Brand Guidelines for Dental Lab Partners · 2017. 2. 28. · Brand Guidelines for 3M Dental Lab Partners Create powerful marketing communications for your lab that builds on the strength

3M™ Lava™ Esthetic Esthetic Fluorescent Full-Contour Zirconia

Brand Guidelines for Dental Lab Partners

Brand Guidelines for 3M Dental Lab PartnersCreate powerful marketing communications for your lab that builds on the strength of 3M and the Lava™ brands by following these simple guidelines.

The 3M™ Lava™ Esthetic Fluorescent Full-Contour Zirconia logo has been specifically designed for our valued dental lab partners. It stands for our close partnership and expresses this to your customers.

• The logo must only be used once per surface area

• Do not recreate or modify

• Do not change proportions

• Preferred size on a standard 8.5 x 11 inch layout is 1.5 inches high. Minimum size is 1 inch high.

The 3M™ Lava™ Esthetic Fluorescent Full-Contour Zirconia brand consists of three distinct partsBrand Name Brand Name Modifier Generic Descriptor3M™ Lava™ Esthetic Esthetic Fluorescent Full-Contour Zirconia

When written in text as part of the full product name, 3M and Lava are always followed by the trademark symbol. Do not include the ™ symbol when referring to 3M (the company), 3M Oral Care or 3M Deutschland GmbH.

“Esthetic” is used twice in the lock-up (as part of the modifier and as part of the generic descriptor). This is not necessary in read-through text.

Approved first-use example

Approved later-use example

3M™ Lava™ Esthetic Fluorescent Full-Contour Zirconia

Lava™ Esthetic ZirconiaorLava Esthetic Zirconia

Not approvedLAVA ZirconiaLAVA™ Zirconia

Not approved first-use example

Not approved later-use example

Lava™ Esthetic Fluorescent Full-Contour Zirconia (no 3M™)

Lava esthetic (no generic descriptor)

Always include the full product name, including the trademark, trademark symbol and text, the first time it appears on a new visual surface. This first-use rule applies to every photo or illustration caption, even if the full product name has been used elsewhere on the surface.

You may continue to use the full product name every time it is mentioned. Alternatively, after the full product name has been used once on a surface, you may use one of the approved “later-use” options.

For later-use, you may drop the brand name 3M. If you choose to include the brand name 3M, you may drop the trademark symbol. You must use initial caps for the shortened brand name and modifier “Lava Esthetic Zirconia” (with a space between the words). The name must always end in a generic descriptor.

Trademark first-use and later-use guidelines

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Lava™ EstheticEsthetic Fluorescent Full-Contour Zirconia

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3M is a trademark of 3M. Used under license in Canada.

Esthetics simplified.

[your logo]

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Approved copy for your marketing communications

Follow these guidelines to protect the brand and ensure customers understand that your communications are from you — not from 3M.

Your logo, brandmark, visual identity and messaging should always be the main focus.

Place the 3M™ Lava™ Esthetic Fluorescent Full-Contour Zirconia logo in the lower left corner of your communication. Preferred size on a standard 8.5 x 11 inch layout is 1.5 inches high, minimum size is 1 inch high. The maximum size of the mark on a standard 8.5 x 11 inch layout is 2 inches high (scaled proportionally).

Use provided product images to support your message.

Follow the Product Name Guidelines (on previous page) when referring to the product in text.

Always include the trademark attribution statement in at least 7 pt. type. [3M and Lava are trademarks of 3M and/or 3M Deutschland GmbH. Used under license in Canada.]

Example flyer

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Indications**

• Anterior and posterior crowns

• 3-unit bridges (maximum one pontic between two crowns)

• Inlays/onlays

• Veneers* * Please refer to the Instructions for

Use for details.

• First zirconia with inherent, tooth-like fluorescence for high-esthetic full-contour crown and bridge cases.

• High translucency, optimized for full-contour anterior and posterior restorations.

• Excellent shade match to VITA classical shades with unique shading technology and built-in shade gradient.

• Durable full-contour. 800 MPa through and through*.

* 3-point bending strength according to ISO 6872:2015; qualified for Type II, class 4; indications: crowns, bridges with one pontic between two crowns, inlays, onlays and veneers.

3M™ Lava™ Esthetic Fluorescent Full-Contour Zirconia features the first zirconia with inherent, tooth-like fluorescence and optimized translucency for high-esthetic full-contour crown and bridge cases. Built-in shade gradient utilizes patented shading technology to provide an excellent shade match to VITA classical shades. Easy to adjust and seat.

By combining the natural-looking esthetics of glass ceramics with high full-contour strength, Lava Esthetic Zirconia gives you the best of both worlds. Easy cementation with 3M™ RelyX™ Unicem 2 Self-Adhesive Resin Cement – combines high bond strength with simple handling. (Refer to the instructions for use for proper cementation procedure).

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featuring:


Ingredient branding occurs when another company uses a 3M product as an element of its own product.

Ingredient branding

3M Oral Care2510 Conway AvenueSt. Paul, MN 55144-1000 USA1-800-634-2249

3M CanadaPost Office Box 5757London, Ontario N6A 4T1Canada1-888-363-3685

3M.com/LavaEsthetic

3M, Lava and RelyX are trademarks of 3M and/or 3M Deutschland GmbH. Used under license in Canada. All other trademarks are owned by other companies.Please recycle. Printed in U.S.A. © 3M 2017. All rights reserved. 70-2013-0859-3

3M Oral Care does not support ingredient branding in order to avoid competing brand promises and product messages/claims with the host brand.


Esthetics simplified. Just glaze and go with 3M™ Lava™

[your logo]

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Esthetics simplified. Just glaze and go with 3M™ LAVA™ ESTHETIC ZIRCONIA

[your logo]

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Esthetics simplified. Just glaze and go with

[your logo]




Esthetics simplified. Just glaze and go with

[your logo]



Incorrect advertising

DO NOT use the “3M™ Lava™ alone. It must always be followed by “Esthetic Fluorescent Full-Contour Zirconia” in the first usage on a page.

DO NOT use all upper case for “Lava” or treat the word specially within the text.

DO NOT create a new type treatment or logo. When referring to the product simply typeset it like the rest of the text. Use the Lava Esthetic Zirconia Mark in the lower left corner.

DO NOT use the Lava Esthetic Zirconia Mark as a text read-through. The preferred location of the Lava Esthetic Zirconia Mark is the lower left corner.

3M LAVA ESTHETIC

ACME Dental Arts, Inc.ADA

Monolithic Strength, Miraculous TranslucencyUtraZIR Zirconia Has Arrived!

REVOLUTIONARY UltraZIR ZIRCONIA BRINGS FULL-CONTOUR ZIRONCIA TO THE FACIAL ZONEFull-contour zirconia lifelike enough for the most esthetic indications, but with the strength indicated for both anterior or posterior restorations. UltraZIR Zirconia offers translucency and shading never before available from a monolithic restoration.

• The first zirconia with inherent toothlike florescent for your high-esthetics full contour restorations.

• Flexural strength of 800 MPa• Indicated for crowns and 3-unit bridges• Excellent shade match to VITA® Classic shades built-in shade gradient.• Available as a model-less restoration from a digital impression

UltraZIRZirconia

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Documents

Brand Guidelines for Dental Lab Partners · 2017. 2. 28. · Brand Guidelines for 3M Dental Lab Partners Create powerful marketing communications for your lab that builds on the strength