Marketing Communique on Branding Strategies

Daikin Air Conditioner India

Presented by : -Group No. 02

Group Members

Group Leader: - Suvradeep Sinha – PG 14.Presented by: - Ketan Kanetkar – PG 20.

Tanvi Pawaskar – P 38.PPT Preparation: - Binny Smauel PG – 04.

Ishita Nigam PG – 05.

Introduction

• Daikin Industries Limited - founded in 1924.• Global leader in the manufacturing of

commercial and industrial air-conditioning systems.

• Strong presence in Japan, China, Southeast Asia, Europe as well as North America.

• Entered the Indian Market in the year 2000.

• Brand Strategy To compete in mass mkt in India; take on LG, Samsung and Voltas

Daikin to Chill All, Shed Premium Tag

Growth Strategy

Cut price difference with LG and Samsung to 10-15% from 50%

Enter smaller towns and cities

Increase number of Daikin Solution Plazas by 2012

To be among the top three AC companies by 2015

Build an R&D subbase to make products only for India

Start manufacturing air-conditioners in India

Many established brands already in mkt

Presence limited to metros and mini metros now

Can’t match market reach of brands such as LG, Samsung and Voltas any time soon.

ACs are now imported from Thailand; needs to start production in India to keep prices competitive .

Challenges

Bibliography

Economic times dated 13th July,2011

Business standard dated 12th Feburary,2011

Daikin Website:www.daikinindia.com

Images from :Google Images