B R A N D B O O K 2 0 2 0

AD is the point of reference for design enthusiasts who seek inspiration and exclusive access to the most inspiring homes in the world.

At AD we see the world in terms of spaces: the designs behind them and the people and stories which have created them and live in them. 

We feature up-and-coming and internationally admired designers and architects, standing up for creativity, innovation and craftsmanship, and with a growing emphasis on sustainability.

From the product to the experienceDECORATION

People want to feel they are the main players in their homes’ decoration.

Their homes have become an extension of themselves.

They enjoy authentic resources and contents which encourage a feeling of community and inspire without imposing.

ValuesEXCELLENCE

CREATIVITYEXPERIENCE

ORIGINALITY

INNOVATIONINTERNATIONAL

THE HISTORY OF DESIGN, CULTURAL EVENTS, COLLECTIONS, FAIRS, EXHIBITIONS

ART AND CULTURE3

ARCHITECTURETHE MOST CREATIVE, INTELLIGENT,

SUSTAINABLE PROJECTS.

2 SPECIALIST NEWS

INTERVIEWS AND REPORTS WITH PROFESSIONALS, IDEAS, TALENT,

NEW PERSPECTIVES

4

INTERIOR DESIGN

WE DISCOVER THE MOST SPECIAL, DIVERSE HOMES1 CELEBRITIES’

HOMESEXCLUSIVE ACCCESS TO THE MOST

ADMIRED PROFESSIONAL CELEBRITIES5LIFESTYLE

DESIGN IN THE OBJECTS AROUND US WHICH MAKE UP OUR LIFESTYLE,

WATCHES, ACCESSORIES, JEWELS, TECHNOLOGY, CARS

6

Contents

EDITORIALTONE

ENTERTAININSPIRE

EDUCATE

UPDATECONNECT

We see the world through design

Creativity and visual power are to be found on all of our media We are aspirational and also approachable

We offer an international perspective

We support genuine content and up-and-coming talent

We are committed to excellence in journalism, photography and design

We design memorable experiences

We encourage our audiences to open their minds to creativity

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5678

360ºCONVERSATI0N

EACH MONTH AD MAGAZINE HELPS ME TO UNDERSTAND

BRAND VALUES, ITS DIFFERENT APPROACH

HELPS ME TO DECIDE ON MY PURCHASES BASED ON

INFORMATION FROM THE PROFESSIONALS

IT IS MY CHANCE TO DISCONNECT

THE PROFESSIONAL EVENTS HELP ME TO FIND OUT ABOUT THE

BEST IN THE SECTOR THE BRAND

EXPERIENCES MAKE ME FEEL SPECIAL, PART OF A PRIVILEGED GROUP

ON THE WEBSITE I FIND CONTENT WHICH I DON’T USUALLY LOOK FOR IN THE MAGAZINE. IT ENTERTAINS ME WITH NEW APPROACHES.

I ENJOY ITS STORIES AND THE VIDEOS

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EVERY DAY AD’S SOCIAL MEDIA PUT ME IN TOUCH WITH PEOPLE LIKE ME WHO

MAKE ME HAVE FUN THEY SHOW ME ADDITIONAL CONTENT IN THE MOST VISUAL WAY

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VISITA AL BAÑO

Cuatro ESTILOS para sacarle brillo a tu SPA PRIVADO

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: Refugios luminosos y con mucha personalidad en PARÍS, IBIZA o VALENCIA

DISEÑO al desnudo

Piezas, ESPACIOS, tendencias... Lo nuevo de MILÁN 2019

Las CASAS

COVER01 [IMP];15_View.indd 1 10/5/19 14:22

+2 MQUALITY IMPACTSPER MONTH

READERS100K

FOLLOWERS1M

UNIQUE USERS902K

SOCIAL MEDIA

AD EVENTSEXPERIENCES

WEBSITE

MAGAZINE

Source: 3 Acum EGM 2019, Google Analytics December 2019, RRSS December 2019

Decoration and interior decoration professionals and enthusiasts. Looking for inspiration and a reference guide. They are curious, intelligent, open-minded

Source: Bran Media 3 Acum EGM 2019

The

READERSHIP

36%64%

17%

49%

MENWOMEN

MILLENIAL GENERATION (25-34)GENERATION X (35-54)

15%SILVER GENERATION(55-64)

33%58%

IA1 /IA2 CLASSURBAN

A wide range of national and international sectors place their trust in AD España: Home equipment, decoration, construction, technolog y, and, of course, all the lifestyle categories.

CAMPAIGNSin AD

LEADERSin advertising

CAMPAIGNS

35%LIFESTYLE

65%DECORATION

Connection with a relevant brand with world-wide coherence Safe, high quality surroundings with an optimal mix of media National and international range content Connection with the most segmented, demanding audiences Inspiration and creativity with our own different approach

PROPOSALAD value

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CALENDAR Magazine specials in

JanuarySleeping

FebruaryLiving with art

MarchDesign

AprilOutdoor / Fabrics

MayKitchens

JuneBathrooms

JulySummer / Claddings

AugustSummer / Claddings

SeptemberLiving Rooms

OctoberLighting

NovemberLuxury / Fabrics

DecemberChristmas / sofas

2020

AD COMMERCIAL DIRECTORLAURA VELASCOlvelasco@condenast.es

HEADS OF ADVERTISINGISABEL BELLOSILLOibellosillo@condenast.es

NAIMA FARROUKInaimaf@condenast.es

VICKY ÁLVAREZvalvarez@condenast.es

ISABEL VALCARCEL PALENCIAisabel.valcarcel@condenast.es

HEAD OF MEDIA AGENCIES SALESPATRICIA CAÑADApatricia.canada@condenast.es

COORDINATIONMERCEDES GONZÁLEZmgonzalez@condenast.es

Pº Castellana 9-11 . 28046 MadridTel.: 91 700 41 70 - Fax: 91 319 93 25

MADRID

OLGA DE LAS HERASodelasheras@condenast.es

HEAD OF DIGITAL ADVERTISING

NOELIA GONZÁLEZngonzalez@condenast.es

COORDINATION

Mª CARMEN HERREROmcherrero@condenast.es

Pº de Gracia 8-10 . 08007 BarcelonaTel.: 93 412 13 66 - Fax: 93 412 66 98

BARCELONA

HEAD OF GROUP

ITALY

REPRESENTATIVEELENA MARSEGLIAemarseglia@condenast.it

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BELONGS TO:

NORTH

REPRESENTATIVE

ANA LÓPEZ CÁMARAalopez@condenast.es

Barrio Gerra, 1. Los Llaos(San vicente de la Barquera)39547 Cantabria Tel.: 619 603 776

CONDÉ NAST ESPAÑA COMMERCIAL DIRECTOR

ELENA FERRERASeferreras@condenast.es