Brand Guidelines - Amazon Web Services€¦ · Brand Perception The CoverMyMeds brand is a cohesive, visual language defined by six key attributes: friendly, innovative, reliable,

Brand Guidelines

Brand PerceptionThe CoverMyMeds brand is a cohesive, visual language defined by six key

attributes: friendly, innovative, reliable, knowledgeable, patient focused

and industry leader.

By leveraging our brand, we can communicate compelling messages,

create clarity and solve complex problems. This creates a functional and

aesthetically pleasing experience for our users.

Brand Guidelines © 2018 CoverMyMeds LLC 3

F R I E N D L Y

I N N O V A T I V E K N O W L E D G E A B L E

I N D U S T R Y L E A D E RR E L I A B L E

P A T I E N T F O C U S E D

Unlike most companies in the health care space, our visual brand, tone and voice maintain a focus on patients and users without feeling clinical and disconnected. This is a main point of differentiation for us.

Our software and services are one-of-a-kind and as a technology company, our users should see us as original, progressive and creative problem solvers.

We are the industry leaders in the ePA space and our visual identity, paired with our content, should ensure our users perceive us as the thought leader.

As experts in our field, we elevate our visuals and content to match the excellence of our products.

Reliability and peerless security are fundamental to our business. We balance approachability and friendliness by exuding competence and expertise in every area.

Our mission is centered around helping patients. We support this by using imagery and content that demonstrates how we solve problems for patients by supporting our users.


WordmarkThe CoverMyMeds logo is a visual representation of our company, people and brand. As the foundation for our identity, the consistent and proper use of the logo strengthens recognition for CoverMyMeds and expands the impact of our visual communications.


PRIMARY USE

The two-color wordmark is the preferred version and should be used when possible.

SECONDARY USE

When it’s not possible to use a colored logo, a white logo placed on a brand color is the preferred use.

SPECIAL CASES

In special circumstances, using a colored logo on a black background or a black logo on a white background is acceptable. This usage should be limited and approved by the marketing team.


CLEAR SPACE

PROPER USAGE

MINIMUM SIZE 1-INCH WIDE

“Clear space” is the protected area around the logo that maximizes impact and visibility. Keep this space free of all other graphics and text, including other logos. It is also the minimum distance the logo can be from the edges of an electronic document or printed piece.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Lorem ipsum dolor sit amet

To ensure the legibility of our logo, it should not appear smaller than 1-inch-wide in print and 75 pixels wide on screen.


INCORRECT USAGE

1. Do not reconfigure the words within the wordmark.

2. Do not alter the proportions of the wordmark.

3. Do not reproduce the wordmark in a tint or screen.

4. Do not recreate the wordmark in another typeface.

5. Do not reproduce in greyscale. In cases where printing is limited to black and white, set the wordmark in 100% black.

6. Do not alter the wordmark’s colors.

7. Do not use the wordmark within running text. The appropriate written form is “CoverMyMeds.”

8. Do not add a drop shadow or special effects.

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Thanks to , I have

a lot more time with my patients.


PRODUCT LOGOS In addition to the main CoverMyMeds logo, we have a family of product logos that help reinforce our brand. Text forms of all logos should be formatted as shown. Do not change the spacing, revise the capitalization or abbreviate.

IntelligentPASM

Clinical AlertsSM

HubExpressSM


EasyButtonSM

PA StarterSM

CoverMyMeds CentralSM

Criteria BuilderSM

ePANow®

PA RenewalsSM


COBRANDING

SAMPLE USAGE

APPROVAL

Cobranding allows CoverMyMeds to showcase our valued partner relationships. Various considerations have been made to ensure both the CoverMyMeds brand and our partners’ brand are displayed appropriately.

Typically, one brand or the other is primary. This is often determined by which partner team is creating and distributing the piece, or which brand is better known to the target audience. Either CoverMyMeds or the partner can be the primary brand; however, beyond logos, we do not mix brand elements. For example, we would not use the CoverMyMeds colors with another brand’s fonts.

The placement of logos often communicates the primary brand. When cobranding a piece, the primary brand is traditionally on the left or on top with the partner logo on the right or on the bottom.

CoverMyMeds as the primary brand CoverMyMeds as the secondary brand

All cobranded pieces using the CoverMyMeds brand must be submitted to [email protected] for review and approval before finalizing. Likewise, if we are creating the cobranded piece on behalf of the partner, it must be submitted to the partner for review and approval.


PARTNER LOGO GUIDELINES

SAMPLE USAGE

When featuring the CoverMyMeds wordmark with partner logos, ensure all logos have the same visual size and are center-aligned along the vertical and horizontal axis.

Use the two-color logo whenever possible.

For horizontal lockups, use a 1px gray vertical line as a visual divider between the logos.

Maintain the proper clear space around each logo.

Do not use a visual divider between logos in a vertical lockup.


ColorsColor is an important part of the CoverMyMeds visual identity. The brand colors help convey our personality and values and are used to create brand recognition and consistency across all our materials.


PRIMARY PALETTE ORANGE

PMS 1495 CPMS 151 UCMYK: 0, 65, 100, 0RGB: 255, 143, 28#FF8F1C

#FF9A33

#FFC68F

#FFA54A

#FFD1A6

#FFB061

#FFDCBD

#FFBB78

#FFE7D4

#FFF2EB

#E31A5F

#EF82A7

#E63471

#F29CB9

#E94E83

#F5B6CB

#EC6895

#F8D0DD

#FBEAEF

MAGENTA

PMS 1925 CPMS 192 UCMYK: 0, 100, 50, 0RGB: 224, 0, 77#E0004D

The use of brand colors will vary depending on the textual content of your work. In content-heavy pieces, lighter colors should be used for backgrounds.

In most cases, the primary color palette should be used. The dominant color should be orange, with magenta as a complimentary color.

GUIDELINES


SECONDARY COLOR PALETTE

#7693BE

#B2C3DA

#859FC5

#C1CFE1

#94ABCC

#D0DBE8

#A3B7D3

#DFE7EF

#EEF3F6

#1A5579

#7EA1B5

#336888

#97B4C4

#4C7B97

#B0C7D3

#658EA6

#C9DAE2

#E2EDF1

DARK BLUE

PMS 7694 CPMS 295 UCMYK: 100, 57, 9, 52RGB: 1, 66,106#01426A

LIGHT GRAYPMS COOL GRAY 2 CPMS COOL GRAY 2 UCMYK: 4,2,4,8RGB: 247,247,247#F7F7F7

LIGHT BLUE

PMS 7682 CPMS 7454 UCMYK: 63, 39, 0, 0RGB: 103, 135, 183 #6787B7

MEDIUM GRAYPMS COOL GRAY 3 CPMS COOL GRAY 3 UCMYK: 8,5,7,16RGB: 204,204,204#CCCCCC


SAMPLE USAGE In most cases, orange is used as the dominant color and magenta or grey is used for minimal accents. If magenta is the dominant color, orange or grey can be used for minimal accents. A secondary color can be used as the dominant color in special cases where additional differentiation from other elements or business verticals is necessary.

Prior Authorization LegislationPrior authorization (PA) legislation has been in consideration — and in some cases in effect — since 2013. The intent is to make the PA submission process faster and easier for providers to prevent a delay in patient treatment.

Learn how PA legislation impacts your provider and member network.

epascorecard.covermymeds.com

ePA LEGISLATION

As more states implement legislation, the industry is shifting toward electronic prior authorization (ePA) adoption and utilization to comply with state mandates.

Sixteen states call for the use

of an electronic submission

method in compliance with

the NCPDP SCRIPT Standard.

Nine states call for the use

of an electronic submission

method but names no

standard.

For payers, electronic prior authorization (ePA) eliminates manual entry of faxed or phoned PA requests, enables payers to receive complete information on initial submission and can facilitate real-time determinations based on payer-specific criteria.

ePA Availability: Payer Market

PAYER AVAILABILITY96% COMMITTED, 90% AVAILABLE

Payers representing 96% of market share are committed to implementing ePA.

Payer integration of ePA functionality ensures all PA requests may be reviewed and determined electronically. This creates greater access for providers and decreases turn-around time.

However, there is still work to be done for each payer to get every line of business on ePA and increase usage of auto-determination functionality.

Discover which payers have committed to an ePA solution. epascorecard.covermymeds.com

TypographyCoverMyMeds uses a suite of typefaces to compliment our voice and reinforce our brand. Our typefaces have distinctive qualities and proper application will help improve readability and alleviate density in content-heavy pieces.


Extra Light

Light

Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Pluto Sans

Light

Clarendon

CoverMyMeds has two primary typefaces: Pluto Sans and Clarendon. The brand fonts should be used whenever possible.

Clarendon is for use in headlines only.

Contact the marketing team at [email protected] to access these fonts for applications and other digital projects. See page 16 for acceptable substitutes for all other communications.

PRIMARY FONTS


Book

Medium



ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

When the primary brand fonts are unavailable, the following fonts should be used.

Microsoft Office (word, Powerpoint, Excel) uses default font settings that are not the CoverMyMeds brand fonts. When using these applications, make sure to manually select the correct type styling.

Georgia is for use in headlines only.

ACCEPTABLE SUBSTITUTIONS

Franklin Gothic

GeorgiaFor use in headlines only

Regular


SUBHEAD

Que nonsequae ped quistiust fugia que occulla sum abo. Ut utetur re, core pa sequi rat et illuptus.

Sanis excestio. Ditiunt autatem fuga. Perfers per-ita nusamus daeptam suntia volupitatus sim sum lias enimus quaepel ea solorem eumquatiatum harcipsum rem. Nam, unt renihil maios resedist, Ratius, sus, sum ex et accusan ditiam num atur, sunti doluptatem aut quos voluptatures reraectia que corio volecta tiorestibus sus qui quodignis se volorpost omnihil in es ant.

Recat. Ovid ut facius et ut qui que corpos a sol-orum, cum il id ut volorporpor moluptatio beris dolorro ipici voloriam cum quaeper ioressed mo et alignam veria volupti doluptatur rerit am vo-luptatem et re ped maximollati dellabo reptas ea velis essitio. Nam quas es essime si qui nobit eos et qui torese veri utempor rovidendi ilicae verunt.

Ficipsum suntiunt et volupta spictotatusa

TYPE SPECIMENCLARENDON LIGHT28 pt

PLUTO SANS EXTRA LIGHT12 pt

PLUTO SANS BOLD12 pt

PLUTO SANS LIGHT10 pt

PhotographyImagery is an important component of the CoverMyMeds brand. When used correctly, it simplifies complex ideas and conveys messages that text alone cannot. CoverMyMeds imagery is friendly, light and professional, and patient-focused when possible.


Imagery should be black and white, or used with a brand color overlay.

Do not use stock imagery that is not approved by CoverMyMeds. Email [email protected] to request images for specific needs.

SAMPLE IMAGERY

GUIDELINES

IconographyCoverMyMeds uses a number of icons in its visual system to communicate specific aspects of the brand.


CORRECT USAGE

ICONOGRAPHY SPECIMEN

1. In brand color

2. Reversed on a circle set in a brand color

3. On a circle with an outline, colors matching

4. On a circle with a light gray outline, set in a brand color

CoverMyMeds’ PriorAuthPlus® Solution

Script-Writing Momentum

Incremental Brand Revenue

Healthier Patients

By streamlining the PA process for all stakeholders, CoverMyMeds has been able to help more than 55 million patients get the medicine they need by saving PA submissions that would’ve been lost due to traditional PA. Our solution also shortens time-to-therapy, and increases ease of access perceptions for providers.

CUSTOMIZED

INTERESTED IN LEARNING MORE? Contact us at [email protected]

1 CoverMyMeds National ePA Scorecard 2 American Medical Association

Providers using CoverMyMeds trust the roadblocks to PA have been removed and feel confident in prescribing the best medication for their patients’ needs.

TM

CUSTOMIZED

Epic Systems

PROACTIVE White-glove, follow-up services pull PA requests through to submission

CoverMyMeds seamlessly integrates with more than 500 electronic health records (EHRs) to provide electronic prior

authorization (ePA) functionality at the point of E-Prescribing.

CUSTOMIZEDForm customizations allow

for optimized messaging

ACCURATE Auto-populated PA requests

decrease likelihood of entry error

EFFICIENT Streamlined renewals through previously submitted PA requests

INTERESTED IN LEARNING MORE? Contact us at [email protected]

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INCORRECT USAGE

1. Do not color icons in off-brand colors

2. With the exception of a grey outline, do not mix brand colors when placing icons inside circles

3. Do not place icons in shapes other than circles

4. Do not stretch or skew icons

5. Icons should be set in one brand-approved color. Do not re-color portions of an icon

6. Do not use clip art

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The CoverMyMeds platform is used to show a high-level view of the audiences we partner with and who can benefit from our system. The interlocking circles represent the complete health care system and how CoverMyMeds fits into the clinical workflow.

If you document requires network statistics please email [email protected] for accurate and up-to-date numbers before publishing.

PLATFORM GRAPHIC

SAMPLE USAGE

The CoverMyMeds NetworkCoverMyMeds helps patients get the medication they need to live healthy lives by streamlining the prior authorization (PA) process for providers, pharmacists and staff. Providers across the nation use CoverMyMeds daily through a free web portal and 500+ integrated EHRs to provide decision support at the point of prescribing.

62,000+ PHARMACY LOCATIONS

700,000+ PROVIDER500+ EHRs

PAYERS REPRESENTING 80% OF U.S. Rx VOLUME

200+ LIFE SCIENCE BRANDS

INTERESTED IN LEARNING MORE? Visit go.covermymeds.com/brand

© 2017 CoverMyMeds, LLC. All Rights Reserved.


CoverMyMeds provides general messaging that can be used in press releases, program materials, on websites and in newsletters. We’re also happy to work with clients and partners on specific messaging. If your project requires messaging, please email [email protected] for support.

General Messaging


CoverMyMeds, part of McKesson Rx Technology Solutions, is a leader

in electronic prior authorization (ePA) solutions and one of the fastest

growing health care technology companies in the U.S. CoverMyMeds’

software suite automates the medication prior authorization process

for more than 500 electronic health record systems (EHRs), 62,000

pharmacies, 700,000 providers and most health plans and PBMs. By

facilitating appropriate access to medications, the company can help

its customers avoid billions of dollars each year in administrative waste

and avoidable medical spending caused by prescription abandonment.

Visit www.covermymeds.com for more information.

BOILER PLATE


When crafting messaging, be sure to deliver a strong sense of knowledge using correct medical

terminology, spelling, punctuation, grammar and context.

Be mindful of who you are addressing and alter tone accordingly. If the audience you’re speaking to is

recruiting or culture-related, a friendly and fun tone can be used; whereas addressing the health care IT

industry, a more professional tone should be used.

INDUSTRY CONTENT

EXAMPLEPrior authorization (PA) is the formulary management process of requiring pre-approval for certain prescribed medications. Historically, the PA process takes the form of paper, faxes and phone calls between medical practices, pharmacies and insurance companies.

CoverMyMeds helps patients get the medication they need to live healthy lives. MISSION STATEMENT

CoverMyMeds recognizes that continuity in style and grammar is the foundation for communication, clarity and intent. To keep our copy consistent and adhere to the brand’s voice, CoverMyMeds follows AP style in all grammar and punctuation decisions.

Exceptions can be made in certain circumstances, allowing for issues such as word count.

When abbreviating an industry term, the first case should be written out fully, followed by the abbreviation in parenthesis. From that point on, just the abbreviation may be used.

STYLE


VOICE FRIENDLY; INNOVATIVE; PATIENT FOCUSED

The editorial voice demonstrates industry expertise, thought leadership and is intelligent, friendly and

patient-focused. The reader should feel engaged with our content in a way that points them back to

our website.

KNOWLEDGEABLE; RELIABLE; INDUSTRY LEADER

CoverMyMeds uses a specific voice and tone to make our messaging understandable, fluid and

intelligent. The content we choose to produce places us as an industry leader, showcasing relevant

knowledge and reliability in the information we’re choosing to present.

We always use correct medical terminology, spelling, grammar, punctuation and provide appropriate

context to ensure we’re perceived as a reliable and credible source of industry information.


COMMON WORDS & PHRASES

APIApplication Program Interface (API) is a structured way of sharing data between two computer systems.

CoverMyMeds Always write out CoverMyMeds — do not abbreviate as CMM or add spaces.

EHRAn electronic health record (EHR) contains patient records that are generated by one or more encounters in a care delivery setting.

eFaxElectronic fax is not directly connected to the payer, but still allows providers to submit a PA electronically using the same workflow they use for ePA requests.

E-PrescribingE-Prescribing is a technology framework that allows physicians and other HCPs to write and send prescriptions to a participating pharmacy electronically.

Electronic prior authorization (ePA)

Electronic prior authorization (ePA) is the automated process of exchanging prior authorization requirements and connecting the various organizations participating in the process.

FormularyList of prescription drugs available to insurance enrollees. Most formularies cover at least one drug in each class.

HIPAAHealth Insurance Portability and Accountability Act (HIPAA) requires the protection and confidential handling of protected health information (PHI).

HCPA health care professional (HCP) is any person authorized to practice within the scope of their practice as defined by state law.

Health care Health care is written as two words per AP style

Below is a table to assist in quickly locating commonly used industry words, as well as a guide to capitalization, punctuation and other various guidelines most commonly used within our brand.


ICDInternational Classification of Disease, or ICD-10 and ICD-9, are systems of medical classification used for procedural codes that track various health interventions taken by medical professionals.

Medicaid and Medicare Part D

Medicaid and Medicare Part D

NCPDPThe National Council for Prescription Drug Programs is a non-profit standards development organization that provides business solutions through education and standardization.

NPINational Provider Identifier is a unique 10-digit identification number issued to health care providers in the U.S. by the Centers for Medicare and Medicaid Services.

PayerEntity other than the patient that finance or reimburse the cost of a health service. (Insurance carriers)

PBMsPharmacy Benefit Managers (PBMs) are third party administrators of prescription drug programs.

Prior authorization (PA)

A requirement that a provider obtains from a health insurance plan to prescribe a specific medication which may not typically be covered by their insurance.

PA requestsAvoid using “PAs” or “prior authorizations”; instead use “PA requests” or “prior authorization requests.”

PHIProtected Health Information or Personal Health Information is a combination of personally identifying information (PII) and treatment information.

Prospective vs. Retrospective

Prospective requests are started at the point of prescribing, mainly within our EHR integrations. Retrospective requests are started at the pharmacy after a claim rejection.

Brand assets, including the logo in various file types, are available by contacting [email protected].

We’re happy to work with our partners and clients on the use of CoverMyMeds brand assets and provide feedback when required.

Documents

Brand Guidelines - Amazon Web Services€¦ · Brand Perception The CoverMyMeds brand is a cohesive, visual language defined by six key attributes: friendly, innovative, reliable,