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“Brand awareness toward prestolite battery”
prepare by
Nirav b. shah
Company at a glance
In 3rd January 1986 , Tudor India Ltd was incorporate, as a Public
Limited.
Company with the Registrar of Companies, Maharashtra, with the
object of setting up a plant for manufacturing storage batteries in
India. The Company was granted the commencement of business
certificate on 17th April
Prestolite the internationally renowned brand of storage
batteries was launched in India in 1997 by Tudor India Limited.
Tudor India Limited is a wholly owned
subsidiary of CMP Batteries Ltd., U.K.,
which is the world's largest battery
manufacturing group based on USA.
In keeping with the group philosophy of
commitment to technological leadership in
design and performance
Industry OutlookAn increase in domestic sales and export sales of four-wheelers and
two-wheelers
continued strength in the automotive replacement segment and a
revival in OEM sales
increase in infrastructure spending, fuelling demand for industrial
batteries
an increasing technology gap between branded and unbranded
products, there should continue to be a steady consumer shift away
from less expensive unbranded batteries.
Competition in the Global and india Battery IndustryIn India…….
Exide Industries Limited, India
Amara Raja Batteries Limited
HBL Power Systems Limited
In global…..
Johnson Controls, USA (Power Solution Division)
Exide Technologies, USA
Exide Industries Limited, India
Meaning of brand
A Brand is symbol, a mark, a name that acts as a means of
communications, which brings about an identity of a given
product.
Role of Branding
• Brand is a massive asset
• Brand is promotional tool
• Brand is a weapon to protect Market
• Brand is a means of identifications of customers
Brand awareness
Brand awareness is an important and undervalued
part of brand equity.
It can influence perceptions and attitudes and it
drives brand choice and loyalty
It reflects the salience of the brand in the customer’s
mind. It is a part for the communications process.
To know the consumer attitude and demand
towards the brand Prestolite
the “Brand plays an important role and a brand is very
prominent asset owned by an organization. Brand endowed
with awareness, perceived quality, associations, and brand
loyalty. Brand is present as creative idea.
Objective
To research whether Brand awareness in
Branded Battery’s affects the sales or helps the
Retailer in making a sale.
Brand Awareness for Branded Battery’s in
consumer minds.
To research and see which Brand is ahead in
“Top-of-the-Mind Awareness” among Branded
battery’s
DATA SOURCES
Primary data
• Interview
• Questionnaire
secondary data
• Websites
• magazines
RESEARCH DESIGN
Descriptive
Sample
Sample unit -Ahmadabad
Sample size -100 – RETAILER
Sampling method-simple random sampling and convenience
Scope of the study
The study plays a very important role in market research. It
also helps to understand and identify the human action
towards brand.
The information thus gathered by conducting a systematic
market research would help to finding out the brand
awareness of the consumers.
Best selling
Presto-lite
Amco Tata green
Exide SF other 0
10
20
30
40
50
60
70
80
90
2638
58
8574
63 percentage
selling of the prestolite battery
26%
74%
YesNo
Awareness of product
16%
84%
YesNo
standing of brand in consumer’s mind
6%
12%
82%
Top of mindmiddle of mindBottom of mind
brand offer a specific value proposition to the consumer
62%
38%
Yes No
customer preference
Very sa
tisfie
d
Quite sa
tisfie
d
Neither s
atisfie
d nor diss
atisfie
d
Quite diss
atisfie
d
Very diss
atisfie
d0
1
2
3
pricemaintenanceservicewarrantydurable
participation of customer
Yes No0
10
20
30
40
50
60
70
58
42
percentage
FINDINGSOnly few the respondents are aware of Prestolite battery.
the respondents not bought Prestolite battery because of
unpopularity in brand and service.
That the majority of the respondents are expresses advertising
is important for a brand.
the respondents give importance to brand for any purchase
That majority of the respondents have given opinion to promote
a brand through TV, radio, etc.
SUGGESTIONS
The company should increase the level of advertisement through
T.V, newspaper, and automobiles magazine .
The company should require change look and style of the battery.
This effect on the brand image
Company should keep on bringing out new time attractive offers
and schemes to increase brand value.
Company should provide the Brochure of the product to retailers
Product from Tudor India ltd.
Thank You