Tomaz Mencingerhttp://www.freedomideas.com

Use free WT to assess demand of your niche (http://freekeywords.wordtracker.com) total demand 3000 to 8000 (for a website with more than 1000 daily visitors)

Vacuum cleaner WT – total demand OK Water softener WT – not enough

demand, need more. Use Adwords related keywords OR SBI Lateral

ALWAYS look for related keywords – don't build your site only from the seed word!

Don’t have a niche yet? Product based niches analysis JUST for SBI-ers at Barcelona conference! www.freedomideas.com/images/niches.xls

Have the niche and related keywords? If not, try BI Lateral first or Adwords KT!

BIL cannot tell you the relevance factor as Adwords can!

Adwords related keywords for water softener

Have the niche and main seed words? Do vertical B + delete low demand + vertical B + delete low + ...

Example: vertical B water softener + delete low demand (below 200) + vertical B water filter + delete low demand + vertical water purifier B + delete low demand + ...

Export + organize in Excel (T2 and related T3)

Choosing T2: demand over 1000, supply possibly below 1000 OR choose 2 or 3 word keywords that make sense.

Choosing T3: demand over 300 (500), supply below 1000 (500 or lower)

Typically look for 2-3 word keywords for T2 and 3-4+ word keywords for T3

When BI and WT don’t show any more keywords, use Adwords tool!

Example: try WT and then Adwords: hepa vacuum

Great for finding high paying keywords!

Google suggest, Yahoo suggest – type in your keyword and see what other long tail exists

Optimizing the Homepage Domain name www.vacuumwizard.com Site Concept keywords: vacuum cleaner

reviews, vacuum cleaner ratings, best vacuum cleaners

Optimize the homepage for 3-5 high demand T2

Seed word: vacuum cleaner, carpet cleaner, steam cleaner

http://www.freedomideas.com/understanding-the-site-concept-tier-1-and-seed-words/

Optimizing T2 and T3: Not just one for one keyword! Look for long tail – enter keyword in free WT, Google Adwords, google suggest, yahoo suggest – example tennis instruction (free, online, video, ...) http://www.tennismindgame.com/tennis-instruction.html

OR / AND related keywords – water cooler = water dispenser (http://www.allwaterpurification.com/office-water-coolers.html )

Always use link text from both keywords: T2 to Home or T3 to T2 or Home.

LINK TEXT determines your rankings for that keyword search!!!

http://www.vacuumwizard.com/best-vacuum-cleaner.html - Back from Best Vacuum Cleaner to Vacuum Cleaner Reviews

Vary if you want to!!! Back from ... To Best Vacuum Cleaners (homepage but different link text)

Internally link between your T3, mostly under the same T2 but also across the site. Use LINK TEXT the same as the keyword of the page.

Whenever you add a new page, see if you can make 2 or 3 links to existing pages of your site.

See what Wikipedia is doing!

High demand / low supply keywords Over 100 optimized pages (over 200 or

even more) Properly interlinked! Lots of links from different domains

using the anchor text the same as your keywords

4000 average incoming links coming from 200 different domains

CONTENT + LINKS = HIGH TRAFFIC