BRAND GUIDE

LOGOVERSIONS MINIMUM SIZE

19 MM

MINIMUM CLEAR AREA

PRIMARY LOGO

The primary logo is used at all times, as long as it fits ideally in the frame.

Preferably placed into a rectangular frame instead of a square frame.

15 MM

The secondary logo is only used when the primary logo doesn’t fit ideally

or is poorly readable. For example, this logo is perfect when placed into a square.

SECONDARY LOGO

PROPER USE

IMPROPER USE

LOGOCOMBINATIONS

Do not rotate Do not use a background colour that already appears in the logo

Do not use the coloured logo on an image

Lato Hairline

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Lato Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Lato BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frank Ruhl Libre LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frank Ruhl Libre RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frank Ruhl Libre MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frank Ruhl Libre BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Frank Ruhl Libre BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

LATO FOR (SUB)TITLES

Frank Ruhl LibreFor body text

TYPOGRAPHYFONTS

LOREM IPSUM DOLORCONSECTETUR ADIPISCING ELITMorbi dolor nulla, feugiat vitae turpis vitae, rutrum egestas odio. Proin ut mi purus. Donec mattis elit tortor, at venenatis erat finibus convallis. Ut scelerisque vestibulum luctus. Duis non semper diam, nec luctus odio.

Nulla dignissim libero vitae arcu dapibus laoreet. Integer mollis metus vitae purus eleifend eleifend. Donec interdum dapibus ipsum, in condimentum velit tempor et. Proin et lacus posuere, facilisis libero ut, cursus dolor.

TITLE (BRAND COLOUR)

LATO BLACK

SUBTITLE (DARK GREY OR WHITE)

LATO REGULAR

BODY TEXT (DARK GREY OR WHITE)

FRANK RUHL LIBRE REGULAR

TYPOGRAPHYUSAGE

BRAND COLOURS

DARK BLUE

CMYK93 58 15 2

RGB0 97 155

HEX#00619B

PMS3015 C

YELLOWOnly for a call to action.

CMYK0 37 100 0

RGB255 194 0

HEX#FFC200

PMS2010 C

LIGHT BLUE

CMYK67 22 8 0

RGB82 163 208

HEX#52A3D0

PMS2389 C

DARK GREY

80% 80% 80% 80%60% 60% 60% 60%40% 40% 40% 40%

CMYK68 58 58 67

RGB51 51 49

HEX#333331

PMSBLACK C

20% 20% 20% 20%

BRAND ELEMENTS

ROUTESCan be placed anywhere as long as the stroke is 20pt and the gaps in

between are 40pt. Use in background only, make sure text is easily

readable when used behind text.Preferably used in corners.