetwork.com for more [email protected] us

Brand basics • Logo

Master logo

The connectors

The connectors are used as one of our main marks.

This wireframe shows the shapes and outlines used in the vector.

The wireframes of the connectors show how each shape overlaps.

Master logo

If you are unsure about the use of the logo and need a document checking for correct usage and sign-off, please email [email protected].

The master logo should be used in all cases – for both printed and digital materials. Only use logo variations if necessary.

The master logo can be placed on a light/grey background without making it illegible.

There are multiple versions of The Skills Network logo. Please make sure you use the correct version intended for your document.



Logo variations

This white variation of the logo should be used against dark, coloured or image backgrounds.

A black variation of the logo is used in-house only on office paperwork.

White logo

Black logo

Do not use this as part of affiliated marketing.

Do not use this as part of affiliated marketing.

There are multiple versions of The Skills Network logo. Please make sure you use the correct version intended for your document.



Logo requirements

The Skills Network logo must always be surrounded by a minimum clear space, which must remain free of any other graphic elements to ensure maximum visibility.

Clear space

25mm

No maximum size for master logo

Minimum width (mm)

Maximum width (mm)

10mm

No maximum size for master logo

Minimum width (mm) Maximum width (mm)

The minimum clear space area around the logo is equal to the height of the connector elements. Make sure the clear space is applied around all sides of the logo.



Logo requirements

The Skills Network logo must always be used correctly. If the logo is altered or changed in any way, it decreases the perception and integrity of our brand’s image. Please ensure that you do not use the logo incorrectly.

Incorrect logo usage

DO NOT change the type spacing of the logo DO NOT change the relative sizes of the logo elements

DO NOT place the master logo on full colour images/saturated backgrounds

theskillsnetwork

DO NOT change the font of the logo DO NOT reproduce in any other colours, inverts or gradients

DO NOT distort the logo or elements

DO NOT place the logo on an angle or rotate DO NOT rearrange the logo DO NOT remove elements of the logo


Brand basics • Colours

The primary palette should be applied in all of the The Skills Network’s products. The palette is fundamentally used in the logos and identifiers of the business.

Primary palette

Primary colour palette

Swatch Name Pantone RGB CMYK Hex

TSN-mint 0 204 170 69 0 46 0 #00ccaa

TSN-green 320 C 0 153 168 100 0 37 1 #009ea8

TSN-grey 5425 C 122 153 172 29 11 0 33 #7a99ac

TSN-coal 21 51 84 78 50 48 44 #344e54



The secondary palette should be used to emphasize aspects of our business or differentiate areas. We intend for the secondary palette to be ever-evolving, with secondary colours reflecting specific areas of the business.

Secondary palette

Secondary colour palette

Swatch Name Pantone RGB CMYK Hex

TSN-candy 240 77 101 0 82 45 0 #f04d65

TSN-cosmic 101 68 170 76 79 0 0 #6544aa

TSN-leaf 141 198 63 52 0 88 0 #8dc63f

TSN-gold 255 164 0 0 43 93 0 #ffa400

TSN-equal 0 165 210 75 14 9 0 #00a5d2



Colour usage

Learningtechnologies

Funded training Individual learners

Apprenticeships


Brand basics • Typography

Company font families

As well as our logo and colour palette, our primary typography is also important in maintaining a consistent brand.

The primary typeface used by The Skills Network is Helvetica Neue LT Pro.

These examples of the typeface should be used on all documentation, policies and paperwork ONLY.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwyz1234567890

Helvetica Neue LT Pro 35 Thin is used in body copy in corporate documents – specifically in facts, stats and quotes.

Helvetica Neue LT Pro 35 Thin Aa 123




Helvetica Neue LT Pro 45 Light is the official body font of The Skills Network, having used a similar font type for our logo.

Helvetica Neue LT Pro 85 Heavy is the header font used by The Skills Network. The font is used for block headers and subheaders, and is often used to emphasize key points within the body text.

Helvetica Neue LT Pro 45 Light Aa 123


Helvetica Neue LT Pro 45 Heavy Aa 123




Our primary display font is Bebas Neue. The proper use of this typography is important in maintaining consistency. Bebas Neue is intended for titles, headers and statements.

The typeface is not used for extended passages of body text.

It is used in marketing materials ONLY and is used to excite and emphasize.

Bebas Neue Light is usually used alongside Regular or Bold in order to highlight key words.


Bebas Neue Aa 123




Bebas Neue Regular is used for block headers, large headers, display headers, facts and statics.

Bebas Neue Bold is used for block headers, large headers, display headers, facts and statics.


Bebas NeueBold Aa 123


Bebas Neueregular Aa 123




The primary marketing typeface used by The Skills Network is Open Sans.

Open Sans Light is used in body copy – specifically for facts, stats and quotes.


Open Sans Light Aa 123

These examples of the typeface should be used on body copy of all marketing materials, if available.

Open Sans Light Italic is used in body copy – specifically for disclaimers, reminders and warnings.


Open Sans Light Italic Aa 123





Open Sans Regular Aa 123

Open Sans Regular is used for the main body copy.


Open Sans Italic Aa 123

Open Sans Regular Italic is used for body copy – specifically for disclaimers, reminders and warnings.





Open Sans Bold Aa 123


Open Sans ExtraBold Aa 123


Open Sans Bold is used as a header font. The font is often used for block headers and subheaders. Often used to emphasize key points within the body text.

Open Sans ExtraBold is used as a header font. The font is often used for block headers and subheaders. Often used to emphasize key points within the body text.It has been used as a display header.




Amplify Aa 123ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwyz1234567890

Canoodle Regular

Amplify is used as a display font to emphasize key words, specifically adjectives or when the subject is individual learners.

Canoodle is used as a display font. It can be used instead of Bebas Neue for display headers when the subject is individual learners.

Company display fonts


Brand basics • Examples

Examples

Course overview

Counselling SkillsLevel 2 Certificate in

Many people find it helpful and empowering to seek the support of counselling at some point in their lives. People in any situation could benefit from counselling, and those with the correct understanding, knowledge and skills can provide them with support to improve personal well-being.

This qualification focusses on key counselling skills to enable you to provide support wherever it is required. The course provides you with an understanding of various theoretical approaches, as well as covering the importance of a counselling relationship and helpful interaction techniques.

01757 210 [email protected] theskillsnetwork.com

Course flyer

Fully funded Level 2 qualifications

The Skills Network and Greenshaw Learning Trust are working together to offer employees and parents access to fully funded qualifications through the government’s Adult Education Budget. This opportunity provides access to interactive, engaging learning content through distance learning, with qualifications accredited by either TQUK, NCFE or CACHE. You can complete your work online or on paper, and you will have the support of a subject specialist Tutor if you have any questions. Prior attainment is not an issue; these qualifications are open to all.

To be eligible, the learner must be 19 years of age or over, have lived in the EU for the last three years minimum and have not previously attained the qualification.

If you have any further questions or if you would like a demonstration on the learning content, please contact Harry Famutimi on 0207 268 3120 or email [email protected]. For more information, visit www.theskillsnetwork.com.

REGISTER YOUR INTEREST TODAY TO GAIN A LEVEL 2 QUALIFICATION AT NO COST!

Level 2 Certificate in Understanding Children and Young People's Mental Health

Level 2 Certificate in Understanding Autism

Level 2 Certificate in Understanding Behaviour that Challenges

Level 2 Certificate in Awareness of Mental Health Problems

Level 2 Certificate in Cleaning Knowledge and Skills

Level 2 Certificate in Common Health Conditions

Level 2 Certificate in Equality and Diversity

Level 2 Certificate in Falls Prevention Awareness

Level 2 Certificate in Information, Advice or Guidance

Level 2 Certificate in Introducing Caring for Children and Young People

Level 2 Certificate in Principles of Business Administration

Level 2 Certificate in Principles of Customer Service

Level 2 Certificate in Principles of Team Leading

Level 2 Certificate in the Principles of Care Planning

Level 2 Certificate in the Principles of Dementia Care

Level 2 Certificate in the Principles of End of Life Care

Level 2 Certificate in the Principles of the Prevention and Control of Infection in Health Care Settings

Level 2 Certificate in Understanding Nutrition and Health

Level 2 Certificate in Understanding Specific Learning Difficulties

Level 2 Certificate in Understanding the Care and Management of Diabetes

Our learning methods:

Paper-based Fully onlinePaper-based learning with online assessments

02072 683120 [email protected]

in partnership with

Funded training for partners – poster


Brand basics • Examples

Examples

Individual learners index page – website

B2B course launch – email

learners

HomeCoursesHow our Courses WorkPayment OptionsAdvanced Learner LoansContact US

HomeFunded TrainingLMSCoursesApprenticeshipsCPDCustomersContact Us

HomePartnershipOnline Learning SoltuionPreventLearning ResourcesContact Us

Employers Education sector Socials

© The Skills Network LTD Contact Us Term & Conditions Privacy Policy Modern Day Slavery Policy Careers Site Map

Learners Employers FE Sector News Contact Login RegisterAbout Us

learn more

How it works Courses Payment options

Latest Offers

are you an individual looking for personal development?

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How it works

Accounting and Finance

Business, Leadership and

Management

Childcare and Education

Health and Safety

Health and Social Care

Retail and Hospitality

Personal Development and

Employabilty

Health and Fitness

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See our full range of courses

we have a range of courses covering a range of subject areas

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arcitiatusti utem aliqui ipsa sequid eos sequi adion

nobite pliquid esequia nihit lantem. Saperibus is es

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learn more

CHoose from a range of payment options

Donna Allan, HR Director, G4S

“It has been a pleasure working with such a forward thinking organisation, who really

embrace working in true partnership. We are confident that together we will be able

to increase and improve the curriculm for all our employees and extend to them more

opportunities to gain recognised qualifications and skills development via e-learning.”

learners

HomeCoursesHow our Courses WorkPayment OptionsAdvanced Learner LoansContact US

HomeFunded TrainingLMSCoursesApprenticeshipsCPDCustomersContact Us

HomePartnershipOnline Learning SoltuionPreventLearning ResourcesContact Us

Employers Education sector Socials

© The Skills Network LTD Contact Us Term & Conditions Privacy Policy Modern Day Slavery Policy Careers Site Map

Learners Employers FE Sector News Contact Login RegisterAbout Us

learn more

How it works Courses Payment options

Latest Offers

are you an individual looking for personal development?



lantem. Saperibus is es dolut pore core dolo totatiatem faciatur.

Xerrum, consed utatem. Ga. Ut eseribus, ut arcitiatusti utem aliqui

ipsa sequid eos sequi adion nobite pliquid esequia nihit lantem.

Saperibus is es dolut pore core dolo totatiatem faciatur. Alit hillit

fugiam rehendam, quam veliqui untium res estoresti debitius solor

alibus, con nonecatur miliata sitatibusam natus dolorpores

How it works

Accounting and Finance

Business, Leadership and

Management

Childcare and Education

Health and Safety

Health and Social Care

Retail and Hospitality

Personal Development and

Employabilty

Health and Fitness



esequia nihit lantem.



lantem. Saperibus is es dolut pore core aliqui ipsa sequid.



lantem. Saperibus is es dolut pore core aliqui ipsa sequid

Xerrum, consed utatem.

See our full range of courses

we have a range of courses covering a range of subject areas

Xerrum, consed utatem. Ga. Ut eseribus, ut

arcitiatusti utem aliqui ipsa sequid eos sequi adion

nobite pliquid esequia nihit lantem. Saperibus is es

dolut pore core dolo totatiatem faciatur.



esequia nihit lantem. Saperibus is es dolut pore core

dolo totatiatem faciatur.

learn more

CHoose from a range of payment options

Donna Allan, HR Director, G4S

“It has been a pleasure working with such a forward thinking organisation, who really

embrace working in true partnership. We are confident that together we will be able

to increase and improve the curriculm for all our employees and extend to them more

opportunities to gain recognised qualifications and skills development via e-learning.”

01757 210 022

[email protected]

www.theskillsnetwork.com

Head Office

Abbey Court 10-16 Benedict Drive Selby, North Yorkshire YO8 8RY

0207 268 3120

[email protected]

www.theskillsnetwork.com

London Office

85 Tottenham Court RoadLondonW1T 4TQ

Documents

Brand Guidelines - The Skills Network