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Brand book 2018
w w w. b o l o n e y e w e a r. c o m
3 O U R B R A N D
4 Brand concept
7 Brand history
9 O U R A M B A S S A D O R ’ S
1 5 O U R Q UA L I T Y
16 Premium frames
20 Premium lenses
2 3 2 0 1 8 C O L L E C T I O N
27 Optical
43 Sunglasses
Ta b l e o f C o n t e n t s 2
OUR BRAND
My Style, My BOLON
In the contemporary world where
each individual is looking for a unique style,
BOLON is a brand that embraces individuality.
Because we believe that eyewear
is a form of individual expression and extension
of one’s personal style, BOLON inspires women and men
by giving a unique, modern and fashionable look,
designed for every single style.
This is the story of “My Style, My BOLON”.
B R A N D C O N C E P T
O U R B R A N D 4
Fashion, Design & Quality
Bolon offers a unique and elegant design as well
as quality with selecting the premium eyewear
materials for the best resistance, lightness
and comfort for every frame.
Quality and style are never compromised.
B R A N D VA LU E S
5O U R B R A N D
B R A N D H I S TO R Y
2 0 0 3BOLON was founded.
2 0 1 1“Best sunglass brand
of the year”award.
2 0 1 4“Best brand of the year”.
2 0 1 4Ranked among
the Top 500 Asian brands.
“Most influential brand in
Asia spectacles industry”.
2 0 1 5First BOLON flagship
store opening.
2 0 1 5BOLON listed all APAC region.
Sophie Marceau is the 1st
BOLON international ambassador.
2 0 1 6Anne Hathaway is the new
BOLON Brand Ambassador
1st Silmo Paris event.
2 0 1 7BOLON international launch
MIDO event, Milan.
2 0 1 6
2 0 1 5 2 0 1 5
2 0 0 3
2 0 1 5
2 0 1 5
2 0 1 5
2 0 1 6
2 0 1 7
2 0 1 8
OUR AMBASSADOR’S
O U R A M B A S S A D O R
O U R A M B A S S A D O R 1 1
Hailey Baldwin & BOLON
Hailey Baldwin, an American model, has been chosen
to be the new BOLON brand ambassador.
Hailey Baldwin has been chosen for her elegant,
fashion and trendy style. She is the perfect fit
to represent the brand values with glamour,
style and elegance.
Hailey Baldwin
“I really love the collection. I like how wide the range is, their styles are geared towards different people.”
“It is something that I would wear in my daily life, such as the Aviators (BL8010). I wear them constantly, it suits my fashion street style.”
“They are really light and they don’t fall. I am all about being yourself, and this what I like about BOLON.”
O U R A M B A S S A D O R
Anne Hathaway & BOLON
Anne Hathaway, the famous Academy award
- winning American actress, has been chosen
to be the official BOLON brand ambassador.
Anne Hathaway is known for her elegant fashion style.
She is the perfect fit to represent the brand values
with glamour and elegance.
Anne Hathaway
“To me BOLON represents Fashion, Elegance and StyleI like my style to be real, approachable,to reflect what I feel like doing that day”
“Be real, Be unique,That’s my style, that’s my BOLON Eyewear”
“When choosing sunglasses, I think quality,lightness, comfort and of course the style.And this is what BOLON is offering.”
O U R A M B A S S A D O R 1 3
OUR QUALITY
P R E M I U M F R A M E S
Innovation.
Technology.
Lightness.
Only high quality materials are used.
Italian Mazzuchelli Acetate–Resin
and Memory resin TR90 made in Switzerland
guarantee lightness and resistance.
Our quality hyper-elastic thin steel
is fashioned by precision laser cutting.
Grooves are carved on the thin lenses
and plate to inlay metal frame.
The thickness of 0.6mm allows
for an ultra-thin and resilient frame.
O U R Q UA L I T Y 1 6
D E S I G N E D I N I TA LY
Quality guaranteed
Each frame has a unique series number engraved
on the side to guarantee the product authenticity.
O U R Q UA L I T Y 1 9
MR-8 1.6 tinted lensfrom BOLON
Standard 1.5 tinted lens
Lighter & Thinner
MR-8 1.6 sun lens collection from BOLON
is much lighter and thinner than the
widely-used 1.5 standard tinted lens.
- 19%
-29%
Centre thickness
Comparison made every 5 dioptres
Weight
1.40 mm 1.74 mm
20.68 g 26.07 g
P R E M I U M L E N S E S
O U R Q UA L I T Y 2 0
E-SPF® is an index rating the overall UV protection of a lens. E-SPF® was developed by Essilor International and endorsed
by 3rd party experts. Lens performance only. The E-SPF index excludes direct eye exposure that depends on external
factors (wearer’s morphology, frame shape, position of wear).
E-SPF Technology by Essilorblocks UV rays reflected
from the lens back surface
UV400 100% UVA/UVBPrevent 95%-100% UV raysfrom lens front surface
* provided on a frames selection.
P R E M I U M L E N S E S
7 advantagesof the High-Definitionpolarised lenses
HD VISIONFlawlessly displaying every wonderful detail
TRUE COLOURSPerfectly reproducing the exact colours
as perceived by the human eye
UV 400 PROTECTIONEffectively blocking harmful UVA, UVB & UVC light
DURABLE & EASY TO CLEANHydrophobic coating with added scratch resistance
ANTI-GLAREBlocking glare allows for a sharper view
and helps prevent visual fatigue
IMPACT RESISTANCEShatter-proof lens which is safer
and lighter than glass lenses
COMFORTABLE VISUAL EFFECTExceptional Anti-Reflective coating helps
relieve eye strain and relax the eyes
O U R Q UA L I T Y 2 2
2018 COLLECTION
P R E M I U M L E N S E S
A
Measurement
B
Measurement
TR90 Memory Resin
TR90 made by the Swiss corporation EMS means that our frames are resistant to deformation with high memory recovery. This resin is also around a third lighter than other resin materials
Metal
Including aluminium magnesium, copper alloy and stainless steel that feature strength, lightness, high hardness and resistance to deformation
Mazzucchelli Acetate
Rich colours and patterns as well as market leading physical properties which resist ageing, fading and breakages
Titanium
Lightweight, resilient and resistant to corrosion
Male E-SPF index
Bridge
Width Female
Temple
Length UnisexTint
Classification
Rx-able
Product specification
Non Rx
2 0 1 8 C O L L E C T I O N 2 4
2 0 1 8 I N S P I R AT I O N
Art & fashionModernity & elegance
Modernity & elegance have always been
in the design spirit of the brand.
For 2018, the new collection is inspired
by a combination of art & fashion
to reach pure design lines.
The new styles from classic to avant-garde
offer each model a unique contemporary
fashion design, made with premium quality
materials and advanced crafting techniques.
2 0 1 8 C O L L E C T I O N 2 6
OPTICAL
2 0 1 8 C O L L E C T I O N
2 0 1 8 C O L L E C T I O N
Anne Hathaway wearing BJ7003 B70
B O LO N O P T I C A L 2 8
BJ3017Page 032
BJ6013Page 034
BJ1307Page 030
BJ7003Page 041
BJ3015Page 031
BJ6012Page 033
BOLON OPTICAL
BJ6016Page 036
BJ6019Page 038
BJ6020Page 039
BJ6015Page 035
BJ6018Page 037
BJ7002Page 040
B O LO N O P T I C A L 2 9
B10 B11 B12
BJ1307
Black Dark grey Black / gold
Temple: BlackTemple tip: Black
Temple: Dark greyTemple tip: Dark grey
Temple: GoldTemple tip: Gold
49 21 145 45.2
B O LO N O P T I C A L 3 0
B10 B11 B20
BJ3015
Black Black Tortoiseshell
Arm: Gold Arm: Black Arm: Antique bronze
51 18 145 39.7
B O LO N O P T I C A L 3 1
B20Tortoiseshell
Arm: Tortoiseshell
B10
BJ3017
Black
Arm: Black
52 19 145
B11Clear / black
Arm: Black
35
B O LO N O P T I C A L 3 2
B10 B20 B70
BJ6012
Black Tortoiseshell Dark blue
Arm: Black Arm: Tortoiseshell Arm: Dark blue
51 19 145 41.8
B O LO N O P T I C A L 3 3
B20 B30 B70
BJ6013
Tortoiseshell Burgundy / black Midnight blue
Arm: Tortoiseshell Arm: Burgundy / black Arm: Midnight blue
48 21 145 47.8
B O LO N O P T I C A L 3 4
51 21 145 46
BJ6015
B10 B11 B20Black Black Tortoiseshell
Arm: Gold Arm: Silver Arm: Gold
B O LO N O P T I C A L 3 5
47 21 145 39
BJ6016
B10 B20 B70Black Tortoiseshell Blue
Arm: Gold Arm: Bronze Arm: Silver
B O LO N O P T I C A L 3 6
52 19 145 37
BJ6018
B11 B20 B70Black Tortoiseshell Blue
Arm: Black Arm: Tortoiseshell Arm: Blue
B O LO N O P T I C A L 3 7
48 21 145 38
BJ6019
B10 B11 B20Black Black Tortoise
Arm: Gold Arm: Brushed gunmetal Arm: Brushed bronze
B O LO N O P T I C A L 3 8
BJ6020
B21B11 B20Clear / goldBlack Tortoiseshell
Arm: GoldArm: Brushed gunmetal Arm: Gold
48 22 145 45
B O LO N O P T I C A L 3 9
BJ7002
B10 B11 B70Matte black & gold Matte black & gunmetal Matte blue & gunmetal
Arm: Matte Black Arm: Matte Black Arm: Matte Blue
52 18 145 39
B O LO N O P T I C A L 4 0
B70 B11 B30
BJ7003
Blue silverBlack / gunmetal Burgundy / rose gold
Arm: BlueArm: Black Arm: Tortoiseshell
53 20 145 47.4
B O LO N O P T I C A L 4 1
SUNGLASSES
2 0 1 8 C O L L E C T I O N
2 0 1 8 C O L L E C T I O N
Anne Hathaway wearing BL 5012 / C10
S U N G L A S S E S 4 4
BOLON SUN
B O LO N S U N 4 5
BL3008Page 046
BL6018Page 050
BL3009Page 047
BL5012Page 049
BL6025Page 051
BL3011Page 048
BL6028Page 052
BL6031Page 054
BL8008Page 059
BL8011Page 060
BL6029Page 053
BL6058Page 055
BL7013Page 056
BL7016Page 057
BL8007Page 058
BL8028Page 061
B30 D10 D20
BL3008
Semi transparent pink Black Tortoiseshell frame
Graduated lilac mirror with anti-reflective
coating
Grey/purple polarised with anti-reflective
coating
Polarised soft gold mirror with anti-reflective
coating
51 22 148 48.9
Class 3
B O LO N O P T I C A L 4 6
D80D11
BL3009
Teal / brownGrey / black
Polarised silver mirror with anti-reflective
coating
Polarised gold/pink with anti-reflective
coating
53 18 148 50
Class 3
B O LO N O P T I C A L 4 7
B O LO N O P T I C A L 4 8
52 20 148 46
Class 3
BL3011
D12D10 D11Transparent grey frameBlack Black
White gold anti-reflection coated high-definition
polarised lenses
Blue grey two-side coated high-definition
polarised lenses
Gold anti-reflection coated high-definition
polarised lenses
B O LO N O P T I C A L 4 9
C10 D11
BL5012
Black Black frame
Polarised purple Polarised violet mirror with anti-reflective
coating
58 12 147 51.6
Class 3
A10 B91
BL6018
Transparent / silverBlack / transparent / gold frame
Grey tint Silver mirror with anti-reflective
coating
51 21 145 21
Class 3
B O LO N O P T I C A L 5 0
A11 Black / gold
Grey tint with anti-reflective
coating
B30
BL6025
White powder / gold
Violet mirrorwith anti-reflective
coating
48 23 145
A20Tortoiseshell / gold
Grey tint
45.5
Class 3
B O LO N O P T I C A L 5 1
C10 C11
BL6028
Black / goldBlack / gold
Polarised grey Graduated polarised grey with anti-reflective
coating
56 17 148 51.7
Class 3
B O LO N O P T I C A L 5 2
55 17 147 51
Class 3
BL6029
C10 D11 Black / gold Floral grey / brown with gold
Purple gray high-definition polarised lenses
Gold anti-reflection coated high-definition
polarised lenses
B O LO N O P T I C A L 5 3
D70C12 D11
BL6031
Brushed black / goldBrushed gunmetal / silver Brushed blue / silver
Polarised blue/green with anti-reflective
coating
Polarised grey with anti-reflective
coating
Graduated polarised grey with anti-reflective
coating
52 19 145 42.6
Class 3
B O LO N O P T I C A L 5 4
BL6058
B20 B30 Tortoiseshell Clear pink / gold
Light pink lenses Pink lenses
55 19 145 45.2
Class 3
B O LO N O P T I C A L 5 5
BL7013
A11 B50 B10 Dark grey / silver Light purple / goldPurple / gold
Purple lenses Blue graduated lensesPink lenses
52 21 148 58.5
Class 1 / 2 / 3
B O LO N O P T I C A L 5 6
55 17 148 58
Class 2 / 3
BL7016
C60 D61 Black / gold White / gold
Purple polarised lenses Pink polarised lenses
B O LO N O P T I C A L 5 7
52 23 145 44
Class 2
BL8007
B11 B90 Matte black / gold Matte white / gold
Copper mirror lenses Purple mirror lenses
B O LO N S U N 5 8
D10 D11 D92
D93
BL8008
Gunmetal
Gold / matte black GunmetalBlack
Polarised soft silver mirror with anti-reflective
coating
Polarised soft silver mirror with anti-reflective
coating
Polarised gold/bronze mirror with anti-reflective
coating
Polarised turquoise mirror with anti-reflective
coating
60 13 147 53.5
Class 3
B O LO N S U N 5 9
D70D61
BL8011
Gold Electric blue
Polarised silver mirror with anti-reflective
coating
Polarised bronze mirror with anti-reflective
coating
60 14 145 51.3
Class 3
B O LO N S U N 6 0
B10 Black / gold
Dark silver lenses
52 20 148 53.6
Class 2 / 3
BL8028
B90 Silver
Blue lenses
B91 White / gold
Pink lenses
B O LO N S U N 6 1
6 2
6 3
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