Job Roles in the TV Industry:

Careers in The Media Sector

Art Director: The Art Director helps realise the dreams of the producer by creating artwork that may be a setting for a scene in the film in which sets will be made. They build a set design, including props and the placement of objects in which a scene will take place.In order to have this role, you must have knowledge of the TV and film sector and how lighting, camera sounds and props work in order to use a set effectively. You must also have a good eye for detail and have incredible drawing skills to make artwork for what a set would look like. As with most jobs, you would need to be aware of any risks and hazards in a situation and find precautions to put into place.As an Art Director in the sector of TV, you may be fused into another job role along with this one, depending on the scale of the project; for example, smaller productions may fuse Production Designer with the role of Art Director, while bigger productions may have several Art Directors. You would need to communicate with many different departments in order to make sure your work is sufficient and able to fit the vision the Director has. Therefore, you would have links with many departments such as Location Managers, Accountants and Special Effects Specialists.The Art Director would start work when they are given the script and final schedule as to give significant notice of when work is due. On big time productions, this can start months before shooting, however on smaller scale productions, it can be as little as a few weeks.On Indeed, a job searching website, there is an opportunity for a junior Art Director based in Brighton. The applicant for this job must be able to use InDesign to work as an art director and will be required to work with many charities to create logo’s, banners and other such things to promote charities.

Assistant Editor:An Assistant Editor is more focused on organisation than other aspects, however is very much involved with the editing process itself. They are expected to communicate with other departments that are relevant, such as production and sound, as to understand the work flow, which they then pass on to the main Editor. This allows for the Editor to work in peace whilst the Assistant Editor deals with the processing of the product, making sure all footage is safe to use as well as lighten the work load when needed, which allows for them to show their skill at editing, perhaps earning a promotion if done often enough and with skill. If one were to be an Assistant Editor, they would need to be able to obey basic instructions, be familiar with editing software, have good communication skills, have good organisational skills and be able to work for many hours on repetitive tasks.

Production Runner:A Runner does many jobs around the department, mainly to do with what is considered to be junior jobs such as answering phone calls and filing paperwork. They could work under many people, therefore can have many responsibilities, which could be something of very low-class importance in the grand scheme of production such as organising lunch, or it could be to distribute production paperwork.Due to this, hours are irregular and mostly long. Although no qualifications are generally required, you may need to possess certain skills and talents in order to be a runner. These include good communication skills, flexible with hours, able to take orders from multiple bosses and have good IT skills. You may also be required to do many other things, depending on what the task given is.

Jobs in the Radio Sector:

Radio Broadcast Journalist:A radio Broadcast Journalist is required to identify and research news stories for a wide variety of listeners. These can vary from music to sport, to politics and travel and weather. This job may overlap with the role of reporter, however in some cases, the journalist is more focused on the planning, research and writing of material. They prepare questions for interviews and gather suitable and reliable information for stories. They may also be required to take photos or record footage to give more depth to the story and use as evidence.In order to be a Radio Broadcast Journalist, you would need to have in interest in world news, politics, sport and other departments depending on what area you study in, be able to operate basic camera equipment, have confidence in order to pursue information, be able to generate ideas and have excellent writing and storytelling skills.

Radio Presenter:

A Radio Presenter is the voice of a radio station and acts as the one who creates a tone and setting of a radio station. Their job is to present information and to entertain the audience, depending on what the station is based around. The presenters work varied hours as there can be many presenters on a single radio station. They could work early morning, late nights, and even holidays. In order to be a Radio Presenter, you must be confident in your speaking ability and have charisma as to draw in an audience and keep engaged with them, able to present whilst operating controls, have strong IT skills, work well under pressure and understand when and how to acquire licenses.

Radio Station Manager:

A Radio Station Manager is responsible for the day-to-day running of radio stations. They lead the management team and ensure that the objectives of the station are met in terms of output, audience or revenue. They help determine the station’s objectives and it is then their job to provide leadership to staff. The manager also has to ensure the station complies with the laws and regulations put in place as to avoid trouble with the law. They also deal with complaints if they are of an extreme nature.The main objective of a Radio Station Manager is to maximize the revenue for their radio station and manage the stations budget. They will also be the ones who organize the timing of certain sections of the station, for example, a breakfast show between 6:00 AM and 10:00 AM, followed by an afternoon section and then evening.If you were to be a Radio Station Manager, you would need to understand the laws put in place on radio broadcasting, understand how to manage a budget, how to manage multiple departments, have knowledge of the radio market and how to gain an audience and retain it, possess strong finance skills, have confidence to motivate others, strong IT skills and understand the requirements of health and safety legislations. This is due to the Radio Station Manager having to control everyone who works in the station as an overall boss, as well as run the station itself, along with all its costs.Although no qualifications are needed, one would most probably have to work for many years in the radio broadcasting business in order to achieve such a position as Radio Station Manager. As long as you understand the commercial side of radio broadcast, you could come from virtually any route of work within radio and make it to the position of Radio Station Manager.

Jobs in the Marketing Sector:

Lead Visual Designer:

Visual designers create branding projects from the ground up, develop campaigns, lead a team of designers, provide quality art and creative direction, and design apps and websites. This can be huge campaigns for companies such as Cadburys, who made one of the most popular adverts of all time, in which a gorilla played drums to the song “In the air tonight” by Phil Collins. The purpose of this advertisement was to entertain the audience and take a step away from traditional advertisement. So, by creating something so out of the ordinary like this, Cadbury would be remembered for their creativity and would have this advertisement spread by going viral as many enjoyed it and would share it through social media. The Lead Visual Designer for this advert was Juan Cabral who was turned down initially, however interest in the project peaked only a short while later.Responsibilities within this job include having to work collaboratively with other designers to create products, interpret storyboards and be able to prepare work by gathering materials and information and to be able to generate ideas and concept that can then be further developed into finished products.In order to become a Lead Visual Designer, you must have a creative mind that is able to visualise and bring ideas into being, be proficient with Adobe Photoshop, Illustrator and other creative programmes, experience in designing brand identities, a graphic design qualification or something

equivalent, the ability to deliver high quality products to customers and be well organised as well as able to work on multiple projects.

Social Media Executive:

The Social Media Executive job is to manage all social media channels, campaigns, and team members to sustain an engaging audience experience. They are the ones who monitor all social media outlets across multiple platforms, assist in marketing strategies that are linked to social media, keep up to date with social media trends, engage with social media users to keep customer satisfaction high, track influencers on social media, produce content for multiple social media platforms, assist with general admin tasks and create company competitor analysis reports.Ideal skills for Social Media Executives include a keen interest in online media and socializing, a qualification in journalism, English, Business or a similar subject, organized manner, experience in building a social media gathering, good written skills and an eye for detail, be willing to work in a team, a passion for generating ideas and previous experience in blogging.

Digital Marketing Manager:

Digital Marketing Manager should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns. These people are similar to Lead Visual Designers and Social Media Executives as their job covers both of these areas; however, they act more as a manager than a worker. Their responsibilities include having to manage a budget and make sure teams work to a set deadline, brainstorm new ideas for growth, identify trends in marketing and how to appeal to customers, plan and execute all digital marketing, collaborate with other agencies if required and provide leadership for other teams and motivation to assure growth for a brand/company.In order to be a Digital Marketing Manager, you would need to have experience in the digital marketing sector, solid knowledge of website analytics, know how JavaScript, HTML and CSS development works, knowledge of ad serving tools, be an excellent leader that people can look to for guidance and advice, be up to date with current as well as old marketing techniques and have a degree in marketing or similar area.