Brainfit Studio.pdf

5/24/2018 Brainfit Studio.pdf

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BrainFit StudioBusiness

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Todays objective:

Provide details ofhow a BrainFit

Studio operates2


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3 items on agenda:

How the BrainFitBusiness works

Competitors

The BrainFit Studiobusiness

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Done in 3 parts:


Competitors


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How the business works

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Parents Motivation for

Brain Fitness

1. If children have Learning Disabilities(LD) has been recognized as having anegative impact on learning

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Brain Fitness

Parents believe (real or perceived):

2. Deficiency or failings in the schoolsystem

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Brain Fitness

3. Children not being ADEQUATELY

CHALLENGEDin school (in many casesdue to class size)

Source:Pin Koon Eng

Home Tutor Agency, Singapore

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Brain Fitness

4. Children under-performing in school:! Have fallen behind in class! Have been sick! Busy with extra curricular activities (83% of children 6 years-17

years participate in at least one activity)

! Lack motivation or are unchallenged with school work! Gifted children are unchallenged and as such are bored

with school work

Source:

Urban Institute &

Pin Koon Eng

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Brain Fitness

5. Parents ASPIREfor their childrento do better

Parents say extra study (via tutoring) givestheir children confidence and helps themsecure top grades and top colleges

Source:

Jessica Shepherd, The Guardian 22 April, 2013

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Brain Fitness

Make the child a better learner byhaving them learn how to:

! Focus longer! Think faster! Remember more! Become more motivated

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Brain Fitness can

results in:

My Child the

SMART ScholarSMART Artist

SMART AthleteThe WISH of ALL Parents

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CognitiveMAP

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1 of 4 SMART Programs

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Frequency =Fitness

Upon completion of one Fitnessprogram, the child begins the NEXT

recommended program.Upon completion of all

recommended fitness programs, an

updated CognitiveMAP isgenerated and new

recommendations are made!20


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Parents are likely to recommend

to others when they have seendirect benefit to their child

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3 items on agenda:


Competitors


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Others in the field

Local and Regional centers or chainsfocused primarily on LearningDisabilities

Couple of US based chains focusedalso primarily on Learning Disabilities

Other educational chains24


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3 items on agenda:


Competitors


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BrainFit Studio Facility

1,500 sq. ft.-1,800 sq. ft. facility Convenient for customers Multiple rooms for conducting different

programs

Open 6 days/week28


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Target Customers

Middle income parents with aspirations

Children between the ages of 4-18years old

Future programs being developed for children under 4 yearsand senior citizens

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Begin with

CognitiveMAP

COGNITIVEMAP: This valuable tool isthe 1ststep before any programrecommendations can be made

Parents pay for this assessment as timeand materials are required to conduct

this evaluation

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Program

Recommendations

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BrainFit approach

Programs are offered In a group setting ofapproximately 1 trainer to 4-6 students

Our approach and techniques have beenoptimized to deliver the intended experience

and achieve results.

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4-SMART Programs

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Thumbs Up

World renowned Neuro scientists,organizations and universities in both the

United States and the United Kingdom mentor

and support BrainFit Studio activities andprograms.

Some programs from these leadingorganizations are incorporated in BrainFit

training

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4-SMART Programs

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4-SMART Programs

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4-SMART Programs

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4-SMART Programs

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Dr. Steven L. Miller

Says!

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BrainFit Studio Team

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Team of 7

1 Manager 1. Customer Service/Front desk 2 Full time Brain Fitness trainers 3 Part-time Brain Fitness trainersBrain Fitness trainers: background in teaching

or social sciences is the most helpful. BrainFitcomprehensive training will teach how to

implement the SMART Programs

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Program Materials

All program materials for the CognitiveMap or theSMART Programs are required to be purchased fromGFM

SMART Focus and SMART Listening require the use ofa 3rdparty software for students to use in the BrainFitStudio as well as practice at home. The payment ofthis monthly subscription per student is also done viaGFM

All program-oriented supplies are required to bepurchased from GFM or approved supplier in thecountry

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I iti l I t t


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Initial Investment

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Revenue Sources

CognitiveMAP (Suggested $275-$400) Each program is offered in durations of 3-months or 5-months.

Parents pay monthly (Suggested monthly $450-$550)

Target number of students per month is 150-300

Suggested prices above are based on current pricing in other

countries. Costs, especially labor rates in a country greatlyimpact the price being charged to the customer

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Major Operating Costs

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Business Benefits

Proven, tested science based programs Large market-parents aspiring for the very best Group training = higher margins

Easy to recruit and train staff Many opportunities for repeat and referral

customers

Simple, 6-day/week business

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Your advantage: 2x

BrainFit Group and Global Franchise Masterscombination gives you a powerful advantage:

BrainFit provides:Powerful Brain Fitness system

GFM provides:World-class franchise training, support,coaching & mentoring to create FRANCHISE

SYSTEM SUCCESS

Master Licensee advantage:

Not: 1 + 1 = 2

BrainFit + GFM = 2x

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Franchise Benefits

Superb 10-day comprehensive training Results oriented marketingfocused on

driving customers

Amazing SMART TechnologyPortal (Seenext slide for more)

World-class supportfocused on yoursuccess

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SMART T h l


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SMART Technology

Portal

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Key Business Drivers

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Key Success Factors

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Questions on thebusiness???

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Next Steps in the


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Next Steps in the

Process

Next Step: Understanding the MASTER LICENSE/AREA DEVELOPER BUSINESS

Visit GFM/BrainFit Headquarters for personalmeeting & presentation

Request for Consideration with commitmentdeposit

Approval from Global franchise team Sign Agreements

Timeline steps 1-5: 30-45 days

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For continued discussions to be part ofBrainFit

Mr. Harish BablaManaging Director

Global Franchise Masters Private

Limited

E-Mail:

Harish GlobalFranchiseMasters.com


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SMART & FUN approach

Documents

Brainfit Studio.pdf