Brainstorming

© Project Lead The Way, Inc.

Brainstorming

• The process used to find a solution to a problem by collecting ideas without regard for feasibility, which occur from a group of people brought together for that specific purpose.

Rules for Brainstorming• No criticism allowed• Work for quantity• Piling-on welcome• Free-for-all

No Criticism Allowed

• People automatically tend to evaluate each suggested idea - their own, as well as others

• No criticism• No comments: positive or negative

Go for Quantity

• “Quantity breeds Quality” by Alex Osborne

• People must experience “brain-drain” before the innovative, creative ideas can surface.

• Therefore, the more ideas, the more likely they are to be quality ideas.

Piling-on Welcome• Piling-on occurs when one

member’s idea produces a similar idea or an enhanced idea in another member.

• All ideas should be recorded.

Free-for-All

• Outrageous, humorous, and seemingly unimportant ideas should be recorded.

• It is common for the most off-the-wall idea to be one wherein lies the solution for the problem.

• The sky is the limit.