Brand Guideline of Sleepinn

7/25/2019 Brand Guideline of Sleepinn'

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IdentityGuidelines


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Candi Telagawangi 80Malang, Indonesia

T. 123 456www.sleep.in

by Mutyaz NS 3414100097


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table

of

contents

introductionmanual purpose

brand profiledesign value

basic element logoprimary logo seondary logo reverse logo

minimum clear spaceminimum size usagesignature colorbackground controlunacceptable usage

secondary elements

supergraphic supergraphic misuse typeface

design system and application stationary identity card

keycardroom amenities toileriesmorning-bite set signage building uniformpromotional media vehicle


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introduction


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manual

purpose

This manual has been designed for easyreference to the information needed tovisually reproduce the Slepinn brand.These standards ensure a consistentglobal presentation of the Sleepinnidentity, which is critical to the successof our brand for these reasons:

1. The Sleepinn logo and brand

symbols represent the essence of ourbrand, and instill loyalty in customers.

2. Inconsistent usage of the Sleepinnlogo and other brand symbols couldweaken and dilute the message toconsumers about the brand.

Basic formats and designs presented inthis manual cover printed materials,

from stationery, promotion media, toroom amenities. Also other items assignage, cortesy vehicles, website, etc.

For other question that is not mentionedin this manual, please dont hesitate tocontact us via e-mail provided in this

manual.


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brand

profile

We are Sleepinn. We are growing budgethotel based in Indonesia that expand ourbranch abroad. We will ensure our cus-tomers got maximum satisfication through

minimum budget.

We are inspired from the habitualof Three-Toed Sloth. Sloth lives inthe forest and maintaining 80% oftheir day on the trees, sleeping.Just as the trees for the Sloths, we

want to give you the perfect placefor you to rest.

Our concept is to provide the ambienceof nature in the heart of the city. Locatednear a lot of sopping avenues, businesscomplexes, and even tourist attractions.The building itself surrounded by treesand have some outdoor places, the hotelwill gives a calm feeling and a good rest.

Sleepinn will be the best choice for peoplewho find a cozy place to sleep while inbusiness matter or simply traveling.

Address : Candi Teagawangi St. 80 Malang, 48215, IndonesiaT : (+62 341) 123 456F : (+62 341) 123 789E-mail : [email protected]

Website : ww.sleep.inScan this code to downloadour official app :


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Sleepinn master logo and its supergraphicis the key to our brand identity, and conveys

that we provide a comfort place in a natureatmosphere.

The sillhouette of trees and our inspiringanimal -sloth, in night ambience colorgrading welcomes you to the home ofhospitality. The supergraphic elements,that stands of jungles elements itself,including its signature color, expressthe nature and the night, a perfectcombination for a perfect sleep.

Together these brand symbols communicatequality and hospitality. They are visual shorthandfor the essence of the Sleepinn experience

Sleep and Smile.

design

value


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In short, keywords to our brands are :

calm

comfort

simple

hospitality

nature ambience


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basic

element

logo


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primary

logo

Sleepinn primary logo consist of a logogramand a logotype.

The logogram contains a sillhouette of

trees and has sloth hanging on the treeas the center. It visualize Sloth as ourinspiring animal and the jungle as itshabitat.

The loogotype is Sleepin in font Libel suitand has different coloring between Sleep

and inn to make an emphasize towards theinn as it what our business is.

All of the logo colored in a shade thatreflects color of night.

Attention:This primary logo has the greatest visual

impact and should be used on aPLAIN WHITE background


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secondary

logo

The logo can be used separated.

Consider to use the logotype only when the execution areais too small to fit the logogram minimum size, or simplyto cut off some production cost. .

You can also use only the logogram if you want to

print it as a decorative material.


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reverse

logo

At times when you cant have plain whiteas the background of the primary logoor under condition where the primarylogo is improbable to be produced/printeduse the reverse logo as provided.

Use this dark reversed version of the logoon white or light-colored background.Other than this color you can also use 100% black.

Use this this white reversed version of the logoon black or dark-colored background.


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minimum

clear

space

The integrity of the logo relies on a clear and legiblepresentation. To provide the proper setting the logomust be surrounded by space that is clear of graphicor typographic elements.

The logo clear space is defined by the boundariesdrawn in red lines.

Please note that each secondary logo has differentminimum clear space.

ps. : x is the height of the space between the lowestcap of the logogram and the logotype.


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x

2x2x

x

xxx

x

2x2x

2x

2x

x


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minimum

size

usage

The logo must be flexible in size toaccomodate a variety of demands for use.

To insure readability and maintain integrity,we have formulated a minimal size for bothprimary and secondary logo.

Please maintain the proportion by increasingor decreasing size in scale.

ps. : examples not shown in actual size


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3mm20mm

25mm


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signature

color

Colour is an integral part of brandidentity. Our primary colours are inspiredthe combination of the ambience of the nightand nature atmosphere. It representshospitality and comfortness.

All the color should be used dinamically notonly on printed media but also the building.


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C 79 R 50 PANTONE DS 326-1 CM 58 G 80Y 60 B 83K 19

C 14 R 204 PANTONE H 617 CM 10 G 205Y 58 B 123K 0

C 53 R 106 PANTONE DS 308-7CM 38 G 118Y 59 B 101K 11

C 0 R 96 PANTONE DS 325-3CM 0 G 93Y 0 B 92K 70

This is our signature

gradient of color.

C 0 R 255 PANTONE Trans. WhiteM 0 G 255Y 0 B 255

K 0


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background

control

Always make sure that the backgroundprovides sufficient contrast for the logo to

be clearly legible.

Attention :It is a mandatory that the primary andsecondary logo should be placed onPLAIN WHITE background.

As an alternative the logo can be placed onwhite square that is not more than the logosminimum clear space.

The second best alternative is to use thereverse logo on a non-white background.

The logo should never appear on a backgroundthat interferes with its visibility. A clean, singlecoloured background without patterns or busyimagery is always preferred.


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unacceptable

usage

DO NOT alter proportion.

DO NOT alter theelement(s) scale.


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DO NOTfrom the logo.remove any element

DO NOTon the logo.

add element(s) DO NOTcolor outside the

signature color.

change the logoDO NOT rotate the logo.

DO NOT(i.e : shadow, outline, bevel, etc.)

on the logo.

put any effect DO NOTeven the reverse logo.

Read more on BackgroundControl section.

place on busy background,


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secondary

elements


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super

graphic

The Sleepinn supergraphic aresupporting elements that speak toour nature ambience. They are simplifiedoutline illustrations of a jungle -as Slothsnatural habitat- in night time.The appliance of this supergraphic is nota must.


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This is the recommended arrangementof the supergraphic elements along wih the

cropped area.

Nonetheless you can arrange thesupergraphics elements dfferently

as long as it proportionallyand visually good.

But when in doubt, use this.

Main supergraphic.


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Main supergraphicelements.


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Secondary supergraphic.

Developed from Sleepinn logogramand delivered the same message asthe main supergraphic.

It can only be placed on the right/left sideof the area, and combined as the pictureabove.


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super

graphic

misuse

DO NOT mix elementsfrom differet supergraphic set

DO NOT draw new elements.


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DO NOT put it on non-white background.The supergraphic adopt the same

backgound control as the master logo.Check Background Control chapter

on previous pages.

DO NOT give any effect on it(i.e: shadows, outlines, bevel, etc.)

DO NOT change the color.The supergraphic adopt the same

reverse version color as the master logo.Check Reverse Logo Versionchapter on previous pages.

DO NOT arrangeon elemnt inawkward size toward the otherelement(s)


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typeface

Its about making a brand presence aswe communicate both outwardly and to

ourselves. Part of that brand presence isthe font chosen to display our writtenwords.

Libel Suit font used as headlines. This

font is also used on our master logotype.For aestethics sake, avoid to use thisfont in all capital letters.

Capsuula font used as bodytext.


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C a p s u u l a

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

. , ? ! : ; ` < > ~ ! @ # $ % ^ & * ( )

L i b e l S u i t

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0. , ? ! : ; ` < > ~ ! @ # $ ^ & * ( )


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design system

and

application


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stationary

*all of the following examples are not shown in actual sizes or ratio

**size that is not mentioned means it is at the discretion of following decision

SleepinnCandi Telagawangi St. 80

Malang, IndonesiaHotline 123 456

www.sleep.in

Kepada:Ketua Komunitas Ruang 109

Yasinta Retno Alifia

di tempat.

110mm

32mm

10mm

25mm

10mm

220mm

45mm

43mm

property envelope

Material : White paper min. weight 120 gram.Recommended production technique : 4 color off-set orlaser jet print.

mm

mm

mm


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50mm

23m

28m

65m

23mmSleepinnCandi Telagawangi St. 80Malang, IndonesiaHotline 123 456www.sleep.in

www.sleep.in

www.s

leep.in

property letterhead

Material : White paper min. weight 100 gram.Recommended production technique : 4 color off-set orlaser jet print.

blocknote (merchandise)

The design and size is not a mandatory, butconsider to keep it pocket-sized and put ourwebsite/QR code on front because as amerchandise the note will be carried aroundby our customer.

pen (merchandise)

Material : Any white simple ballpoint will do.Recommended production technique :DTC printing.


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identity

card

BAMBANG WIDOKDO

Housekeeper

staff id card

WEAR ON THE LEFT SIDE OF THE CHEST.Photo should be taken on white background.Material : Typical plastic ATM type keycard. Transparent/grey card holder.Recommended production technique : Silkscreen or DTC printing.

55mm

17,5mm

6mm

37mm

87mm


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ASTRID ZOLAYCHA

Head Cleaning Service

012 345 678 900

[email protected]

www.sleep.in

ANGELINE CLAUDIA

Cook

012 345 678 900

[email protected]

www.sleep.in

MUTYAZ NUR SABILA

CEO

012 345 678 900mutyazns

[email protected]

012 345 678 900mutyazns

[email protected]

35mm

55mm

87mm

personal business card

Consist of full name, personal contact info on workplace, andcompanys website. One supergraphic element can be placedon the corner.Material : Artpaper min. weight 200 gramRecommended production technique : 4 color off-set or laser

jet print with matt-finished PVC coating or doff laminated
mailto:[email protected]


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keycard

1. Fully insert cardand remove.

2. Depress handle and open door.

1. Masukkan kartu seluruhnya dan keluarkan.2. Buka pintu dengan

menekan gagang.

Candi Telagawangi St. 80Malang, Indonesiahotline : 123 456

www.sleep.in

55mm

87mm

30mm

key card

Material : Typical plastic ATM type magnetic keycardRecommended production technique : silkscreen or DTC printing

4.5mm

5mm

8mm

24.5mm


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Candi Telagawangi St. 80Malang, Indonesiahotline : 123 456

www.sleep.in

1. Fully insert cardand remove.

2. Depress handle and open door.

1. Masukkan kartu seluruhnya dan keluarkan.2. Buka pintu dengan menekan ganggang.

Room No.

WiFi Password

Please re-fold this cardkey band.

62.5mm

25mm

57mm

25mm

keycard holder

The massage written and thelocation is at the discretion oflater decision.Material : Artpaper min. weight 120 gram

Recommended productiontechnique : 4 color off-set or laserjet print with matt-finished PVCcoating or doff laminated.

Room

No.

WiFiPassword

Pleasere-foldthiscardkeyband.

importantthings:

1.Additionalkeycard/lostwillbecharged.

2.Loss&brakageofroomreported

3.Yourroom

willbeclea

neddaily

from

8am-4pm.Hangthesignto

tellusifyoudontwan

tto.

62.5mm62.5mm


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room

amenities

doortag

Material :

Artpaper min. weight 250 gramRecommended productiontechnique :

4 color off-set or laserjet print with matt-finished PVCcoating or doff laminated.

Please

make up

my room.

20mm

280mm

60mm

Please

be quiet.

100mm

mini round pillow(merchandise)

Material :White cotton 75%Recommended technique :DTC printing

l


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E

x

p

l

o

r

e

a

t

t

h

e

d

a

y

S

l

e

e

p

w

e

l

l

a

t

t

h

e

n

i

g

h

t

.

www.s

leep.in

E

o

e

a

t

d

S

e

w

e

a

t

n

g

n

earby

map

important

nu

mbers

1.Sleepinn

2.M

ATOS

3.C

itysSquare

4.S

MAN3Malang

5.M

OG

6.Hawaiiswaterpark

1.Sleepinn...........................................

123

456

2.Police................................................

3.Ambulance......................................

4.F

irefighter.......................................

5.B

luebirdTaxi..................................

.

slope

Material&production technique

are at the discretion of laterdecision.Make sure it has Sleepinn logoand supergraphic element(s) on.

zippo

Material&production techniqueare at the discretion of laterdecision.Make sure it has Sleepinn logoand supergraphic element(s) on.

info paper

Info written are at the discretion of laterdecision.Material : White paper min. weight 120 gram

Recommended production technique:4 color offset or laser jet


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toiletries

toiletries material and design are at discretionof later decision depends on the factorys availability,but at least it provides :

note :

1. supergraphic element(s) is a mandatory2.logo can be printed if the surface is plain white3.make sure toiletries material is white colored or mostly white

recommended wrapping material:plastic or transparrent paper

recommended producing technique:4 color offset printing or laser-jet

shampoobody soaptoothbrushtoothpastetowel


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w

e

Toothbrush

Soap

hampoo

h

e


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morning bite

set

drink cup

Material : Plain white paper cup and whit lid Kraft paper (cup holder)Recommended prod. technique :laser jet printing or sablon.

Size is at decretion of later decision.


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wrap paper

Material : White bread paperArtpaper sticker (logogram seal)

Recommended prod. technique :4 color off-set or laser jet printing.

*food illustration is not a mandatory

25mm

1.5m


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signage

Receptionist90mm

receptionist tag

Material : Acrilyc min. thickness 50mmRecommended prod. technique :Silkscreen.

280mm

145pton center

TE START FROM IDR2

WiFi

Cafe

Convention Room

property identification signs

Material : custom neon boxRecommended prod. technique :Silkscreen.

Placed in front of the building andmake sure it has great visibilityfor upon arrival.Contain basic informartion aboutour facilities and current room rate.Sizes are at discretion of later

decisions, the examples arete minimum size.Minimum logo size is 30% of totalsign area.

2.5m

guide to place:

0.8m


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01 20

21 50

Conference Room

Eating Hall

Peye level

+ 155m

parking sign

Material : allumunium.

Recommended prod. technique :Silkscreen.

floor infornational sign

Material : acrylic min. thickness 2mm

Recommended prod. technique :Silkscreen or DTC printingilluminated by neon lamp.

room number and toilet sign

Material : acrylic min. thickness 2mm

Recommended prod. technique :Silkscreen or DTC printing

0.5m

20cm

0.5m

20cm

20cm

20cm

wall sign installment

signneon lampfootwall


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building

building exterior for example

we have our architectto design each of our buildingin every branch, no other people

can design our rooms to protectits design value.


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room interior for example

we have our interior designerto design each of our roomsin every branch, no other people

can design our rooms to protectits design value.


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uniform

we have our taylor to makethe uniform in customized size.contact us for further info


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BAMBANG WIDOKDO

Housekeeper

BAMBANG WIDOKDO

Housekeeper

female staff uniform male staff uniform

60cm

21

5cm


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promotional

media

ITS

TRAVELING

SEASON.

Show us your selfie

traveling around malang

and get

1 FREE DINNER COUPON

BOOK NOW

123 456

x banner

Material : FlexyRecommended prod. technique :4 color off-set or laser jet printing.

Mini x-banner size is 24x42 cm, makesure the rest is undersized as the ratio.Logo, supergraphic, and BOOK NOW massage isa mandatory.

160cm

21cm

15cm

10cm

40mmwebsite banner


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Rooms

Other Facility

We wait for you

Candi Telagawangi St. 80Malang, Indonesia

hotline : 123 456

www.sleep.int : @sleepinn_ f : SleepinnDownloadourapp

FEEL THE NATURE

IN THE CITY

LEARNMORE >

75mm

flyer

Material : Artpaper 260 gramRecommended prod. technique :4 color off-set or laserjet printing

Logo and contact info is a mandatory.

Logo is a mandatory.Logo size is min. 30% of area.

Supergraphic can be replacedby photo but not drawnillustration.

official website and phone app

Contact our developer formore details about this media.

INFO/PROMOTION

DOWNLOADOUR APP

Book

Contact

About Us

News

Location

Gallery

Log in | Sign upSunday, 05/10/2015 . . . ..

FEEL THE NATURE

IN THE CITY

Find

< Twin Bed

.....

< Twin Bed

.....L ............

Twin Bed no.23

BOOK

NOW

Rp123.456,78 / nett


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vehicle

car

Material : Vinyl orajet stickerRecommended prod. technique :4 color off-set or laser jet printing.

We use white family-car type for our vehicle.Only logotype and secondary supergraphicplaced on the vehicle.


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Documents

Brand Guideline of Sleepinn