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February 2019 Brand guidelines

Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

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Page 1: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

February 2019

Brand guidelines

Page 2: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 2

Master

CMYK - full colour

REV - reverse version, for use on dark background

LOGO

Variations

Page 3: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 3

25mm high35mm high

Minimum clear spaceTo maintain clarity and integrity of our logo, an area of clear space must be maintained where possible.

This area is to be kept free of any text, graphic or image. The clear space rule also applies to the logo’s relationship with the edge of a page.

Minimum sizeIt is preferred the logo not be reproduced smaller than 35mm in height for the stacked logo or 25mm in height for the landscape logo.

The minimum size does not include the clear space measurement as shown above.

LOGO

Clear space and sizing

Page 4: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 4

Aa AaUnivia Pro Proxima Nova

For headings

Univia ProDesigned by Olivier Gourvat from Mostardesign.Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com

System default font

Arial

For body copy

Proxima NovaDesigned by Mark Simonson from Mark Simonson Studio.Available for licensing through Adobe Fonts (formerly Typekit) and MyFonts.com

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

BRANDING

Typeface

Page 5: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 5

Core congress colours Secondary palette

BRANDING

Colour palette

CMYKC35 M0 Y20 K0

RGBR164 G218 B210

HEX (WEB)#a4dad2

CMYKC0 M68 Y100 K0

RGBR255 G115 B0

HEX (WEB)#ff7300

CMYKC100 M55 Y23 K37

RGBR0 G73 B109

HEX (WEB)#00496d

CMYKC75 M11 Y18 K0

RGBR0 G171 B199

HEX (WEB)#00abc7

CMYKC0 M100 Y100 K0

RGBR245 G0 B0

HEX (WEB)#f50000

CMYKC19 M100 Y100 K11

RGBR184 G13 B10

HEX (WEB)#b80d0a

Page 6: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 6

Maecenas semper diam eget dolor iaculis pellentesque. eu bibendum justo. Mauris faucibus suscipit ante ac tempus.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus pulvinar purus at massa facilisis aliquam. Maecenas imperdiet velit eget dolor blandit eleifend. Sed pellentesque gravida risus. Mauris euismod congue orci, sed viverra magna porttitor ac. Mauris ac placerat neque, et mollis massa. Praesent tinmpus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc

Examples of congress collateral; • business card• letterhead • A4 cover page• email marketing template• name badge

Mauris ac placerat neque, et mollis massa. Praesent tincidunt, magna urna. Maecenas semper diam eget dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris faucibus suscipit ante ac tempus.get dolor iaculis pellentesque. Quisque ut mollis ligula, eu bibendum justo. Mauris fauc

REGISTER

Name PositionCompany

AddressPhoneEmail

Maecenas semper diam eget dolor iaculis pellentesque. eu bibendum justo. Mauris faucibus suscipit ante ac tempus.

BRANDING

Example branding in situ

JOHN SMITHORGANISATION

DELEGATE

PARTNERSHIP PROSPECTUS

website

Page 7: Brand guidelines - APLAR 2020 · APLAR 2020 Brand guidelines 3 35mm high 25mm high Minimum clear space To maintain clarity and integrity of our logo, an area of clear space must be

APLAR 2020 Brand guidelines 7

Kyoto

Industry

Event Experience

The following stock photography is available to support congress marketing and branded collateral.

These images are shown as an example only and congress branding is not restricted to this library.

Please note: These images are for commercial use from reputable sources and do not require crediting the original photographer.

BRANDING

Image library


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