Brand & Auditing GuidelinesBy Sky/affilinet Team

Contents

• About the Sky brand• How it affects you• Creative and Copy guidelines• Offer change process• Site audit timeline• Where to find information

About the Brand

• Believe in Better is what pushes the brand – as technology continues to innovate, Sky products continue to evolve!

• Sky has been leading the way in the world of entertainment for over 20 years and has made key breakthroughs with the launch of Sky+ in 2001 and HD in 2006. Sky were the first to reach 50 channels in HD which is far more than any competitor.

• Sky pride themselves on giving more to their customers than any other provider:– Sky Anytime and Anytime+

– Pause, rewind and record TV

– Sky Go

– Sky 3D

– Sky Store

– Free and Unlimited internet out and about from The Cloud

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How this all affects you

• You’re promoting Sky and we want you to understand the brand.

• It is important that the brand is presented in the correct way to ensure credibility of your site.

• The smoother the journey between your site and the Sky site, the more likely a customer is to purchase resulting in more commission for you.

• The more you know about the brand, the more content you can add to your site, encouraging customers to convert.

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Creative & Copy

• The system is regularly updated by the affilinet team – all banners and logos are current.

• Please contact sky-team@affili.net for instructions on pulling banners from our system.

• Choose banners that are relevant to your site – we have both TV and broadband banners in the system with current campaigns.

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Creative

• The Sky logo needs to be presented properly – please do not stretch it, distort it, place it over any form of background or use out of date logos. It also must be straight and horizontal.

• Pulling a logo from the affilinet system is the best way to ensure it is current.

• Do not hardcode banners as it will prevent them from automatically updating when the campaign changes.

Out-of-date stretched logo

Hardcoded banner is now out of date

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Copy guidelines

• Please ensure copy is regularly updated, when Sky offers change, your site needs to change!

• Offer end date must be communicated and expired offers need to be clearly marked.

• Please remember:– Sky+HD has no spaces in– Sky Broadband Unlimited is a brand name and must be capitalised– Ensure pricing is correct – if in doubt see http://www.sky.com/shop/ – See http://www.sky.com/shop/why-choose-sky/ for accurate information on Sky’s key selling

points.

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1Offer changes• Sky’s offers normally change on a Friday and sites

need to be updated quickly. It is extremely important that Sky’s offers are presented accurately and are current – we need affiliates to be engaging and willing to update sites quickly.

• We send out a newsletter to all affiliates as soon as offers are confirmed (normally on a Thursday) – please ensure the email address you have listed is correct.

• The newsletter will list the new offer, which offers are ending and a reminder of the lead offers you should push on your site.

• Site audits begin as soon as the offer changes – please see the timeline for these on the following slide.

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Affiliate Newsletter

sent out

Audit of all sites begins

Personal emails outlining changes

needed are sent out

Sites with out of date content will have their links

suspended

Audit Timeline

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Where to look for information ?• The newsletter – these are sent out before all offer changes

• The Sky affiliate - hub https://affiliates.sky.com/news.php – All newsletters are also posted in the hub - sign up to the RSS feed to automatically receive

these!

• The Sky Shop page - http://www.sky.com/shop/ – This is a great source of information to check current offers, pricing, Sky’s USPs and legals

• The team! We are always happy to hear from our affiliates – email us on sky-team@affili.net