Brand Book AmCham

8/14/2019 Brand Book AmCham

1/16

Brand Book

Copyright 2013 American Chamber of Commerce in Romania. All Rights Reserved.


2/16

The American Chamber of Commerce in Romania(AmCham Romania) is a non-profit and non-politicalorganization that promotes the commercial and economicinterests of U.S., international and local businesscommunity in Romania.

Established in 1993 by American investors in the country, itis now one of the 115 international AmChams in 102countries affiliated to the U.S. Chamber of Commerce,based in Washington D.C., and a member of the EuropeanCouncil of the American Chambers of Commerce

(ECACC).

Currently, AmCham has over 300 members, consisting ofmajor U.S., foreign and local enterprises doing business inRomania, as well as small and medium-sized firms andbusiness executives in the country, who support and abideby the policies of the U.S. Chamber of Commerce. Theassociation is entirely autonomous, with no subsidy fromany government body, and relies on income frommembership dues and other activities.


3/16

Brand Book |American Chamber of Commerce in Romania

CONTENT

Brand Book

3Copyright 2013 American Chamber of Commerce in Romania. All Rights Reserved.

LOGO 4Master Logo Brand 5Aniversary Logo Brand 6Safety zone 7Colors 7Fonts 8

Letterhead 10Fax 11Envelopes 12Business card 13

STATIONERY SYSTEM 9

BRANDING EXAMPLES 14


4/16

4

Master Logo Brand, Anniversary Logo Brand,Safety zone, Colors & Fonts


5/16



Master Logo Brand

Monotone

The AmCham Master Brand is represented by theAmCham Master Brand Logo, reffered to as theAmCham Logo. The AmCham Logo is displayed to besteffect when positioned in clear space, which helps toprotect the integrity and enhance the visual impressionof the AmCham Logo.

AmCham LogoFour color process

AmCham LogoOne color process


6/16

AnniversaryLogo BrandFour color process


Copyright 2013 American Chamber of Commerce in Romania. All Rights Reserved.6

Anniversary Logo Brand

AnniversaryLogo BrandMonotone

AnniversaryLogo BrandOne color process


7/16



Safety zone

Colors

The AmCham Logo should never be overcrowded byor linked to other elements that will reduce its legibilityand visibility. The amount of clear space varies in directproportion to the size of the AmCham Logo.The preferred clear space is 50% of the height of theAmCham Logo. The minimum clear space is 25%.

50%

50%

Preferred clear space,50% of the logo height

It is essential that the identity colors are alwaysreproduced accurately. A printed color will vary in hueand density according to the surface it is printed on. Toovercome this, the colors should be matched. To getthe closest color match, ensure that the Pantone colorsamples provided by the Design department alwaysare used for visual matching.

PANTONE 711 C

PANTONE 294 C

PANTONE Process Black

C:10 M:100 Y:100 K:0

C:100 M:90 Y:0 K:30

C:0 M:0 Y:0 K:100

R:219 G:53 B:58

R:48 G:68 B:122

R:0 G:0 B:0

#DB353A

#303C7A

#000000


8/16


Fonts


Hypatia Sans was chosen for its modern yet timelessappearance as well as its ability to fit within differentcircumstances. Can be used for all kind of type setting likeheadlines, running text and quotations.Used both offline and online. When used online, do notrely on end-user having this typeface installed.Another accepted font family is Segoe UI. The Segoe UIfamily provide a wide range of typefaces that offer enoughvariety for multiple type needs, from ultra bold headlinesto easy-to-read body text. Segoe UI is recommended foroffice use.

ABCABCDEFGHIJKLMNOPQRSTUVWXYZ?!@$1234567890abcdefghijklmnopqrstuvwxyz

Hypatia Sans Pro

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@$1234567890abcdefghijklmnopqrstuvwxyz

Hypatia Sans Pro Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ?!@$1234567890abcdefghijklmnopqrstuvwxyz

Hypatia Sans Pro Semibold

ABCDEFGHIJKLMNOPQRSTU

VWXYZ?!@$1234567890abcdefghijklmnopqrstuvwxyz

Segoe UI


9/16

9

Stationery

SystemLetterhead, Fax, Envelopes, Business Card


10/16


Letterhead


American Chamber of Commerce in Romania (AmCham Romania)th

11 Ion Campineanu St, Union International Center, 4 Floor, Bucharest - 010031Phone: + 40 21 312 48 34 + 40 31 2 AMCHAM (26 24 26) Fax: + 40 21 312 48 51E-mail: [email protected] www.amcham.ro

| ||


11/16


Fax


American Chamber of Commerce in Romania (AmCham Romania)th

11 Ion Campineanu St, Union International Center, 4 Floor, Bucharest - 010031Phone: + 40 21 312 48 34 | + 40 31 2 AMCHAM (26 24 26) | Fax: + 40 21 312 48 51E-mail: [email protected] | www.amcham.ro


12/16


Envelopes


thUnion International Center, 4 Floor, 11 Ion Campineanu St., Bucharest 1 - RomaniaT: + 40 21 315 8694, + 40 21 312 4834, + 40 31 2amcham (262426) F: + 40 21 312 4851E: |[email protected] www.amcham.ro

American Chamber of Commerce in Romania

thUnion International Center, 4 Floor, 11 Ion Campineanu St., Bucharest 1 - RomaniaT: + 40 21 315 8694, + 40 21 312 4834, + 40 31 2amcham (262426) F: + 40 21 312 4851E: |[email protected] www.amcham.ro


DL size220x110mm

C4 size324x229mm


13/16


Business card


Business cardscale 1:1

th11 Ion Campineanu St. , Union International Center, 4 Floor, Bucharest -1T: + 40 21 312 48 34, + 40 21 315 86 94, + 40 312 AMCHAM (262 426)

F: + 40 21 312 48 51

Jane DoeTitle [email protected]


Member of the AmCham Network

www.amcham.ro

th11 Ion Campineanu St. , Union International Center, 4 Floor, Bucharest -1T: + 40 21 312 48 34, + 40 21 315 86 94, + 40 312 AMCHAM (262 426)

F: + 40 21 312 48 51

Jane DoeTitle [email protected]


Member of the AmCham Network

www.amcham.ro


14/16

Branding

examples

14


15/16




16/16

Documents

Brand Book AmCham