Brand Guidelines

iRAP 311

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The International Road Assessment Programme (iRAP) is a not-for-profit

organisation dedicated to saving lives through safer roads.

iRAP works in partnership with government and non-government

organisations to:

— assess high-risk roads and develop Safer Roads Investment Plans

— provide training, technology and support that will build and

sustain national, regional and local capability; and

— track road safety performance so that funding agencies can

assess the benefits of their investments.

Road Assessment Programmes are now active in more than 50 countries

throughout Europe, Asia, the Pacific, North and South America and Africa.

The programme is supported by the FIA Foundation for the Automobile and

Society. Its projects receive support from the World Bank Global Road Safety

Facility, regional development banks and donors.

National governments leading in road safety, automobile associations,

charities, the motor industry and institutions like the European Commission

also support the developed Road Assessment Programmes (EuroRAP, AusRAP,

usRAP and KiwiRAP) and encourage the transfer of technology to iRAP.

Many senior individuals donate their time and expertise to support iRAP.

About iRAP

Contents4 iRAP logo

6 iRAP colour palette

7 Risk map production

14 Inspection vehicle branding

16 Type styles

18 Document examples

20 iRAP Powerpoint

21 Contact

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iRAP logo

When used in colour, the iRAP letters should always appear in green on a white background. The logo should be reproduced where possible using the CMYK 4 colour process. A CMYK version of the logo is available from iRAP.

The CMYK breakdown is as follows:

If spot colour is to be used, the green Pantone® value is 348. A Pantone version of the logo is available.

For web use, an RGB jpeg version of the logo is available.The RGB colour values are shown below:

Pantone® 34845% Pantone®

Process Black C

R 159G160B 164

R 0G131B 81

C 100%M 0%Y 85%K 24%

C 0%M 0%Y 0%K 45%

To maintain the legibility of the iRAP brand, the minimum size that the master version of the logo can appear is 45mm in length.

An alternative smaller version of the logo is also available when the logo needs to be reproduced at a size less than 45mm in length. The small version of the logo is shown to the left and can be differentiated by it not containing a strapline.

45mm

30mm

Area of isolation

Clear space should always surround the logo, separating it from other elements such as text, images or outer edges of printed materials. This open area preserves the legibility and visual impact of the logo.

The minimum amount of clear space around our logos is equal to the ‘X’ as shown in the example to the right.

Black and white production

If colour is not used, the brand can appear in a positive or negative greyscale format.including the strapline ‘International Road Assessment programme’.

Road swoosh

The road swoosh is an important part of the iRAP brand and is used as a design element in collateral. The road swoosh should not be used alone as an iRAP mark; rather it should be used to enhance page design.

The road swoosh may be used in varying shades within the prescribed iRAP colour schemes. The road swoosh may also be used in cropped form, to suit design requirements.

iRAP logo

Colour reproduction

iRAP logo

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iRAP colour paletteConsistent use of our colour pallette is vital to the iRAP brand worldwide. The standard iRAP colour palette is based on a traffic light system using a continuum from dark, signifying high risk, to light, signifying low risk. The standardisation of colours provides an internationally recognised system giving strong visual identity and recognition that reaches beyond langauge and culture.

Risk Maps and Star Ratings

R 255 G 255 B 0 C 0 M 8 Y 100 K 0 Pantone Yellow 012 U

iRAP colour palette

Risk map productionIn order to show the varying levels of risk across a road network, individual sections are allocated into one of five colour coded risk bandings.

The standard RAP Road Risk Mapping colour palette is based on five colour bands signifying low to high risk. See Section 9.1 for the colour specifications in a variety of formats.

The standardisation of colours provides an internationally recognised system allowing comparisons across borders, i.e. a black road in one country is the same as a black road in another.

The colour palette has been designed to meet the following criteria:

• Achieves international consensus• Is based on the significance of particular colours (such as black and red to signify danger) in different countries and is therefore meaningful to a wide audience • Adjoining colours are easily distinguishable from one another• Ensures that the information is clear and distinguishable when presented in a variety of media (online, print, high resolution, low resolution)

RAP Road Risk Mapping is based on the distribution of risk across a road network. In developing different forms of Risk Mapping standard thresholds for expected distributions were adopted. These base numbers are used to set the upper and lower boundaries for the rating colour bandings (see Section 8.2).

The weighting given to each of the five bandings, i.e. the proportion of road sections falling into each of the categories, were originally chosen to ensure a substantial number of road sections on a varied network in a high performing country, fell into each banding, whilst highlighting the small but significant number of sections with very high risk. RAP Road Risk Mapping gives various insights to risk for different audiences. For road-users it is important that the output demonstrates how risk can change across a network, leading to a better understanding and awareness of why some roads are safer than others. For road providers, the output, when used alongside existing approaches, can help in setting realistic targets for improvements.

This approach aligns with other global initiatives to reduce the numbers of deaths and serious injuries. For example, since 2006 in the United States road authorities have been required to submit an annual report identifying and describing not less than 5% of road sections with the highest risk, based on fatal and serious crashes . The report must also detail potential remedies, estimated costs and reasons, other than cost, why such remedies have not been, or cannot be, implemented.

In some countries, crash rates for Risk Mapping have been allocated to bands according to quintiles.

RGB colour palette

CMYK colour palette

Pantone spot colour (solid coated) palette

Web (html) colour palette

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Pantone7417C

Pantone7409C

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Pantone367C

Risk map production

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R 255 G 255 B 0 C 0 M 8 Y 100 K 0 Pantone Yellow 012 U

Risk map production

Colour specifications (colour vision deficiency)

Colour vision deficiency affects a significant proportion of the population, resulting in difficulties distinguishing between colours and confusing those that the majority of people readily see. The most common is red-green deficiency (‘Deuteranopia’). It is estimated that between 8% and 12% of males, and around 1% of females, are affected by the condition.

Given that the aim of RAP Road Risk Mapping is to raise awareness and understanding of road safety risk using a colour coded system, it is imperative that the varying level of risk is distinguishable. Greater clarity can be achieved by choosing unambiguous colour combinations, annotating features or adding textural components or altering the colours used. While the first two of these are more difficult to achieve in Risk Mapping without adding ‘noise’ to the output, EuroRAP are currently trialling varying colour schemes to address the issue. Further detail will be added here following the completion of initial trials.

 

Low risk (safest) roads

Low-medium risk roads

Medium risk roads

Medium-high risk roads

High risk roads

Risk Mapping colours for colour vision deficiency

Standardised RAP Road Risk Mapping elements

The following section sets out the style template that should be followed for all RAP Road Risk Mapping. The design and layout of a standardised Risk Map shown opposite. On smaller size outputs, such as in printed reports, road widths may need to be decreased to ensure that they can be easily distinguished.

N.B. The following specifications are included as guidelines only. Exact specifications will vary according to the size of the output and the density of the road network assessed. For example, while elements such as the colour of the sea and land will not be affected by output size, the optimum width of roads and the associated road numbers and road type casings will depend on the density of the network being assessed.

Standardised Risk map

Where a dense network is used, road widths may need to be reduced to ensure that individual sec-tions, particularly where they overlap or intersect, are distinguishable.

Where a less dense network is used, road widths can be increased, but road numbers may need to be reduced in size and frequency.

Road widths may need to be increased on large output sizes, such as posters, to ensure that the risk banding colours of individual sections, and the distribution of risk across the network, can be easily seen. On smaller outputs, such as in printed reports, road widths may need to be decreased to ensure that they can be easily distinguished.

Producing standard RAP Road Risk Mapping is therefore an iterative process. The aim is to achieve international consistency within the recognised EuroRAP brand while at the same time producing output that is fit for purpose. It is recommended that all mapping is printed and reviewed at the intended output size, and amendments made as necessary, prior to final publication.

Risk map production

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Risk map production

Standardised RAP Road Risk Mapping cartographic elements

Sea 20c 0m 0y 0k, with no key line. Lakes should not be included where they detract from the risk rating of individual road sections. Rivers should not be named

Land White fill 0c 0m 0y 0k, and no key line. Land within map bounds but outside of featured country/region to be shaded pale grey (0c 0m 0y 10k). Coastal key line defined separately below.

Coastline

Key line only, 80c 0m 0y 0k, 0.15mm line weight as per lake outline.

International boundary

Line weight 0.8mm, dashed - 1.75mm dash 0.5mm gap, coloured 0c 0m 0y 50k.

Road network

Overall line weight of motorways or highways to be 0.6mm, overall line weight of dual, single and mixed carriageways 0.4mm. Wide grey road casing on motorways 0c 0m 0y 70k, narrow grey casing on dual, single and mixed carriageways 0c 0m 0y 30k. In fill with EuroRAP colour palette (see Section 9.1), line weight 0.3 mm. Roads with no applicable risk data will have a grey fill, 0c 0m 0y 30k, line weight 0.3mm.

Town stamps

Major cities are included as a point of reference on all EuroRAP maps, but no other point symbols will be included. Capital or major cities/towns - open circle 1.6mm diameter, line weight 0.2mm, 0c 0y 0m 80k, white fill, 0c 0m 0y 0k. Minor cities/towns - open circle 1 mm diameter, line weight 0.2mm, 0c 0y 0m 80k, white fill, 0c 0m 0y 0k. Other towns - open circle 0.8mm diameter, line weight 0.2mm, 0c 0y 0m 80k, white fill, 0c 0m 0y 0k.

City, town & island names

Capital or major city/town - Arial Bold 6pt CAPS, 0c 0m 0y 80k. Minor city/town - Arial Bold 5.5pt, 0c 0m 0y 80k. Other town - Arial Regular 4.5pt, 0c 0m 0y 80k. Town text has a white halo 0.15mm oversize to the text characters. Major island names - Arial Italic 5pt, 0c 0m 0y 70k.

City, town & island names

Capital or major city/town - Arial Bold 6pt CAPS, 0c 0m 0y 80k. Minor city/town - Arial Bold 5.5pt, 0c 0m 0y 80k. Other town - Arial Regular 4.5pt, 0c 0m 0y 80k. Town text has a white halo 0.15mm oversize to the text characters. Major island names - Arial Italic 5pt, 0c 0m 0y 70k.

Road numbers

Motorway/highway number - Arial Bold 3pt CAPS, 0c 0m 0y 0k. The text has a rectangular background box, 2mm oversize to the text, grey fill 0c 0m 0y 60k. Other road number - Arial Regular 3pt CAPS, 0c 0m 0y 100k. The numbers are curved and offset following the road alignment. High Risk road number - Arial Bold 4pt CAPS, 0c 0m 0y 100k. The numbers are curved and offset following the road alignment. This road text is larger to emphasise the high risk value.

Legend

Title should read ‘RAP Road Risk Rating’. Legend should include the risk banding categories and colours, and road types assessed with the casings used to distinguish each. Can also incorporate a scale bar where space is available to do so. Legend title - Arial Bold. The text size is variable to fit available legend space. Legend entries - Arial Regular. The text size is variable to fit available legend space.

RAP Road Risk Rating

Risk map production

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Risk map production

Legend

Title should read ‘RAP Road Risk Rating’. Legend should include the risk banding categories and colours, and road types assessed with the casings used to distinguish each. Can also incorporate a scale bar where space is available to do so. Legend title - Arial Bold. The text size is variable to fit available legend space. Legend entries - Arial Regular. The text size is variable to fit available legend space.

Scale bar

Shown in km and or miles, depending on the national norm.

Scale bar - Arial Regular. The text size is variable to fit available legend space.

RAP Road Risk Rating

Standardised RAP Road Risk Mapping non-cartographic content

Logos

The EuroRAP logo must be displayed on the map at a minimum size of 43mm x 10mm. This should be displayed in a prominent position, typically close to the title and introductory text. Logos for lead organisation (i.e. EuroRAP Member holding the licence to produce RAP Road Risk Mapping), technical supporters and financial supporters should also be included within the boundary of the map.

Copyright notice

As detailed in Section 7, metadata elements, pertaining to the source, nature and quality of the data should be included as standard on RAP Road Risk Mapping. This most commonly can take the form of a footnote.

© ABC club. The ABC club is indebted to the Department for Transport, for allowing use of data in creating the map. Crash and traffic data is for 2006-2008, the most recent available when the map was prepared. The roads shown are based on the 2008 network but the map excludes the centres of major cities. No results are presented for roads shown in grey - these are either motorway spurs, connecting sections off the major route network, are short links, or roads that opened part way through the data period. Risk rates on road sections vary but it is expected that, on average, those off the main road network will have higher rates than sections on it. Generally motorways and high quality 2-lane carriageways function in a similar way and are safer than 1-lane or mixed carriageways. Prepared under licence from EuroRAP AISBL using protocols © Copyright EuroRAP AISBL. This map may not be reproduced without the consent of the ABC club.

Exclusion of liability

Some countries chose to include an exclusion of liability notice. For example:

The information in this map is not intended to be relied upon as advice, and in particular the Authors and Publishers accept no responsibility for loss or injury suffered by any person as a consequence direct or indirect of anything contained.

Title

Prominent position, e.g. top right, clearly but briefly stating the content of the map

Introductory text

Prominent position under Title, typically top right. Should include a fuller description of what the mapping shows, the network assessed, types of crashes included, and assessment period covered. It is also good practice to include information on where further information can be found or contact details of the Member organisation.

 

Logos  

The EuroRAP logo must be displayed on the map at a minimum size of 43mm x 10mm. This should be displayed in a prominent position, typically close to the title and introductory text. Logos for lead organisation (i.e. EuroRAP Member holding the licence to produce RAP Road Risk Mapping), technical supporters and financial supporters should also be included within the boundary of the map.

Copyright notice

As detailed in Section 7, metadata elements, pertaining to the source, nature and quality of the data should be included as standard on RAP Road Risk Mapping. This most commonly can take the form of a footnote.

© ABC club. The ABC club is indebted to the Department for Transport, for allowing use of data in creating the map. Crash and traffic data is for 2006-2008, the most recent available when the map was prepared. The roads shown are based on the 2008 network but the map excludes the centres of major cities. No results are presented for roads shown in grey - these are either motorway spurs, connecting sections off the major route network, are short links, or roads that opened part way through the data period. Risk rates on road sections vary but it is expected that, on average, those off the main road network will have higher rates than sections on it. Generally motorways and high quality 2-lane carriageways function in a similar way and are safer than 1-lane or mixed carriageways. Prepared under licence from EuroRAP AISBL using protocols © Copyright EuroRAP AISBL. This map may not be reproduced without the consent of the ABC club.

Exclusion of liability

Some countries chose to include an exclusion of liability notice. For example:

The information in this map is not intended to be relied upon as advice, and in particular the Authors and Publishers accept no responsibility for loss or injury suffered by any person as a consequence direct or indirect of anything contained.

While RAP Road Risk Mapping can be an effective tool for showing road safety risk and how it changes across a network, fatal and serious crash rates will reflect not just road standards, but also traffic safety rules, road-user behaviour, and nature of the vehicle fleets in the different countries. To understand more clearly how road design and management relates to crash numbers, it is necessary also to inspect the road quality directly.

Risk map production

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The iRAP logo should be displayed on inspection vehicles. Our logo can appear on the bonnet (hood) of the inspection vehicle, the front doors, side panels and rear doors. The logo must not impede vision by the driver of the inspection vehicle and must comply with all local regulations.

We recommend that the logo is printed on cut vinyl printing, and where possible, it should be printed on a transparent background. Minimum sizes for the inspection vehicle logo are shown on the opposite page.

Occasionally, iRAP's financial supporters will also require that their logos are displayed on the vehicle. Seperate specifications can be provided as necessary.

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Inspection vehicle brandingInspection vehicle branding

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Inspection vehicle branding

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Below is an example of the front cover of an internal report cover. Logos and images are easily inserted into the Microsoft word document.

Type can be a powerful brand tool when used carefully and consistently. To help us establish a consistent and credible brand style, there are certain families of typefaces we use.

For internal and external word documents Arial is used, for example a technical Microsoft word document may look like this:

1 Background Heading 1 Font Arial Font size 18 R19 G93 B57

1.1 Aglobalepidemic Heading 2 Font Arial Font Size 14 R19 G93 B57

1.1 Vulnerableroadusers- Heading 3 Font Arial Font Size 12 R19 G93 B57

ThedetailedresultsandiRAP Normal Font Arial Font Size 10 Black

Using all the style types in these guidelines will help you design your layout accordingly in relation to your audience and subject. When setting body copy, make sure you leave enough space between the lines of text to create a light, open fee

Document cover for internal and technical documents

Internal and technical documents require a front cover. The word report template is availible and can be provided as and when is nessacary. For Example an internal word document cover may look like this:

TITLE Font Arial Font size 44 White

Sub-title Font Arial Font size 20 White

Date10.07.10 Font Arial Font size 20 R19 G93 B57

DRAFT Font Arial Font size 20 R19 G93 B57

Documentdescription Font Arial Font size 20 R19 G93 B57

Internal and technical documents

iRAP internal report exampleType stylesType styles

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Type styles

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For designed public facing and internal documents ITC Avant Garde Gothic and Gothic Pro. This family of fonts is suitable for headlines, body copy. Use contrasts of type size to deliver our communications:

Together we can prevent 200 deaths every day. ITC Avant Garde Gothic - Book

Simple, affordable improvements to road infrastructure can dramatically reduce the risk of crashes occurring, as well as their severity. ITC Avant Garde Gothic - Demi

Safety barriers, improved intersections, motorcycle lanes and pedestrian and bicyclist paths save lives.

ITC Avant Garde Gothic - Book

Professionally designed documents

Type styles

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Dedicated to Saving Lives iRAP 2009

Dedicated to Saving Lives iRAP Serbia results 2009

A world free of high-risk roads iRAP 2009

Document examples

Type styles

Vaccines for Roads - 2010

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Arial Font size 34 - White

iRAP logo in negative format

Arial - Font size 22 - R180 G191 B191

Partner logos clearly displayed

Smaller footer with strapline ‘A World Free of High Risk Roads'

Imagery of high quality. Text should not impeed image unless image enhances statement or design element, but must be clearly legible.

No swooshes to be inserted

If you would like any further information on these brand guidelines or iRAP please contact:

International Road Assessment Programme (iRAP)Worting House Basingstoke Hampshire, UK, RG23 8PX

T. +44 (0) 1256 345 598E. icanhelp@irap.org

© International Road Assessment Programme (iRAP) 2010

iRAP technology including protocols, processes and brands may not be altered or used in any way without the express written agreement of iRAP.

iRAP Powerpoint

iRAP powerpoint Contact

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Image may be changed

Contact

iRAP Worting House, Basingstoke, Hampshire, UK RG23 8PX Telephone: +44 (0)1256 345598 Email: icanhelp@irap.org

www.irap.org iRAP 311

The International Road Assessment Programme (iRAP) brand mark is a graphic device that is used to identify the brand with our intended audiences. Consistent use of the brand will build awareness and recognition of iRAP.