Brains 4 Business - Case Studies

8/10/2019 Brains 4 Business - Case Studies

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TABLEOFCOTET!

Introduction.....................................................................................2

Know Your Big "Why"......................................................................2

"Learn to Love Technology"............................................................2

"Find a business that can be scaled up".........................................2

"Seize the Opportunity"...................................................................2

"Be passionate about what you are doing".....................................2

"Maximize Your Thud (Perceived Value) Factor"............................2

Nine simple secrets to building a thriving business........................2

Secret #1 Get clear on your big Why........................................................2

Secret #2 Have a solid plan.........................................................................2

Secret #3: Understand your numbers.........................................................2

Secret #4: Don't reinvent the wheel............................................................2

Secret #5: Focus, focus, focus..................................................................2

Secret #6: Get comfortable with self-promotion........................................2

Secret #7: Done is better than perfect......................................................2

Secret #8: Fail fast and forward.................................................................2

Secret #9: Hustle!......................................................................................2

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#T$O%&CT#O

The 'tudy o( )hat it ta*e' to +e a 'ucce''(ul entrepreneur i'

(a'cinating +ecau'e to +e 'ucce''(ul require' 'o many

qualitie' that at time' e,en 'eem to +e at odd' )ith each

other. The 'urpri'ing thing i' that underneath all the 'ur(ace

complication' and contradiction'- there 'eem' to +e a great

deal o( agreement among entrepreneur' a+out the 'pecic

thing' they do to +ecome 'ucce''(ul ,ary )idely.

Then again- may+e that 'houldnt +e 'uch a 'urpri'e. Thin*

o( it li*e a che'' game (ull o( po''i+le mo,e' you might ta*e+ut )ont *no) until the game i' in proce''. !till- the game

ha' rule'. 0o) good you +ecome at che'' depend' on ho)

)ell you per(orm )ithin tho'e rule'. !o it ta*e' great

ingenuity and playing +y the rule' at the 'ame time. !o it i'

)ith a 'ucce''(ul entrepreneur.

An entrepreneur i' a dreamer- 'omeone )ith a ,i'ion- +ut'omeone )ho mu't put that ,i'ion into action. A' an

entrepreneur you mu't commit your idea' to )hate,er it

ta*e' to +ring them to reality. #t ta*e' courage and tru't +ut

al'o hope- di'cipline- and endurance. ou 'tart o2 'olo +ut



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you mu't ha,e other people in order to ma*e your dream'

real. ou mu't +e a+le to ta*e ri'*' in order to +e 'ucce''(ul.

ou mu't go out o( your com(ort 4one and ri'* your time-

your reputation- your money- your re'ource'- and may+e

e,en your per'onal li(e. At the 'ame time- you ha,e to +e

a+le to analy4e your +u'ine'' at all le,el' 'o that you can

ma*e good choice' and ad5u't to circum'tance'. ou need

the courage to ta*e action and the courage to +e re'pon'i+le

(or all the outcome' o( tho'e action'.

ou need to +e the dreamer )ho ha' the ,i'ion- +ut you al'o

need to ha,e or acquire the technical and +u'ine'' '*ill'

needed to ma*e the ,i'ion a reality and to 'u'tain the reality

in your +u'ine''. ou need to +e a li(elong learner )hen it

come' to your product'- your mar*et- technical '*ill'- and

+u'ine''- leader'hip- and management '*ill'- +ut you al'o

need to put all tho'e '*ill' into action. !o- youll ha,e to

manage all your re'ource' including your time- your people-

your pro5ect'- and your o,erall +u'ine''. ou ha,e to +e a

dreamer and a ri'* ta*er and ,i'ionary in order to get your

idea' 'tarted- +ut you ha,e to ha,e the di'cipline to 'ee

them all through. A' 'omeone 'aid- 6ou ha,e to do 'tu2 in

order to get 'tu2.7 ou ha,e to +e a dreamer )ho )or*' long

hard hour' and con(ront' e,ery pro+lem 'o that the pro+lem

doe'nt +ecome +igger. All 'ucce''(ul entrepreneur' 'eem to

+e in agreement a+out the'e thing'.

There' one more important- (a'cinating thing they all 'eem

to agree on: )hether you 'tarted your +u'ine'' 5u't (or the

money or not- you )ill ,ery li*ely not +e 'ucce''(ul )ithout



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pa''ion. There' nothing )rong )ith li*ing money- and lot' o(

it- +ut that alone )ont +e the thing that 'u'tain' you

through it all. That9' )hy 'o many entrepreneur' +ecome

'erial entrepreneur' )hen the pa''ion (or one +u'ine'' die'-

they o(ten mo,e on to another. #n (act- many o( them 'eem

to (eel that +eing a+le to 'tart 'omething ne) and (ullling-

real and ,alua+le- i' a *ey +enet o( +eing an entrepreneur.

#n the (ollo)ing ca'e 'tudie'- you )ill meet e;tremely

'ucce''(ul entrepreneur' )ho )ill gi,e you their o)n *ey' to

'ucce''. One o( them- %ana %or'i- )ill gi,e you her plan (or

+uilding a thri,ing +u'ine''.

A(ter reading thi' e+oo*- you 'hould ha,e a ne)

under'tanding o( ho) real people 'ucce''(ully de,eloped the

art and 'cience o( +eing an entrepreneur.

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=O>O&$B#?7>07

%ana %Or'i- +u'ine'' and li(e'tyle coach- 'tarted )or*ing in

corporate communication'- P$- and mar*eting (or Fortune


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%o you )ant to ma*e a di2erence in the )orld and +e o(

'er,ice to other'

%ana mentor' )omen entrepreneur' to help them +uild

thri,ing +u'ine''e'- to ma*e an impact on the )orld- and to

create the li(e'tyle theyre loo*ing (or. That' her o)n

per'onal +ig ,i'ion7 )hy.7

On a per'onal le,el her +ig 7 )hy7 i' to ha,e more (reedom

and De;i+ility (or her (amily and ha,e more control o,er her

income.

0er ad,ice to ne) entrepreneur' in the moment' )hen (ear

'tarted to creep in and you )onder )hat you got your'el(

into i' encap'ulated in 'aying that moti,ate' her in 'tre''(ul

time':

6Entrepreneur' li,e (or one or t)o year' +ut mo't people

)ont- 'o they can 'pend the re't o( their li,e' li,ing li*e

mo't people cant.7

0er hope i' that )hile the early year' may ta*e ma5or la+or-

it )ill pay o2 )ith per'onal (ulllment- a+undance- money-

time- and (reedom.

#( you ta*e a loo* at %ana %9Or'i9' )e+'ite- ))).+e'tli(e'olution'.com- youll di'co,er e;cellent ,ideo' and po't'

a+out entrepreneur'hip. At the end o( thi' e+oo* you can

read e;cerpt' (rom %ana' report- ine !imple !ecret' to

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http://www.best-life-solutions.com/http://www.best-life-solutions.com/http://www.best-life-solutions.com/http://www.best-life-solutions.com/


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Building a Thri,ing Bu'ine''. ou can nd the )hole report

on her )e+'ite.

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7LEA$TOLOIETEC0OLO?7

Peter Cra)'ha) and 0ugh !almon are tech'a,,y

entrepreneur' )ho had an idea (or a +oo*promotion+u'ine'' )hile )or*ing in ad,erti'ing. ot )anting to 'pend

the money to open an oJce and recruit a 'ta2- they +uilt a

+a'ic )e+'ite and re'earched the mar*et (or L1@-@@@

K1-1@@M.

Their 'ite- ))).lo,ereading.co.u*- i' de'igned around the

idea o( impro,ing pu+li'her relation'hip' )ith reader'. Thi''ite allo)' reader' to get e;tract' and pu+li'her' to promote

their +oo*'. Nore than 1@@-@@@ people are regi'tered to u'e

the 'ite and an angel in,e'tor ha' in,e'ted L"


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!hand- another +udding entrepreneur- got an idea (or a

)e+'ite a(ter a ,acation in France )here her toddler almo't

dro)ned in an unattended ')imming pool. !he too* a (ree

online +u'ine'' cour'e and 'pent L1"@@ to de,elop

))).tot'to(rance.co.u*- an online company that o2er' 'a(e-

child(riendly home' (or ,acationing (amilie' )ith +a+ie' and

toddler'. !he recogni4ed a need in the mar*et and

technology came to her aid at the co't o( L1"@@ K1-H3"M

in'tead o( ten' o( thou'and'.

http://www.totstofrance.co.uk/http://www.totstofrance.co.uk/


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7F#%AB&!#E!!T0ATCABE!CALE%&P7

o matter ho) enthu'ia'tic or energetic or committed you

are- there' one pro+lem that e,ery entrepreneur (ace'. That

i'- you are only human. ou can9t +e in t)o place' at once-

and you cant )or* indenitely )ithout 'topping. That' )hy

you need 'cala+ility. That mean' that you dont ha,e to

actually +e there to ma*e money. #( your +u'ine'' relie' on

your o)n per'onal '*ill'- then there' a limit to ho) much

money you can ma*e. #t mean' that you )ill only e,er ha,ea 'mall +u'ine''.

On the other hand- i( your +u'ine'' pro,ide' a product or

'er,ice that other people can +e trained to +uy- then you

ha,e 'cala+ility. Then you can e;pand. Then- in'tead o(

ma*ing a li,ing- you can ha,e a +u'ine'' )ith million'. #(

your +u'ine'' depend' 'olely on you- the more 'ucce''(ulyou get- the +u'ier you get and the more 'tre''ed you get

and the le'' you can gi,e your +u'ine''.

Online +u'ine''e' )ith 'cala+ility can o(ten gro) )ithout any

'ignicant increa'e in operating co't'. For e;ample i( you

produce a piece o( 'o(t)are- once the 'o(t)are i' created the

co't i' the 'ame to 'ell one or


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!o- the important thing i' that you ha,e potential (or

'cala+ility e,en i( you cant u'e it immediately.

Oli,er Brendon i' an entrepreneur )ho had hi' eye on

'cala+ility (rom the +eginning. At the age o( 18 he +egan

)or*ing at Thoma' Coo*- the tra,el agency- )hich ga,e him

a li(elong intere't in the tra,el indu'try. 0e got the idea (or

hi' o)n +u'ine'' in 1HH- )hen he )a' )or*ing a' a holiday

rep Florida. 0i' 5o+ )a' to 'ell tic*et' to the +ig Florida

theme par*' 'uch a' %i'ney >orld- &ni,er'al !tudio'- and

!ea )orld on commi''ion.

People u'ually arri,ed at the'e place' +y plane and had not

+ought the theme par* tic*et' in ad,ance. Brendan 'a) an

opportunity to 'ell the'e tic*et' in ad,ance to people rather

than )aiting until they arri,ed at the theme par*'. The'e

tic*et' are (airly e;pen'i,e at the par*'- 'o +uying them in

ad,ance )ould +e attracti,e to pro'pecti,e cu'tomer'.

Brendon had t)o rule' (or thi' ne) +u'ine'': he )ould not

'ell through tra,el agent' and he )ouldnt 'ell tic*et' (or

anything that got (ull 'uch a' a hotel. That )ay- he could 'ell

)here,er he )a'- at home or in the car- +ecau'e there )a'

unlimited a,aila+ility. #n other )ord'- it could +e 'caled up to

almo't unlimited 'i4e.

0i' +u'ine'' )a' in'tantly 'ucce''(ul. 0e 'old L3 million

K8G3@-@@@M )orth o( tic*et' in the r't year all +y him'el(. #n

the 'econd year- )ith t)o a''i'tant'- he 'old L1@ million



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K1-1@@-@@@M- and in the third year )ith ,e a''i'tant' he

'old L"8 million K3G-8@-@@@M.

0e no) 'ell' tic*et' to ,ariou' attraction' throughout the

)orld. The 'ite currently o2er'


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7!E#ET0EOPPO$TT7

?ary $ichard'- (ounder o( datingdirect.com- created Britain'

large't dating 'er,ice. $ichard' al)ay' dreamed o( ha,inghi' o)n +u'ine'' 'o he admittedly didnt pay much attention

in 'chool. >hen he le(t 'chool at 1-ho)e,er- hi' r't 5o+

)a' a' a )aiter in a hotel re'taurant (or 'e,eral year'. 0e

)ent through 'e,eral other 5o+'- all the time ha,ing idea' (or

a +u'ine'' o( hi' o)n. >hen he )a' 33 and 'ingle- he

'uddenly had the idea that the #nternet could +e a great )ay

to meet other 'ingle people. >hen he loo*ed online- youcould only nd dating companie' +a'ed in America and e,en

tho'e 'eem to +e 'lea4y or 'illy.

$ichard' thought to him'el(- 7 # cant +e the only one )ho

)ant' to date.7 0e dre) up a plan o( )hat he thought a

Briti'h online dating 'er,ice might +e li*e and re'earched

the mar*et (or the ne;t three month'. 0e )ent out to the

'treet and conducted poll' a'*ing people i( a dating 'er,ice

in Britain )ould +e a good idea. People encouraged him- and

he put up a 'imple 'ite )here people could po't detail'

a+out them'el,e'. The 'ite recei,ed enough hit' to

encourage $ichard' to attempt a dating )e+'ite )here

mem+er' could contact each other directly.

$ichard' ga,e the de'igner o( the 'ite a "@Q 'ta*e in the

company- and the 'ite )a' launched in 1HHH at the co't o(

"


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'ite )here people )ould pay to +e mem+er'. #n order to do

thi'- he *ne) that he had to +e a+le to accept credit card'.

But Barclaycard- a credit card company in Britain- turned him

do)n three time' 'aying that a dating 'er,ice )a' a high ri'*

area- li*e gam+ling or pornography. $ichard' re(u'ed to ta*e

no (or an an')er and dro,e to 'ee the man in charge o(

application' in per'on to gi,e him a demon'tration o( the

)e+'ite.

The man )a' 'o impre''ed that he granted credit card

(acilitie' on the 'pot. Thi' changed e,erything. $ichard'

'tarted charging 1< pound' a month K"8.1


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+oth hand'. The moral o( the 'tory i'- i( you thin* you ha,e a

good idea to 5u't *eep going (or it. ou may lo'e 'ome

money and )a'te 'ome time along the )ay- +ut at the end

o( the day you ha,e only got nd one idea that )or*'.7



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7BEPA!!#OATEABO&T>0ATO&A$E%O#?7

Rerry Pac*- (ounder o( 0oliday E;tra'- had 'pent the la't 18

year' )or*ing at !aga 0oliday'. 0e had a grammar 'chool

education and no (ormal qualication' 'o he *ne) it )ould

not +e ea'y to nd another 5o+. 0e )ondered )hat the (uture

had in 'tore (or him.

One day Pac*' +o'' at !aga 0oliday' a'*ed him to nd out

ho) the company handled cu'tomer' )ho needed o,ernight'tay' in airport hotel'. Pac* di'co,ered that the e;i'ting

'y'tem )a' co'tly and didnt )or* ,ery )ell. 0i' company

ha' +een 'elling holiday' 'ince 1H


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)ith the commi''ion'- and cu'tomer' )ould +enet )ith

cheaper hotel room'

0e and a (riend 'et up the +u'ine''- Apple Boo*ing

Company- in the oJce' o( the pu+li'hing company- Apple

Communication'- 'o the 'ta2 could an')er the phone (or

+oth companie' )ith the 'ame name. Pac* paid hi' (riend


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7NAS#N#EO&$T0&%KPE$CE#IE%IAL&EM FACTO$7

Pete >illiam' i' an Au'tralian entrepreneur- author and

mar*eter. 0e currently ho't' the )ee*ly entrepreneur'hip

podca't- PreneurCa't. 0e ha' )ritten (our +oo*': 0o) to Turn

our Nillion%ollar #dea into a $eality- Nedia !trategie' (or

#nternet Nar*eter'- The &ltimate Pre'' $elea'e !)ipe File-

and &nlea'hing the Po)er o( Pu+licity.

#n "@@3 )hen >illiam' )a' "1 year' old and )or*ing a' aparttime 'hoe 'ale'man in the &nited !tate'- he (ound a

+oo* called the 1 Ninute Nillionaire. #t' the 'tory o( ho) Paul

0artunian 'old the old piece' o( the Broo*lyn Bridge'

)al*)ay tim+er in the 1HG@'. 0artunian created illiam' and a (riend +ought it and created a

'erie' o( 'port' memora+ilia out o( the carpet and 'old them.

>illiam' ha' al'o +een acti,e in the telecommunication'

indu'try- )here he (ounded #nniti Telecommunication'- a

company that 'upplie' phone equipment to 'mall and

medium'i4ed companie'. 0e' de,eloped On 0old

Ad,erti'ing- !imply 0ead'et'- %i'count Con(erence Phone'-

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and &'ed Phone !y'tem'- all companie' )ithin the

telecommunication' indu'try.

0e ha' al'o 'tarted a mar*eting company- Preneur ?roup-

and created online cour'e' and program' on

entrepreneur'hip- mar*eting- out'ourcing- and pu+licity.

#n "@1"- he launched !titch !o(t)are- an app de,elopment

company and ha' relea'ed a 'erie' o( app' (or Nac O! S.

Currently- he i' o2ering a cour'e called The Fi,e!tep

Prot0ac* Formula: 70o) to ?et the Bu'ine''- Noney- and

Freedom ou >ant FA!T.7 #n thi' cour'e he teache' the

'y'tem he u'e' e,eryday in e,erything he doe' online. The

point o( it i' to ma;imi4e your 7thud7 (actor or percei,ed

,alue through le,eraging your re'ource'. 0e +rea*' do)n

the < !tep' Thi' >ay:

1. Know your goal.All +u'ine'' +rea*' do)n into (our

area': re'earch- traJc- con,er'ion- and product. &nder'tand

your goal' regarding the'e (our area'.

2. Know what the outcome looks like.0a,e an

under'tanding o( the outcome you )ant in the (our area' o(

re'earch- traJc- con,er'ion- and product.

3. Understand your core versus mechanics

breakdown.our core i' your 'trength' e;ample- )riter'

)rite. &nder'tand the mechanic' that i'- e,erything you

)ont +e doing your'el( +ut )ill engage other' to do.

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4. Understand how to leverage points of input.By that

>illiam' mean' ta*e the input o( your product 'uch a' a

+oo* or report and le,erage it )ith ,ideo' or mind map'- etc.

5. Understand leverage points of the output.By that

>illiam' mean' di'tri+ute the product in all it' (orm' (or

ma;imum le,erage.

#n 'hort- that' the 7thud7 (actor. From +eginning to end- you

ha,e con'ciou'ly )or*ed to)ard your goal'. our ni'hed

product ha' +een de'igned to achie,e ma;imum percei,ed

,alue.



24/31

#E!#NPLE!EC$ET!TOBL%#?AT0$#I#?B&!#E!!

rom !ana !"orsi

Secret #1 Get clear on your big Why

The mo't important 'ecret to ha,ing a 'ucce''(ul +u'ine'' i'

to +e ,ery clear a+out )hy youre doing it. #( you ha,e a

thorough under'tanding o( )hat thi' +u'ine'' mean' to you

on a per'onal le,el- it )ill moti,ate you and 'ee you pa't the

'tre''(ul time'.

Secret #2 Have a solid plan

ou )ouldnt dri,e acro'' country )ithout a map. #t' e,en

more important to chart your cour'e )hen youre 'tarting

your +u'ine''. O( cour'e- you need the traditional element'

o( a +u'ine'' plan li*e your company' de'cription product'

and 'er,ice'- 'trategy- mar*et analy'i'- nancial pro5ection'-

etc. ou al'o need to thin* a+out 'ome other thing' li*e

1. #ow will you cover your family"s e$penses during

the time it takes you to build your business%#t ta*e' a

)hile (or ne) +u'ine''e' to turn a prot. %o you ha,e a

+ac*up plan %o you ha,e enough 'a,ing' or a partner

)ho' ma*ing an income and can +ridge the gap %o you

need a parttime 5o+ or 'ome contract )or* #t' a good idea

to ha,e a minimum o( one year' )orth o( hou'ehold

e;pen'e' 'a,ed up. Thin* a+out a gradual tran'ition. #t' a



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26/31

in a lo)er price point li*e an e+oo* (or " or 'o. Thi' i' a

relati,ely 'mall in,e'tment (or a lot o( people 'o it'

attracti,e and al'o gi,e' them u'e(ul in(ormation at the

'ame time. Thi' e+oo* may o2er a more e;ten'i,e le,el o(

in(ormation li*e o( cour'e- etc. at a higher price point li*e

H or 1H. Thi' proce'' can continue to +uild. ou )ant to

ha,e the ne;t 'tep 'o you continue your relation'hip' )ith

cu'tomer' and continue to add ,alue (or them.

*. #ow would you build your+ know, like and trust

factor+%ou *eep cu'tomer' +ecau'e they *no)-li*e and

tru't you. >hat i' your 'trategy to do thi' )hen people ,i'it

your )e+'ite 0o) )ill you tran'(orm them into cu'tomer'

%o you ha,e an opt in (orm (or the contact in(ormation %o

you ha,e a (ree+ie to get their contact in(ormation

#t' critical to 'et ,ery clear goal' 'o that you *no) )hat

youre )or*ing to)ard in your +u'ine''. Other)i'e- it' too

ea'y to get di'tracted and lo'e 'ight o( your goal'.

Secret #3: Understand your nubers!

Treat your +u'ine'' li*e a +u'ine'' and not an e;pen'i,e

ho++y. oure in +u'ine'' to ma*e money. ou 'tarted your

+u'ine'' to do )hat you lo,e- +ut you ha,e to remem+er

that you can9t accompli'h any o( it unle'' youre +ringing in

ca'h. our num+er' dont lie. Either youre +ringing in ca'h

)hich mean' youre ma*ing more than youre 'pending- or

you need to ma*e 'ome change'. ou might need to change

your price'- increa'e your mar*eting- cut 'ome e;pen'e'- or

rethin* your product' and 'er,ice'.



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=no) ho) much money you )ant to +e ma*ing each year.

%i,ide that +y 1" and you ha,e your monthly goal. Be 'mart

a+out )here your e;pen'e' are going. >ill you get a clear

+enet (rom the money you 'pend

Secret #": on$t reinvent the %heel!

%or'i 'ay' that 'he' al)ay' +een a +ig +elie,er in

'hortcut'. #( 'omeone el'e ha' already done 'omething that

'he )ant' to do- 'he )ill model )hat they,e done (or

her'el(. !he doe'nt ha,e to 'tart (rom 'cratch re'earch

other' in your eld- 'tudy their companie' and model that

+eha,ior. $e'earch 'ucce''(ul people in general 'ucce'' i'

'ucce''. 0ere are 'ome timele'' principle' o( 'ucce'':

%i2erentiating your'el( 'o you 'tand out in the

mar*etplace

Pro,iding ,alua+le in(ormation to your target mar*et 'o

that- o,er time- they +egin to *no)- li*e and tru't you

Building relation'hip' and gro)ing your +u'ine''

through re(erral'

?oing a+o,e and +eyond in your cu'tomer 'er,ice to

+uild cu'tomer loyalty.

For %ana- )or*ing )ith a coach or 'el( and +eing part o( a

ma'termind group ha' helped her +uild her +u'ine''. Thi'

might or might not +e the +e't 'trategy (or you. %ecide )hat

i' +e't (or you +a'ed on your o)n per'onal need'- )hat

moti,ate' you- and )hat condition' )ill 'et you up (or

'ucce''.



28/31

Secret #&: 'ocus( )ocus( )ocus!

A 'ucce''(ul +u'ine'' require' inten'i,e la+or and (ocu'. ou

)ill need to cut out o( your li(e anything that i' not mo,ing

you in the direction o( your ,i'ion. E;actly )hat that i' youdecide in your o)n per'onal li(e- +ut anything none''ential

ha' to go. #n a corporate 5o+ youre +a'ically paid (or putting

in hour'. A' an entrepreneur- it' all a+out re'ult'.

E;cellent time management i' critical. ou may need to +uild

a 'upport 'y'tem )ith your 'pou'e or your parent' or

hou'ecleaner or +a+y'itter or per'onal a''i'tant. ou might

)ant to 'hop online or u'e a grocery deli,ery 'er,ice.

Loo* at all your current acti,itie' to 'ee )here you can nd

'ome e;tra time to de,ote to your +u'ine''. A lac* o( time i'

really a lac* o( prioritie'. $e,i'it your )hy 'tatement- then

ta*e another loo* at your prioritie'. Na*e 'ure you9re

(ocu'ing on the "@Q o( your ta'*' that are deli,ering G@Q o(

your re'ult'.

Secret #*: Get co)ortable %ith sel)+

prootion!

#n order to +e 'ucce''(ul )ith your product or 'er,ice- people

ha,e to +e a+le to nd you. A' an entrepreneur- mar*eting

mu't +e your top (ocu'- e'pecially in the +eginning. ouneed to get out there and mar*et your'el( +a'ed on a 'olid-

)ell thought out 'trategy. Nar*eting and 'ale' i' 'omething

you do (or people not to people +ecau'e you ha,e the

an')er to their pro+lem. An authentic )ay to mar*et your

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in'tance- i( enough people are not 'igning up (or ne) a

program- i' it the copy)riting that need' impro,ement %o

you need to edit ,ideo #' the pricing o2

othing i' permanent e'pecially in the online )orld. ou

can change thing' ,ery quic*ly. A' the head o( your

company- it' your re'pon'i+ility to do 'o and there' no

corporate red tape to cut through. ice- huh

Secret #.: Hustle/

%e,eloping your +u'ine'' and your credi+ility ta*e' a lot o(

)or* and dedication. #( you *eep mo,ing (or)ard though-

you )ill reap the re)ard'. #t' a+out ta*ing con'i'tent action.

=eep mo,ing (or)ard and hu'tling. Ta*e ad,antage o( the

opportunitie' that are pre'ented to you. ou mu't 'ay ye' to

them. #t' li*e Rohn A''ara( 'ay' in thi' quote:7 #( youre

intere'ted- youll do )hat' con,enient i( youre committed-

youll do )hate,er it ta*e'.7

Entrepreneur'hip i' a+out planting the 'eed'- culti,ating

them- and then har,e'ting them. The culti,ation pha'e i'

diJcult +ecau'e )e li,e in a culture that )ant' immediate

re'ult'. %uring the culti,ation period- it' good to ha,e a

coach or mentor )ho' +een there +e(ore )ho can help you

*eep the (aith )hile the 'eed' gro).

ou can nd the complete report- ine !imple !ecret' to

Building a Thri,ing Bu'ine'' +y %ana %or'i at ))).+e'tli(e

'olution'.com.

http://enquirerdaily.com/ Page 3@
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Documents

Brains 4 Business - Case Studies