Bracknell Forest Online www.bracknell-forest.gov.uk

SmartCard Networking ForumApril 24th 2002

Paul Bettison

Leader

Bracknell Forest Borough Council

Bracknell Forest Online www.bracknell-forest.gov.uk

Local Government Today

• Business/Customer focused

• Responsive to needs

• Move away from service delivery

• Community leader

• Power of well-being

Bracknell Forest Online www.bracknell-forest.gov.uk

Our Leadership Stance• Bracknell Forest BC is providing

leadership in e-government• Our ambition is beyond e-government to

e-community• We are not content to wait• We are creating new forms of electronic

service delivery• We are blending private sector and public

sector resources & expertise

Bracknell Forest Online www.bracknell-forest.gov.uk

Issues• Large portfolio – range of

businesses• Radical modernisation

agenda• Separation of payment and

service delivery• How people communicate

with/contact the Council• Importance of image/brand

Bracknell Forest Online www.bracknell-forest.gov.uk

The Edge SmartCard

Bracknell Forest Online www.bracknell-forest.gov.uk

Pilot Applications (Stage 1)

• Successful loyalty card (20,000 cards deployed)

• Sixth form attendance - Connexions

• School meals• Youth membership• e-Purse• Libraries

Bracknell Forest Online www.bracknell-forest.gov.uk

Benefits for the Council

• Powerful awareness tool• Promotes social inclusion• Analysis of customer usage• Potential for radical changes to

customer and citizen relations• Complements other projects to create a

truly ‘Smart Community’

Bracknell Forest Online www.bracknell-forest.gov.uk

Benefits to our Customers

• Volume discounts and savings

• Increased security - no need to carry cash

• Greater privacy in sensitive situations

• Preferential charging policies

• Simplicity - one card for many services

• Health card

• Smart device

Bracknell Forest Online www.bracknell-forest.gov.uk

Benefits to our Customers(Stage 2)

• Further applications – leisure & sports centres, public transport, all libraries

• Partnerships with other agencies – limitless opportunities

• Marketing

Bracknell Forest Online www.bracknell-forest.gov.uk

Lessons Learnt• eVision – in plain English

• Flexibility

• Don’t be proud! Share with others

• Living the Message

• Unleashing enthusiasm

• Compliant with national standards initiative

• Funding opportunities