Brand Es-Sense and Vision for Farnham CAD Centre

An initiative to develop Brand Identity for Farnham CAD Centre using the 3-S practice:

Sense Symbol Story

Story and Archetype

Archetype if belonging Trademark Our Brand Core values

Sensory branding Marketing Appealing to Senses

Vision dominates over other senses Icon Typeface Perception Logo

Symbol Promotion Advertising & Packaging Print Media -- --- Printed Editorials Magazine Brochure

Story Communication Public Relations & Publicity Launch Event

Ambassador Branding CAD Centre identifies itself as a Service

Brand Interaction of clients with employees Attendants

Service and Product Lifecycle Impact Tool for Farnham CAD Centre To convey the message of CAD's initiatives with regard to use

of our Service and our ethos regarding our manufacture and disposal process.

A proposed initiative to address these issues through branding within the interior of CAD Centre is Typographic engagement with our clients.

A proposed initiative to address branding of exterior of CAD Centre is a large scale Identity Icon of CAD Centre on top of an Information Booth at the Promenade of the premise.

This booth will also serve as a help desk and to welcome prospective clients.

Characteristic of Farnham CAD Centre's Business Model Sales Engagement Entertainment

Human Resources and Branding for Farnham CAD Centre

Talent Management CAD Centre "Employee of the Month" CAD Centre's "Give and Take" Exchange

plan

Incentives Prizes, games

Glorification of Farnham CAD Centre's Practice

Efforts made by CAD Centre to promote CAD's Sustainable Design

An initiative to reinforce through marketing regarding the following:

Fair-trade products To bring to our clients vision that they are making an ethical

purchase.

CAD cafe - Fair-trade Coffee and tea service.

CAD Crafts Shop - Fair- trade Handicrafts. Textiles - Production from Fair trade cotton

CAD Centre supports organic products

Grassroots innovation for sustainable development

CAD Centre as Eco- innovative

Initiative to use renewable sources of energy.  Sale of Beespoke products within premise to

reduce wastage.