Brand GuidelinesThe Women’s Choice Award® is a Registered Trademark of WomenCertified Inc. Usage of the Women’s Choice Award® seal(s) is only permitted by entering into a Trademark Licensing Agreement with WomenCertified Inc., and is subject to the terms that are outlined in such Agreement.

The Women’s Choice Award® is recognized as The Voice of Women. The Award seal represents the extraordinary power and significance of today’s female consumer through their collective voice in determining those brands, products and services that are highly recommended by women.

The design of the Women’s Choice Award seal portrays a timeless symbol of empowerment for all women and is symbolic of the strength and power of today’s female consumer. The coin image is one of relevance for generations to come, supporting women’s decisions and playing a key role in setting the highest standards of excellence, which brands strive to achieve.

Brand Identity

Our mission is to give women a collective voice so that they can help each other identify brands, products and services that are highly recommended by women. We are a trusted referral source for women, simplifying their lives while spotlighting the brands, services and hospitals, that deserve her loyalty and referrals.

Brand Mission

Brand Power

WomenCertified Inc. recommends that the following language be included within any materials that are distributed to consumers:

WomenCertified Inc. does not in any way endorse any business, hospital, brand, product and/or service, but instead, reports the collective opinion and judgment of female consumers.Visit www.womenschoiceaward.com to learn more.

Variations of this core messaging are permitted, subject to prior written approval from WomenCertified Inc.

Disclaimer

BRAND GUIDELINES

(See addendum)

The Women’s Choice Award seal shall never be redrawn or altered, including the placement and size relationship of the wording, year, and seal image. Doing so weakens our identity and is strictly prohibited.

Sample Seals for Visual Reference:

Your licensed seal may differ slightly based on year(s) earned and the specific designation your brand earned. Design elements however, are all the same.

Partners are only permitted to utilize the specific seal(s) that it licenses and have been sent to you by the team at Women's Choice Award.

E-commerce & POP retail only

NATIONAL BRANDS

SEALS FOR BRAND USAGE

The gold ribbon seal alone is our corporate seal and shall not be used by any business entity or institution. This seal is reserved for WomenCertified Inc. usage only.

USAGE GUIDELINES

The gold ribbon seal alone is our corporate seal and shall not be used by any business entity or institution. This seal is reserved for WomenCertified Inc. usage only.

The Women’s Choice Award seal shall never be redrawn or altered, including the placement and size relationship of the wording, year, and seal image. Doing so weakens our identity and is strictly prohibited.

Sample Seals for Visual Reference:

Your licensed seal may differ slightly based on year(s) earned and the specific designation(s) your hospital earned. Design elements however, are all the same.

Partners are only permitted to utilize the specific seal(s) that it licenses and have been sent to you by the team at Women's Choice Award.

HEALTHCARE BRANDS

SEALS FOR HOSPITAL USAGE

GENERAL USAGE GUIDELINES

The gold ribbon seal alone is our corporate seal and shall not be used by any business entity or institution. This seal is reserved for WomenCertified Inc. usage only.

The Women’s Choice Award seal shall never be redrawn or altered, including the placement and size relationship of the wording, year, and seal image. Doing so weakens our identity and is strictly prohibited.

Sample Seals for Visual Reference:

Partners are only permitted to utilize the specific seal(s) that it licenses and have been sent to you by the team at Women's Choice Award.

FINANCIAL ADVISORS/FIRMS

SEALS FOR ADVISOR/FIRM USAGE

GENERAL USAGE GUIDELINES

Make sure to add seal in carouselof images

Preferably as second image

Add WCA content in product

description

Add your WCA seal

Add WCA recognition content

Product page and image carousel:

Enhanced brand content:

ADDENDUME-Commerce usage concepts

Choice of square or horizontal seals

Minimum seal size is 1.2 inch width

ADDENDUM Packaging usage concepts