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Media Kit for Bradford Publishing with holdings including The Bradford Era, Olean Times Herald, and Salamanca Press.
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• Publishes 7 days a week• 30,000 readers
• Premium paid product• NYNPA & NYNAME Award Winning
Online• Featured Stories• Breaking News• Contests
• Publishes 6 days a week (No Sunday)• 24,000 readers
• Premium paid product• PPA Award Winning
Online• Featured Stories• Breaking News• Contests
• Publishes weekly on Thursday• 3,100 readers
• Premium paid product
Online• Featured Stories• Breaking News• Contests
• Local, Regional and Nationwide job board
• Job Seeker/Employer Matching Technology
• Combine Print & Online Recruitment Avenues
• FREE weekly newspaper delivered to households in the Western part of the Southern Tier
• 22,000 readers
• Publishes weekly on Friday
• 23,000 readers
• Delivered FREE to homes in Olean & Bradford
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As a major trading and service center for a scattered population of several hundred thousand people, the Olean area offers facilities and conveniences of a quality and variety one would usually expect to find only in a much larger city.
Olean is located in Southwestern New York near the Pennsylvania border. The largest city in Cattaraugus County, Olean has a population of 14,300. The population of the Olean area, which comprises the city and surrounding towns of Olean, Allegany, Hinsdale, Cuba and Portville, is over 32,000. The city serves as the major trading and employment center for people living within a 50 mile radius.
The city is home to a diverse community of manufacturing and service industries that employs over 14,000 people from Olean and other communities in New York and Pennsylvania. Leading manufactured items for world and domestic markets include machinery, electric transformers, electronic parts, cutlery, ceramics, epoxy, and concrete products. The timber industry still produces significant quantities of hardwoods for a variety of markets.
The retail community includes the Olean Center Mall which houses The Bon-Ton and JCPenney, and the downtown retail area is lined with a variety of unique shops. The West end retail area features such large volume chain retailers as Kmart, Wal-Mart, BJ’s Wholesale, Aldi’s, Staples, Home Depot, Grossman’s Bargain Outlet, and Valu Home Center.
In short, Olean, in its unique geographic location, definitely enjoys and appreciates its position as the retail and commercial hub of Southwestern New York and Northwestern Pennsylvania.
Jim BonnPublisher
Jim EckstromManaging Editor
Nichole FinnertyCirculation Manager
Lori CoffmanBusiness Manager
Justin ParkesAdvertising ManagerProduction Manager
Phone (716) 372.3121
Fax (716) 372.0740
Email [email protected]@[email protected]@oleantimesherald.com
PERSONNEL
CONTACTS
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Bradford is located in Northwestern Pennsylvania near the New York state border. Bradford covers the county of McKean with a population of over 45,000 and parts of Elk County with a population of over 35,000. Bradford is 50 miles from Jamestown, N.Y.; 80 miles from Buffalo, N.Y.; 96 miles from Erie, Pa. and 179 miles from Pittsburgh, Pa.
The city and surrounding areas boast a long history of crude oil production and refining. American Refining Group, Minard Run Oil Co., the oldest independent family owned oil company in the United States, are but a few of the names associated with the community. Bradford has been home to the Zippo® Lighter since its inception in 1932. The academic community is served by the University of Pittsburgh at Bradford offering a well rounded liberal art academia. The health and well being of the community is served by Bradford Regional Medical Center.
The retail community is a diverse one, offering a wide range of locally owned and operated establishments, while at the same time is served by several national chains.
Aside from the manufacturing, health, educational and retail industries Bradford is 10 minutes from the Allegheny National Forest.
With the continuation of its roots in oil production, timber and wood products, and the experience of the health and human service sectors Bradford remains the center of commerce, manufacturing and education for Northwestern Pennsylvania.
John SatterwhitePublisher
Jim EckstromManaging Editor
Jill HenryAdvertising Manager
Nichole FinnertyCirculation Manager
Lori CoffmanBusiness Manager
Linda CardamoneProduction Manager
Phone (814) 368.3173Fax (814) 362.6510
Email [email protected]@[email protected]
PERSONNEL
CONTACTS
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Naturally beautiful, unique, and on the rise, the city of Salamanca is truly one of a kind. Salamanca is the only city in the United States, east of the Mississippi River, that is located on an Indian Reservation.
Always with a reverence for the past, Salamanca also holds a lofty vision for the future.
Today, high quality gaming and entertainment are a part of Salamanca’s culture through the Seneca Allegany Casino and Hotel and Seneca Gaming and Entertainment. These attractions are supported by many lodging options, including a Holiday Inn Express Hotel and Suites and the Hotel Westgate.
Salamanca’s booming gaming business has drawn interest from other lodging and other entertainment prospects. Salamanca is on its way to becoming a hot spot for tourism and leisure.
But away from the bright lights of the casino lies Salamanca’s natural and historic charm. The city lies on the Allegheny River and is adjacent to the Allegany State Park. Salamanca is also home to the Seneca Iroquois National Museum and the Salamanca Rail Museum.
The city offers many eateries, from fast food, fine dining and more. Salamanca has a selection of retail locations, and is a popular destination for duty-free products.
Situated directly off of Interstate 86, the major cities of Buffalo and Rochester are quickly within reach from Salamanca. Jamestown is under 40 minutes away, while the resort ski town of Ellicottville, and the shopping hubs of olean and Bradford, Pa. are all conveniently located within 20 minutes of Salamanca.
Salamanca has a proud business history, and is home to several manufacturers that produce metal work, printing equipment, housewares and furnishing, and hand tools.
Salamanca could easily rest on it’s proud history, but this is a city with big plans in place for tomorrow.
Jim BonnPublisher
Rich PlaceManaging Editor
Preston CochranAdvertising Manager
Phone (716) 945.1644
Fax (716) 945.4285
Email [email protected]@gmail.com
PERSONNEL
CONTACTS
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Cattaraugus and Allegany counties in New York, and McKean, Potter, Cameron and Elk counties in Pennsylvania offer many options to its residents when it comes to dining and shopping, education, the arts and recreation.
Dining/ShoppingMany communities offer specialty shops and dining options along with nationally-known chains.
EducationThere are 30 school districts in the areas we cover. Southwestern New York boasts 21 school districts and Northeastern Pennsylvania 9 districts. Residents enjoy local sporting events throughout the year at the various schools. In addition to primary schools, secondary education is offered through St. Bonaventure University, University of Pittsburgh at Bradford and Jamestown Community College – Cattaraugus County Campus.
The ArtsResidents enjoy local cultural and art events through organizations such as The Bromeley Theatre at UPB in Bradford, Regina A. Quick Arts Center at St. Bonaventure University, Cutco Theatre at JCC Campus in Olean, Bradford Performing Arts Center, Olean Theatre Workship, Olean Community Theater, and the Seneca/Allegany Casino Complex.
RecreationThere are many recreation opportunities for residents year round. Media 3 territory offers several parks – the most prominent is Allegany State National Park. In addition, many of the city, town and county maintained parks host festivals and major annual events throughout the year. Holiday Valley is a major ski resort located in Ellicottville, New York. The Seneca/Allegany Casino located in Salamanca New York host major talents and events. Three major county fairs Cattaraugus, McKean and Allegany County are also major attractions in the summer.
The six counties we cover play a vital role in the success of the Twin Tiers; historically, culturally and economically.
Media 3 Southwestern New York and Northwestern Pennsylvania
Ne
w Y
ork
Cattaraugus County Allegany County
Pennsylva
nia
Potter CountyMcKean County
Elk County
CameronCounty
Centerville Hume Granger Grove
BirdsallAllenCaneadeaRushford
New Hudson
Belfast AngelicaWest
Almond
AmityFriendshipCuba
WestClarksville
WirtScio
Wellsville
Andover
Wh
ites
ville
WillingAlmaBolivarGenesee
WardAlfred
Almond
Burns
Perrysburg
Dayton
Leon New Albion Mansfield
Little Valley
Otto East Otto
Conewango Napoli
Randolph
South Valley
Cold Spring
Carrollton
Great Valley
Ellicottville
Ashford
Yorkshire
Machias
Lyndon
HumphreyIschua
Hinsdale
AlleganyOlean
Po
rtvi
lle
Farmersville
Franklinville
Freedom
Red House
Salamanca
Sharon
Clara Hebron Allegany
Ulysses
Ple
asan
t V
alle
y
Oswayo Genesee Bingham Harrison
Hector
Pike
West Branch
Abbott
Stewardson
Eulalia(2)
Wharton
PortageSylvania
HomerSummit
SwedenEulaliaRoulette
Keating
Corydon Bradford
Foster
Otto EldredCeres
Annin
LibertyKeatingLafayette
Hamilton
Wetmore Sergeant
Hamlin
Norwich
Benzinger
Jones
Ridgeway
Shippen
Portage
Lumber
Grove
Gibson
Trade/Market Area
City Zone
Retail Trading Zone
Other
Outside of Distribution
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Education• Population 80,300
Populationby Age• $22,049 Per Capita Income
• $42,603 Median Household Income
Estimated Household Income
Cattaraugus County
Allegany County
• Population 47,736
Populationby Age Education• $20,978 Per Capita Income
• $42,445 Median Household Income
Estimated Household Income
High School Diploma or higher 87.5 Bachelor’s Degree or higher 17.2
0 to 4 years 6.28 5 to 17 years 17.13 18 to 64 years 61.13 65 years and over 15.46
Less than 20K 21.36 Between 20K and 30K 13.47 Between 30K and 40K 11.52 Between 40K and 50K 10.65 Between 50K and 60K 9.74 Between 60K and 75K 10.96 Between 75K and 150K 11.77 Over 150K 10.53
0 to 4 years 5.45 5 to 17 years 16.16 18 to 64 years 63.19 65 years and over 15.21
High School Diploma or higher 88.3 Bachelor’s Degree or higher 18.9
Less than 20K 22.04 Between 20K and 30K 13.48 Between 30K and 40K 11.75 Between 40K and 50K 11.52 Between 50K and 60K 8.93 Between 60K and 75K 10.24 Between 75K and 150K 19.05 Over 150K 1.9
2010 & 2015 U.S. Census
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Education• Population 40,272
Populationby Age• $22,426 Per Capita Income
• $41,834 Median Household Income
Estimated Household Income
McKean County
Potter County
• Population 17,466
Populationby Age Education• $22,564 Per Capita Income
• $41,547 Median Household Income
Estimated Household Income
0 to 4 years 5.50 5 to 17 years 16.82 18 to 64 years 58.02 65 years and over 19.68
High School Diploma or higher 88.4 Bachelor’s Degree or higher 14.6
Less than 20K 22.66 Between 20K and 30K 13.75 Between 30K and 40K 12.34 Between 40K and 50K 10.36 Between 50K and 60K 9.38 Between 60K and 75K 10.06 Between 75K and 150K 18.05 Over 150K 3.4
High School Diploma or higher 89.3 Bachelor’s Degree or higher 15.1
0 to 4 years 5.86 5 to 17 years 18.06 18 to 64 years 59.01 65 years and over 17.04
Less than 20K 22.61 Between 20K and 30K 13.98 Between 30K and 40K 11.63 Between 40K and 50K 11.53 Between 50K and 60K 8.41 Between 60K and 75K 11.37 Between 75K and 150K 18.09 Over 150K 2.36
2010 & 2015 U.S. Census
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NEWSPAPERS
ONLINE
SOCIAL MEDIA
SPECIAL SECTIONS
Search: Olean Times Herald, The Bradford Era, or The Salamanca Press
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Media 3 publishes specialty newspaper tabloids/booklets during the year.
Promotional Calendar (subject to change)
Niche Publications
January
• Tax and Finance• Bridal
February
• Tax and Finance• Progress/ Year in Review
March April• Progress/ Year in Review• NCAA• Restaurant Guide
• Golf Guide• Spring Home & Garden
September October November December
• How To Choose• Restaurant Guide• Seniority
• Restaurant Guide• Bridal
• Veterans Salute• Holiday Gift Guides• Shop Local
• Holiday Gift Guides• Holiday Songbook• Ski Guide• Shop Local
May June AugustJuly
• Vacation/Travel• Memorial Day Guide
• Bridal Guide• Regionality
• Annual Football Guide• Restaurant Guide
• Restaurant Guide• Cattaraugus County Fair
House & HomePrints MonthlyFull Page .............. $695Half Page ............ $425Quarter Page ...... $280Eighth Page ........ $205Spotlight ................ $40
Southern Tier LivingPrints Quarterly
Full Page .............. $395
Half Page ............ $210
Quarter Page ...... $125
Twin Tiers HealthPrints Bi-monthly
Twin Tiers OutdoorsPrints QuarterlySpring, Summer, Fall, & Winter
Twin Tiers WomanPrints Bi-annually
WOMANtwin tiers
WOMANWOMAN
Meme YanetskoThe Face Behind
Greater Olean’s
Chamber Events
Passion for Snow
The Many Talents
of Lisa Densmore
FREE
FEB 15
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Beautifully Ever After
Before&
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6x10.5
3x10.5
3x5.25
2x4
Measurements
2x2
Popular Broadsheet Ad Sizes
Booklet4 columns by 9.565”
1 column ............... 1.727”
2 column ............... 3.551”
3 column ............... 5.376”
4 column ................... 7.2”
Broadsheet6 columns by 21.125”
1 column ............... 1.779”
2 column ............... 3.655”
3 column ............... 5.531”
4 column ............... 7.408”
6 column ............... 11.16”
5 column ............... 9.284”
Tabloid5 columns by 10.75”
1 column ............... 7.779”
2 column ............... 3.655”
3 column ............... 5.531”
4 column ............... 7.408”
5 column ............... 9.284”
Tabloid (Tall)5 columns by 16”
1 column ............... 1.875”
2 column ............... 3.875”
3 column ............... 5.875”
4 column ............... 7.875”
5 column .................... 10”
Tabloid4 columns by 10.75”
Full ..............9.284”x10.75”
Half (H) .........9.284”x5.33”
Half (V) .......4.593”x10.75”
Quarter ........4.593”x5.33”
Eighth ...........4.593”x2.61”
Classified9 columns by 21.125”
1 column ............... 1.178”
2 column ............... 2.426”
3 column ............... 3.655”
4 column ............... 4.921”
6 column ............... 7.408”
5 column ............... 6.169”
8 column ............... 9.912”
9 column ............... 11.16”
7 column ............... 8.665”
For pricing information contact your sales representative.
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Top of Page
Page Peel
Online Advertising
Leaderboard
Top Banner
In-Column Banner
Bottom Banner
Right Hand Rail Small
Right Hand Rail Large
In-Story
Weather Sponsor
All prices are per month. Run of site pricing is available, please contact your ad representative
for details. Add size in pixels.
Top of Page
Leaderboard (728x90) ........................$375
Top Banner (728x90) ............................$350
In-Column Banner (468x60) ...............$225
Bottom Banner (728x90) ......................$225
Right Hand Rail Small (300x250) .........$200
In-Story (300x250) ................................$175
Page Peel (600x600) ............................$425
Weather Sponsor (88x31) ....................$175
Right Hand Rail Large (300x600) ........$350
www.oleantimesherald.com492,539 Monthly Page Views
www.salamancapress.com39,712 Monthly Page Views
www.bradfordera.com346,346 Monthly Page Views
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Linda CardamoneThe Bradford Era(814) 368-3173 [email protected]
Julie KeimOlean Times Herald(716) 372-3121 [email protected]
Preston CochranThe Salamanca Press(716) 945-1644 [email protected]
Call or Email Today!
•Brochures•Flyers•Newsletters•Professional Design•Web, Print and Digital Marketing
What We Offer
We provide the quality design and printing services needed for those special sales and marketing pieces.
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Table of Contents
YOUR ONE STOP GUIDE
TO LOCAL BUSINESS!
Magazine
487 North Union StreetOlean, New York 14760716.373.2008
All ThatFREETAKEONE
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Material Submission
General Information
Advertising simulating news will be published with a border. Publisher reserves the right to change retail and classified rates upon 30 days notice. All contracts are subject to this reservation. Publisher has the right to refuse any advertisement.
Advertising Acceptance Policy: Any advertising offered by a person to an employee or agent of the newspaper is subject to final acceptance by the Publisher at any time prior to distribution of the paper.
Accuracy and Liability: The newspaper assumes no financial responsibility for errors in prices, or descriptive copy, but will issue a credit for the part of the ad that is incorrect. The newspaper will not be responsible for more than one incorrect insertion of an advertisement, or for erros incurred where copy is received by telephone. Failure to print any advertisement in one or more issues shall not hold the newspaper liable for any changes. Not responsible for failure to print, publish or circulate due to acts of God, etc.
Position of Advertisement is not guaranteed, however when possible the advertiser’s wishes will be considered. Special placement of ads is guaranteed only if a 25 percent additional charge is made.
Closeout Advertisements: Cash in advance is required for all close out, going out of business, bankrupt or similar sales advertisements.
Billing: All invoices are net and payable when rendered. A service charge of 1.5 percent (18 percent yearly) will be applied to all accounts unpaid after 30 days. Contract rates and convenient monthly billing available only to persons and firms with established credit at the billing. We accept MasterCard, Visa and Discover.
Mechanical Specs• Olean – Line Screen = 85 lpi• Bradford – Line Screen = 100 lpi• Negatives = Right Reading• Emulsion Side DownSoftware• Adobe InDesign, Photoshop, Illustrator, Acrobat• MultiAd Creator Pro
General Info
Email:[email protected]@[email protected]
Adsend:Olean Times Herald: NYOLEThe Bradford Era: PABRAThe Salamanca Press: NYSAL
Submission
• JPG, PDF, EPS, TIF• CMYK or Grayscale• 300 DPI (For assured quality)
Photo SubmissionFor best production quality, photos submitted should be no less than 2 megapixels (1600x1200 pixels).Photocopies and inkjet prints do not reproduce well and we are unable to produce work from faxes.
We cannot accept images that have been copywritten unless prior permission is granted by the copyright owner.
File sizes for email should remain under 10mb.
Format
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Notes: