Brand Development - PipePlus

8/3/2019 Brand Development - PipePlus

1/3

Multi-Channel Two Level Brand Development Strategy

This strategy is a bird view of for brand management ofPipePlus and other related brands ofEternal

Group of Industries.

The strategy is divided among six channels. And certain channels are sub-divided among two levels. The

purpose of multi channels is to ensure the expansion in various sectors at the same time.

As there are already similar brands in the market since years so to tap the market effectively, we need

to target all sectors. And each channel should be organized independently which is controlled by a

central hub (Brand Manager).

C1.Building and Maintaining Points of Sale (POS) ensure continuous cash flow.

a. Level I Direct Sellingi. Order Takingii. Delivery of Goodsiii. Sales Management

1. POS

2. Corporates

3. MLM

4. Co-Branding

5. Export

6. E-Commerce

POS (Level-II)

Distribution Warehousing Investments

POS (Level-I)

Orders Delivery Management


2/3

iv. Area/Territory/Zone Managementb. Level II Distributor, Warehouse Appointment

i. Appointment of Distributors for the levelI developed market. This appointment isnecessary to expand the brand growth by utilizing the money from the market and

giving a percentage in return for their investment on product.

c.

Other Activitiesi. Comparative study of other brands for price, growth, schemes, promotions at B2Clevel.

ii. Promotional Activities (Below are certain promotional activities or items which arechosen to reduce the cost and assuring long term brand image development so that

Return on Brand Investment may increase every forthcoming year.

1. Calendar of Brand Promotional content at each POS2. Table calendar for managerial staff of each POS

C2.Builders / Architects

a. Level I Direct Sellingi. Organizing Daily appointments of different company representatives with Brokers /

Property Agents / Builders / Architects

ii. Targeting wholesalers of pipes & fittingsiii. Track back, order management of positive outcome and considering the negative

aspects and their solutions.

iv. Division of slice of percentage is also important among hierarchy of the positive orderproviders.

b. Level II Distributor, Warehouse Appointmenti. To use the outcome of Level-I results for picking up investors from market for

distribution, warehousing grounds to support company in terms of cash transaction,

cash flow, rotation of money of market in the market.

c. Other Activitiesi. Comparative study of other brands for price, benefits, growth, schemes, promotions

at B2B level.ii. Promotional Activities (Below are certain promotional activities or items which are

chosen to reduce cost and assuring long term brand image development so that

Return on Brand Investment is assured with each passing year.

1. Table calendar of Brand Promotional content at each office of the builder,architect.

Corporate (Level-II)

Distribution Warehousing Investments

Corporate (Level-I)

Brokers Builders Architects Contractors Wholesalers


3/3

2. Providing working uniform (Trouser and Shirt printed with Brand logos) tothe labor of builder, contractor with brand image and providing this facility as

long as he remains our client.

C3.Multi-Level Marketing Strategy Implementation [To use word to mouth marketing free of costand leverage the benefit of extended human resource by proving them a productive way of earning

more while keeping themselves attached to their respective companies, businesses.]a. Development of MLM strategyb. Awareness among brokers, builders, architects, property agents

C4.Co-Branding, New Horizons, Custom Productiona. Try to joint Venture with corporate companies who can use our products (pipe & fittings) in

their products like water filter plants.

b. Seeking new horizons (unspoken markets) in the market by researching trends ofcompetitors.

c. Always appreciating custom production for big clients.C5.International Market Exposure

a. Targeting under developed countries of Asia, Africa and Russiab.

Building distribution channels instead of local brand development but always looking aheadto make joint ventures with national companies of good exposure in that respective country.

C6.Online presence with support of E-Commerce and MLM support worldwide.a. E-Commerce supportb. M-Commerce supportc. MLM Management

Precise Overview By:

Author Name: M. Tanveer Maqbool

Email:[email protected],[email protected]

Cell: +92-308-23-23-249
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

Documents

Brand Development - PipePlus