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accent inns brand book
Citation preview
accent inns
this is our brand.
table of contents
TH IS I S OUR BR AND – ACCENT INNS
friendly.
brand traits
2
local/BC owned.
TH IS I S OUR BR AND – ACCENT INNS
3
good value.
brand traits
4
authentic.
TH IS I S OUR BR AND – ACCENT INNS
5
nimble/flexible.
brand traits
6
different (in a good way).
TH IS I S OUR BR AND – ACCENT INNS
7
if our brand were a person, it would
look like this:
brand personality
8
TH IS I S OUR BR AND – ACCENT INNS
A fun, quirky, out there (in a good way) guy. He is clean and wholesome, 30ish and down to earth. He is an outdoor enthusiast and considers
himself to be an expert on all of the local hotspots in his hometown. He wears flannel, plaid and jeans, smells like Downy and has a day’s
growth. He drinks beer. He’s a good guy who still calls his mom. He is definitely a Canucks fan.9
primary colour palette
secondary colour
75%
100%
50%
25%
Pantone 1797C 0 M 100 Y 100 K 35R 167 G 14 B 19
Pantone BlackK 100R 0 G 0 B 0
Pantone 485C 0 M 100 Y 100 K 0R 237 G 28 B 36
Pantone 1375C 0 M 50 Y 100 K 0R 247 G 148 B 30
Pantone 124C 0 M 27 Y 100 K 0R 253 G 194 B 20
Pantone 7462C 90 M 55 Y 10 K 0R 255 G 194 B 14
Pantone 534C 100 M 50 Y 0 K 50R 0 G 64 B 113
10
our colours are bright, bc
and fun.
TH IS I S OUR BR AND – ACCENT INNS
11
vag roundedis our typeface. it is available
in a variety of weights.
primary typeface
12
VAG Rounded Black
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890$ %@(,.;:#!?)
VAG Rounded Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
Zz
1234567890$ %@(,.;:#!?)
VAG Rounded Light,
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890$ %@(,.;:#!?)
VAG Rounded Thin
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm
Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890$ %@(,.;:#!?)
THIS I S OUR BR AND – ACCENT INNS
13
The rationale behind choosing VAG Rounded as the corporate font is that it is a fun and sophisticated font that is available in a variety of
weights. Its rounded corners and clean design represent the friendly and professional nature of Accent Inns. VAG Rounded Black can be used as
an effective headline font as it is bold, highly legible and suitable for billboards, posters and a variety of print and web applications.
brand visualization
14
our brand’s photo album.
TH IS I S OUR BR AND – ACCENT INNS
15
our brand promise.
16
We’re committed to delivering a local, authentic,
value-driven travel experience to you.
17
30 second elevator pitch
A pint-sized, boastfully BC hotel chain committed to
delivering a local, authentic, value-driven travel
experience — each and every time.
18
30 second elevator pitch.
TH IS I S OUR BR AND – ACCENT INNSTH IS I S OUR BR AND – ACCENT INNS
19
a new brand. a new logo.
logo evolution
20
TH IS I S OUR BR AND – ACCENT INNS
21
stay local. stay real.
accent inns