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BRAND GUIDELINE 2016-2017
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
CONTENTS
SECTION 1 RENO ACES 1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 CLEARSPACE 1.05 IMAGE USE
SECTION 2 RENO 1868 FC 2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 CLEARSPACE 2.05 IMAGE USE
SECTION 3 GREATER NEVADA FIELD 3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 CLEARSPACE 3.05 IMAGE USE
SECTION 4 IMAGES 4.01 GREATER NEVADA FIELD 4.02 PLAYERS 4.03 FANS/CROWD 4.04 ARCHIE
SECTION 5 SALES MATERIALS 5.01 BRAND GUIDE 5.02 SALES COLLATERAL DESIGNS
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
RENO ACES BRAND
1.01 LOGO 1.02 COLOR PALETTE 1.03 TYPE USAGE 1.04 TYPE HIERARCHY 1.05 TAGS
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PRIMARY LOGOS1.01
RENO ACES Primary LOGO
As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.
*BASEBALL CLUB and TM are white on navy background *BASEBALL CLUB and TM are navy on white/light background
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SECONDARY LOGOS1.01
REno Aces Secondary Wordmark logo
As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.
*BASEBALL CLUB and TM are navy on light background*BASEBALL CLUB and TM are white on navy background
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TERTIARY LOGOS1.01
REno Aces Secondary logo
As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces logo is present.
*BASEBALL CLUB and TM are navy on light background*BASEBALL CLUB and TM are white on navy background
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
LIMITED USE LOGOS1.01
REno Aces LIMITED USE LOGOS
As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited. *BASEBALL CLUB and TM are black on white background *BASEBALL CLUB and TM are white on dark background
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
MERCHANDISE ONLY LOGOS1.01
REno Aces LIMITED USE LOGOS
As a general rule, third parties may not use the Reno Aces Baseball Club logo (“logo”). On this page are the limited circumstances under which third parties may use the Aces logo. The logo must always be used pursuant to the specifications in this document to identify the Reno Aces. Any use that falls outside of these specification is strictly prohibited.
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
COLOR PALETTE1.02
NAVY COOL GREY RED WHITE
CMYKC3/M76/Y12/K70
CMYKC13/M9/Y10/K27
CMYKC3/M100/Y70/K12
CMYKC0/M0/Y0/K0
WEB012B5D
WEBBEC0C2
WEBD31145
WEBFFFFF
PANTONE289 C
PANTONECOOL GREY 5 C
PANTONE200C
PANTONE000 C
RGBR12/G35/B64
RGBR177/G179/B179
RGBR186/G12/B47
RGBR255/G255/B255
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGENEUTRA DISPLAY TITLING
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
1.03
PRIMARY TYPEFACE
Neutraface was designed by architect Richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.http://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGENEUTRA DISPLAY BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
1.03
SECONDARYTYPEFACE
Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGENEUTRA TEXT BOOK ALT
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
1.03
TERTIARYTYPEFACE
Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TEXT HIERARCHY
RENO ACES2016-2017 SEASONEstablished 2009
1.04
HIERARCHY
If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.
LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.
Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.
RENO ACES / RENO1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TAGS
RENO ACES#AceballThis season is greater than everGreatest season of Aceball yetTickets start at just $8Aceball is greater than ever
1.05
TAGS
When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use Neutra Text Book ALT.
Most of the taglines can be used at the designer’s discretion for any player. Only one tag should appear in any one deliverable.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
RENO 1868 FC BRAND
2.01 LOGO 2.02 COLOR PALETTE 2.03 TYPE USAGE 2.04 TYPE HIERARCHY 2.05 TAGS
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PRIMARY LOGOS2.01
RENO 1868 FC Primary LOGO
As a general rule, third parties may not use the Reno 1868 FC logo (“CREST”). On this page are the limited circumstances under which third parties may use the 1868 logo. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SECONDARY LOGOS2.01
REno 1868 Secondary Wordmark logo
As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TERTIARY LOGOS2.01
REno 1868 FC Secondarywordmark logo
As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
LIMITED USE LOGOS2.01
REno 1868 FC Secondarywordmark logo
As a general rule, third parties may not use the Reno 1868 FC logo (“LETTERING”). On this page are the limited circumstances under which third parties may use the Reno 1868 FC lettering. The logo must always be used pursuant to the specifications in this document to identify Reno 1868 FC; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno 1868 FC logo is present.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
COLOR PALETTE2.02
Cobalt BLUE miner GOLD comstock silver WHITE
CMYKC100/M75/Y0/K0
CMYKC0/M34/Y91/K0
CMYKC0/M0/Y0/K31
CMYKC0/M0/Y0/K0
WEB0033A0
WEBFFA300
WEBA7A8AA
WEBFFFFF
PANTONE286 C
PANTONE137 C
PANTONECOOL GREY 6 C
PANTONE000 C
RGBR0/G51/B160
RGBR255/G163/B0
RGBR167/G168/B170
RGBR255/G255/B255
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGE
RENO 1868 FC
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
2.03
PRIMARY TYPEFACE
get history or characteristics from brandiose? http://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGENEUTRA DISPLAY BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
2.03
SECONDARYTYPEFACE
Neutraface was designed by architect richard neutra. Neutra coined the term biorealism to describe the inherent and inseparable relationship between man and nature. Richard neutra’s commercial projects nevertheless resonate the same holistic ecology-unity with the surrounding landscape and uncompromising functionalism. His attention to detail even extended to the selection of signage for his buildings. It is no wonder that neutra spec-ified lettering that was open and unobtrusive, the same characteristics which typified his progressive architecture. House industries brings the same linear geometry to neutraface without sacrificing an unmistakably warm and human feel.The font family’s architectural origins lent to its initial creation as a headline typeface. However, in the spirit of Richard Neutra’s approach, a text ver-sion of Neutraface was conceived. Departing from the unusual proportions and stylized fashion of the display version, Neutraface Text features a larger x-height and increased contrast in its strokes for enhanced readability in lengthy passages.http://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGEDISTRICT PRO THIN
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
2.03
TERTIARYTYPEFACE
NEED TO FIND HISTORY AND CHARACTERISTICShttp://www.houseind.com/fonts/neutraface/neutrahistory
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TEXT HIERARCHY
reno 1868 fcTHE WORLD’S SPORT IS COMING TO RENOMarch 2017
2.04
HIERARCHY
If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.
LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.
Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TAGS
reno 1868 fc
reno 1868 fc
THE WORLD’S SPORT IS COMING TO RENO
#AllForOurCity#Reno1868FC#BiggestLittleFC#1868isComing#UnityLoyalty1868
March 2017
2.05
TAGS
When used in conjunction, the tagline should be centered under the headline. Taglines should appear in Neutra Display Book and all caps when appropriate. When using two taglines in one graphic use District Pro Thin.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
GREATER NEVADA FIELDBRAND 3.01 LOGO 3.02 COLOR PALETTE 3.03 TYPE USAGE 3.04 TYPE HIERARCHY
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PRIMARY LOGO3.01
GREATER NEVADA FIELD Primary LOGO
As a general rule, third parties may not use the Greater Nevada Field (“SHIELD”). On this page are the limited circumstances under which third parties may use the “shield” version of the Greater Nevada Field logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field. Any use that falls outside of these specification is strictly prohibited.Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SECONDARY LOGO3.01
GREATER NEVADA FIELDwordmark A logo
As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL A”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field Horizontal A logo. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.
Color, horizontal A
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TERTIARY LOGO3.01
GREATER NEVADA FIELDwordmark B logo
As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.
Color, horizontal B
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
LIMITED USE LOGOS3.01
GREATER NEVADA FIELDLIMITED USE LOGOS
As a general rule, third parties may not use the Greater Nevada Field (“HORIZONTAL B”). On this page are the limited circumstances under which third parties may use the Greater Nevada Field lettering. The logo must always be used pursuant to the specifications in this document to identify Greater Nevada Field; no other color variations are permitted. Any use that falls outside of these specification is strictly prohibited. Greater Nevada Field’s logo must always be used in addition when a Reno Aces or Reno 1868 FC logo is present.
Grayscale, horizontal B
Black, horizontal B
Grayscale, horizontal A
Black, horizontal A
Grayscale Black and white
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
COLOR PALETTE3.02
Blue Red COOL GREY 3 WHITE
CMYKC100/M75/Y0/K0
CMYKC0/M34/Y91/K0
CMYKC0/M0/Y0/K20
CMYKC0/M0/Y0/K0
WEB0033A0
WEBFFA300
WEBD1D3D5
WEBFFFFF
PANTONE286 C
PANTONE137 C
PANTONECOOL GREY 3
PANTONE000 C
RGBR0/G51/B160
RGBR255/G163/B0
RGBR209/G211/B212
RGBR255/G255/B255
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGEHELVETICA NEUE LT STD 75 BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
3.03
TERTIARYTYPEFACE
Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGEHELVETICA NEUE LT STD 55 ROMAN
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
3.03
TIRCIARYTYPEFACE
Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TYPE USAGEHELVETICA NEUE LT STD 37 Thin Condensed Oblique
ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890
3.03
TERTIARYTYPEFACE
Neue Helvetica is a reworking of the typeface with a more structurally unified set of heights and widths. It was developed at D. Stempel AG, Linotype’s daughter company. The studio manager was Wolfgang Schimpf, and his assistant was Rein-hard Haus; the manager of the project was René Kerfante. Erik Spiekermann was the design consul-tant and designed the literature for the launch in 1983. Other changes include improved legibility, heavier punctuation marks, and increased spacing in the numbers.http://typedia.com/explore/typeface/helvetica-neue/
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
TEXT HIERARCHY
GREATER NEVADA FIELDHome Of The Reno Aces & Reno 1868 FC
greater games / greater experience / living greater
3.04
HIERARCHY
If all type was the same size, then it would be difficult to know which was the most important information on the page. Size is not the only way to define hierarchy - it can also be achieved with color, spacing and weight.
LEADINGFor legible body text that’s comfortable to read, a general rule is that your leading value should be greater than the font size; from 1.25 to 1.5 times.
Widows & OrphansA single word at the end of a column is a widow and if it’s at the top of a new column it’s an or-phan. They look bad and can be hard to read.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
APPROVED PHOTO USEAGE 4.01 VENUE 4.02 PLAYERS 4.03 ARCHIE
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PHOTO USAGE 4.01
FIELD PHOTOS
All ariel photos of the field and the front of the filed must be from 2016 and on; the Greater Nevada Field logo must be on-top of the dugouts, above the scoreboard, and the sign on the front of the building.
Crowd
Fan shots should include fans wearing Aces gear, group hats or giveaway merchandise.
SEATING
It is unacceptable to use a photo of the Field with empty seats for print and digital materials. If seating is empty it should be blurred.
DUGOUT TOPS & VIDEO BOARD DON’T HAVE GREATER NEVADA FIELD LOGO
BUILDING DOESN’T HAVE GREATER NEVADA FIELD INSTALLATION
NO PICTURES OF EMPTY SEATS AND WRONG DUGOUT TOPS
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PHOTO USAGE 4.02
PLAYERS
Aces players should always be in white home jersey, with Aces visible across the chest. Under special circumstances the jersey back with num-bers may be used.
VISITING PLAYERS
Visiting team players should be blurred out unless there is a special circumstance.
ACES LOGO ISN’T CLEARLY VISIBLE ACROSS THE CHEST
NOT AN ACCEPTABLE BACK SHOT OF PLAYER
VISITING TEAM ISN’T BLURRED OUT & EMPTY SEATS
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
PHOTO USAGE 4.03
Archie
Approved photos of Archie include him clothed, without a glove as his costume, without his (old) tongue hanging out, and not with the Wild Aces. If photos with fans are used, the fans need to be in Aces gear.
DON’T USE PHOTOS CONTAINING THE WILD ACES
DON’T USE OLD ARCHIE PHOTOS; NO TONGUE OUT & GLOVE
ARCHIE NEEDS TO HAVE CLOTHES ON
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SALES MATERIALS
5.01 STYLE GUIDE 5.02 SALES COLLATERAL DESIGNS
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
STYLE GUIDE5.01
STYLE Guide
Use the approved verbiage when talk about all aspects of Greater Nevada Field.
AAA “Triple-A”, never “AAA”
GREATER NEVADA FIELD “Greater Nevada Field” is the only acceptable names for the ballpark. Never “GNF” in external communications.
GNF “Greater Nevada Field”, never “GNF”
ALL-STAR GAME Capitalize A, S and G; hyphenate “All-Star”
BOX OFFICE Should be referred to as “Ticket Office”. Never “Box Office”
FREIGHT HOUSE DISTRICT “Freight House District” or “the Freight House District” are the only acceptable names. Never “FHD” in external communications.
KOLO 8 NEWS NOW All four words in all references
KRNV NEWS 4 All three words in all references
CHANNEL 2 NEWS All four words in all references
RENOACES.COM RenoAces.com or RENOACES.COM
SEASON TICKET HOLDER Three words. Never “season ticketholder”. Only ever used for full-season ticket plan holders.
TICKET PLAN HOLDER Three words. Never ticketplan holder”. Refers to all ticket plan holders and partial plan holders.
SUITE HOLDER Two words; never “suiteholder”
TEAM SHOP Whenever possible, “The Biggest Little Team Shop in the World” on first reference; and “Team Shop” on second reference (and first reference where full title isn’t possible)
TEAM STORE Should be referred to as “Team Shop”, never “Team Store”
TICKET HOLDER Should be referred to as “ticket plan holder”
TICKET OFFICE Not “Box Office”
TRIPLE-A Never “Triple A” or “AAA”
BALLPARK Should be referred to as “Field” or “the Field”. Never “Ballpark”
FIELD Whenver possible, “Greater Nevada Field” on first reference; and “the Field” on second reference (and first reference where full title isn’t possible)
ROTUNDA ENTRANCE Should be referred to as “Rotunda Entrance”. Never “Main Gate” or “Main Entrance”
HOME PLATE GATE Should be referred to as “Home Plate Gate”. Never “Side Gate” or “Second Gate”
MEDIA GATE Should be referred to as “Media Gate”. Never “Smoking Gate” or “Third Gate”
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
STYLE GUIDE5.01
SECURITY CORRIDOR Should be referred to as “Security Corridor” or “Loading Dock”. Never “Corridor” or “Freight House Loading Dock”
TICKET PLANS Two words; never “ticketplans”; always first letter of each word capitalized
AUDI LEGENDS CLUB Three words; never “audio legends club”; always first letter of each word capitalized
HOME PLATE PREMIUM Three words; never “homeplate premium”; always first letter of each word capitalized
INFIELD PREMIUM Two words; never “infieldpremium”; always first letter of each word capitalized
INFIELD RESERVED Two words; never “infieldreserved”; always first letter of each word capitalized
LEFT FIELD RESERVED Three words; never “leftfield reserved”, “LF reserved”, “leftfieldreserved”; always first letter of each word capitalized
RIGHT FIELD RESERVED Three words; never “rightfield reserved, “RF reserved”, “rightfieldreserved”; always first letter of each word capitalized
PARTIAL SEASON TICKET PLANS Four words; never “partial-season-ticket plans”, “partial season-ticket plans”, “partial-season ticket plan”
FULL SEASON MEMBER/MEMBER-SHIP
Three words; never “full-season-membership/member”, “full season-membership/member”, “full-season-ticket plans”, “full sea-son-ticket plans”, “full-season ticket plans”
35-GAME PLAN MEMBER/MEMBER-SHIP
Four words; never “35-game-plan-membership/member”, “35 game-plan membership/member”, “35-game-ticket plans”, “35 game-ticket plans”, “thirty-five game ticket plan”; always include hyphen between “35” and “game; “35-game plan” can be used on second reference
21-GAME TICKET PLAN Four words; never “21-game-ticket plans”, “21 game-ticket plans”, “twenty-one game ticket plan”; always include hyphen between “21” and “game; “21-game plan” can be used on second reference
14-GAME TICKET PLAN Four words; never "14-game-ticket plans", "14 game-ticket plans", "fourteen game ticket plan"; always include hyphen between "14" and "game"; 14-game plan" can be used on second reference
7-GAME TICKET PLAN Four words; never “7-game-ticket plans”, “7 game-ticket plans”, “seven game ticket plan”; always include hyphen between “7” and “game”; 7-game plan” can be used on second reference
21-14-7 GAME TICKET PLANS Always use hyphen after last number; “21, 14 or 7-game ticket plan”
ACCOUNT EXECUTIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representa-tive” unless for internal use
TICKET REPRESENTATIVE All Aces & Reno 1868 ticket reps/sales staff should be referred to as “Account Executive(s)”; never “ticket rep”, “ticket representa-tive” unless for internal use
E-MAIL “e-mail”; never “email”
STYLE GUIDe CONTINUED
Use the approved verbiage when talk about all aspects of Greater Nevada Field.
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
STYLE GUIDE5.01
STYLE GUIDe CONTINUED
Use the approved verbiage when talk about all aspects of Greater Nevada Field.
EMAIL “e-mail”; never “email”
EVANS AVENUE “Evans Avenue”; never “Evans Street”
SEC # “Security Code”; never “Sec” or “Sec #”
SECURITY CODE “Security Code”; never “Sec” or “Sec #”
MONTHS Name of month should always be spelt out when possible; September should be the only month ever abbreviated
DAYS OF WEEK Days of week should always be spelt out when possible
MAIN OFFICE PHONE NUMBER Phone number should always be “(775) 334.4700” or “775.334.4700”;
TICKET OFFICE PHONE NUMBER Phone number should always be “(775) 334.7000” or “775.334.7000”;
PRICING Pricing should always be listed with “.00” at the end
ACES Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possi-ble); “Reno Aces Baseball Club” only in formal needs
RENO 1868 FOOTBALL CLUB Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC”
RENO ACES BASEBALL CLUB Whenever possible, “Reno Aces” on first reference; and “Aces” on second reference (and first reference where full title isn’t possi-ble); “Reno Aces Baseball Club” only in formal needs
RENO 1868 Whenever possible, “Reno 1868 FC” on first reference; and “Reno 1868” on second reference (and first reference where full title isn’t possible); “Reno 1868 Football Club” only in formal needs; Never “1868”, or “1868 FC”
PRESS BOX/CONTROL ROOM Both press box and control room are always two words; when dealing with members of the media and/or professional scouts, use the term press box when directing them
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SALES COLLATERAL DESIGNS
5.02
SALES COLLATERAL DESIGNS
The 3 designs will be available as a editable template. Account Executives can modify and create their own sales materials. The use of a template will ensure proper branding usage. Weekend and weekday flyers have different verbiage; use the correct one.
We understand that it’s difficult and unrealistic for most families, and even die hard baseball fans, to make it to all 71 home games. So we put together the best baseball offer possible for our fans. Aces
partial plans are built for families and fans with busy schedules. You can attend 7 games starting at just $14 per game. We also are including free gifts and special offers from the Atlantis!
staycationwith atlantis lucky 7!
a free night’s stay
2 free buffet meals
2 freegelato
vouchers
Choose from our 7, 14 or 21 game plans. That’s almost 3-4 games per month! And the more you purchase, the more free play you get!
Buy 7 games and get
Upgrade to 14 games for $15 in freeplay OR upgrade to 21 games for $20 in freeplay!
The Deal
Limited time offer. Order today by calling 775.334.4700!
for any group bookings, conventions or existing reservations. Valid only Sunday through Thursday. Excludes suites. Upgrades may be available for an additional charge.
The GIFTSReceive FREE gifts that are exclusive for plan holders! These great partial plans won’t cost you an arm and a leg.
They practically pay for themselves with the great offer from our partner, Atlantis Casino Resort Spa!
Receive free gifts from the aces & atlantis casino resort spa!
Do you like baseball, staycations, & food? we have the deal for you!
200+100-199PERFORMANCE BENEFITS
Team-autographed baseball
Pre-game on-field check presentation
Reno Aces Gift Card
Five group members will receive a pair of vouchers for a future game
Ceremonial first pitch for one group member
Pre-game performance on the field
$50 $100
Scoreboard announcement introducing your group
POPULAR GAMES WILL GO FAST!SECURE YOUR DATE TODAY!
Contact your Aces Executive today!
performance group PROGRAMPut your performance group in the spotlight during a
Reno Aces home game in 2017!Sell 100 or more tickets for a Monday - Thursday game for the chance to perform on the field pre-game!
RIGHT FIELD RESERVED
SEATING TYPE TO SELL
LEFT FIELD RESERVED
KEEP $6
SELL 200+TICKETS
KEEP $8
KEEP $5
SELL 100-199TICKETS
KEEP $7
$12
TICKETVALUE
$16
Triple-A Affiliate ofGreater Nevada Field250 Evans AveReno, NV 89501
@Aces
/renoaces
F. 775.334.4701
Reno Aces
[email protected]. 775.334.4700
Front Desk
Vertical option available
RENO ACES / RENO 1868 FC / GREATER NEVADA FIELD BRAND GUIDELINES 2016-2017
SALES COLLATERAL DESIGNS
5.02 continued
TICKETS ARE SUBJECT TO AVAILABILITY.
NO REFUNDS OR EXCHANGES.
PASSCODE: type passcode
EVENT TITLERENO ACES OPPONENTVS.
You are invited to participate in a special group night with the Reno Aces. Invite your friends and family as we sit together as a group and receive a special discounted ticket price!
By purchasing tickets through this offer, you will also: • Receive a FREE Gift - A Reno Aces Baseball Hat • Scoreboard recognition for your group during game • Discount at Team Store • Option to purchase discount concession victory voucher!* *Voucher Includes: hot dog, chips and drink for just $7.00!
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Thursday, September 22nd, 2016 Gates Open 6:00 p.m.First Pitch 11:35 a.m.
insert: formstack link/ website link
EVENT TITLE
edit method of payment
QUANTITY YOUR PRICE LOCATION TOTAL
Order your tickets online at:
Passcode: DISCOUNT
Questions? Contact:
weblink
ORDER ONLINE
VOUCHER TOTAL
ORDER ONLINE
ATTN: _______________________250 Evans Ave Reno, NV 89501
E-mail: ___________________Phone: ___________________
ORDER ONLINE INSERT PRICE! INSERT SEAT LOCATION
2017 RENO ACES
RENOACES.COM
QUANTITY $7 PER VOUCHER
Online and Card Payment option available