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28 Tennis Industry August 2019 www.tennisindustrymag.com Tennis Industry Brand Awareness What are your customers’ favorite pros hitting with and wearing on the court? Compiled by Kent Oswald ENDORSEMENTS EQUIPMENT & APPAREL RANK PLAYER APPAREL FOOTWEAR RACQUET 1 Novak Djokovic Lacoste Asics Court FF2 Head Graphene 360 Speed 2 Rafael Nadal Nike Nike Zoom Cage 3 Babolat PuroAero Decima 3 Roger Federer Uniqlo Nike Air Zoom Vapor X Wilson Pro Staff RF 97 4 Dominic Thiem Adidas Adidas SoleCourt Boost Babolat Pure Strike 2020 5 Alexander Zverev Adidas Adidas Ubersonic 2.0 Head Graphene 360 Speed 6 Stefanos Tsitsipas Adidas Adidas SoleCourt Boost Wilson Blade 98 (18x20) Countervail 7 Kei Nishikori Uniqlo Nike Air Zoom Vapor X Wilson Ultra 95 Countervail 8 Kevin Anderson Lotto Lotto Mirage 100 SPD Dunlop Srixon CX 200 Tour 18x20 9 Juan Martin del Potro Nike Nike Air Zoom Cage 3 Wilson Pro Staff 97 Countervail 10 John Isner Fila FIla Axilus 2 Energized Prince Textreme Beast Pro 100 Longbody 11 Karen Khachanov Nike Nike Air Zoom Vapor X [Unsigned] 12 Fabio Fognini EA7 Emporio Armani Asics Gel Resolution 7 Babolat Pure Drive 13 Marin Čilić Fila Fila Axilus 2 Energized Head Graphene Touch Prestige 14 Daniil Medvedev Lacoste Nike Air Zoom Vapor X Tecnifibre T-Fight XTC 15 Borna Ćorić Nike Nike Zoom Cage 3 Wilson Ultra 100 Countervail 16 Nikoloz Basilashvili [Unsigned] [Unsigned] Head Graphene 360 Speed 17 Gael Monfils Asics Asics Gel Resolution 7 Wilson Ultra Tour 18 Milos Raonic New Balance/Gitman Vintage New Balance Fresh Foam Lav Wilson Blade 98 (18x20) Countervail 19 Marco Cecchinato Joma Joma Babolat Pure Aero VS 20 Diego Schwartzman Fila Fila Axilus 2 Energized Head Graphene 360 Radical 21 Roberto Bautista Agut Lacoste Mizuno Wave Exceed Tour 3 Wilson Pro Staff 97 Countervail 22 Felix Auger-Aliassime Nike Nike Air Zoom Vapor X Babolat Pure Aero VS 23 Guido Pella [Unsigned] [Unsigned] Wilson Blade 98 (18×20) Countervail 24 Denis Shapovalov Nike Nike Air Zoom Vapor X Yonex VCore 95 25 Alex De Minaur Asics Asics Solution Speed FF Wilson Blade 98S Bold 26 Lucas Pouille Adidas Adidas SoleCourt Boost Prince Textreme Tour 100P 27 Fernando Verdasco Adidas Adidas SoleCourt Boost Head Graphene 360 Speed Pro 28 Stan Wawrinka Yonex Yonex Eclipsion 2 Yonex VCore Pro 97 (330) 29 David Goffin Asics Asics Solution Speed FF Wilson Blade 98 (18x20) Countervail 30 Kyle Edmund Nike Nike Air Zoom Zero Wilson Pro Staff 97 Countervail Men (Rankings as of June 3, 2019)

Brand Awareness What are your customers’ favorite pros ... · 8 Kevin Anderson Lotto Lotto Mirage 100 SPD Dunlop Srixon CX 200 Tour 18x20 ... 17 Anett Kontaveit Lacoste Nike Air

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Page 1: Brand Awareness What are your customers’ favorite pros ... · 8 Kevin Anderson Lotto Lotto Mirage 100 SPD Dunlop Srixon CX 200 Tour 18x20 ... 17 Anett Kontaveit Lacoste Nike Air

28 TennisIndustry August 2019 www.tennisindustrymag.com

TennisIndustry

Brand AwarenessWhat are your customers’ favorite pros hitting with and wearing on the court?Compiled byKent Oswald

D I S T I N G U I S H E D F A C I L I T Y - O F - T H E - Y E A R A W A R D S

C O U R T C O N S T R U C T I O N

E N D O R S E M E N T S

E Q U I P M E N T & A P PA R E L

RANK PLAYER APPAREL FOOTWEAR RACQUET

1 Novak Djokovic Lacoste Asics Court FF2 Head Graphene 360 Speed

2 Rafael Nadal Nike Nike Zoom Cage 3 Babolat PuroAero Decima 3 Roger Federer Uniqlo Nike Air Zoom Vapor X Wilson Pro Sta� RF 974 Dominic Thiem Adidas Adidas SoleCourt Boost Babolat Pure Strike 2020 5 Alexander Zverev Adidas Adidas Ubersonic 2.0 Head Graphene 360 Speed6 Stefanos Tsitsipas Adidas Adidas SoleCourt Boost Wilson Blade 98 (18x20) Countervail7 Kei Nishikori Uniqlo Nike Air Zoom Vapor X Wilson Ultra 95 Countervail8 Kevin Anderson Lotto Lotto Mirage 100 SPD Dunlop Srixon CX 200 Tour 18x209 Juan Martin del Potro Nike Nike Air Zoom Cage 3 Wilson Pro Sta� 97 Countervail10 John Isner Fila FIla Axilus 2 Energized Prince Textreme Beast Pro 100 Longbody11 Karen Khachanov Nike Nike Air Zoom Vapor X [Unsigned]12 Fabio Fognini EA7 Emporio Armani Asics Gel Resolution 7 Babolat Pure Drive13 Marin Čilić Fila Fila Axilus 2 Energized Head Graphene Touch Prestige14 Daniil Medvedev Lacoste Nike Air Zoom Vapor X Tecnifi bre T-Fight XTC 15 Borna Ćorić Nike Nike Zoom Cage 3 Wilson Ultra 100 Countervail16 Nikoloz Basilashvili [Unsigned] [Unsigned] Head Graphene 360 Speed17 Gael Monfi ls Asics Asics Gel Resolution 7 Wilson Ultra Tour18 Milos Raonic New Balance/Gitman Vintage New Balance Fresh Foam Lav Wilson Blade 98 (18x20) Countervail19 Marco Cecchinato Joma Joma Babolat Pure Aero VS20 Diego Schwartzman Fila Fila Axilus 2 Energized Head Graphene 360 Radical21 Roberto Bautista Agut Lacoste Mizuno Wave Exceed Tour 3 Wilson Pro Sta� 97 Countervail22 Felix Auger-Aliassime Nike Nike Air Zoom Vapor X Babolat Pure Aero VS23 Guido Pella [Unsigned] [Unsigned] Wilson Blade 98 (18×20) Countervail24 Denis Shapovalov Nike Nike Air Zoom Vapor X Yonex VCore 95 25 Alex De Minaur Asics Asics Solution Speed FF Wilson Blade 98S Bold26 Lucas Pouille Adidas Adidas SoleCourt Boost Prince Textreme Tour 100P27 Fernando Verdasco Adidas Adidas SoleCourt Boost Head Graphene 360 Speed Pro28 Stan Wawrinka Yonex Yonex Eclipsion 2 Yonex VCore Pro 97 (330) 29 David Go� n Asics Asics Solution Speed FF Wilson Blade 98 (18x20) Countervail30 Kyle Edmund Nike Nike Air Zoom Zero Wilson Pro Sta� 97 Countervail

Men (Rankings as of June 3, 2019)

Page 2: Brand Awareness What are your customers’ favorite pros ... · 8 Kevin Anderson Lotto Lotto Mirage 100 SPD Dunlop Srixon CX 200 Tour 18x20 ... 17 Anett Kontaveit Lacoste Nike Air

TennisIndustry

August 2019 TennisIndustry 29 www.tennisindustrymag.com

RANK PLAYER APPAREL FOOTWEAR RACQUET

1 Naomi Osaka Nike Nike Air Zoom Zero Yonex EZone 98 (305g) Blue 2 Karolina Plíšková Fila Fila Axilus 2 Energized Babolat Pure Drive 3 Simona Halep Nike Nike Air Zoom Vapor X Wilson Blade 98 (16x19) Countervail 4 Kiki Bertens Fila Fila Axilus 2 Energized Wilson Blade 98S Bold 5 Angelique Kerber Adidas Adidas SoleCourt Boost Yonex VCore 100 (300) Galaxy Black 6 Petra Kvitová Nike Nike Air Zoom Vapor X Wilson Pro Sta� 97 Countervail 7 Sloane Stephens Nike Nike Air Zoom Vapor X Head Graphene 360 Radical 8 Ashleigh Barty Fila Fila Axilus 2 Energized Head Graphene 360 Speed 9 Elina Svitolina Nike Nike Air Zoom Zero Wilson Burn 100 S 10 Serena Williams Nike Nike Flare 2 HC Wilson Blade SW104 Autograph Countervail 11 Aryna Sabalenka Nike Nike Air Zoom Vapor X Wilson Blade 98S Bold 12 Anastasija Sevastova Yonex Yonex Eclipsion2 Yonex EZone 98 (305g) (Lime Green) 13 Caroline Wozniacki Adidas Adidas Barricade Stella McCartney Babolat Pure Aero Play 14 Madison Keys Nike Nike Air Zoom Vapor X Wilson Ultra Tour 15 Belinda Bencic Nike Nike Air Zoom Vapor X Yonex EZone 100 (300g) (Lime Green). 16 Qiang Wang Adidas Adidas SoleCourt Boost Dunlop Srixon CX 200+ 17 Anett Kontaveit Lacoste Nike Air Zoom Vapor X Babolat Pure Strike 100 18 Julia Görges Asics Asics Solution Speed FF Babolat Pure Drive 19 Garbine Muguruza Adidas Adidas SoleCourt Boost Babolat Pure Drive 20 Elise Mertens Lotto Lotto Head Graphene 360 Speed 21 Daria Kasatkina Nike Nike Air Zoom Vapor X Tecnifi bre T-Rebound Tempo 22 Caroline Garcia Nike Nike Air Zoom Vapor X Yonex VCore 100 (300) Racquets 23 Bianca Andreescu Nike Nike Air Zoom Vapor X Head Graphene 360 Speed MP 24 Donna Vekić Nike Nike Air Zoom Vapor X Yonex VCore 100 25 Su-wei Hsieh [Unsigned] [Unsigned] Yonex VCORE 97 26 Johanna Konta Asics Asics Gel Resolution 7 Babolat Pure Aero 27 Lesia Tsurenko Lotto Lotto Mirage 100 SPD Wilson Pro Sta� 97 CV 28 Yulia Putintseva [Unsigned] [Unsigned] Babolat Aero Pure Drive Tennis 29 Carla Suárez Navarro Lotto Lotto Mirage 100 SPD Wilson Pro Sta� 97 Countervail Tennis30 Maria Sakkari Nike Nike Air Zoom Vapor X Wilson Ultra 100L Bold

WomenWomen

Recreational player purchases are often infl uenced by what the pros play with and wear. From left: Novak Djokovic, Naomi Osaka, Dominic Thiem, Ashleigh Barty and Gael Monfi ls.