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1Brand Guidelines
PRESS KIT VERSION 1.0
Brand Guidelines.
2Brand Guidelines
Medicine Reimagined.
OUR STORY
In two simple words, our tagline captures the
unique intersection upon which our business,
culture, and vision is built.
Tagline
3
Our logo should always be applied in
AVR Blue on lighter backgrounds or
white on AVR Blue.
Space equal to the width of the 'VR'
ligature should be used around the
wordmark to ensure a consistent clear
space border.
Asset Web Link
Wordmark
LOGO
X
X
X X
X
X X
X X
4Brand Guidelines
Our secondary icon is a great way to
maintain a consistent brand presence. It
should only be used in compositions in which
the AppliedVR logo has already appeared.
Asset Web Link
Icon
X
XX
XX
XX
XX
LOGO
Note: The icon is applied in AVR Light Blue when on an AVR Dark Blue background.
Note: The icon is applied in AVR Blue on light backgrounds.
5Brand Guidelines
ScaleOur logo is designed to scale to small sizes
on print and screen. Smallest size: 25 pixels
tall/0.25 inch tall/0.635 centimeter tall.
LOGO
6Brand Guidelines
GuidanceScale
Our logo is designed to scale to small sizes
on print and screen. Smallest size: 25 pixels
tall/0.25 inch tall/0.635 centimeter tall.
Placement
For general communications the logo
should always be placed in the corner of the
composition.
DO NOT
• Use colors other than AVR Blue in the logo
• Stretch or manipulate the logo
• Overlay the logo on imagery
X
X X
X X
X X
X X
LOGO
25 px
7Brand Guidelines
Our primary brand colors are AVR Orange
and AVR Blue. Their consistent use provides
accessibility, simplicity, and consistency
throughout all brand communications.
Brand Colors
PRIMARY
SECONDARY
AVR Orange
CMYK 0 71 89 0 RGB 255 110 45 PMS 1505 HEX #FF6E2D
AVR Light Orange
CMYK 0 3 2 0 RGB 255 247 244 HEX #FFF7F4
AVR Dark Blue
CMYK 92 74 54 63 RGB 7 34 50 PMS 5395 HEX #072232
AVR Blue
CMYK 100 73 42 32 RGB 0 62 90 PMS 302 HEX #003E5A
AVR Light Blue
CMYK 2 0 0 0 RGB 247 251 252 HEX #F7FBFC
COLOR
8Brand Guidelines
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890#+-@©=%/>([?!])
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz1234567890#+-@©=%/>([?!])
GT HaptikMEDIUM
BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNn
OoPpQqRrSsTtUuVvWwXxYyZz
1234567890#+-@©=%/>([?!])
REGULAR
PRIMARY
Our typography is unique, recognizable, and
designed to maximize its impact across all
applications maintaining legibility.
Primary
Note: We use a custom version of GT Haptik with the glyhps indicated below. If you're seeing the incorrect glyphs, either select-and-override them or request the correct font from the marketing team.
TYPOGRAPHY
9Brand Guidelines
Helvetica
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890#+-@©=%/>([?!])
BOLD REGULAR
SYSTEM FONT
Our secondary typography is used in specific
instances only. Roboto Mono for labels and
Helvetica for situations when GT Haptik is
not available.
Secondary
Roboto Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890#+-@©=%/>([?!])
REGULAR
SECONDARY
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890#+-@©=%/>([?!])
TYPOGRAPHY
10Brand Guidelines
Clinic PhotograhyOur clinic photography shows our products
in use. It focuses on the interaction between
the clinician and the patient. These images
should be used liberally throughout our
communications.
Asset Web Link
PHOTOGRAPHY
11Brand Guidelines
Content PreviewAll AppliedVR content is developed using an
evidence-based approach in partnership with
psychologists, patients, doctors, researchers,
and designers.
Asset Web Link
CONTENT BREATH OF HOPE DOLPHINS HEALING
LOVING KINDNESS PAIN EDUCATION
12Brand Guidelines
Graphic SourcesAsset Web Links: logos, curated images,
content still Images and b-roll footage
are provided.
APPENDIX
Logos
Photography
Content Preview
Digital files with .ai or .eps extensions
SHOULD be used for printed materials.
Please consult your vendor for their preferred file
format before submitting artwork for production.