BRAND GUIDELINES 2017Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning. ... community that fuels the regional economy

Kendall College of Art and Design of Ferris State University

General

A GRAPHIC VISION FOR KCAD

BRAND GUIDELINES2017

page 2 Kendall College of Art and Design of Ferris State University

03 MISSION

04 VISION05 VALUES

06 BRAND SPIRIT 08 VISUAL IDENTITY

08 LOGO14 TYPE15 COLOR27 PHOTOGRAPHY29 IDENTITY

00 WRITING STYLE RESOURCES

38 CONTACT


MISSION

As a college within Ferris State University, Kendall College of Art and Design prepares students for leadership in the visual arts, design, art history, and art education; provides innovative, collaborative education that fosters intellectual growth and individual creativity; and promotes the ethical and civic responsibilities of artists and designers, locally and globally.

KCAD’S MISSION

Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning. Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

FERRIS’ MISSION

KCAD OFFERS AN OUTSTANDING EDUCATION IN A BROAD RANGE OF PROFESSIONAL PURSUITS IN ART AND DESIGN.

Location: Grand Rapids, Michigan, USA

Founded: 1928


MISSION

As an innovator in art and design education, KCAD will cultivate a student-centered learning community that fuels the regional economy with creative leaders and critical thinkers with global perspectives.

KCAD’S VISION


MISSION

Student-Centeredness

KCAD will focus on supporting the whole student through life-long learning, removing barriers to

education, and increasing professional preparedness.

Diversity and Inclusion

KCAD values a diversity of people and beliefs, promoting an inclusive, welcoming, supportive, and

open campus for all.

Academic Excellence

Through the combination of intensive classroom learning, faculty and staff development, real-world

experience, and internal resources, KCAD strives to educate students who solve problems, think

critically, and achieve their aspirations.

Collaboration

KCAD fosters strong connections both within the institution and in the external community to create

a depth and breadth of opportunities for students.

Sustainability

KCAD understands the critical need for financial, social, and environmental sustainability.

KCAD’S CORE VALUES


BRAND SPIRIT

BRAND SPIRIT


BRAND SPIRIT


VISUAL IDENTITY

The KCAD identity system is designed to be a fresh, flexible, creative expression of the KCAD brand. The simple rules and variations detailed in this document are designed to help you use the KCAD identity system in an approved, appropriate way.

Kendall College of Art and Designof Ferris State University

General

CUT LINE PARENT BRAND(CIUTADELLA REGULAR)

SCHOOL NAME(CIUTADELLA MEDIUM)LOGOTYPESPARK

PRIMARY KCAD LOGO


General

HORIZONTAL VERTICAL

LOGO SIZE

The smallest width the logo mark can be with the full name of the college is 1”. If the logo mark’s width is less than 1”, please drop the full name and use the mark only.


General

1 inch

General


General

1 inch less than 1 inch


VISUAL IDENTITY

+=

The logo is made from many parts, each with its own meaning.

CROPPED KFrom exploring mediums, points of view, and careers - students have the opportunity to create their own KCAD.

• Element of surprise • Revealing something • Endless possibilities • Hidden

SPARKAn innately human mark that symbolizes the creative energy that lies inside all of us, waiting to be released. It’s the instant in which energy becomes kinetic, the beginning of something brand new, a declaration of endless possibility. It celebrates the universal vitality of the creative process while also evoking a graffiti-like image of a bold, individualistic statement that challenges convention and inspires innovation.

• Challenges convention. • Graffiti-like • Less precious • Idea • Spark • Star • Asterisk • Creative • Energy

EXTENDING THE LOGO INTO TWO PLAYFUL ELEMENTS


VISUAL IDENTITY

ACCEPTABLE LOGO USES

In the interest of flexibility, KCAD’s logotype may be used without supporting spark. It may be used with or without the college name or in reverse as shown below. KCAD’s color palette may be applied to the spark, but the logotype must remain black, white or gray.




General




General


VISUAL IDENTITY

UNACCEPTABLE LOGO USES

The integrity of the KCAD brand relies on consistent use if its logotype and logomark. Please follow the guidelines in this document and do not modify, change, or reinterpret the logo elements in any way, including the following:


General

DO NOT COMPRESS OR STRETCH

DO NOT MODIFY OR CREATE UNAPPROVED SPARKS

DO NOT CHANGE POSITION OF TYPOGRAPHY OR LOGO ELEMENTS

DO NOT CHANGE FONT OR COLORS


General


General



VISUAL IDENTITY

ACCEPTABLE LOGO COLORS

For flexibility, KCAD’s brand colors may be applied to the spark, but the logotype must remain black, white or gray. Colors outside approved palette may not be used.

Acceptable shades of gray include PMS Warm Gray 8 and dark gray.

PMS Warm Gray 8 U(C)0 - (M)5 - (Y)15 - (K)55(R)138 - (G)133 - (B)122#898579

Dark Gray(C)5 - (M)10 - (Y)20 - (K)75(R)93 - (G)87 - (B)80#5D5750


VISUAL IDENTITY

LOGO +

When combined with other logotypes, the two should be visually connected with a plus sign (+), with KCAD's logo always appearing first.

+

+

When used with the parent brand, logotypes should be separated by a cut line.

+


VISUAL IDENTITY

The entire Ciutadella and Quadon font families are approved for use. More weights of these fonts are available upon request.

Both Ciutadella and Quadon are available for purchase on myfonts.com.

CIUTADELLA

1234567890 !@£$%^&*()-=+

1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+ABCDE FGHIJKLMNO PQRSTU VWXYZabcdefghijklmanopqrstuvwxyz

QUADON

1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+1234567890 !@£$%^&*()-=+ABCDE FGHIJKLMNO PQRSTU VWXYZabcdefghijklmanopqrstuvwxyz

TYPEFACES


VISUAL IDENTITY

PMS 109 U(C)0 - (M)35 - (Y)100 - (K)0(R)252 - (G)175 - (B)23#FFDD00

PMS 381 U(C)35 - (M)5 - (Y)100 - (K)0(R)179 - (G)202 - (B)52#D5DF3C

PMS 3125 U(C)75 - (M)0 - (Y)35 - (K)0(R)1 - (G)185 - (B)180#00ABC2

PMS 317 U(C)35 - (M)0 - (Y)25 - (K)0(R)165 - (G)217 - (B)201#CEEBEA

PMS 213 U(C)0 - (M)90 - (Y)40 - (K)0(R)239 - (G)62 - (B)107#ED2B74

PMS Warm Gray 8 U(C)0 - (M)5 - (Y)15 - (K)55(R)138 - (G)133 - (B)122#898579

Black(C)0 - (M)0 - (Y)0 - (K)100#000000

BRAND COLORS

BRAND COLORS – GENERAL USE

PMS 381 U(C)20 - (M)0 - (Y)91 - (K)0

(R)214 - (G)224 - (B)61

#CCE226

AUDIENCEGeneral, All

PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6

PMS 213 U(C)0 - (M)95 - (Y)27 - (K)0(R)238 - (G)43 - (B)116#EA0F6B

SECONDARY COLORS

VISUAL IDENTITY


CHARACTERISTICSGraphic, Abstract, Avant Garde

WHYCutting edge, pushing boundaries. This is where you want to come to grow as an artist and thinker

COLLATERALViewbook, Emails, Ads, Postcards, Recruiting Materials, Website

PMS 109 U(C)0 - (M)35 - (Y)100 - (K)0(R)252 - (G)175 - (B)23#FFDD00

PMS 317 U(C)35 - (M)0 - (Y)25 - (K)0(R)165 - (G)217 - (B)201#CEEBEA


VISUAL IDENTITY

General Use

800.676.2787kcad.edu/enroll

Ferris State University is an equal opportunity institution. For information on the University’s Policy on Non-Discrimination, visit ferris.edu/non-discrimination.

UNDERGRADUATE PROGRAMS : Art Education, Art History, Collaborative Design, Digital Media, Drawing, Fashion Studies, Furniture Design, Graphic Design, Illustration, Industrial Design, Interior Design, Medical Illustration, Metals and Jewelry Design, Painting, Photography, Printmaking, Sculpture and Functional Art

LIFE’S BETTER WITH ART AND DESIGN

GRADUATE PROGRAMS : Master of Architecture; Master of Art Education; Master of Arts in Design; Master of Arts in Visual and Critical Studies; Master of Fine Arts: Drawing, Painting, Photography, Printmaking; MBA Certificate in Design and Innovation Management

15173 General Poster Final.indd 1 2/16/16 1:43 PM

Poster

MAKE YOUR MARK. ROCK THE BOAT. SMILE. INVENT A NEW COLOR. GO PROVE IT TO YOURSELF. SHOUT OUT LOUD. BREATHE DEEP. MAKE A FRIEND. SING A SONG. ROLL THE WINDOWS DOWN. FEEL THE GRASS. PUT YOUR SPIN ON THE WORLD. HUG SOMEBODY MAKE YOUR DEBUT. GO. BE YOURSELF. MAKE A MESS. TAKE YOUR TIME. SING. HURRY UP. WALK A BEACH. COUNT FRECKLES. MAKE SOME NOISE. CATCH SHOOTING STARS. CHASE A STORM. TAKE YOUR SHOT. FIND YOUR PLACE SEND A NOTE. LISTEN. WATCH. FEEL. WRITE A POEM. DOODLE. HANG ON TIGHT. PAINT A PICTURE. LET GO. GIVE A LITTLE. GET A LOT. BLOOM. LAUGH THINK. CHILL. CREATE YOUR WORLD.

MAKE YOUR MARK. ROCK THE BOAT. SMILE. INVENT A NEW COLOR. PROVE IT TO YOURSELF. SHOUT OUT LOUD. BREATHE DEEP. MAKE A FRIEND. LIVE.SING A SONG. ROLL THE WINDOWS DOWN. FEEL THE GRASS. PUT YOUR SPIN ON THE WORLD. HUG SOMEBODY MAKE YOUR DEBUT. GO. BE YOURSELF. MAKE A MESS. TAKE YOUR TIME. SING. HURRY UP. WALK A BEACH. COUNT FRECKLES. MAKE SOME NOISE. CATCH SHOOTING STARS. CHASE A STORM. TAKE YOUR SHOT. FIND YOUR PLACE SEND A NOTE. LISTEN. WATCH. FEEL. WRITE A POEM. DOODLE. START. PAINT A PICTURE. KENDALL COLLEGE GIVE. BLOOM. OF ART AND DESIGN LAUGH. CHILL. THINK. CREATE YOUR WORLD.

MAKE IT.

Kendall College of Art and Design of Ferris State U

niversity

kcad.edu

Viewbook

Recruiting Materials

OF FERRIS STATE UNIVERSITY

OPEN HOUSE

MAR. 18SATURDAY

ART DAYCOMPETITION

KENDALL COLLEGE OF ART AND DESIGN

PRESORTED

FIRST CLASS MAIL

US POSTAGE

PAIDPRESORT SERVICES

17 Fountain St. NW Grand Rapids, MI 49503

kcad.edu616.451.2787


SATURDAY, MARCH 18TH

OPEN HOUSE: 10 AM–2 PMWHAT DOES A CAREER IN ART AND DESIGN LOOK LIKE?Find out for yourself at KCAD’s All College Open House.

ART DAY COMPETITION: 8:30 AM–4 PMJOIN US!The Art Day Competition invites graduating high school students to showcase their best art and design work for a chance to win up to $20,000 in KCAD scholarships!

FOR DETAILS, PLEASE VISIT:kcad.edu/SpringACOH

Individuals with disabilities who require special accommodations to participate should contact the KCAD President’s Office at 616.451.2787 x1150 at least 72 hours in advance.

OF FERRIS STATE UNIVERSITY

OPEN HOUSE

MAR. 18SATURDAY

ART DAYCOMPETITION


PRESORTED

FIRST CLASS MAIL

US POSTAGE

PAIDPRESORT SERVICES


kcad.edu616.451.2787


SATURDAY, MARCH 18TH

OPEN HOUSE: 10 AM–2 PMWHAT DOES A CAREER IN ART AND DESIGN LOOK LIKE?Find out for yourself at KCAD’s All College Open House.

ART DAY COMPETITION: 8:30 AM–4 PMJOIN US!The Art Day Competition invites graduating high school students to showcase their best art and design work for a chance to win up to $20,000 in KCAD scholarships!

FOR DETAILS, PLEASE VISIT:kcad.edu/SpringACOH


Postcard

MASTER OF ARCHITECTUREBuilding a better future starts from the ground up, and the KCAD MArch will give you the foundation you need to create impact and effect lasting, meaningful change in the world.

Now more than ever, architects must possess a broad perspective and a diverse body of knowledge, because architecture isn’t just a discipline—it’s a way of seeing and leading that excites possibility, embraces collaboration, and spurs innovation.

FOCUSED ON THE FUTURE The role of the architect is evolving, and the KCAD MArch is designed to help you evolve with it. Today’s industry-leading firms solve problems with collective intelligence, so as an architect of tomorrow, you need a program that’s focused on where architecture is going, not where it’s been.

EXPAND YOUR EDUCATIONIn the KCAD MArch, your education grows from an intertwining of unique experiences. Unlike in traditional programs, you’ll never be forced to choose between your studio work and your other courses. Each semester begins with an immersion into a broad framework of knowledge, giving you the time and space to engage in a deep exploration of architecture that integrates seamlessly into the studio environment.

OUR PLACE IS OUR GREAT DIFFERENTIATORWest Michigan is a global leader in sustainability and home to a thriving design community and vibrant creative culture, which means that your immersions and studio learning will be augmented by invaluable hands-on experience with the process of placemaking. You’ll network with architects, builders, planners, designers, community activists, environmentalists, scientists, and artists amidst one of the country’s most progressive and dynamic urban environments.

Learn more at kcad.edu/m-arch or email [email protected]

17F Outdoor Banners

CON

GRATU

LATION

S

wOOdbRIdGe

N. feRRIS bUILdING

WNF Outdoor Banners


SECONDARY COLORS

BRAND COLORS – CONTINUING STUDIES

PMS 109 U(C)0 - (M)10 - (Y)100 - (K)0

(R)255 - (G)221 - (B)0

#F9D616

AUDIENCEParents, Children Community

CHARACTERISTICSBright, Vibrant and Engaging

WHYShowing added value over other extracuriculars

COLLATERALNon-credit Class Catalogs, Postcards, Flyers, Emails, Website

VISUAL IDENTITY


SUBSETS

WINTER CATALOGS SUMMER CATALOGS FALL CATALOGS

For detailed color scheme, see pages 20-22.


VISUAL IDENTITY

March 3–24 4 Sessions (Light breakfast served at 8:30am daily.)

Base Camp/The Context of InnovationMarch 3, Friday, 9:00am–5:00pm

Insights/The Holy Grail of InnovationMarch 9, Thursday, 9:00am–5:00pmMarch 10, Friday, 9:00am–12:00pm

Scaling the Wall/Tools & Processes for IntegrationMarch 17, Friday, 9:00am–5:00pm

Leverage/Levers for ChangeMarch 24, Friday, 9:00am–5:00pm

Continuing Studies Use

KCAD Continuing StudiesYouth & Young Adult

SPRING BREAK DAY CAMPS

APRIL 3-7 | AGES 6-17

Brochure

Web Banner

ACHIEVING SUCCESS WITH

HUMAN- CENTERED

DESIGNIMAGINATIONUNLEASHEDFALL 2016 YOUTH CONTINUING STUDIESSaturdays 9:30-12:00 or 12:30-3:00 Ages 6-9Create With ClayMinecraft Self-PortraitsReady, Set DrawSkylander Jam NEW! Ages 10-12Experimental Still Life NEW!Intro to MangaJedi Academy NEW!Stop Motion AnimationYoung Architects

Ages 13-17Action Painting NEW!ArchitectureCharcoal Figure DrawingDigital PhotographyHow to MangaVideo Game Design

ADULT AND PROFESSIONAL COURSESSession I:September 6-October 21

Session II:October 31-December 16

Abstract Digital Painting NEW!Adobe InDesignCeramic Jewelry NEW!Digital PhotographyFundamentals of Interior DesignLightroom for PhotographersStreet Photography NEW!Web Coding for DesignersVivid WatercolorAND MUCH MORE!

KCAD Continuing Studies Classes

800.676.2787 x3012kcad.edu/continuing-studies

REPRODUCTION RIGHTSAll articles and photos appearing in this publication are the property of Kendall College of Art ad Design of Ferris State University and/or their respective authors or photographers. No articles or photos may be reproduced without written permission from the College.

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SUM

MER

CAMPS

451.2787kcad.edu

KENDALLCOLLEGEOF ART AND DESIGNOF FERRIS STATE UNIVERSITY

SUM

MER

CAMPS

451.2787kcad.edu

KENDALLCOLLEGEOF ART AND DESIGNOF FERRIS STATE UNIVERSITY

Outdoor Banner

Newsletter


VISUAL IDENTITY

CONTINUING STUDIES CATALOGS – Winter

‘16 Grow FolioWINTER

Adult Continuing Studies

STOP, LOOK, AND LISTEN

of Ferris State University

‘16

ARE YOU ATTUNED?

Pro FolioWINTER

Professional Development for Designers, Studio Artists, Educators, and Businesses


‘16

MAKING SENSE OF YOUR SENSES

Winter

Youth Continuing StudiesGo Folio



PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6

PMS BLACK(C)0 - (M)0 - (Y)0 - (K)100(R)0 - (G)0 - (B)0#000000

PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6

PMS 7147 C(C)3 - (M)86 - (Y)85 - (K)0(R)231 - (G)75 - (B)55#E74A37

PMS 317 U(C)18 - (M)0 - (Y)8 - (K)0(R)206 - (G)235 - (B)234#FBDCE1

(C)0 - (M)0 - (Y)0 - (K)90(R)65 - (G)64 - (B)66#404041

PMS 7147 C(C)3 - (M)86 - (Y)85 - (K)0(R)231 - (G)75 - (B)55#E74A37


YOUTH

PRO

ADULT


VISUAL IDENTITY

CONTINUING STUDIES CATALOGS – Summer

‘16 Grow FolioSUMMER


FOLLOW YOUR HYPOTHESIS

‘16

MEASURED SUCCESS

Pro FolioSUMMER


‘16

FULL S.T.E.A.M. AHEAD

Summer


PMS 109 U(C)0 - (M)10 - (Y)100 - (K)0(R)255 - (G)221 - (B)0#F9D616



PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6


PMS 705 U(C)0 - (M)16 - (Y)3 - (K)0(R)252 - (G)220 - (B)225#FBDCE1

(C)0 - (M)0 - (Y)0 - (K)90(R)65 - (G)64 - (B)66#404041

PMS 7147 C(C)3 - (M)86 - (Y)85 - (K)0(R)231 - (G)75 - (B)55#E74A37


YOUTH

PRO

ADULT


VISUAL IDENTITY

CONTINUING STUDIES CATALOGS – Fall

‘15 Grow FolioFALL


OPEN MINDS, OPEN DOORS


‘15

BLAZE YOUR OWN TRAIL

Pro FolioFALL



‘15

IMAGINATION UNLEASHED

FALL



PMS 109 U(C)0 - (M)10 - (Y)100 - (K)0(R)255 - (G)221 - (B)0#F9D616

PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6


PMS 381 U(C)20 - (M)0 - (Y)91 - (K)0(R)214 - (G)224 - (B)61#CCE226

PMS 379 C(C)14 - (M)0 - (Y)74 - (K)0(R)226 - (G)230 - (B)104#E2E667

(C)0 - (M)0 - (Y)0 - (K)90(R)65 - (G)64 - (B)66#404041


YOUTH

PRO

ADULT

PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6

PMS 3125 U(C)83 - (M)0 - (Y)21 - (K)0(R)0 - (G)181 - (B)204#00B7C6

BRAND COLORS | THE FED GALLERIES @ KCAD

BLACK(C)0 - (M)0 - (Y)0 - (K)100

#000000

AUDIENCEStudents, Community

CHARACTERISTICSComplete, Compelling, Intruiging

WHYUsed to display high quality of work valued at KCAD. Focused on artworks over color/layout

COLLATERALGalleries, Season Announcement, Postcards, Ads, Emails, Website

VISUAL IDENTITY



VISUAL IDENTITY

The Fed Galleries @ KCAD Use

Poster

THE FED GALLERIESJune 19–July 19

Opening ReceptionJune 20, 2014 | 5:00–7:00 pm

EXHIBITIONSMichigan Modern: Killing ItIconic Graphic Design Work of West Michigan, 1948–1970

Michigan Modern: Killing It highlights the trends that were born out of the bold work produced by West Michigan graphic designers in the wake of WWII and explores its influence on the graphic designers of today. Curators: Michele Bosak, Barbara Loveland, and Linda Powell.

Shifting Landscapes Selected Works by Michael Pfleghaar

Drawing parallels to regional painters from the past century, Shifting Landscapes presents the medium-bending work of Michael Pfleghaar alongside selections from KCAD’s expansive Gordon Collection.

THE FED GALLERIESWoodbridge N. Ferris Building17 Pearl St. NW | Grand Rapids, MI 49503

Summer Hours:Thursday: 12–8 PMFriday and Saturday: 12–5 PM

Kendall College of Art and DesignFerris State University

kcad.edu/galleriesThurston

Michael PfleghaarEames Aluminum Group PosterHerman Miller

14098 EX S14 Exhibitions Poster 22x28 FINAL.indd 1 5/23/14 9:42 AM


Ferris State University is an equal opportunity institution. For information on theUniversity’s Policy on Non-Discrimination, visit ferris.edu/non-discrimination.


17 Fountain St. NWGrand Rapids, MI 49503

PRESORTEDFIRST CLASS MAIL

US POSTAGEPAID

Grand Rapids, MIPermit #17

THE FED GALLERIES @ KCAD

Woodbridge N. Ferris Building | 17 Pearl St. NW

HoursTuesday-Thursday 11:00am-8:00pm; Friday-Saturday 11:00am-6:00pmOr by appointment. Closed on school holidays.

CURRENT EXHIBITIONSWeilding Power Susan GrahamDredged | Drawn Group ExhibitionMinistry of Medium Machines Marat ParanskyMarch 1 - April 16, 2016

Wielding PowerSusan Graham

Dredged | DrawnGroup Exhibition

Ministry of Medium Machines Marat Paransky

Postcard

January 6, 2016 – March 31, 2016

Title of work will go here xxxxxThis could be a short description of the work and what is going on and doesn’t need to be the full description.

NOW SHOWING

OngoingTitle of work will go here xxxxxThis could be a short description of the work and what is going on This could be a short description of the work and what is going on... read more

Through March 17, 2016Title of work will go here xxxxxThis could be a short description of the work and what is going on... read more

UPCOMING EXHIBITIONS

January 6, 2016 – March 31, 2016

Title of work will go here xxxxxThis could be a short description of the work and what is going on and doesn’t need to be the full description.

The Fed Galleries @ KCAD

OngoingTitle of work will go here xxxxxThis could be a short description of the work and what is going on This could be a short description of the work and what is going on... read more

Through March 17, 2016Title of work will go here xxxxxThis could be a short description of the work and what is going on... read more

See the full calendar at kcad.edu/galleries

Gallery HoursTue-Thur: 11am-8pm

Fri-Sat: 11am-6pm

Join our mailing list / About Us

March 31, 2016, 8 p.m.

Artist TalkThis could be a short description of the work and what is going on and doesn’t need to be the full description.

UPCOMING EVENT

E-Newsletter


For more info visit kcad.edu/galleries

EXHIBITION The Land of Here and Now: Five Years of Artists at Shared Space Studio

June 8 - July 23 Reception: June 9, 5:30-7:30pm

Stay tuned for details on our exciting exhibition

for ArtPrize 8, and our special programming series

Five Years @ The Fed.

Digital Banner


Exhi

biti

ons

& P

rogr

amm

ing

Aug

ust 2

016

–Jan

uary

20

17

Season Announcement

VISUAL IDENTITY


BRAND COLORS | ALUMNI ASSOCIATION

PMS 317 U(C)18 - (M)0 - (Y)8 - (K)0

(R)206 - (G)235 - (B)234

#CEEBEA

AUDIENCEAlumni

CHARACTERISTICSFriendly, Inviting

WHYMaintains brand consistency while differentiating alumni materials from others

COLLATERALPostcard, E-newsletter, Invitations


VISUAL IDENTITY

Alumni Association Use

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ALUMNI & COMMUNITY EVENTS

March 1, 2016, 7 pmEvent Title Qui volecepedias eroviti onsectatur Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cuptus.

March 1, 2016, 7 pmEvent Title Qui volecepedias eroviti onsectatur Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cup-tus.Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cuptus.

March 1, 2016, 7 pmEvent Title Qui volecepedias eroviti onsectatur Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cuptus.

March 1, 2016, 7 pmEvent Title Qui volecepedias eroviti onsectatur Body copy teaser text. Escit lantis.

March 1, 2016, 7 pmEvent Title Qui volecepedias eroviti onsectatur Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cup-tus.Body copy teaser text. Escit lantis destissi voluptaquam cuptusvoluptaquam cuptus.

See all alumni events on kcad.edu >>

WELCOME

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© Kendall College of Art and Design of Ferris State University.

Newsletter

YOUR SUPPORT MATTERSPlease consider making a gift to support student scholarships at KCAD. Your support allows future students to see their education as a path to limitless possibility instead of a financial burden.

Visit our giving station to give the gift of scholarship today!

16020 Alumni Sign Donate FINAL.indd 1 5/3/16 1:58 PM

Poster

CONGRATULATIONS!

Before you take your next steps, we want to make sure we can keep in touch with you and hear about all the great things you accomplish.

Name:

Email:

Yes, please email me updates, invites, etc. I want to hear about what’s going on with KCAD and the KCAD Alumni Association.

No, please do not email me KCAD Alumni Association updates, invites, etc.

Permanent Address (where you’ll still get mail for awhile):

Street:

City, State, Zip:

While you’re sitting here during Commencement practice, fill out this card. Turn it in before you leave to be entered to win fabulous prizes including a 32GB iPod Touch!

Don’t forget to take your sticker before you turn in your card today!

Folded Survey Card


VISUAL IDENTITY

PHOTOGRAPHY STYLE

KCAD is filled with creative energy. The college emphasizes this in its marketing imagery through a focus on environmental portraiture that highlights students immersed in the creative process.

The photography utilizes wider compositions to showcase the visual appeal of these processes and the diverse expressions of art and design they foster.


VISUAL IDENTITY

PHOTOGRAPHY STYLE

Aesthetically, the photography is bright and bold, appearing to glow with an internal intensity from subtle vignettes and soft but dynamic lighting. Color palettes are vibrant without affected toning or filtration.


VISUAL IDENTITY


First LastnameTitle

17 Fountain Street NW, Grand Rapids, MI, 49503kcad.edu

P: 616.451.2787 x1200E: [email protected]


17 Fountain Street NW, Grand Rapids, MI 49503

P 616.451.2787 F 616.831.9689



P 616.451.2787 F 616.831.9689



P 616.451.2787 F 616.831.9689



P 616.451.2787 F 616.831.9689



P 616.451.2787 F 616.831.9689



P 616.451.2787 F 616.831.9689

Month Date, Year

Name Company Address

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Regards,

First name, last name



P 616.451.2787 F 616.831.9689

IDENTITY SUITE

12 images per person digital

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Letterhead

Business Cards

Business Envelope

Nametag

Mini Sketchbooks


VISUAL IDENTITY



P 616.451.2787 F 616.831.9689

Month Date, Year

Name Company Address

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Ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.Ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonu.

Ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh.

Regards,

First name, last name

1” 1”

0.625” 0.625” 0.625”

BODY COPY10pt, Arial Regular

12pt leading

LETTERHEAD


WRITING STYLE

NAME USE

First reference:“Kendall College of Art and Design of Ferris State University (KCAD)”

Please be sure to type out “and” — no ampersand

Then:“KCAD” or "the college"

Note: DO NOT refer to the institution as “Kendall College” or “Kendall.”

Boilerplate:Located in the heart of downtown Grand Rapids, Kendall College of Art and Design of Ferris State University (KCAD) is committed to creating lasting impact in West Michigan and beyond through collaborative partnerships, cultural innovation, and an educational model that develops the talent of individuals into a force for intellectual growth, individual creativity, and community engagement. For more information, please visit www.kcad.edu.


WRITING STYLE

CAMPUS LOCATIONS

When referenced in writing, the official campus name should be used first. Only after the first instance should the shortened name be applied, if approrpriate.

OFFICIAL NAME SHORTENED NAME LOCATION CAMPUS(appropriate for internal or external use) (include only if needed)

17 Fountain St. NW Building 17F (internal use ONLY) 17 Fountain St. NW mailing address, classrooms, offices, studios

Woodbridge N. Ferris Building WNF (internal use ONLY) 17 Pearl St. NW classrooms, offices, studios

89 Ionia 89I 89 Ionia Ave. NW private studio spaces

The Fed Galleries @ KCAD1 The Fed 17 Pearl St. NW gallery

Gallery 1042 Gallery 104 17 Fountain St. NW, gallery room 104

Helen Miller Kendall Gallery3 HMK Gallery 17 Fountain St. NW, gallery room 103

Wege Center for 17 Pearl St. NW common area,Sustainable Design room 407 exhibition space

Urban Institute for UICA 2 Fulton W mailing address, offices, Contemporary Arts gallery, studios, shop

1. In press releases and other written materials, should be referred to as “Kendall College of Art and Design of Ferris State University’s (KCAD’s)

The Fed Galleries @ KCAD”. Subsequent references should read “The Fed Galleries @ KCAD.”


Gallery 104.” Subsequent references should read “Gallery 104 @ KCAD.”


Helen Miller Kendall Gallery (HMK Gallery).” Subsequent references should read “HMK Gallery @ KCAD.”


WRITING STYLE

UNDERGRADUATE PROGRAM NOTATION

When referenced in writing, KCAD undergraduate programs should always be capitalized, and shouldalways be referenced by their full name, both on first instance and for each subsequent instance. Program abbreviations are only to be used internally.

PROGRAM PROGRAM NAME ABBREVIATION

Art Education AE

Art History AH

Collaborative Design CD

Digital Media DM

Drawing DR

Pamella Roland DeVos School FS of Fashion – Fashion Studies1

Furniture Design FD

Graphic Design GD

Illustration IL

Industrial Design IN

Interior Design ID

Medical Illustration MI

Allesee Metals and Jewelry Design2 MJ

Painting PA

Photography PH

Printmaking PR

Sculpture and Functional Art SFA

1. The formal full name of the Fashion Studies program is the Pamella Roland DeVos School of Fashion Fashion Studies program. Always refer to

the program by its full name upon first instance.

2. The formal full name of the Metals and Jewelry Design program is the Allesee Metals and Jewelry Design program. Always refer to the program

by its full name upon first instance.


WRITING STYLE

GRADUATE PROGRAM NOTATION

When referenced in writing, KCAD graduate programs should always be capitalized, and should bereferenced by their full name on first instance, with the shortened name indicated in parentheses)Shortened names should be used for each subsequent instance.

FULL NAME SHORTENED NAME

Master of Architecture MArch

Master of Art Education MAE

Master of Arts in Design MA in Design

Master of Arts in Visual and MA in Visual and Critical StudiesCritical Studies

Master of Fine Arts MFA

MBA Certificate in Design and MBA Certificate Innovation Management


WRITING STYLE

ALUMNI DESIGNATIONS

When referenced in writing, use the following designations to refer to alumni.

DESIGNATION DESCRIPTION

Alumnus single, male

Alumna single, female

Alumni plural male or male and female

Alumnae plural female

Alum shortened version of alumnus or alumna

Graduate completed a KCAD degree program

Alum completed at least 30 credit hours

Non-Grad (NG) attened but did not complete at least 30 credit hours


WRITING STYLE

PHONE NUMBERS

When referenced in writing, KCAD phone numbers should use periods between the area code, prefix and line number. If including an extension number, use a single space and the designator 'x' before the number.

616.451.2787 x1100

LINENUMBER

AREA CODE

PREFIX EXTENSION

TIME & DATES

When writing times, use periods when designating “a.m.” or p.m.” and put a space between the number and the designation. Use a colon to separate hours from minutes unless referencing an even hour.

1 p.m. or 1:30 p.m. – DO NOT use 1:00 p.m.

When writing dates, use only numerical figures. Do not use st, nd, rd, or th.

When writing months, spell out names fully unless followed by a date. When followed by a date, abbreviateonly the followings months: January (Jan.), February (Feb.), August (Aug.), September (Sept.), October(Oct.), November (Nov.), and December (Dec.)


WRITING STYLE

ADA LANGUAGE

To maintain compliance with the Americans with Disabilities Act (ADA) for KCAD events, the followinglanguage must appear on event invitations and promotional materials, including formal invitations,postcards, posters, kcad.edu web event listings, and email messages. The language does not need to be included on social media posts as long as there is a link to more information which includes the language. Requests for accommodations will be handled by the President’s office and the college’s Director of Counseling, Disability and Tutoring services.

Individuals with disabilities who require special accommodations to participate should contact the KCAD President’s Office* at 616.451.2787 x1150 at least 72 hours in advance.

*If you prefer, you may insert your own department/contact info, rather than President’s Office.

NON-DISCRIMINATION REQUIREMENT

Publications of the institution (KCAD, Design West Michigan (DWM), Urban Institute forContemporary Arts (UICA), Wege Prize, and student organizations) must include the non-discrimination language as outlined in the Standard Notice of Non-Discrimination Requirement for University Publications, available at kcad.edu/nondiscrimination.

Key indicators that a publication (print or digital) should include the Non-Discrimination Statement:

• If it is a publication for a KCAD/University activity or organization, on- or off-campus• If it is a publication paid for by KCAD/University funds• If it is a publication which would also require inclusion of the ADA statement• Though not specified in the guidelines, event invitations should also include

the short statement

If you have questions about the non-discrimination requirement, contact Chief Communications Officer Elena Tislerics at [email protected] or x1190.


RESOURCES


17 Fountain St. NW Grand Rapids, MI 49503-3002

Toll-free: 800.676.2787Phone: 616.451.2787Fax: 616.831.9689

kcad.edu

CONTACT US

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Documents

BRAND GUIDELINES 2017Ferris State University prepares students for successful careers, responsible citizenship, and lifelong learning. ... community that fuels the regional economy