SUPREME 2.0brand book

Brand BookAuthor: Bianca Hammond (0909167)Unit Leader: Mary Carson

efmm 3002 final major projectapril 2012

SUPREME2.0

A new generationof streetwear.

contentS //Brand Vision // 004

Brand Personality // 004

Brand Values // 005

The Inspiration // 005

Logo Branding // 008

The Strapline // 012

Typography Design // 014

Colour Palatte // 016

Packaging Design // 018figure 1

contentS //

// This is a guide to the basic elements that make up Supreme 2.0. Have a read, it will help you get to know us better. //

VISION/MISSION//BRAND

PERSONALITY//BRAND

Supreme 2.0 are cool, confident, creative and cutting edge. But above all we are honest and real. We are who we are, like what we like and do what we do. With us what you see is what you get, literally.

Supreme 2.0 believe in championing product innovation and providing our consumers with prod-ucts which slot into their everyday lives with a higher purpose. Everything is appropriated, recon-ceptualised and refitted in Supreme 2.0’s hands to be made better.

// 004

figure 2 (edited) figure 3

PERSONALITY// VALUES//BRAND wearable technology

INSPIRATION//THE

In our opinion a lack of values leads to a lack of purpose or vision. We are a brand with plenty of purpose and vision. This stems from the values we hold at the core of the Supreme 2.0 label. The first is Quality. Providing good quality products is a must and there is an undeniable pride in everything we create. The second is Innovation. This is the fuel to the label. We believe that vision with action can change the world. Last but not least is Creativity. The ability to explore fresh ideas and ways of thinking all comes from the ability to be creative. Therefore it is a starting point for everything the brand does.

At Supreme 2.0 keeping an eye on the latest innovations in wearable technology is key. We rec-ognise how integral and important technology is to our customers. Our aim is to provide them with multi functional, exclusive and fun products with a fusion of technology and great design.

// 005

figure 5figure 4 (edited)

The Visual Language of Youth

INSPIRATION//THE

INSPIRATION//THE Digital Age Creative’s

They say a picture is worth a thousand words. We agree. Our inspiration comes from the a digital youth culture who are engaged in creatively sharing ideas, imagery and inspirations. We recognise the importance and powerfulness of visual imagery as a means of both inspiration and communication and this is reflected within our brand DNA.

The number one inspiration behind the label of course is always our customers. Their perspective is ultimately at the core of everything we do. Supreme 2.0 are wholeheartedly inspired by them, their lifestyle and their needs. This is our main driving force and they inspire us to do what we do...and do it well.

// 006

figure 6 figure 7

Digital Age Creative’s

INSPIRATION//THE

All streetwear labels share a common value in the fact that they are born out of underground culture. The 2.0 label recognises that these underground subcultures and communities are going digital in every sense of the word. This is our focus from product to communication.

INSPIRATION//THE Urban Culture

A love for urban culture is what the 2.0 label carries over from the original Supreme line. We love everything about urban culture. We love its rebellious and anti-mainstream attitude. Its ability to see and create things from a fresh and interesting perspective. And most importantly we love it’s raw and authentic essence.

// 007

figure 8 figure 9

branding//logo

// 009

SUPREME 2.0

SUPREME 2.0

SUPREME 2.0

Our logo is a very valuable asset. It’s extremely sacred to us and although it may appear relatively simple, it represents so much. It was created with a story and purpose that cannot be rivalled. The circle symbolism: A circle represents creation, inclusion, wholeness, focus, cycles and revolution.

// 010

SUPREME 2.0studio label

SUPREME 2.0studio label

Our logo comes in an alternative rectangle version and is used mainly for labelling our products //

SUPREME 2.0

SUPREME 2.0studio label

SUPREME 2.0studio label

// 011

strapline//

“the next generation”This is our main straplineThe strapline represents everything the brand stands for which is all about a new generation of creative and talented young people, with a fresh approach the looking at a new digitally centred world. Wherever possible the strapline should appear with the Supreme 2.0 logo to give the viewer an automatic sense of what the label represents.

the next generationSUPREME

2.0

figure 10

typography//

// 015

ABABCDEFGHIJKLMNOPQRSTUVWXYZ (.,?!&//) 0123456789

Ababcdefghijklmnopqrstuvwxyz 0123456789

HEADLINE ONEthe headline type family is our corporate font.The use of bold, uppercase and simple clean lines represent the supreme 2.0 brand perfectly.

it’s perfect for headlines and letting everyone know exactly who we are.

Headline TwoHeadline also comes in a lowercase font.It is called Headline Two.

We use it to compliment its brother font Headline One. Headline Two is used for bulk text,

ABABCDEFGHIJKLMNOPQRSTUVWXYZ (.,:?;”!)0123456789

Futura Bk BTThe Futura Bk BT font is the font used on the logo.

It’s a nice, simple but bold font, making it perfect for headlines and to catch the eye of the viewer. It also corresponds with the font used on the traditional Supreme brand logo. Supreme 2.0 does have it’s own person-ality but we still want everyone to know that Supreme and Su-preme 2.0 are family.

Deftone StylusThe Deftone Stylus font is used in the Logo branding, usually to complement the Futura Bk BT font.

The intricate design of the font makes it perfect for the brand-ing of items of a premium of limited edition nature. While the boldness of the font is still inkeeping with the urban identity of Supreme 2.0 brand.

ababcdefghijklmnopqrstuvw xyz (.,:?;”!) 0123456789

palatte//colour

we don’t need to paint bright colourful pictures to be noticed. We are a confident brand, wedon’t need colour to show that. our colours are what give us our personality. We like tothink we are a sleek, cutting edge and modern brand. Our monochrome colour pallette refect this perfectly.Now and again we throw in a few accent colours to spice things up!

Jet Black CMKY 91 / 79 / 62 / 97RGB 0 / 0 / 0HEX # 000000

Cool Grey 9CCMKY 0 / 0/ 0 / 60RGB 135 / 135 / 135HEX # 878787

// 017

packaging//

SUPREME2.0

i am a t-shirt with greatdesign. the end

made in: usasize: mEDIUMrrp: £50

Supreme 2.0 believe in showcasingour products because we are proudof them. We want to show everybodyhow great they are and so ourpackaging design reflects this. Supreme 2.0 packaging is simple bold and clear.

// 019

Swing tags

Sunglasses case