What Customers Want Own / keep musicDRM-Free save, copy, burn,
share Plays anywhere On all MP3 players and music phones Including
iPod/iPhone Unlimited access/discoveryOn-Demand On-demand streaming
Streaming Radio you control Large catalogOver 9 million songs All
the majors Hundreds of indies Reasonable price$5 -10 5 tracks @
$1.29 each= $6.45 1 month streaming = $12.95 $19.40 * No extra
payments per piece of hardware like XM Sirius Source: Front Page
study done by Communispace for Best Buy, Dec. 17, 2008
Slide 4
We listened! 5 for $5 began 5/19/09 5 MP3s per month that can
be saved, burned and copied Unlimited streaming of over 9 million
songs MP3s Play on any MP3 compatible device, including iPod &
iPhone Available since 5/19/09 in four versions:
Slide 5
Positive Response: "Seems like a no-brainer to me." "How did
Napster do it? It bowled one ball but managed to land strikes in
three lanes." "Napster is moving the cheese the way it did during
the brand's renegade peer-to-peer days. The only difference now is
that it's moving it legally and brilliantly." "I can see why this
works well for Best Buy." Compared to buying five songs per month
from iTunes, Napster s new offering represents a fantastic value.
"Looks like the bad boy of internet music sharing has finally grown
up."
Slide 6
#1 Question from the Field: Does Napster work with
iTunes/iPod/iPhone? iPod + iTunes Napster + iPod + iTunes +
everything else too! YES!
Slide 7
Demo: Streaming & iTunes Integration
Slide 8
Feedback from the Field & Corporate: Need: Show customers
how Napster works Compelling promotions/bundles Updated UIcleaner
and easier to buy tracks Mobile application Home theater
integration (Connected CE)
Slide 9
We listened! New for Holiday: Listening Stations (& IPTV
Widget) Dell Comes with Napster Promotion Updated LookAcross 3
Screens Mobile Application IPTV Widget
Slide 10
NEW: Listening Station Endcap Demo Napster All 1,000 Stores by
Mid October Black Friday promo too!
Slide 11
NEW: Dell Promo
Slide 12
PR Announcement: Oct. 2 at Austin City Limits Available:
October 22, 2009 through January 17, 2010 Territories: US, UK,
Germany Dell: Easy for customer to redeem free Napster offer!
Slide 13
Web/Desktop Phone Living Room MP3 Player NEW: Updated
Look--Across 3 Screens, 1 Account
Slide 14
NEW: PC Oct. (Beta) Jan. (Final)
Slide 15
NEW: Napster Mobile Application -- Sept. 2, 2009 Most
web-enabled phones from most carriers Text napster to 332211 or go
to m.napster.com
Slide 16
NEW: Mobile Prepaid Cards--Easy for Customers 1. Buy card 2.
Redeem on phone3. Download songs 4. Unlimited streams and MP3
copies on PC
Slide 17
NEW: Napster TV Widget Millions of songs on the best speakers
in the house Discover and play new music quickly Set a mood, add
background music or start a party Access and play your personalized
playlists
Slide 18
In-Store: Magnolia and Home Theater -- October Prepaid Cards in
Home Theater Demo Napster on Samsung IPTVs Magnolia (1 TV Vignette)
Core (HT-7 Endcap)
Slide 19
Video: Napster Everywhere
Slide 20
Napster Employee Accommodation Program Offer: 6 months of
unlimited streaming and 30 MP3s for $10 - 66% off retail price!
Sign up: 1)
www.napsteraccommodation.comwww.napsteraccommodation.com 2) Fill
out information and receive email with promotion code 3) Go to
www.napster.com, enter promotion code and enjoy!www.napster.com
$1.67 per month $10