BRAND GUIDE

Using This Document •

Introduction •

The Primary Logo •

The “W” Mark •

Logo Safe Area •

Color Palette •

Primary Logo Iterations •

Primary Logo with Tagline •

Primary Logo Usage •

Secondary Logo Horizontal Iterations and Usage •

Logo Misuse Examples •

Logo File Naming Convention •

File Types and Usage •

Fonts •

Color Blocks •

Glossary of Terms •

Rendering Applications •

Washington Township Schools Brand Templates •

Contents

This document serves as the guideline for using the

Washington Township Schools logo system. It is important

to follow the guidelines of this document to ensure the

continued strength and growth of the Washington Township

Schools brand.

Any deviation of the logo and its usage can potentially

create a historical error in the Washington Township

Schools brand and therefore continue down a path of

misusage. In order to prevent this from happening, this

document should be referred to by outside vendors,

internal staff and anyone planning to use the Washington

Township Schools logo, and/or its logo iterations, in any

physically printed or digital deliverables.

Anyone with questions or concerns about the usage of the

Washington Township Schools logo should contact:

Ellen Rogers

Community Relations Coordinator, MSDWT

8550 Woodfield Crossing Blvd.Indianapolis, IN 46240-2478

PH 317-205-3332 x77227

FAX 317-205-3362

Washington Township School District logos are a copyright

of Metropolitan School District of Washington Township.

Using This Document

The Washington Township Schools logo is the face of

the school district but also much more. By no means is the logo the only

representation of MSDWT. The logo is simply the beginning of Washington

Township Schools’ story. Its rich and diverse community and dedication to quality

education should be told through taglines, campaign initiatives, promotional

material and most importantly, its people. This logo, through those stories, then will

truly serve as Washington Townships Schools’ brand.

Introduction

The primary logo of Washington Township should be the

most-used version of the logo by the school district and

its stakeholders. It is designed to be simple, clean and

professional — characteristics of Washington Township

Schools. Consistent and proper use of this logo will build

brand equity and retain professionalism.

The Primary Logo

Washington Township “W”

PRIMARY LOGO

The outer surface represents the outward appearance of Washington Township — unified, cohesive and driven toward a central mission.

The inner surface is divided into three strands symbolizing the three levels of education (elementary, middle school

and high school).

The “W” shape takes its cue from the trajectory of the student going through the educational programs at Washington Township. The path is seldom straight, but a journey that elevates students higher and higher so that they are released

into the world at their peak potential.

The colors are representative of Washington Township’s flagship secondary level of education, North Central High School.

The “W” Mark

CENTER LINE

Safe AreaMeasurement Box 1

Measurement Box 2

SPECIFICATIONSLogo Safe Area

Black C PMS 200

63, 62, 59, 94 CMYK 3, 100, 70, 12

45, 41, 38 RGB 186, 12, 47

2D2926 Hex BA0C2F

1006 Madiera 1147

COLORColor Palette

Primary Full-Color

Reverse on Black

Full-Color Reverse

One-Color

Primary Logo Iterations

Primary Full-Color with Tagline

CENTER LINE

Primary Logo with Tagline

The logo with the tagline lockup is

available only with the primary logo.

Along with the full-color logo, iterations

include the reverse, on-black and one

color versions.

The tagline can be used in conjuction

with the primary logo but is not

considered part of the logo. It

should be placed outside of the

primary logo’s safe area.

Primary Logo Usage

Primary Full-Color Reverse on BlackFull-Color Reverse One-Color

USAGE:

In all cases when possible.

APPLICATION:

Embroidery on neutral fabric.

Print or digital.

DESCRIPTION:

This primary full-color iteration

should be used first and foremost for any Washington Township

Schools branding.

All other provided iterations of

the Washington Township logo

should be used on a case-by-

case basis only if the primary

full-color logo will not work.

USAGE:

On material or instances

where the logo is on a neutral

background dark enough that

white text will read better.

APPLICATION:

Embroidery on neutral fabric.

Print or digital.

DESCRIPTION:

The full-color reverse has

white text and the full-color

“W” mark.

Determine application of this

logo iteration on a case-by-

case basis when applying the

logo on a background that is a

neutral shade.

USAGE:

On material or instances where

the logo is on a black or a very

dark background.

APPLICATION:

Embroidery. Printing or digital

on black background.

DESCRIPTION:

The “W” mark is now one-color

red and has a separation from

the three strands in the middle

with the solid strand in the

middle.

The white text is used to stand

out from the background.

USAGE:

When cost is a concern or in

certain applications where a one-

color option is most practical

APPLICATION:

Embroidery, frosted glass decals

or merchandise printing.

DESCRIPTION:

Rarely would this be used, but

in cases where the application is

cost-prohibitive to produce, this

option is ideal.

Secondary Horizontal Full-Color

Secondary Horizonatal Reverse on Black

Secondary Full-Color Horizontal Reverse

Secondary One-Color

Secondary Logo Horizontal Iterations and Usage

USAGE:

To determine whether the horizontal

iterations of the logo should be used,

consider the format and size of the

application.

In cases where the format is

horizontally oriented to which it limits

the use of the primary logo (like in

the case of a pen, pencil or lanyard)

consider the horizontal iteration.

If the size of the logo is too small

and the text on the primary iteration

becomes illegible, one can consider

the horizontal iteration as an option.

The background to which these logos

will be applied will determine which

version of the horizontal logos to use.

Use the guide on the previous page to

determine usage.

Logo Misuse Examples

oohoo

Washington Township Schools

5K FUN RUNAND WALK

PTO BAKE SALE PTO BAKE SALE

Stretch or compress

Skew or distort the logo

Alter the proportions of

the logo elements

Adjust color or

introduce new colors

Create custom wordmarks or

text underneath the “W” mark to

create a new logo

Recolor the logo.

Alter the logo with

additional art or elements

Take parts of the logo and create

new logos

Add drop shadows or any

effects to the logo

Use the logo or parts of the logo

as letter swap-outs in words

Place the logo on busy or

patterned backgrounds

Change the fonts

Do not to use logos outside of what is provided. Please do not alter logos or do the following:

Logo File Naming Convention

Logo Name

Washington Township Logo_Primary_On Black_300.jpg

All files start with‘Washington

Township Logo’

‘Primary’ is the vertical

iteration to be used

in first- and best-case scenarios.

‘Secondary Horiz’ is

the horizontal lockup.

‘Full Color’ is the red

and black W.

‘On Black’ is the red

W and white text.

‘One Color’ is the one

color option and can

be swapped to reverse

white using the

eps files.

‘Reverse’ is the red

and black W with

white text.

72 is the 72 dpi

file for use on screen/digital.

300 is the

300 dpi file for use in print

at 100%.

EPS

vector file

JPEG

raster file

PNG

raster file

Iteration Usage DPI filetype

EPSVector file for use in most cases for maximum scalability and clarity. Preferred file type in most cases.

JPG_72Lower-resolution raster file (screen resolution) primarily for digital purpose.

JPG_300High-resolution raster file for use in print at 100% or smaller or when larger files are needed for screen.

PNGTransparent background raster marks primarily for use on

screen or digital purposes.

File Types and Usage

Fonts

ARIAL REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12434567890

ARIAL ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12434567890

ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12434567890

ARIAL BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12434567890

Color Blocks

PMS 200 C PMS Black C

The colors PMS 200 C, black and

white work together to form the

palette of Washington Township

Schools’ brand. When designing

collateral material with the brand, the

ratio of how much of each color to be

used should be unequal. One color

should dominate the palette while

secondary color should support.

Third and fourth level colors should

be used in accent.

RGB (Screen)RGB is a system for representing the colors to be used on

a computer display. Red, green, and blue can be combined

in various proportions to obtain any color in the visible

spectrum.

CMYK (Print)CMYK is a scheme for combining primary pigments. The C

stands for cyan (aqua), M stands for magenta (pink), Y for

yellow, and K for Key (black).

Spot ColorColors created without screens or dots, such as those

found in the Pantone Matching System®, are referred to in

the industry as spot or solid colors.

Pantone Matching System (PMS)PMS is a color standardization system that helps in color

identification and matching. It uses the Pantone numbering system to identify colors, and through this numbering

system, printer and other equipment manufacturers can

match colors without having to contact one another.

Glossary of Terms

Vector

Vector graphics are comprised of paths, which are defined by a start and end point, along with other points, curves,

and angles along the way. A path can be a line, a square,

a triangle, or a curved shape. Common vector formats

include AI, EPS, SVG, and sometimes, PDF.

Raster

Raster graphics is a bitmap, or a grid, of tiny squares called

pixels that collectively compose an image. Each pixel is

coded in a specific color to create an image. For images to have more detail, higher resolution is needed, or more

dots (pixels) per inch (dpi). A file that is 72 dpi, or 72 pixels in one square inch, can’t hold much detail versus a high

resolution file at 300 dpi. Common raster formats include JPEG, PNG, TIFF, GIF and BMP files.

POSSIBLE APPLICATIONS

Rendering Applications

Superior Schools Supportive Community