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8/18/2019 Bradford Sandpit Introductory Lecture[1] (1)
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- What is Crowdfunding?
crowdfundingkra df nd ŋ/ˈ ʊ ʌ ɪnoun
noun: crowdfunding; noun: crowd-funding
1 the practice of funding a project or venture by raising many small amounts of money from a
large number of people, typically via the Internet!musicians, filmmakers, and artists have
successfully raised funds and fostered awareness through crowdfunding!
8/18/2019 Bradford Sandpit Introductory Lecture[1] (1)
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ver $2 Billionraised through Kickstarter
uity Crowdfunding in UK raises morethat VCs and Ange
How Important is Crowdfunding?
“For almost anyone wanting to raise the money to start a business or a social enterprise, I would advise them to investigate the crowdfunding route very seriously”
Luke Johnson, Chairman of the Centre for ntrepreneurs
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The Reality is shrouded in mystery
!"ust #ut it u# on onine$
%trangers wi give &e &oney for &y idea$
't wi cost &e nothing$()
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*ost caaigns fai+
*ost successfu caaigns raise ess than ,-.k
%o&e #eo#e ose &oney on a crowdfunding caaign
The Truth
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- Who is Crowdfund Campus?
University /artners
0raduate Entre#reneurs for 0raduate Entre#reneurs
1enry "in&an
henry2crowdfundcaus(co&.3454 676-8.
Ae9 :argate
ae92crowdfundcaus(co&
mailto:[email protected]:[email protected]:[email protected]:[email protected]
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- Start with Why?
;ack of funding shoud e a >arrier to o##ortunity
Crowdfunding is not "U%= a>out raising &oney
Vaidate through /re?seing
8/18/2019 Bradford Sandpit Introductory Lecture[1] (1)
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http://sandpit.cc/http://sandpit.cc/
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The Exercise
Create and @un %i&uated Crowdfunding Caaigns
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4 Stages
'EA=E
C@EA=E
VA;'A=E
E*O
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The Exercise Aims
Understanding of crowdfunding
'dentify and Vaidate O##ortunities
Creativity and 'nnovation
%trategy
Co&&unicate 'deas
=oerance of Baiure
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SET UP
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n Sandpit
n Sandpitp.
lowing into your browser's address bar.
st, full-featured experience. To ensure full functionality we strongly recommend using
C1ECK OU@ JUNKBO;E@
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Home
our &odue grou#
our user guide1o&e >utton
our uni ogo
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%ide>ar
/o# U#
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SUPPORT
:utton in the >otto& eft hand corner
/;EA%E take a screenshot
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1. Ideate
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How much disposable income is in the economy?
CC -... 9 D. #eo#e CC 30,000
- CC ,-
CC Caus Coin
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What’s the purpose of your campaign?
Fhat are you trying to doG
%et a deHned goa(
Conduct a via>e test(
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What’s the target of your campaign?
1ow &uch do you needG
A?or?nothing Caaigns
%tretch 0oas
--.?-8.I
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Good example Bad example
Fe have a #rototy#e ofour #roduct >ut we donJthave enough &oney to>uy stock( =o &ake a
via>e test we need toorder -.. units fro& our&anufacturer( =he cost#er unit and deivery is,4.( =herefore we need
,4... and ' wi set acrowdfunding target of,4...(
*y friend 0ary says hewants &y #roduct he iswiing to #ay ,6. for it 'reckon every #erson on
&y University course wiwant this( =here are -..#eo#e on &y coursetherefore ' can raise,6... >ut ' want to
>eat the syste& so ' wiset a target of ,6..(
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End of Idea Generation and Crowdfunding Strategy
ou shoudL
- 1ave an idea- :e crowdfunding for a deHned #ur#ose- 1ave set the a&ount of funds you
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BACKERS
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Backer Journey
'&age and %hort escri#tion
Video
@ewards
;ong iscri#tionM/itch
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Who will back your campaign?
Briends and Ba&iy
Au&ni and 8nd Connection
Custo&ers
Bans
%u##iers and other stakehoders
/hianthro#ists
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WHY will they back your campaign?
A connection to the authors
=o >e #art of it
=o get eary access to a new #roduct
=o >ring a>out a socia good
=o give >ack
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2. Create
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Components to a campaign
Beatured '&age
%hort escri#tion
;ong escri#tion
@ewards
Video
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Video
=e your story
ou are not =arantino or Ang ;ee
/eo#e >uy fro& #eo#e
*usic e&otion
D.sec sweet s#ot
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1 minute pitch
Fhy you do what you doG
Fho you areG
Fhat are you oNeringG
Fhy shoud they contri>uteG
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Rewards
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Fho are your rewards a##eaing toG
eivera>e @ewards
Varied #rice range
Fork out Cost
Consider
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0et creative
=hank ou
/roduct
=i&e
Knowedge
Reward Ideas
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Description
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Start with why!
htt#sLMMwww(youtu>e(co&MwatchGv'/eCt#9w
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'&ages
:uet /oints
Fhite s#ace
Coours
Fa of te9t
;ots of techy tak/icture of you and tea&
Description
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3. VALIDATE
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/ut your &oney where your &outh is+
Rules
ou cannot contri>ute to your own =ea&
ou do not have to s#end a your &oney