Amplify Your Reach

BRAnd AwAReness

How do members of a target audience become legitimate prospects? In order to grow the right audience,

marketing efforts must be. engaging and visible.

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volumeGARneRInG InteRest In An Ad cAmpAIGn Is ABout moRe tHAn just GReAt cReAtIve.

FRom InteRActIve ReAl-tIme RIcH medIA Ads to ReAl-lIFe event sponsoRsHIps, tHeRe’s A woRld oF BRAndInG tHAt expAnds FAR BeYond tRAdItIonAl BIllBoARd-stYle AdveRtIsInG.

tHen:As a marketing strategy, brand awareness has historically

been plagued by a lack of tangible data points. without

proof that branding efforts led directly to sales, many

companies backed off their awareness strategies.

now:this trend has turned, as new brand awareness metrics have become

increasingly attainable. Branding data has become more exact, moving from

impressions and click-throughs to more in-depth measurements such as brand

lift, engagement, view-through, assisted conversion and viewability rates.

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BRAnd AwAReness pRovIdes A plAtFoRm FoR You to estABlIsH And develop tHe peRsonAlItY BeHInd YouR BRAnd oR pRoduct. An eFFectIve cAmpAIGn:

GoInG FuRtHeRA huge trade show is coming up, as it does every year. other marketers are using traditional branding strategies such as trade show dailies, sponsorships and banner ads. A more progressive marketing strategy can go above and beyond by using programmatic advertising. By geo-targeting and using third party data, these keen marketers can ensure that every attendee in the area, in a specific audience subset, sees their ads consistently throughout the three-day conference.

offers solutions for newly established brands as well as

more well-known names.

ensures that your ads contribute directly to your sales pipeline.

Gives you the ability to reach out and “touch” your audience multiple times.

lifts your product/service above the chaos of the market.

peRFect

HARmonYIt’s ImpoRtAnt to FInd tHe RIGHt pARtneR to Help cReAte BRAnd AwAReness.

Because Advantage Business marketing oversees 23 brands offering original, independent content, we have wide B2B audiences

within the design engineering, manufacturing and science fields. we also have extensive experience running thousands of diverse

custom marketing campaigns, giving us a wealth of data and the ability to optimize each client’s campaign to guarantee success.

when it comes to ad visibility, our unique

open rates and banner viewability rates

have set us miles ahead of the industry.

viewability metrics refer to the actual time

viewers see ads. while cpm is measured

using impressions or ad loads, we measure

our inventory on the viewable cost per

thousand impressions (vcpm), allowing us to

guarantee that your marketing is being seen

and digested. likewise, our average unique

email open rates for each campaign go

beyond standard, tracking all of the unique

recipients who opened our email message

during the time your ad creative was run. our

metrics prove true engagement, brand lift

and recognition, giving you assurance that

your budget is well spent.

vIewABIlItY

open RAte*

InteGRAl Ad scIence, 2016

sIGnupto.com, 2016

*RepResents AvG. unIque open RAte peR cAmpAIGn

IndustRY

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AdvAntAGe

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vIsIBIlItY

AudIence

AdvAntAGe BusIness mARketInG cAn cReAte And execute eFFectIve BRAnd- oR pRoduct-BAsed cAmpAIGns wItH metRIcs tHAt pRove success. tHIs success RelIes HeAvIlY upon ouR AudIence And ouR vIsIBIlItY metRIcs.

973.920.7043throughthetrees@advantagemedia.com

advantagebusiness.marketing

don’t just shout into the void.

let us help you amplify your reach.