2020Brand Guidelines

Manifesto . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

DNA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

Personality . . . . . . . . . . . . . . . . . . . . . . . . 4

Logo Usage . . . . . . . . . . . . . . . . . . . . . . . . .5

Ministry Identities . . . . . . . . . . . . . . . . . . . 7

Partnerships . . . . . . . . . . . . . . . . . . . . . . . .8

Color Palette . . . . . . . . . . . . . . . . . . . . . . . .9

Typography . . . . . . . . . . . . . . . . . . . . . . . . 10

Images . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Secondary Graphics . . . . . . . . . . . . . . . . . 12

Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Written Voice . . . . . . . . . . . . . . . . . . . . . . 14

Templates . . . . . . . . . . . . . . . . . . . . . . . . . 21

Contact Info . . . . . . . . . . . . . . . . . . . . . . .23

Contents

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Manifesto A P R A Y E R

Our great God, Creator of all things, including the hearts which pen these words:

We are forever grateful for the generous outpouring of your presence upon your Church . Throughout the ages, your wisdom has guided the humble, your power has defeated enemy strongholds, your mercy has triumphed over oppression, and your love has comforted, fulfilled and rescued countless souls. For your perfect goodness, we thank you — we praise you .

We recognize that Timberline Church is simply an extension of your grand plan among many believers and groups designed to reach humanity with eternal hope that is only available through your son, Jesus . Yet from a unique footprint in Northern Colorado, you have positioned us to reach souls who may otherwise not experience your love . Help us do this well .

We accept the responsibility you have placed upon us: to believe, to live and to share your love with those in our homes and neighborhoods, workplaces and networks, play fields and battlefields, online and off-line, city and state, country and world. May our character and the Timberline brand reflect who you are.

Continue with your good work . Multiply the wisdom, creativity, and resources to help us lead people into a transforming relationship with Jesus Christ and others — until His return .

For your cause, Timberline Church

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Timberline Church exists to lead people into transforming relationships with Jesus Christ and others .

Mission A P U R S U I T

3

DNA A C O D E

At the heart of Timberline Church is imprinted a unique rhythmic beat. It is a recipe that guides our efforts to reach souls with Jesus’ love — a filter for ministry, strategy, and activation.

It is our values, and it is our DNA . It is a code to help us build the future .

This is our secret sauce that holds our ministries, messaging, engagement strategies, partner planning, and organizational decisions together. These are our boundaries in which we find freedom to thrive.

We must uphold our DNA in every decision we make, for to compromise would forfeit the very nature of who we are designed to be .

R E A L

Approachable and humble enough to recognize that all are on a spiritual journey . We create no facade, favor no people, and seek to connect with anyone God places before us in an authentic, genuine manner .

R E L A T I O N A L

Engaging person-to-person, embracing them and seeking an understanding of who they are .

R E S P E C T F U L

Although one day every tongue will confess that Jesus is Lord, we are mindful that all are created equal in the image of our Maker . Our conduct, demeanor, language, tone, and priorities reflect this.

R E L E V A N T

The ability to engage others by beginning on their turf, with their sensitivities, interests, concerns, and life perspective in mind .

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Personality T H E T O N E

Serving

Giving

Trailblazing

Inclusive

Authentic

Embracing

Welcoming

Multi-Generational Fun Church, Serious Mission

Community Bridge

Fearless Love

Transformative

Missional

Spiritual Leader

Genuine

Generous

Human

Joyful

Gracious

Warm

Quality Teaching

Consistent

Innovative

Relevant

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Logo Usage T H E I D E N T I T Y

I C O N

M A R G I N

C A M P U S E S

P R I M A R Y

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The clear space around the logo should be equal to or greater than the height of the “T” . This space will change as the logo is scaled .

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T H I N G S T O A V O I D

• The logo should be scaled proportionally . Do not stretch, squish or manipulate the logo in any way .

• Do not place anything in the clear space .

• Do not add on to the logo .

Logo Usage T H E I D E N T I T Y

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Ministries T H E P E O P L E

WE GO

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Partnerships J O I N T I N I T I AT I V E S

• Place the partner logo horizontally parallel to the main logo .

• The space between the separating line and logos should be equal to double the height of the “T” (clear space) .

• The text should align on the top and bottom with “Timberline Church” if possible .

• Alignment will vary depending on the partnership logo .

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2 2

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Color I N S P I R E D PA L E T T E

Timberline Church is an extension of God’s creation, made up of people reflecting His creativity and love on Earth .

Our visual messaging echoes the color palette already used by our Creator, as observed around us in the work of His hands . It also expresses a relevant connection to Timberline’s roots in Northern Colorado, the epicenter of our brand .

We use His palette, from dark wood and coffee bean brown to the bright green of a new sprout or ray of sunshine casting yellow through the trees .

The full opacity of each color is represented, and screens of varying opacities may be used for greater contextual appeal with each color . Using multiple colors within the palette is encouraged for appropriate contrast and overall aesthetic presentation .

FoundationEarth, Wood,

Leaves, Coffee Beans

GrowthWater, Sprouts, Sky

VibrancySun, Flower Petals

Pantone 121C-0 M-13 Y-77 K-0R-254 G-216 B-87 | #FED857

Pantone 137C-0 M-41 Y-100 K-0R-255 G-164 B-0 | #FFA400

Pantone 199C-7 M-100 Y-84 K-0R-220 G-0 B-50 | #DC0032

Pantone ###C-0 M-0 Y-0 K-0R-255 G-255 B-255 | #FFFFFF

Pantone 298C-65 M-10 Y-0 K-0R-61 G-181 B-230 | #3DB5E6

Pantone 653C-87 M-64 Y-18 K-0R-50 G-97 B-149 | #326195

Pantone 382C-29 M-0 Y-100 K-0R-195 G-214 B-0 | #C3D600

Pantone 553C-78 M-48 Y-76 K-49R-41 G-70 B-53 | #294635

Pantone 7589C-49 M-62 Y-71 K-43R-94 G-70 B-56 | #5E4638

Black 4C-60 M-65 Y-73 K-71R-48 G-38 B-29 | #30261D

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E M A I L & D I G I TA LIf the above isn’t available

P R I N T & W E B E X A M P L E

HeadlinesZilla Slab BoldZilla Slab Medium

Zilla Slab Regular

Zilla Slab Light

Body CopyTajawal BoldTajawal MediumTajawal RegularTajawal Light

*Body copy should be kept between 10-14pt font

Light of the World

“You are the light of the world . A town built on a hill cannot be hidden . Neither do people light a lamp and put it under a bowl .”

— M A T T H E W 5 : 1 4 ( N I V )

Calibri BoldCalibri Regular

Typography F O N T U S A G E

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

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Photography V I S U A L S T O R I E S

D U O T O N E S W I T H I N C O L O R PA L E T T E

S C R E E N O V E R L A Y S

S AT U R AT E D S T Y L I N G

C O L O R I Z E DT E X T U R E S

N AT U R A L P H O T O G R A P H Y

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I C O N S , P A T T E R N S , T E X T U R E S

Address Small GroupsEmail AppPhone Web

Secondary Graphics V I S U A L A C C E N T S

C R E AT I O N - I N S P I R E D T E X T U R E S A N D C O L O R I N G

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V I D E O E N D T A G A U D I O

Media V I S U A L A N D A U D I O

The end tag to Timberline videos is a formal closure for more refined productions. Video content that is developed for a more casual social media audience does not require the use of an end tag .

Music beds and the audio design for video pieces should reflect a genuine, natural style that skews pure in its orchestration .

Over-produced, electronic-sounding music beds or voice-over treatment wouldn’t fit the creation-inspired character that the Timberline brand reflects.

The audio components of videos should sound pure and authentic in tone and production quality .

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Written Voice S T Y L I S T I C T E X T

The purpose of this section is to establish language and punctuation standards for people who communicate in writing on behalf of Timberline Church . Whether you’re emailing one individual or reaching a mass audience, these guidelines should make it simple to create messages that reinforce a consistent Timberline voice .

If you have stylistic questions that are not addressed here, please refer to the Associated Press (AP) Stylebook .

C A M P U S N A M E S

When indicating campus locations, list Timberline Church [followed by one space, one pipe (vertical line), and another space] then the campus name, followed by the address and phone number .

C A P I T A L I Z A T I O N

Religious Words Capitalize all references to God, whether in proper noun or pronoun form . The words Bible and Scripture are always capitalized, but biblical and church are not . The titles of other religions and denominations are also capitalized .

Yes Jesus, God, Holy Spirit, He, Him, His, Word, Bible, Scripture No We support Biblical principles because as a Church, we believe the bible is his word .

Timberline Church | Fort Collins Campus 2908 S . Timberline Road Fort Collins, CO 80525 (970) 482-4387

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Names and Titles Use capital letters for a title only when it precedes a name . When a title follows a name, it should be lower case and set off with commas.

Ministries Capitalize ministry names, formal studies, classes, and trips .

Headlines and Subject Lines For digital or print headlines and email subject lines, capitalize the first letter of each major word. The following words are typically not capitalized:• Articles: a, an, the• Conjunctions: and, or, but …• Prepositions: in, on, for, up …

D A T E S

Shorten names of months to three letters (except March, April, June, and July) when paired with a day . Spell out the full month when it stands alone or is paired with a year . Do not include “st” or “th .” In body copy where the date falls in the middle of a sentence, a comma should be inserted after the year .

Yes Senior Pastor Dary Northrop said … Yes Dary Northrop, senior pastor, said … No Dary Northrop, Senior Pastor, said …

Yes Allies Ministry to Men Yes Trailhead: Don’t Go It Alone! No Welcome child orphan ministry

Yes Who Are You Becoming? Yes Changing Lives One Sip at a Time No Changing Lives One Sip At A Time

Yes Jan . 1, 2021 or April 5, 2021 Yes February or October or January 2021 or April 2022 No Jan . 1st, 2021 or April 5th, 2021

N U M B E R S A N D S Y M B O L S

Under 10 Numbers under 10 should be spelled out . The only exception is when a number under 10 is paired with a percent sign — then it can be a digit .

10 and Above Always use digits for numbers 10 and above . However, if your sentence begins with a number, spell it out .

Above 999 Always use a comma for a number over 999 .

Ampersand [&] The ampersand should not be used to replace “and” in general text, although it is acceptable when used as part of a proper noun .

Percent Use the “%” sign, unless you are starting a sentence with it .

Yes three, nine, four Yes 5%

Yes 10, 21, 150 No 10 students met to pray before school last week .

Yes 1,000 No 1200

Yes Care & Prayer No Who we are & what we do as a church must always be securely rooted in …

Yes Attendance at last week’s college event was up 15% . Yes Forty percent of our regular attenders park in the back of the parking lot …

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P H O N E N U M B E R S

Always use the full area code with parentheses, but do not use the “1 .” When including a phone extension, use “x,” no space, followed by the extension number .

P U N C T U A T I O N

Commas The serial, or Oxford, comma is part of the Timberline Church style . That means in a list of three or more words or phrases, separate all parts of the series with commas, including the word preceding “and” or other conjunctions .

Em dash [—] Use an em dash to indicate an abrupt change of thought, to emphasize something, or to elaborate . Leave one space on either side .

To type an em dash:• On a Mac, it’s Shift+Option+Minus (-)• On Windows, it’s Ctrl+Alt+Minus (-)

Yes (970) 482-4387 Yes (970) 482-4387 x302 No 970 .482 .4387

Yes The flag was red, white, and blue. No The flag was red, white and blue.

Yes Financial Peace University will teach you to take control of your money, invest for the future, and give like never before — in just 9 weeks .

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Hyphen When specifying a time span, use a hyphen with no space on either side of it .

Quotation Marks The comma or period always goes inside quotation marks . Place other punctuation marks according to whether they are part of the quotation .

Spacing After a Colon, Semi-colon, or Period Type just one space following any of these marks — not two!

S C R I P T U R E R E F E R E N C E S

Timberline Church uses a variety of Bible translations which typically include the NIV, NLT, ESV, or The Message . Attribute verses in quotations marks with specific scriptural reference information, followed by a comma and the translation. For paraphrased scriptural content, put the reference information in parentheses .

Yes “Rather, you must grow in the grace and knowledge of our Lord and Savior Jesus Christ . All glory to him, both now and forever! Amen .” 2 Peter 3:18, NLT Yes We strive to help people find their unique SHAPE

so they can serve others through authentic relationships that foster love, care, and accountability, in accordance with the teaching of Jesus to love God and love our neighbors as ourselves (Matthew 22:36-40, NIV).

Yes Classes are 50-60 minutes long. Yes The missions trip is Nov. 15-22, 2021.

Yes Jesus said, “By this everyone will know that you are my disciples, if you love one another .” Yes “We bought lattes,” she said, “and then we went to the bookstore together to shop for a study guide .”

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T I M E O F D A Y

To ensure that the reader understands the precise time of day, use lower case and periods as indicated for a .m . and p .m . Do not include zeros for on-the-hour times. Use “noon” instead of 12 p .m . when it promotes clarity .

V O C A B U L A R Y T I P S

Yes 10:30 a .m ., 11 a .m . No 8:00 a .m ., 10am

Use This Not This

message, messages sermon, sermon series

1 Corinthians 1 Cor . (we don’t abbreviate books of the Bible)

email e-mail

flyer flier

internet Internet (it is not a proper noun)

website, webpages web site, web pages

Our Words and Tone Should Be Not

simple, clear, and helpful

complicated or theoretical

casual and conversational formal or rigid

warm and authentic forced or unnatural

respectful and trustworthy dismissive or careless

relevant and relatable esoteric or condescending

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B O I L E R P L A T E

Timberline Church is a community of believers journeying together through the peaks and valleys of life . We don’t seek people out to clean them up — we invite people to join us as we strive together to experience the presence of God in our daily lives . As we learn to trust and follow Him, we want to cultivate hearts of genuine compassion and service toward others .

T I M B E R L I N E C H U R C H V O I C E

When you are communicating with members of the Timberline Church family, as well as those who aren’t, it’s important to frame content from the perspective of the reader, not a church office. Consider what struggles people might be facing and what issues they might be battling, what blockades they may need to overcome and what situations they may finally need to accept. None of this is about us. It’s about God and His children who desperately need His love and guidance . Let’s do our best to frame our words in such a way that it invites people to take a step forward — toward God .

Before After

Are you part of a Small Group? It’s not too late to find a group and be a part of this new sermon series in a small group setting . — from Facebook

What are you pursuing in life? Where are you headed? Join a small group to connect with others who want to grow in pursuit of a stronger, more Jesus-centric life.

Spotlight is this weekend!! Please join us at one of our campuses to learn more about U Count . You will also have a chance to shop the Marketplace products . Don’t miss it! — from Twitter

You can support at-risk women, children, and survivors of sex slavery at our campuses this weekend . Shop our market to purchase handmade products from women rescued!

Night to Shine is still on schedule for tonight! Any updates will be posted on the noconighttoshine .com website . — from Instagram

Grab your prom gown or tux! Tonight, we are hosting Night to Shine, a prom experience for people with special needs aged 14 and older! #love #jesus #youarebeautiful

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Templates V I S U A L U N I T Y

E M A I L S I G N A T U R E

L E T T E R H E A D

P O W E R P O I N T T E M P L A T E

Firstname LastnameTitle in First Caps

Firstname Lastname Title in First Caps

Title in First Caps,

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Firstname Lastname Title in First Caps

(970) 482-4387 x302 | Fort Collins Campustimberlinechurch.org | FB - IN - TW - YT

Headline T O P I C

TitleS U B - T I T L E

www.timberlinechurch.org | (970) 482-4387 | 2908 S Timberline Rd, Fort Collins, CO 80525

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Templates V I S U A L U N I T Y

(970) 482-4387 x302 | name@timberlinechurch.orgwww .timberlinechurch .org

2908 S Timberline Rd., Fort Collins, CO 80525

First LastTitle

B U S I N E S S C A R D S

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Contact Info

F O R T C O L L I N S C A M P U S

Mackenzie Matthews | mmatthews@timberlinechurch.org | (970) 818-6331

O L D T O W N C A M P U S

Chris Hess | chess@timberlinechurch.org | (970) 224-4138

W I N D S O R C A M P U S

Sarah Sonnenberg | sarah@timberlinewindsor.org | (970) 686-8479