Brand Booklet 2014

8/10/2019 Brand Booklet 2014

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Le Pain Quotidien


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We invite guests to escape theirhectic urban lifestyles and savorthe simplicity of good food madefrom simple ingredients grown and

harvested organically or locallywhenever possible.


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Organic since the day it was born


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The beginningsPerched on a kitchen stool as a young boy, Alain Coumont watched his grandmother make, knead and shape

bread. She made her bread the age old way, using simple ingredients: flour, water and salt, and one other

feature time.

Many years later, as a young chef in Brussels, Alain could not find the right bread for his restaurant. Passionate

about quality, he returned to his roots and began making his own bread, just as his grandmother had and

Le Pain Quotidien was born. Alain wanted people to have good quality organic bread, every day. His offering

soon evolved and included simple salads and tartines He always kept bread as the cornerstone of the menu. In

search of a place where his guests could sit and eat together, Alain found a long wooden table at a local fleamarket: Le Pain Quotidiens first communal table.

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THE FIRSTLE PAIN QUOTIDIEN OPENED ON

16 RUE DANSAERT, BRUXELLES, BELGIUM

October 26, 1990

We are now in 29GLOBAL CITIES

LPQ ISOPERATING IN17 COUNTRIES

+6000 Employees WORLDWIDE

MORETHAN200LePainQuotidienLOCATIONSGLOBALLY

Our

Story


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OVER 100KFOLLOWERS ONSOCIAL MEDIA

(+200% increase in 1 year)

310KGLOBAL

WEBSITEVISITORS

PERMONTH

77 Stores in

the USA

SERVING 32 MILLIONGuests GLOBALLY....

LPQCustomers

55%females/45

%males

Age24-36

years

85%ABC1

LatestLPQopen

ing...Cannes,Fra

nce

onthemostfamousstreet...LaC

roisette

24 L on d onL o c a t i o n s


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Authenticity & Simplicty

Conviviality

Health & Wellbeing

Solidarity

The age old traditions of eating well and enjoying life have

been at the heart of Le Pain Quotidien since the start.

Seeking out extremely high quality ingredients from organic

and local farmers is essential in maintaining a life of simplicity.

By faithfully remaining true to our traditional and handmade

heritage, we maintain a level of authenticity that is hard to

find in todays industrialized and processed world.

Every time we open a new, we have the

opportunity to bring organic food to morepeople and create demand for more acres

of land to be organically farmed.

Brand Values

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10

Bleecker St, New York


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TheatmosphereStep into one of our restaurants and feel the noise, stress

and busyness of the city slip away. Classical music, quality

furnishing, reclaimed woods, global antiquities and the

aroma of fresh bread. As bread is the foundation of many of

our dishes, the communal table is at the heart of our design,encouraging conviviality. When you stop for a moment, eat

and take in your surroundings, you never know who you

might meet while reaching for a chocolate spread.


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Central Park, New York

Buenos Aires, Argentina

O

ne

store,one

neigh

borhood


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RuedesMartyrs,Paris


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The business todayWe have a growing global community of over 200 stores throughout the world, in some of the

most cosmopolitan and exciting cities: New York, Chicago, Los Angeles, Paris, London, Moscow,Dubai and Tokyo. Our first US store opened in New York City on Madison Avenue in 1997.

Since then we have enjoyed steady and successful growth.

The UK, US and Paris businesses are wholly owned by the global parent company which in turn

is owned by a select group of long term Belgian shareholders who truly support and encourage

our philosophy and growth plans. 111 restaurants are company owned, 108 franchised.

We are very proud of the fact ourgrowth is now self-funded, without anyoutside inf luences we are able to buildour company in a sustainable way thatis true to what we believe in.

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The business todayWe have a growing global community of over 200 stores throughout the world, in some of the

most cosmopolitan and exciting cities: New York, Chicago, Los Angeles, Paris, London, Moscow,

Dubai and Tokyo. Our first US store opened in New York City on Madison Avenue in 1997.Since then we have enjoyed steady and successful growth.

The UK, US and Paris businesses are wholly owned by the global parent company which in turn

is owned by a select group of long term Belgian shareholders who truly support and encourage

our philosophy and growth plans. 111 restaurants are company owned, 108 franchised.

We are very proud of the fact ourgrowth is now self-funded, without anyoutside inf luences we are able to buildour company in a sustainable way that

is true to what we believe in.


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Global appeal and international reach


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Seeking out extremely highquality ingredients from organicand local farmers is essential inmaintaining a life of simplicity.


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Our foodWe serve simple, wholesome and sustainable food for

breakfast, lunch and dinner. Our menu includes organic

and gluten free soups, freshly prepared salads, signature

tartines, homemade pastries and artisan baked bread. Wealso believe eating less meat is good for you and the planet

so we serve many vegan (100% Botanical) and vegetarian

options.

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Breakfast

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Organic oats, gluten-free rawgranola, yogurts, parfaits,freshly cut fruit or organic eggs.

Start the day this way or goBelgian-style with a selectionof pastries and artisan breadsto go with our signature sweetspreads.

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B

runch

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Organic and gluten free

soups daily, freshly prepared

salads, signature

Belgian tartines.

Grab a seat at our communal

table after a busy day of

shopping or slow things down a

little and catch up with friends

over a colourful plat du jour.

Lunch

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Artisanal charcuterie, cheese platters,organic mezze bowls and handmadesmall plates. Pot-au-feu, cassoulet, and

conf it de canard. Tasty comfort foodthats good for the body and the soul.

Dinner

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Desserts

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Organic wine


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Organic wine

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Whether fresh pressed, hot or coldbrewed, squeezed, steeped or frothed our

drinks are refreshingly organic and homemade daily in our kitchens.

Freshpressedjuices

i ff e and teas32


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Organiccoffeeandteas

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Peruvian, hand-picked, organic coffee.Pots of organic tea and herbal infusions,

Belgian style hot chocolate. All served inour signature bowl, our very own Belgianhand-warmer.

Organic

Coffeeand

Tea

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Take away

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When youre on the move and need good food on the go, pop in forany drink or dish on our menu. A fresh selection, a speedy option.

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Retail pantry37


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Retail pantry

With over 100 organicproducts on our shelves and inour kitchens there is alwaysa sweet or savory treat foryou to stock up on.

Our customer

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Goes out to eat oftenBrand savvy

Into technology and new innovations

Staysin touch with what's fashionable

Comfortablehopping fromboardroom

to music festival


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What our customers like about LPQ


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Nell A bright, welcomingspace and friendly feel. I

dont feel weird eating

alone at the communaltable!

Janine I actually crave thesalads. Great taste, portions size

and theyre not boring

Laura and Jo A chilled out areawith quality coffee and baristas

Matthew I usually eat at my desk andwork through lunch. I get something to goand its quick, tasty and always fresh

Quality

Coffee

Fresh&Fast

AlittlepieceofEuropeinourownbackyardLovelovelove

thesalads!

Natasha My favorite brunchplace, love getting the girls

together

Emma & Liz Greatambience, feels like were

sitting in a Paris cafe

ORGANIC

Chris - I care about what Iput into my body. I like thatmost things are organicand they use qualityingredients

Sue & Tilly There is always a great choice for me and mydaughter. I want her to eat well and she wants something yummy.

I like its organic too43


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Jen & Chris We eat out a lot and we like the choice.I can have something light but then have my favourite

brownie and not feel bad!

Louisa It feels real,not like other chains. Ilove all the wood anddesign touches

Michael and Jordan A placethat is laid back, has space anda good variety of food

Matt and Tasha Somewhere

cosy with friendly staff andhome-made food

Nick I freelance so I like coming hereto work, the staff are friendly, the foods

great and theres always good wi

Simpleand

deliciousfood

HEALTHY

OPTIONS


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WCIU-V You & Me Tis MorningLPQ Comes to Chicago

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Paris- Les nouveaux brunch ont du punch24 May 2014 Bravo. Brunch served daily, extremely kind servers

and patios or good weather. http://www.lefigaro.r/sortir-paris/2014/03/19/30004-20140319AR-FIG00011-paris-les-nouveaux-brunchs-ont-du-punch.php

Le Pain Quotidien Wins Mercury Comeos6 November 2013 Te bakery chain Le Pain Quotidien won the Mer-cury prize, given by Comeos, the ederation o trade and services. Le PainQuotidien remained true to its vision company and its initial choice

through the years. A tour de orce afer 23 years! Tis tenacity in theirwillingness to go against the tide deserved to be rewarded. http://www.rtb.be/video/detail_le-pain-quotidien-a-nyc-made-in-bel-gium?id=1862684

Books Worth Buying5 June 2013 What I love about Le Pain Quotidien Cookbook is the samething I love about the ca itsel. Te Belgium-based boulangerie, with loca-tions all over the world (including Manhattan where I love), sells not onlyrustic bread, tartines, vegan soups and the best granola ever.http://www.saveur.com/article/blog/Best-Cookbooks-2013-June

Fresh, nutritious and delicious13 August 2013 Le Pain Quotidien is a rustic, sit-down-and-ordereatery that also has a communal table i you eel sociable, and thought-ully provides a book about the restaurant and its ood to page through

while you wait or your ood.http://www.airaxtimes.com/article/20130830/ENERAIN-MEN/130839778&template=airaximes

LPQ Comes to Chicago25 April 2014 Founder & Che Alain Coumont joined WCIU-V hostsJeanne Sparrow and Melissa Forman on You & Me Tis Morning or a cook-ing demo, introducing Chicagoans to the Le Pain Quotidien concept.http://www.lepainquotidien.com/news/alain-coumont-appears-on-you-me-this-morning/#.VA7_7vldWtI


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Documents

Brand Booklet 2014