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8/8/2019 Bpol -4 Gap Analysis
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GAP ANALYSISGAP ANALYSISGAP ANALYSISGAP ANALYSIS
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What it is GAP between Promise and Performance;
between where we wanted to be and wherewe are now.
How do we close the gap or should webother about it? Once again common sense, economic logic
and a few skills.
Wowing long-term goals & many a short-term ones. And no link in between.
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Consider Prahalad says strategy gap is real
and often unseen and itthreatens
performance in future, even survival An Oil tanker is navigating its way to
port.Weighs 500,000 tons. For
slowing down from 15 knots, it needs1 hour and 6 miles. Ithas to plan.
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Plan Plan to make things happen. Plan for survival
Plan for retirement!Butas per surveys it is nothappening. Only 33 % of executives take
advantage of electronic decisionsupport system. Atwhat cost?
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Survey In 2001 250 US organizations combined
asset value exceeding $255 billions failed.
More than 25% of the top 100 companiesthat survived lostat least 66% of theirmarket capitalization.
Bystanders or executives. Justhappensor you make ithappen?
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Survey Bain & Co in 2001 surveyed senior
executives from all over the world.
76 % of them said they looked tostrategic planning as atopmanagementtool to improve long-
term performance and to strengthenintegration across the organization.
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Survey In difficulttimes, most of them
trusted the familiar tools.
Strategy in a dictionary sense meansaplan, an approach, a line ofattack.
Strategic planning is all aboutdeciding where to go & how.
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Another Survey Cranfield University School of
Managementand Accenture Joint Reportsays
Atatypical 1 billion $ company, planning &budgeting consume 25000 person-daysannually!Whoop!
Takes on an average 5 months including 4months for financial planning
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Why a Gap between Vision
& Execution The way managementacts to
implement strategic intentions
Traditional processes (e.g.,budgeting, forecasting and reporting)used to implement strategy
Technology systems used to supportthose traditional processes
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The three areas First is the management induced
gap.
1. Management must ensure thatpeople supportthe strategic plan,objectives, tactics etc. Get
feedback.
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Management Induced
Gap2.Communicate the plan. Line managers
& people directly involved in
operations do not do that.Kaplanand Norton, creators of BalancedScore Card, say less than 5% of
the typical workforce understandstheir organizations strategy
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MIG contd.3. Failure to adhere to plan: operational
managers focus more on financial
variances rather than KPI4.Failure to adaptto significant
changes in the environment bounded
rationality
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PROCESS-INDUCED GAP1. The traditional processes used to
implementand monitor strategicachievement create the gap.
2. While reporting managers focus on thebudgetand not on the strategic goals orobjectives.
3. Focus is on yearly profitand not on long-term success.
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Process Induced4. Internally focused. Financially
focused.
Achieve revenue budget. Thats all. Youhad assumed marketwould grow by5% but it grew 15% and you achieved8%.
5. Forecasting issues
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Process- forecasting Forecasting involves two steps:a) Predicting the likely future performance
based on current knowledge and perceived
business environmentb) Evaluating or selecting the alternative
plans to change the predicted outcomeThe ability of the firm to avoid or exploit
the changes is crucial: SouthWestAirlines, BPC. Individual Product life.
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Technology System Induced
Gap the third area Misplaced importance to ERP Traditional systems to supportplanning,
budgeting, forecasting and reportingprocesses. Differenttechnologies used fordifferentprocesses.
Imagine a road. Cities & landscape (KPI), trafficcompetitors), diversion, accident (BP oil spill)
and new roads (opportunities). There arecurves so you cannot see the destination.