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BRAND GUIDELINE 2016-2017

BRAND GUIDELINE 2016-2017

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Page 1: BRAND GUIDELINE 2016-2017

BRAND GUIDELINE 2016-2017

Page 2: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

CONTENTS

SECTION 1 RENO ACES 1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 CLEARSPACE 1.05 IMAGE USE

SECTION 2 RENO 1868 FC 2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 CLEARSPACE 2.05 IMAGE USE

SECTION 3 GREATER NEVADA FIELD 3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 CLEARSPACE 3.05 IMAGE USE

SECTION 4 IMAGES 4.01 GREATER NEVADA FIELD 4.02 PLAYERS 4.03 FANS/CROWD 4.04 ARCHIE

SECTION 5 SALES MATERIALS 5.01 BRAND GUIDE 5.02 SALES COLLATERAL DESIGNS

Page 3: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

RENO ACES BRAND

1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 TYPE HIERARCHY 1.05 TAGS

Page 4: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PRIMARY LOGOS1.01

RENO ACES Primary LOGO

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.

*BASEBALL CLUB and TM are white on navy background *BASEBALL CLUB and TM are navy on white/light background

Page 5: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SECONDARY LOGOS1.01

REno Aces Secondary Wordmark logo

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.

*BASEBALL CLUB and TM are navy on light background*BASEBALL CLUB and TM are white on navy background

Page 6: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TERTIARY LOGOS1.01

REno Aces Secondary logo

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.

*BASEBALL CLUB and TM are navy on light background*BASEBALL CLUB and TM are white on navy background

Page 7: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

LIMITED USE LOGOS1.01

REno Aces LIMITED USE LOGOS

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. *BASEBALL CLUB and TM are black on white background *BASEBALL CLUB and TM are white on dark background

Page 8: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

MERCHANDISE ONLY LOGOS1.01

REno Aces LIMITED USE LOGOS

As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited.

Page 9: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

COLOR PALETTE1.02

NAVY COOL GREY RED WHITE

CMYKC3/M76/Y12/K70

CMYKC13/M9/Y10/K27

CMYKC3/M100/Y70/K12

CMYKC0/M0/Y0/K0

WEB012B5D

WEBBEC0C2

WEBD31145

WEBFFFFF

PANTONE289 C

PANTONECOOL GREY 5 C

PANTONE200C

PANTONE000 C

RGBR12/G35/B64

RGBR177/G179/B179

RGBR186/G12/B47

RGBR255/G255/B255

Page 10: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGENEUTRA DISPLAY TITLING

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

1.03

PRIMARY TYPEFACE

Neutraface was designed by architect Richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.http://www.houseind.com/fonts/neutraface/neutrahistory

Page 11: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGENEUTRA DISPLAY BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

1.03

SECONDARYTYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory

Page 12: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGENEUTRA TEXT BOOK ALT

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

1.03

TERTIARYTYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory

Page 13: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TEXT HIERARCHY

RENO ACES2016-2017 SEASONEstablished 2009

1.04

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.

LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.

Page 14: BRAND GUIDELINE 2016-2017

RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TAGS

RENO ACES#AceballThis season is greater than everGreatest season of Aceball yetTickets start at just $8Aceball is greater than ever

1.05

TAGS

When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use Neutra Text Book ALT.

Most of the taglines can be used at the designer’s discretion for any player. Only one tag should appear in any one deliverable.

Page 15: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

RENO 1868 FC BRAND

2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 TYPE HIERARCHY 2.05 TAGS

Page 16: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PRIMARY LOGOS2.01

RENO 1868 FC Primary LOGO

As a general rule, third parties may not use the Reno 1868 FC logo (“CREST”). On this page are the limited circumstances under which third parties may use the 1868 logo. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.

Page 17: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SECONDARY LOGOS2.01

REno 1868 Secondary Wordmark logo

As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.

Page 18: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TERTIARY LOGOS2.01

REno 1868 FC Secondarywordmark logo

As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.

Page 19: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

LIMITED USE LOGOS2.01

REno 1868 FC Secondarywordmark logo

As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.

Page 20: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

COLOR PALETTE2.02

Cobalt BLUE miner GOLD comstock silver WHITE

CMYKC100/M75/Y0/K0

CMYKC0/M34/Y91/K0

CMYKC0/M0/Y0/K31

CMYKC0/M0/Y0/K0

WEB0033A0

WEBFFA300

WEBA7A8AA

WEBFFFFF

PANTONE286 C

PANTONE137 C

PANTONECOOL GREY 6 C

PANTONE000 C

RGBR0/G51/B160

RGBR255/G163/B0

RGBR167/G168/B170

RGBR255/G255/B255

Page 21: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGE

RENO 1868 FC

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

2.03

PRIMARY TYPEFACE

get history or characteristics from brandiose? http://www.houseind.com/fonts/neutraface/neutrahistory

Page 22: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGENEUTRA DISPLAY BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

2.03

SECONDARYTYPEFACE

Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory

Page 23: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGEDISTRICT PRO THIN

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

2.03

TERTIARYTYPEFACE

NEED TO FIND HISTORY AND CHARACTERISTICShttp://www.houseind.com/fonts/neutraface/neutrahistory

Page 24: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TEXT HIERARCHY

reno 1868 fcTHE WORLD’S SPORT IS COMING TO RENOMarch 2017

2.04

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.

LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.

Page 25: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TAGS

reno 1868 fc

reno 1868 fc

THE WORLD’S SPORT IS COMING TO RENO

#AllForOurCity#Reno1868FC#BiggestLittleFC#1868isComing#UnityLoyalty1868

March 2017

2.05

TAGS

When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use District Pro Thin.

Page 26: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

GREATER NEVADA FIELDBRAND 3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 TYPE HIERARCHY

Page 27: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PRIMARY LOGO3.01

GREATER NEVADA FIELD Primary LOGO

As a general rule, third parties may not use the Greater Nevada Field (“SHIELD”). On this page are the limited circumstances under which third parties may use the “shield” version of the Greater Nevada Field logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.

Page 28: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SECONDARY LOGO3.01

GREATER NEVADA FIELDwordmark A logo

As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL A”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field Horizontal A logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.

Color, horizontal A

Page 29: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TERTIARY LOGO3.01

GREATER NEVADA FIELDwordmark B logo

As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.

Color, horizontal B

Page 30: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

LIMITED USE LOGOS3.01

GREATER NEVADA FIELDLIMITED USE LOGOS

As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.

Grayscale, horizontal B

Black, horizontal B

Grayscale, horizontal A

Black, horizontal A

Grayscale Black and white

Page 31: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

COLOR PALETTE3.02

Blue Red COOL GREY 3 WHITE

CMYKC100/M75/Y0/K0

CMYKC0/M34/Y91/K0

CMYKC0/M0/Y0/K20

CMYKC0/M0/Y0/K0

WEB0033A0

WEBFFA300

WEBD1D3D5

WEBFFFFF

PANTONE286 C

PANTONE137 C

PANTONECOOL GREY 3

PANTONE000 C

RGBR0/G51/B160

RGBR255/G163/B0

RGBR209/G211/B212

RGBR255/G255/B255

Page 32: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGEHELVETICA NEUE LT STD 75 BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

3.03

TERTIARYTYPEFACE

Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/

Page 33: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGEHELVETICA NEUE LT STD 55 ROMAN

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

3.03

TIRCIARYTYPEFACE

Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/

Page 34: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TYPE USAGEHELVETICA NEUE LT STD 37 Thin Condensed Oblique

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890

3.03

TERTIARYTYPEFACE

Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/

Page 35: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

TEXT HIERARCHY

GREATER NEVADA FIELDHome Of The Reno Aces & Reno 1868 FC

greater games / greater experience / living greater

3.04

HIERARCHY

If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.

LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.

Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.

Page 36: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

APPROVED PHOTO USEAGE 4.01 VENUE 4.02 PLAYERS 4.03 ARCHIE

Page 37: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PHOTO USAGE 4.01

FIELD PHOTOS

All ariel photos of the field and the front of the filed must be from 2016 and on; the Greater Nevada Field logo must be on-top of the dugouts, above the scoreboard, and the sign on the front of the building.

Crowd

Fan shots should include fans wearing Aces gear, group hats or giveaway merchandise.

SEATING

It is unacceptable to use a photo of the Field with empty seats for print and digital materials. If seating is empty it should be blurred.

DUGOUT TOPS & VIDEO BOARD DON’T HAVE GREATER NEVADA FIELD LOGO

BUILDING DOESN’T HAVE GREATER NEVADA FIELD INSTALLATION

NO PICTURES OF EMPTY SEATS AND WRONG DUGOUT TOPS

Page 38: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PHOTO USAGE 4.02

PLAYERS

Aces players should always be in white home jersey, with Aces visible across the chest. Under special circumstances the jersey back with num-bers may be used.

VISITING PLAYERS

Visiting team players should be blurred out unless there is a special circumstance.

ACES LOGO ISN’T CLEARLY VISIBLE ACROSS THE CHEST

NOT AN ACCEPTABLE BACK SHOT OF PLAYER

VISITING TEAM ISN’T BLURRED OUT & EMPTY SEATS

Page 39: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

PHOTO USAGE 4.03

Archie

Approved photos of Archie include him clothed, without a glove as his costume, without his (old) tongue hanging out, and not with the Wild Aces. If photos with fans are used, the fans need to be in Aces gear.

DON’T USE PHOTOS CONTAINING THE WILD ACES

DON’T USE OLD ARCHIE PHOTOS; NO TONGUE OUT & GLOVE

ARCHIE NEEDS TO HAVE CLOTHES ON

Page 40: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SALES MATERIALS

5.01 STYLE GUIDE 5.02 SALES COLLATERAL DESIGNS

Page 41: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

STYLE GUIDE5.01

STYLE Guide

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

AAA “Triple-A”, never “AAA”

GREATER NEVADA FIELD “Greater Nevada Field” is the only acceptable names for the ballpark. Never “GNF” in external communications.

GNF “Greater Nevada Field”, never “GNF”

ALL-STAR GAME Capitalize A, S and G; hyphenate “All-Star”

BOX OFFICE Should be referred to as “Ticket Office”. Never “Box Office”

FREIGHT HOUSE DISTRICT “Freight House District” or “the Freight House District” are the only acceptable names. Never “FHD” in external communications.

KOLO 8 NEWS NOW All four words in all references

KRNV NEWS 4 All three words in all references

CHANNEL 2 NEWS All four words in all references

RENOACES.COM RenoAces.com or RENOACES.COM

SEASON TICKET HOLDER Three words. Never “season ticketholder”. Only ever used for full-season ticket plan holders.

TICKET PLAN HOLDER Three words. Never ticketplan holder”. Refers to all ticket plan holders and partial plan holders.

SUITE HOLDER Two words; never “suiteholder”

TEAM SHOP Whenever possible, “The Biggest Little Team Shop in the World” on first reference; and “Team Shop” on second reference (and first reference where full title isn’t possible)

TEAM STORE Should be referred to as “Team Shop”, never “Team Store”

TICKET HOLDER Should be referred to as “ticket plan holder”

TICKET OFFICE Not “Box Office”

TRIPLE-A Never “Triple A” or “AAA”

BALLPARK Should be referred to as “Field” or “the Field”. Never “Ballpark”

FIELD Whenver possible, “Greater Nevada Field” on first reference; and “the Field” on second reference (and first reference where full title isn’t possible)

ROTUNDA ENTRANCE Should be referred to as “Rotunda Entrance”. Never “Main Gate” or “Main Entrance”

HOME PLATE GATE Should be referred to as “Home Plate Gate”. Never “Side Gate” or “Second Gate”

MEDIA GATE Should be referred to as “Media Gate”. Never “Smoking Gate” or “Third Gate”

Page 42: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

STYLE GUIDE5.01

SECURITY CORRIDOR Should be referred to as “Security Corridor” or “Loading Dock”. Never “Corridor” or “Freight House Loading Dock”

TICKET PLANS Two words; never “ticketplans”; always first letter of each word capitalized

AUDI LEGENDS CLUB Three words; never “audio legends club”; always first letter of each word capitalized

HOME PLATE PREMIUM Three words; never “homeplate premium”; always first letter of each word capitalized

INFIELD PREMIUM Two words; never “infieldpremium”; always first letter of each word capitalized

INFIELD RESERVED Two words; never “infieldreserved”; always first letter of each word capitalized

LEFT FIELD RESERVED Three words; never “leftfield reserved”, “LF reserved”, “leftfieldreserved”; always first letter of each word capitalized

RIGHT FIELD RESERVED Three words; never “rightfield reserved, “RF reserved”, “rightfieldreserved”; always first letter of each word capitalized

PARTIAL SEASON TICKET PLANS Four words; never “partial-season-ticket plans”, “partial season-ticket plans”, “partial-season ticket plan”

FULL SEASON MEMBER/MEMBER-SHIP

Three words; never “full-season-membership/member”, “full season-membership/member”, “full-season-ticket plans”, “full sea-son-ticket plans”, “full-season ticket plans”

35-GAME PLAN MEMBER/MEMBER-SHIP

Four words; never “35-game-plan-membership/member”, “35 game-plan membership/member”, “35-game-ticket plans”, “35 game-ticket plans”, “thirty-five game ticket plan”; always include hyphen between “35” and “game; “35-game plan” can be used on second reference

21-GAME TICKET PLAN Four words; never “21-game-ticket plans”, “21 game-ticket plans”, “twenty-one game ticket plan”; always include hyphen between “21” and “game; “21-game plan” can be used on second reference

14-GAME TICKET PLAN Four words; never "14-game-ticket plans", "14 game-ticket plans", "fourteen game ticket plan"; always include hyphen between "14" and "game"; 14-game plan" can be used on second reference

7-GAME TICKET PLAN Four words; never “7-game-ticket plans”, “7 game-ticket plans”, “seven game ticket plan”; always include hyphen between “7” and “game”; 7-game plan” can be used on second reference

21-14-7 GAME TICKET PLANS Always use hyphen after last number; “21, 14 or 7-game ticket plan”

ACCOUNT EXECUTIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representa-tive” unless for internal use

TICKET REPRESENTATIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representa-tive” unless for internal use

E-MAIL “e-mail”; never “email”

STYLE GUIDe CONTINUED

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

Page 43: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

STYLE GUIDE5.01

STYLE GUIDe CONTINUED

Use the approved verbiage when talk about all aspects of Greater Nevada Field.

EMAIL “e-mail”; never “email”

EVANS AVENUE “Evans Avenue”; never “Evans Street”

SEC # “Security Code”; never “Sec” or “Sec #”

SECURITY CODE “Security Code”; never “Sec” or “Sec #”

MONTHS Name of month should always be spelt out when possible; September should be the only month ever abbreviated

DAYS OF WEEK Days of week should always be spelt out when possible

MAIN OFFICE PHONE NUMBER Phone number should always be “(775) 334.4700” or “775.334.4700”;

TICKET OFFICE PHONE NUMBER Phone number should always be “(775) 334.7000” or “775.334.7000”;

PRICING Pricing should always be listed with “.00” at the end

ACES Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possi-ble); “Reno Aces Baseball Club” only in formal needs

RENO 1868 FOOTBALL CLUB Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC”

RENO ACES BASEBALL CLUB Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possi-ble); “Reno Aces Baseball Club” only in formal needs

RENO 1868 Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC”

PRESS BOX/CONTROL ROOM Both press box and control room are always two words; when dealing with members of the media and/or professional scouts, use the term press box when directing them

Page 44: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SALES COLLATERAL DESIGNS

5.02

SALES COLLATERAL DESIGNS

The 3 designs will be available as a editable template. Account Executives can modify and create their own sales materials. The use of a template will ensure proper branding usage. Weekend and weekday flyers have different verbiage; use the correct one.

We understand that it’s difficult and unrealistic for most families, and even die hard baseball fans, to make it to all 71 home games. So we put together the best baseball offer possible for our fans. Aces

partial plans are built for families and fans with busy schedules. You can attend 7 games starting at just $14 per game. We also are including free gifts and special offers from the Atlantis!

staycationwith atlantis lucky 7!

a free night’s stay

2 free buffet meals

2 freegelato

vouchers

Choose from our 7, 14 or 21 game plans. That’s almost 3-4 games per month! And the more you purchase, the more free play you get!

Buy 7 games and get

Upgrade to 14 games for $15 in freeplay OR upgrade to 21 games for $20 in freeplay!

The Deal

Limited time offer. Order today by calling 775.334.4700!

for any group bookings, conventions or existing reservations. Valid only Sunday through Thursday. Excludes suites. Upgrades may be available for an additional charge.

The GIFTSReceive FREE gifts that are exclusive for plan holders! These great partial plans won’t cost you an arm and a leg.

They practically pay for themselves with the great offer from our partner, Atlantis Casino Resort Spa!

Receive free gifts from the aces & atlantis casino resort spa!

Do you like baseball, staycations, & food? we have the deal for you!

200+100-199PERFORMANCE BENEFITS

Team-autographed baseball

Pre-game on-field check presentation

Reno Aces Gift Card

Five group members will receive a pair of vouchers for a future game

Ceremonial first pitch for one group member

Pre-game performance on the field

$50 $100

Scoreboard announcement introducing your group

POPULAR GAMES WILL GO FAST!SECURE YOUR DATE TODAY!

Contact your Aces Executive today!

performance group PROGRAMPut your performance group in the spotlight during a

Reno Aces home game in 2017!Sell 100 or more tickets for a Monday - Thursday game for the chance to perform on the field pre-game!

RIGHT FIELD RESERVED

SEATING TYPE TO SELL

LEFT FIELD RESERVED

KEEP $6

SELL 200+TICKETS

KEEP $8

KEEP $5

SELL 100-199TICKETS

KEEP $7

$12

TICKETVALUE

$16

Triple-A Affiliate ofGreater Nevada Field250 Evans AveReno, NV 89501

@Aces

/renoaces

F. 775.334.4701

Reno Aces

[email protected]. 775.334.4700

Front Desk

Vertical option available

Page 45: BRAND GUIDELINE 2016-2017

RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017

SALES COLLATERAL DESIGNS

5.02 continued

TICKETS ARE SUBJECT TO AVAILABILITY.

NO REFUNDS OR EXCHANGES.

PASSCODE: type passcode

EVENT TITLERENO ACES OPPONENTVS.

You are invited to participate in a special group night with the Reno Aces. Invite your friends and family as we sit together as a group and receive a special discounted ticket price!

By purchasing tickets through this offer, you will also: • Receive a FREE Gift - A Reno Aces Baseball Hat • Scoreboard recognition for your group during game • Discount at Team Store • Option to purchase discount concession victory voucher!* *Voucher Includes: hot dog, chips and drink for just $7.00!

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Thursday, September 22nd, 2016 Gates Open 6:00 p.m.First Pitch 11:35 a.m.

insert: formstack link/ website link

EVENT TITLE

edit method of payment

QUANTITY YOUR PRICE LOCATION TOTAL

Order your tickets online at:

Passcode: DISCOUNT

Questions? Contact:

weblink

ORDER ONLINE

VOUCHER TOTAL

ORDER ONLINE

ATTN: _______________________250 Evans Ave Reno, NV 89501

E-mail: ___________________Phone: ___________________

ORDER ONLINE INSERT PRICE! INSERT SEAT LOCATION

2017 RENO ACES

RENOACES.COM

QUANTITY $7 PER VOUCHER

Online and Card Payment option available